Co-creation Model Research Articles

Value co-creation in live streaming through tourism scenes: a contextual marketing perspective

PurposeThis study aims to identify a value co-creation framework for live streaming through tourism scenes (LStTS). It also clarifies the value attributes of LStTS and makes an empirical test.Design/methodology/approachThe study used a mixed-method approach. In Study 1, a total of 12,216 pieces of viewers’ comments and ten web news reports were coded and analyzed employing a grounded theory approach. In Study 2, data were collected from 587 Douyin e-commerce users. Exploratory factor analysis and partial least squares structural equation modeling were used to test the value co-creation framework of LStTS.FindingsIn Study 1, six value attributes in three categories were identified based on a content analysis of viewers’ comments. In Study 2, a three-order factorial model of value co-creation in LStTS was identified and tested.Research limitations/implicationsOur study is limited by the preponderance of female respondents in the sample and the unique nature of the research context.Practical implicationsMerchants and streamers should consider whether there is a fit between the merchandise and the tourism scene when selecting the tourism scene for live streaming marketing; they can select novel and beautiful natural tourism scenes to attract viewers. Detailed and comprehensive product information should be provided in the process of live streaming marketing and sharing with consumers.Originality/valueThe novelty of our study lies in the provision of a new value co-creation framework in LStTS, which offers a theoretical basis for analyzing the value of the tourism scene in live streaming marketing.

Conflict-mediation, consensus-building, and co-production: Three models of co-governance in China’s neighborhood regeneration

Existing literature on co-governance has extensively discussed how the state interacts with various actors beyond the government to promote urban development. In China, the discourse and practice of co-governance illustrate different trajectories from the West. As the urban development strategies in China shifted from property-led expansion to inner-city neighborhood regeneration, the importance of multiscalar participation in governing community affairs has been increasingly emphasized, moving beyond the government-market dichotomy and emphasizing negotiation and collaboration among the government, market participants, stakeholders, and the public. Based on practical experience and participatory action research in Guangdong province, we identify three models of co-governance in recent neighborhood regeneration practices: (1) the state-led co-creation model for conflict-mediation purposes, which primarily relies on local government and party organization to mediate inherited conflicts and rebuild local trust for promoting the regeneration agenda; (2) the professional-led place-making model for consensus-building purposes, which focuses on reshaping daily habits and beautifying public spaces to achieve consensus-based aspirations for neighborhood development; and (3) the co-production model, driven by society-community partnership, which reflects the emergence of new commons, encompassing dynamic reconfigurations on both socio-economic and institutional dimensions. Through case studies in Guangzhou and Foshan, specifically in the Enninglu, Keyuan, and Dongfeng neighborhoods, we illustrate how local governments enhance the inclusiveness and effectiveness of neighborhood governance by engaging various third-party actors, such as local enterprises, community planners, and residents’ self-help groups. Local governments are skillfully avoiding direct confrontation with residents by incorporating community planners and empowering social actors to promote co-production among multiscalar participants. By examining the emergence, functioning, and dilemmas of different co-governance models in China’s latest neighborhood regeneration practices, this study enriches the existing framework of the state-market-society landscape, demonstrating the plurality of the state’s governance intentions and highlighting the political space in which grassroots governance is constituted.

사회적 자본을 중심으로 찾아본 스마트도시 리빙랩의 성공 요인 분석

In the era of the Fourth Industrial Revolution, modern society is evolving beyond an information society into a hyperconnected society, with the advancement of technology leading to the development of smart cities. According to Cohen (2015), the direction of smart city evolution is shifting from a technology-driven approach to a citizen co-creation model, and living labs play a crucial role in this transition. The objective of this study is to empirically analyze the success factors of living labs in smart cities using the citizen co-creation approach, focusing on social capital. Social capital is measured by variables such as interest, networks, trust, and norms, while the success factors of living labs are analyzed through variables like communication, democracy (conflict acceptance), and open innovation. The analysis results showed that, among the success factors of living labs, communication was positively influenced by trust, norms, and networks, with trust having the greatest impact. Democracy (conflict acceptance) was positively influenced by norms and interest, while open innovation was positively influenced by norms and interest as well. This study concludes that the formation of social capital is crucial for the success of living labs in smart cities following the citizen co-creation model. In particular, the formation of trust among neighbors, colleagues, national and local governments is vital. Additionally, adherence to laws, regulations, and community agreements, as well as interest in various local events and policies, are essential. Based on these findings, this study suggests that while smart cities may have originated from technology, they must ultimately be pursued based on people-centered participation, interest, and trust for sustainable development.

Community Co-creation through knowledge (Co)Production: The engagement of universities in promoting rural revitalization in China

The global discourse on the role of universities in rural revitalization has gained significant attention. The proposition is to leverage university expertise and resources to support rural development, including knowledge (co)production, community co-creation, and volunteerism – a practice that essentially bridges local actors and their knowledge with external actors and their knowledge. As advocated by UN Habitat III, the collaboration between universities and rural communities is an initiative exemplified by China's “Jointly Create a Beautiful Environment and a Happy Life” to enhance the built environment. This study aims to comprehensively investigate the implementation and outcomes of the “Rural Four Small Gardens” projects, which serve as a vital community development initiative within the Hongtang Village in Fengqing County, Yunnan Province, China. The research discusses those processes, observing opportunities for knowledge (co)production across diverse stakeholders in line with neo-endogenous rural development thinking. By exploring the co-creation approach employed in these projects, we seek to unravel how academia and local communities collaborate to address multifaceted challenges in rural areas. We argue that: 1) The engagement of rural communities through collaborative planning workshops serves as the fundamental cornerstone for university paired-up assistance; 2) the co-creation model for improving rural settlement necessitates the collective efforts of multiple stakeholders; 3) university faculty and students play pivotal roles during the process of service learning, practice research, and knowledge (co)production with villagers; and 4) Knowledge (co)production entails a dynamic process of co-construction, co-governance, and resource sharing, exemplified by co-creation initiatives of home development, farmyard enhancement, and infrastructure projects. The research offers insights for global universities seeking to engage in similar paired-up assistance initiatives, underscores the significance of co-creation in rural development, and enlightens planning education in practice and service.

Analysis of the Digital Transformation Path of Chinese E-commerce Companies

Digital technology has revolutionized China’s e-commerce sector, changing company operations and client relationships. This article analyzes the impact of digital transformation on online purchasing patterns. This article concentrated on the important of cloud computing, AI, and big data have become essential to online retail tactics. Digitalization is fueling economic development and innovation in China as its digital economy grows and impacts GDP. Digital technologies enable e-commerce and other industrial sectors to interact easily, improving operational efficiency and market reach. Moving from isolated firm models to connected platforms is a sign of a more responsive and integrated economy. This integration fosters a value model of co-creation in which stakeholders (including companies) collaborate to develop product and service offerings, improving customer experience and operational productivity. The route to digital maturity is not without challenges. E-commerce companies struggle with inefficient logistics, costly digital transformation, and a dearth of competent digital workers, as this study shows. Companies must make dramatic organizational and technological adjustments to overcome these constraints and maximize digital technologies. The analysis concludes that China’s e-commerce market will depend on enterprises’ digital adoption. E-commerce enterprises must embrace ongoing learning and development and remove digital integration barriers to compete in today’s dynamic online industry. The study illuminates digital transformation and how it will impact e-commerce.

A community-centric model for conference co-creation: the world conference on CDG for patients, families and professionals

BackgroundPatient and public co-creation and involvement in health initiatives have been witnessing great expansion in recent years. From healthcare to research settings, collaborative approaches are becoming increasingly prevalent and diverse, especially in the field of rare diseases which faces complex challenges. Conference development and implementation, however, have been primarily guided by passive, information-sharing models. There is a need for conferences to evolve towards more inclusive, interactive, collaborative, and problem-solving platforms. Here, we aimed to report on a pioneer model, emphasizing a community partnership approach to conference co-creation that takes the World Conference on Congenital Glycosylation Disorders (CDG) as an exemplary case.MethodsTo answer the need to overcome the lack of access to high-quality information which limits CDG diagnosis, research and treatment options, the World CDG Organization has been refining a community-centric model for conference co-creation. Focusing on the 5th edition of the conference, data on stakeholders’ preferences was collected using an online survey and a poll to define the conference agenda, guide its development and select optimal dates for an all-stakeholder inclusive, relevant and participatory event.ResultsWe describe the complexities of the community-centric conference co-creation model, detailing its refined methodology and the outcomes achieved. The model is grounded on a participative approach to promote people-centered research and care for CDG patients. The involvement of the public in the conference co-creation and in participatory methods allowed the generation of knowledge on community needs and preferences.ConclusionThis paper describes a reliable, highly adaptable conference co-creation model that fosters community-building, disseminates understandable information, and serves as a borderless platform to incentivize multiple stakeholder collaborations towards CDG research and drug development. We argue this is a reproducible model that can be endorsed and more widely adopted by other disease communities and events.

Value Co-Creation Model for Sustainable Supply Chain: A Case Study of B2B Platforms Empowering SMEs

As the international community enters Digital Upgrade 3.0, small and medium-sized enterprises (SMEs), originally focused on offline business, are exposed to shortcomings such as insufficient capital, monolithic business models, the imbalance between supply and demand, and trust-building behaviors. To address these challenges, this study examines the role of the B2B platform model in facilitating the high-quality development of SMEs. Taking SMEs as the object of study, this study examines the role of the B2B platform model in promoting the high-quality development of enterprises. The impact of sustainable supply chain management and value co-creation theories on SMEs is analyzed by combining theoretical and practical cases. A case study of Alibaba's B2B platform 1688 reveals how the value co-creation model empowered by the platform promotes cooperation and innovation between SMEs and consumers. This study also explores the role of third-party logistics (3PL) in shaping the value co-creation model. Finally, this study provides recommendations for optimizing management models and enhancing collaboration to support the sustainable development of SMEs in the digital era.

No need to be rebellious: placemaking and value co-creation in the skateboarding City of Malmö.

During the last 20 years, Malmö has developed into an internationally recognised skateboarding destination and a valued skateboarding place for local and regional skaters. In contrast to many cities, skateboarding and skateboarders have been appreciated and embraced in public planning and development. The aim of the paper is to discuss the development and identity of Malmö as a skateboarding city through the lens of the concepts of placemaking and value co-creation, and-not least-through the narratives of six persons with different relations to skateboarding and Malmö. The paper shows that the City of Malmö has engaged with local skateboarding communities through several initiatives that have fostered a collaborative relationship. The non-profit association Bryggeriet, a skateboard high school, an active skateboarding community, and the City of Malmö are all involved in the placemaking and co-creation of Malmö as a skateboarding city. The city's approach to skateboarding involves a bottom-up strategy, engaging non-experts in the development of spaces, reflecting a shift from traditional top-down models towards a co-creation model in order to create synergetic outcomes. Malmö's transformation into a skateboarding city is characterised by the integration of skateboarding into the urban fabric, showcasing a welcoming attitude. The paper underscores the dynamic interplay between physical, imagined, and lived spaces in urban skateboarding culture. However, it also demonstrates how a successful and professionalised model for introducing the skateboarders' interests into the corridors of power risks undermining the link to, and the engagement of, the new generation of grassroots skaters, and maybe also the edgy, rebellious character of skateboarding.

Cocreation of social value: A tripartite game analysis with Chinese state-owned enterprises as an example.

In the context of the digital economy era, it is urgent for Chinese state-owned enterprises (SOEs) to engage in social value cocreation activities. The government and consumers' roles in SOEs' social value cocreation system cannot be ignored. Therefore, it is necessary to explore the tripartite social value cocreation model involving the government, SOEs, and consumers. In this respect, this study constructs a tripartite evolutionary game model of the government, SOEs, and consumers, and explores the influencing factors and evolutionary mechanism of the system overall. Matlab software is used to analyze the simulation data. The results reveal that the prerequisite for SOEs' successful social value cocreation is that consumers receive additional social value benefits greater than the level of improvement in social welfare. The allocation coefficient of consumers' additional social value benefits, the degree of the government's digital empowerment subsidy, and the level of the punishment for SOEs that violate the government's cocreation requirements will accelerate the achievement of equilibrium in the social value cocreation system, without affecting the final equilibrium result. By analyzing the strategic choices and interactive relationships among the government, SOEs, and consumers in social value cocreation in-depth, this study offers suggestions to promote the government, SOEs, and consumers' participation in social value cocreation. This research contributes to clarifying SOEs' social value cocreation model and has significant implications for promoting enterprises' high-quality development.

RESEARCH ON THE IMPACT OF DIGITAL CAPABILITY OF ENTERPRISES ON BUSINESS PERFORMANCE FROM THE PERSPECTIVE OF BUSINESS ECOSYSTEM

The study aims to investigate the interplay among digital capability, network capability, and value co-creation, the level of government digital governance, environmental uncertainty, and firm performance. This study summarized the high-tech manufacturing industry's value co-creation model from the perspective of the business ecosystem. It also added to previous research on the link between digital capability and enterprise performance and gave new research ideas for future studies on value co-creation in the business ecosystem. In practice, this study serves as a valuable guide for the development of high-tech manufacturing enterprises in China. It fosters the cultivation and promotion of digital capabilities within these industries, emphasizes the positive relationship between digital capabilities and enterprise performance, and guides high-tech manufacturing enterprises to prioritize value creation among multiple entities. We actively construct a business ecosystem and integrate both internal and external resources to generate value and foster mutually beneficial collaboration among various entities.

Co-creating a Mpox Elimination Campaign in the WHO European Region: The Central Role of Affected Communities.

Between May 2022 and September 2023, the World Health Organization (WHO) Regional Office for Europe engaged in a collaborative effort with affected communities to address the outbreak of mpox in the region. This concerted endeavor led to the development of a risk communication campaign specifically tailored to address the perceptions and needs of the target audience, thereby contributing to the control and the long-term goal of mpox elimination. Various community engagement interventions were implemented, including the establishment of an informal civil society organizations' working group to provide feedback on the WHO mpox campaign, webinars targeting event organizers, and roundtable discussions with country-level responders. The invaluable feedback garnered from the community was utilized to customize materials and extend outreach to groups that may have been overlooked in the initial response. This successful initiative underscored the immense potential of placing communities at the forefront of emergency response efforts, equipping them with the necessary resources, engagement, and empowerment. This offers 1 model of co-creation that can be applied to health emergencies. It is asserted that the pivotal role played by communities in this response should be recognized as a valuable lesson and incorporated into all emergency responses, ensuring sustained community involvement and empowerment throughout the entire emergency cycle.

Spontaneous acts of everyday co-creation: somaesthetic study of affective placemaking in the case of Durga Puja, Kolkata

ABSTRACT Everyday participatory acts can lead to the co-creation of urban spaces even without the specific intention of dominant stakeholders. Such spontaneous co-creation is often triggered by macro-level urban events with significant affective value in placemaking. We explore the Durga Puja festival in Kolkata as a prominent example of this phenomenon. Utilising Richard Shusterman’s somaesthetic framework, we analyse how space is dynamically co-created by diverse ‘sentient, purposive bodies’, or somas. Our fieldwork and interviews map affective placemaking, examining somatic associations within dynamic spatial configurations. This is illustrated through examples of spontaneous community involvements that result in the co-creation of new types of places, without adhering to a pre-planned, predictable course. Two types of co-creation emerge: the first, more dominant, where everyday elements recede into the background through intrusive design motifs, and the second, where the everyday is the sole inspiration behind affective placemaking. The dominant model of co-creation highlights overarching themes, while the second type, explored through detailed case studies, offers a nuanced understanding of a place’s historicity, geographical context, and cultural significance. Strategies for blending into surroundings, rather than standing out, have significant implications for sustainable urban design that values affective placemaking.

Public sector readiness for value co-creation: the diffusion of a governance innovation

IMPACT Public services, particularly in sparsely populated areas, are increasingly required to demonstrate their value—especially in terms of the public benefits they provide to local communities. In Scandinavia, local civil society organizations have long been overlooked as key partners in creating public value together with municipalities. Since 2010, Sweden has been experimenting with collaborative co-creation models that involve both municipal and third sector service providers. This article explores the specifics and reception of such models in rural areas of Finland and identifies the key lessons learned. It delves into the impact of legal frameworks and entrenched public sector norms on the success of these initiatives. The aim is to enhance the understanding of the prerequisites for applying this model among public and civil society actors.

A Participatory Model for Cocreating Accessible Rehabilitation Technology for Stroke Survivors: User-Centered Design Approach.

Globally, 1 in 3 people live with health conditions that could be improved with rehabilitation. Ideally, this is provided by trained professionals delivering evidence-based dose, intensity, and content of rehabilitation for optimal recovery. The widely acknowledged inability of global health care providers to deliver recommended levels of rehabilitation creates an opportunity for technological innovation. Design processes that lack close consideration of users' needs and budgets, however, mean that many rehabilitation technologies are neither useful nor used. To address this problem, our multidisciplinary research group have established a cocreation center for rehabilitation technology that places the end user at the center of the innovation process. This study aims to present the participatory cocreation model that has been developed from our center and illustrate the approach with 2 cases studies. The model is built around user participation in an intensive rehabilitation program (2-hour sessions, 2-5 times per week, and 8-week duration), supervised by qualified therapists but delivered exclusively through commercial and prototype technology. This provides participants (chronic stroke survivors with movement and/or speech disability) with a rich experience of rehabilitation technology, enabling them to provide truly informed feedback, as well as creating an observatory for the research team. This process is supported by short-term focus groups for specific product development and a longer-term advisory group to consider broader issues of adoption and translation into everyday health care. Our model has been active for 3 years with 92 (92%) out of 100 participants completing the program. Five new technologies have evolved from the process with further ideas logged for future development. In addition, it has led to a set of cocreated protocols for technology-enriched rehabilitation, including recruitment, outcome measures, and intervention structure, which has allowed us to replicate this approach in an acute hospital ward. Suboptimal rehabilitation limits recovery from health conditions. Technology offers the potential support to increase access to recommended levels of rehabilitation but needs to be designed to suit end users and not just their impairment. Our cocreation model, built around participation in an intensive, technology-based program, has produced new accessible technology and demonstrated the feasibility of our overall approach to providing the rehabilitation that people need, for as long as needed.

Stargazing Live!: Inspiring with semi-live astronomy data; teaching curriculum topics using smart education tools

Stargazing Live! aims to capture the imagination of learners with a combination of live and interactive planetarium lessons, real astronomical data, and lessons built around interactive knowledge representations. The lessons were created using a co-creation model and tackle concepts in the pre-university (astro)physics which students find difficult to grasp with traditional interventions. An evaluation study in 9 Dutch classrooms showed that learners are inspired and engaged by the planetarium lessons but are not always able to link the content to the classroom. Pre- and post-tests showed that the accompanying star properties activity significantly increased learners’ understanding of the causal relationships between mass and other properties (such as luminosity, gravity, and temperature) in a main sequence star.

Reviewing Co-creation Method in the Context of Visual Arts Co-creation: A Case Study of Usungan Parade Project

In this paper, co-creation through visual art as a form of community engagement is explored and discussed through its definition, origin, method, practice, context, and potential. The Usungan Parade co-creation project at a khatam al-Quran event in Kabong, Sarawak, East Malaysia served as a case study through a qualitative analysis to explore the experiences and interpretations of the community related to the co-creation phenomenon. The study was conducted through participant observation and interviews with a sample drawn from heads of families, usungan craftsmen, and audience members. Six factors were identified in this community engagement project using the co-creation model. Then we elaborated how the participants interpreted the value of co-creation obtained from their activities. The objective was to build a strong argument for an in-depth study of implementing co-creation in a particular community. This research found that co-creation can contribute to reducing the gaps between those who can produce art and society, especially through the participation of ‘non-art affiliated’ communities and artistic excellence.

The impact of digital leadership on hidden champions’ competitive advantage: A moderated mediation model of ambidextrous innovation and value co-creation

Existing literature provides consistent evidence on the relationship between digital leadership and competitive advantage, yet the specific mechanisms remain inconclusive. Building on a dataset of 434 managers in 139 hidden champion enterprises in China, this study examines how and when digital leadership influences hidden champions’ competitive advantage. Research findings show that digital leadership propels competitive advantage. Ambidextrous innovation mediates the relationship between digital leadership and competitive advantage. Value co-creation positively enhances explorative innovation’s influence on competitive advantage and the indirect effect between digital leadership and competitive advantage via explorative innovation, while simultaneously weakening the impact of exploitative innovation on competitive advantage and the indirect effect between digital leadership and competitive advantage via exploitative innovation. Results provide practical implications for enterprises to enhance competitive advantages in the changing environment.

A Model of Assessment co-creation in Technology-Enhanced Learning Environments in Higher Education

This paper presents a participatory design-based research that aimed to create a model of co-creation in the curriculum in Technology-Enhanced Learning Environments (TELE) in tertiary education, specifically to co-design assessment between professors and students. This qualitative research followed four phases divided into five stages with two iterative cycles of design and re-design. Accordingly, a mixed method approach was used to collect the data: systematic literature review, semi-structured interviews, and student surveys. As a result, the model highlights and distinguishes four different dimensions: characterization, co-creation, reflection, and technology. The first three dimensions are represented chronologically and the last one is present in all stages of the previous ones. Furthermore, we depicted how technology is present throughout the co-creation process and in each dimension specifically. In conclusion, this model expands the basis of co-creation in the curriculum literature and provides tools for practitioners to innovate in their academic contexts and involve students in their own learning process through co-creation. Further research in this field should be carried out, so we intend to apply this research to other fields of study and educational levels, contexts, and situations.

Cocreation of the Tourism Experience at International Sport Tourism Events

The cocreation of the tourist experience in sporting events has received little scientific attention. This study aimed to analyze the influence of cocreation of the tourist experience on the memorability of the experience through the attention and involvement of sporting event tourists, and to verify whether this influence changes with the type of experience (i.e., active participant vs. spectator). A total of 356 questionnaires was collected at two international cycling events held in Portugal in 2021. The data were analyzed with structural equation analysis and a Mann???Whitney test. Cocreation influences attention and involvement, which, in turn, help to explain the relationship between cocreation and memorability, highlighting differences between the two types of experience. For the first time, the on-site cocreation model was applied to sport tourism events. In this touristic context, experiences must be developed through a customized approach based on the creation of hedonic and eudaimonic experiences.

Value co-creation in group enterprises: an evolutionary game theory-based analysis

Information barriers exist between subsidiaries in a group enterprise, where each subsidiary acts independently, and hinder rational allocation and utilisation of resources. This study proposed a value co-creation model consisting of heterogeneous subsidiaries in a group enterprise and consumers. By constructing a three-party evolutionary game model, we discussed the impact of information leakage risk, punishment intensity, consumer experience, and reputation on the strategy evolution process, which means the proportion of strategy choices for the three entities over time. We analysed and verified the evolutionary process of the value co-creation system in different scenarios. This study revealed the ‘butterfly effect’ of value co-creation within the group enterprise, highlighting how different combinations of decision-making probabilities among the three entities in the initial stage can result in diverse outcomes, even when starting from identical conditions. The study also found that under certain conditions, group subsidiaries may sacrifice their own interests for the overall interests of cooperation. This study yielded the counterintuitive conclusion that in a stable state, the choice of cooperation strategies between subsidiaries is not directly related to their willingness to share knowledge.