Artificial intelligence (AI) is transforming the way we interact with data, leading to a growing concern about bias. This study aims to address this issue by developing intelligent algorithms that can identify and prevent new biases in AI systems. The strategy involves combining innovative machine-learning techniques, ethical considerations, and interdisciplinary perspectives to address bias at various stages, including data collection, model training, and decision-making processes. The proposed strategy uses robust model evaluation techniques, adaptive learning strategies, and fairness-aware machine learning algorithms to ensure AI systems function fairly across diverse demographic groups. The paper also highlights the importance of diverse and representative datasets and the inclusion of underrepresented groups in training. The goal is to develop AI models that reduce prejudice while maintaining moral norms, promoting user acceptance and trust. Empirical evaluations and case studies demonstrate the effectiveness of this approach, contributing to the ongoing conversation about bias reduction in AI.