The chemical composition of high-viscosity heavy oil has been studied by IR spectroscopy and X-ray fluorescence spectrometry. It is found that characteristic absorption bands are available and characterize aliphatic structures and aromatic cycles, sulfur- and organophosphorus compounds, and the presence of compounds containing heteroatoms P, V, Ca, Pd, Ni, Ru, Mo, Fe, Cu and Zn in its composition is found. The method of rotational viscometry has established the Newtonian nature of the oil flow in the studied range of the velocity up to 300 s–1. At the same time, according to the densitometry results (ρ = 0.954 g/cm3 ), studied heavy oil belongs to the bituminous type characterized by a complex rheological behavior under long- and high-term deformation conditions. In order to regulate the studied oil viscosity properties, composite additives based on amphiphilic reagents of cationic and amphoteric type and organic solvents have been developed, their influence on dynamic and kinematic viscosity has been examined. It has been established that compositions with surfactants simultaneously containing a large amount of amino and phosphate groups dissolved in a non-polar aromatic solvent (toluene) or an organic mixture (catalytic reforming gasoline) have a maximum modifying effect of the colloidal structure of bituminous oil. The interaction of functional groups of amphiphilic reagents with oil heteroatoms leads to the dispersion of resinous-asphaltene substances, a decrease in the structural and mechanical strength of the system, an increase in the molecular mobility of aggregates, which results in improving the investigated oil quality and viscosity characteristics by 7.0 and 12.6 % according to the composition efficiency index.