Acceptance Of Mobile Services Research Articles

MOBILE BANKING ADOPTION: THE ROLE OF PERFORMANCE AND TRUST

This study examines the impact of performance and trust on the acceptance of mobile banking services in Indonesia. This study employs a survey questionnaire administered to 183 individuals in Indonesia who have adopted mobile banking services. The methodology employed is Partial Least Squares Structural Equation Modelling (PLS-SEM) to assess the correlation between latent and measured variables. The research findings indicate that performance has a notable and beneficial influence on trust. Additionally, trust plays a mediating role in the connection between performance and the adoption of mobile banking. These findings highlight the significance of achieving high performance to enhance user trust and promote the acceptance of mobile banking services. Therefore, banks and financial institutions must prioritize enhancing technical efficiency and establishing and upholding consumer confidence.

Factors influencing the adoption of mobile-based AI services in Tanzanian manufacturing SMEs

Purpose This study aims to establish a comprehensive framework for adopting mobile-based artificial intelligence (AI) services in Tanzanian manufacturing small and medium enterprises (SMEs). Design/methodology/approach The methodology involved conducting a literature review and using the combination of Mobile Services Acceptance Model and Innovation Diffusion Theory (IDT) as a theoretical foundation. This synthesis delves into the current knowledge on technology adoption, organizational behavior and innovation diffusion, creating a solid conceptual basis. Expert review was used for framework validation to ensure the framework's accuracy. Findings This study shows that the factors influencing the adoption of mobile-based AI services in Tanzanian manufacturing SMEs include perceived usefulness, perceived ease of use, context, personal initiatives and characteristics, trust, infrastructure, cost, mobility, power distance, compatibility, observability and trialability. Research limitations/implications The framework provides valuable insights tailored to Tanzanian sociocultural and economic nuances. However, its generalizability is limited due to its specificity to Tanzanian manufacturing SMEs. Practical implications The framework outlined in this research provides SME leaders, policymakers and technology implementers with valuable guidance to make informed decisions during the adoption process. Originality/value This study introduces a novel lens for understanding technology adoption. This study's focus on the Tanzanian context and its nuanced examination of contributing factors add to its originality and practical significance.

The Influence of Expectations Regarding Performance on the Acceptance of Mobile Phone Banking Services by Smallholder Farmers: A Case of Smallholder Grape Farmers in Dodoma Region, Tanzania

This study uses a cross-sectional survey design to examine the influence of expectations regarding performance on the acceptance of mobile phone banking services by smallholder farmers in Dodoma Region, Tanzania. A total of 360 smallholder farmers were selected randomly for the study. The collected data was analysed using multiple linear regression to assess the relationship between expectations regarding performance and acceptance of mobile phone banking services. The study’s findings showed that expectations regarding performance measures (job fit, perceived usefulness, extrinsic motivation, and outcome expectations) have good predictive potential in explaining smallholder farmers' adoption of mobile phone banking services. The findings suggest that smallholder farmers have trust (i.e. perceived usefulness), in using a mobile phone banking system to improve agricultural commercialization. The findings also emphasize that smallholder farmers believe (i.e. job fit) that using mobile phone banking technology is beneficial to them. Furthermore, smallholder farmers believe that people who engage in farming activities are likely to achieve the desired results if rewards and/or incentives are given (i.e. extrinsic motivation). The study draws attention to mobile phone banking service providers to fulfil the expectations of smallholder farmers by providing services that address smallholder farmers’ needs. Finally, policy attention should focus on the expected performance of mobile phone banking services used by smallholder farmers in rural areas.

Acceptance of mobile health services in emerging markets: a study of Egyptian consumers

Acceptance of mobile health services in emerging markets: a study of Egyptian consumers

Using a technology acceptance model to determine factors influencing continued usage of mobile money service transactions in Ghana

Investigating and exploring factors influencing the continued usage and acceptance of mobile money transaction services in Ghana. The study employed the Technology Acceptance Model (TAM) with 406 mobile money users from Ghana's Savannah and Bono regions. According to the study, perceived risk perceived cost, social influence, perceived usefulness and ease of use had repercussions on users’ attitudes which influenced users' final decision to continue to use mobile money services in Ghana. The social influence positively impacted users through social networking in pushing the adoption and continued usage of mobile money services in the study area. However, the construct of Perceived trust had a positive impact on users’ decisions resulting in their negative attitude to mobile money services.

An empirical investigation on acceptance of mobile payment system services in Jordan: extending UTAUT2 model with security and privacy

Several developed and developing countries have launched a mobile payment system service, which is known in Jordan as Jordan Mobile Payment (JoMoPay) system to overcome the drawbacks of traditional payment system. The system supports payment transactions by utilising mobile phones applications. However, the acceptance of JoMoPay system in Jordan is still below the level of expectation. This study was undertaken to understand and explain the acceptance of JoMoPay system based on extending the unified theory of acceptance and use of technology (UTAUT2) model in the Jordanian context. The model was extended by considering two additional constructs namely; security and privacy. Utilising a self-reported survey, collected data was analysed using structural equation modelling (SEM) to test the research model. Five constructs were found to be the determinants of behavioural intention to use JoMoPay system, namely performance expectancy, social influence, price value, security and privacy. Together they account for 61.4% of the variance in behavioural intention. However, effort expectancy, facilitating condition and hedonic motivation did not have a significant impact on behavioural intention to use JoMoPay system and hence the related hypotheses were not supported. Lastly, conclusions, limitations and future research directions will be discussed further in the last section of the paper.

End-User Satisfaction Through Mobile Governance: A Case Study in Hyderabad, Telangana State

In terms of technology, the Government of Telangana has made an effort to rebuild mobile-based services for its citizens with the goal of providing functional services 24 hours a day, 7 days a week at the press of a button. This study, therefore, examines the elements that influence mobile governance in the context of end-user’s satisfaction. Such assessments are needed for better government–citizen interactions. Furthermore, the major findings suggest that the functional status, privacy concerns, informational quality, grievance redressal and customer’s satisfaction are all linked to the quality of the m-governance services delivery mechanism in Hyderabad. This study contributes to a better understanding of service quality components in order to boost end-user acceptance of mobile services in practice.

The Determinants of Mobile Marketing Services Acceptance among Gen-Y Consumers

This research aims to examine the acceptance of mobile marketing services by computing the consumers’ intention towards actual use for mobile marketing services. This research’s conceptual framework is developed based on the Theory of Planned Behaviour by examining the attitude, subjective norms, perceived behavioural control, intention, and actual use. This research also strives to identify the effects of risk perception on purpose, which still an inadequacy of explanation in mobile marketing usage among Gen Y. A total of 650 questionnaires was distributed to the full-time university students of four Universities in the East Coast Region in Malaysia. The main statistical technique used in this research was SmartPLS and SPSS software. This research indicated that attitude, subjective norms, perceived behavioural control, and perceived risk tend to influence intention to use. The behavioural intention was also found to influence the actual use of mobile marketing services among generation Y. Based on the findings, the theoretical and practical implications of the study, limitation, and future studies suggestions were discussed in this research.

SOCIAL INFLUENCE AND ITS EFFECTS ON ACCEPTANCE OF MOBILE PHONE BANKING SERVICES BY SMALLHOLDER FARMERS IN THE DODOMA REGION, TANZANIA

This study examines the effect of social influence on smallholder farmers' acceptance of mobile phone banking services in the Dodoma Region. 355 smallholders’ farmers were selected randomly to form a sample. It was revealed that social influence measures have good predictive potential in explaining acceptance of mobile phone banking services. Income and education levels have statistically significant effects on acceptance of mobile phone banking services. The findings advise services providers to invest more in social interaction, experiences and advertisements and promotions to address the expectations of smallholder farmers. The study attracts policy reviews with focus on the socially related influences to attract more service users. These findings have implications to smallholder farmers who use mobile phone banking services.

Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps

Research background: With growing evidence of consumer adoption of mobile shopping apps, there is a pivotal need for comprehending Internet-enabled consumer devices in mobile shopping behavior. Mobile shopping platform features and user technological readiness configure consumers? expectations and demands as regards mobile retailing adoption, leading to acceptance of mobile shopping apps and payment services.
 Purpose of the article: In this research, prior findings have been cumulated indicating that mobile social apps extend throughout consumer attitudes and behaviors by the widespread adoption of smartphones. We contribute to the literature by showing that cutting-edge technological developments associated with customer behavior in relation to mobile commerce apps have resulted in the rise of data-driven systems. Consumer behavioral intention and adoption intention in relation to mobile shopping apps/websites are developed on perceived risk and trust consequences.
 Methods: Throughout February and March 2021, a quantitative literature review of the Web of Science, Scopus, and ProQuest databases was carried out, with search terms comprising ?mobile shopping app?, ?mobile commerce platform?, ?mobile payment service?, ?Internet-enabled consumer device?, ?consumer technological adoption?, and ?mobile shopping behavior?. As research published between 2018 and 2021 was analyzed, only 330 sources met the suitability criteria. By removing questionable or indeterminate findings (insubstantial/inconsequent data), results unconfirmed by replication, too imprecise content, or having quite similar titles, 66, chiefly empirical, sources were selected. A systematic review of recently published literature was carried out on technological adoption of mobile commerce apps by employing Preferred Reporting Items for Systematic Reviews and Meta-analysis (PRISMA) guidelines. The Systematic Review Data Repository was used, a software program for the gathering, handling, and analysis of data for the systematic review. The quality of the academic articles was determined by harnessing the Mixed Method Appraisal Tool.
 Findings & value added: The consumer purchase decision?making process in mobile app-based marketing involves consumer engagement and willingness to adopt mobile commerce apps. Further advancements should clarify how technological-based consumer adoption of mobile shopping throughout social commerce can improve the payment for products and services.

Customer's Adoption of Mobile Government Services: The Role of Trust and Information Privacy

The purpose of the study is to examine the factors that impact the intention of Saudi citizens to use a mobile government smartphone application (Absher). Saudi Arabia seeks to invest and develop the infrastructure of the government’s mobile services, to be one of the leading countries in the region. Smartphone applications backed by mobile technologies have changed mobile services use which permit anywhere at any time access. Drawing on technology acceptance theories and relevant literature, this study developed and tested a structural model that integrates factors perceived usefulness, perceived ease of use, perceived privacy and trust in order to investigate the predictors of Absher use intention in the Saudi Arabia. The proposed model is tested using structural equation model (SEM) on data collected using an online questionnaire. Statistical analysis revealed that intention to use Absher was significantly associated with perceived trust, security and privacy, ease of use, and usefulness. Drawing on the technology acceptance model and trust theory, this study develops and empirically examines a model for users' intention to use mobile government services. This study contributes to the marketing literature by examining the impact of PU, PEOU and trust on mobile government services acceptance in developing countries.

Traveller acceptance of mobile reservation services

Given the rapid spread of mobile devices and the wireless network environment, mobile hotel reservation services (MHRS) have become a mainstream tool for many travellers. This study explores the driving factors that promote customer intention to use MHRS. Based on a research model consisting of six constructs and the original technology acceptance model (TAM), this study employs structural equation modelling to validate and examine customer acceptance of MHRS. Data collected from 937 respondents in South Korea are used in the analysis. The research model demonstrates not only the validity of the TAM but also the influential roles of four positive factors and one negative factor on customer intention to use. Moreover, the results confirm the intermediate role of perceived value, which connects intention to use, with the other constructs. The findings of this study show that the research model validates the relationships among the proposed constructs with the TAM constructs.

Causal Factors Affecting Mobile Banking Services Acceptance by Customers in Thailand

The study investigates the causal factors affecting mobile banking services acceptance by customers in Thailand. This study employs quantitative research methodology and non-probability sampling to draw 400 mobile banking users from the population who are the mobile banking users of commercial banks in Thailand. The online questionnaires were used as a research tool to collect data with the Cronbach's alpha coefficient as 0.931. By using the structural equation model to analyze data, the results have shown that service quality, perceived usefulness, perceived ease-of-use, safety in use, and social factors influenced mobile banking services acceptance by customers in Thailand.By checking the harmony with the statistics χ² = 108.618, df. = 86, χ²/df. = 1.263, p-value = .050, CMIN/DF =1.263, GFI = .989, AGFI=.962, TLI= .962, CFI = .976, RMSEA = .037,along with testing the weight factor. In conclusion, the research model was found to be harmonious with the empirical data at the significance level 0.05. The findings of this study suggest that the commercial banks should apply this research to understand the acceptance behavior of mobile banking users, also to determining marketing strategies, identifying opportunities and creating a competitive advantage for their services in the future.

Memahami Perilaku Penerimaan Mobile Payment di Kalangan Muda (Mahasiswa) Menggunakan Pengembangan Model IMMPA

Since the emerge of digital commerce in the form of m-commerce, mobile payment services have started to get global attention. Easy access to mobile payment services, the benefits offered, and the clarity of the regulations that govern them, have not yet fully attracted the interest of all Indonesian people to use them. Changing the behavior of transactions to mobile payments in line with access to the digital economy, which has the potential to increase a country's economic growth even to the macro level. This study will identify the determinants of actual acceptance and use of mobile payment services among young people. Younger users are more likely to receive and adopt technology and technology services, especially young people who are in the campus environment, so students will be taken as respondents in this study. This study uses the Integrated Model on Mobile Payment Acceptance (IMMPA) by Di Pietro et al. (2015) and adding one construct that is relevant to the factors that influence the use of mobile payment services, namely Trust. Another new construct developed from the IMMPA model is Perceived Security which is linked to Trust. The theoretical framework was tested using the Structural Equation Model (SEM). The research findings show that Intention to Use strongly influences User's Behavior, while Intention to Use is strongly influenced by Trust. Perceived security influences Trust. Ease of Use affects Usefulness

The Effect of Consumers’ Cognitive and Practical Knowledge in Accepting Mobile Banking

Recently, as internet-based shopping and internet banking services have expanded into the mobile sector, mobile banking services have been showing a rapid increase. The increasing number of consumers using mobile banking services means that consumers are rapidly adopting technologies related to mobile banking services. The study examined the influence of consumer knowledge on the acceptance of mobile banking services by applying the Technology Acceptance Model(TAM). The study structurally analyzed how consumer knowledge (cognitive knowledge and practical knowledge) influences mobile service acceptance after going through “perceived ease of use” and “trust,” which are critical variables in the mobile banking services. The result showed that the cognitive knowledge and practical knowledge are both positively influencing “perceived ease of use” and “trust” of mobile banking. Also, the study was able to confirm that both variables are positively impacting the acceptance of mobile banking. The study examined the relationship between consumer knowledge, mobile banking property, and acceptance through the structural equation model (SEM).

모바일 OTT 서비스 수용에 사용자 특성이 미치는 영향 : 이용빈도의 조절효과

This study establishes a research model based on to understand the effects of mobile OTT-related characteristics on mobile OTT service acceptance. We analyze the effects of user characteristics on usage motivation (perceived ease of use [PEU], perceived usefulness [PU], and perceived enjoyment [PE]) and used this factor as a parameter in this research. Then, we verify how usage motivation affects continuous usage intention. This study derived 12 hypotheses (including moderating effect of usage frequency) from previous studies and performed statistical analysis on the potential audience of mobile OTT. The reliability and validity of the measurement model were verified. The hypothesis was also verified using PLS to analyze the relationship of variables. Self-efficacy significantly affected PEU, PU, and PE. Innovativeness significantly influenced PEU and PE. PEU significantly affected PU and PE. PU, PEU, and PE were influenced by continuous usage intention. This study is meaningful in that it suggests the direction of future research on the acceptance of mobile OTT by identifying the relationships among variables. In addition, on the basis of the analytical results, this research can provide useful information on future policies and services, which have practical implications on the activation of mobile OTT.

Mobile authentication service in Nigeria: An assessment of community pharmacists' acceptance and providers' views of successes and challenges of deployment.

Background:Mobile Authentication Service (MAS) is a mobile health technology deployed to hinder the retailing of falsified medicines to consumers in Nigeria. But, some community pharmacists reported that points of failures of MAS have negatively impacted their practices.Objectives:The objectives of this study were (1) to assess the acceptance of MAS by community pharmacists; (2) to explore the views of MAS providers on the challenges and successes of MAS deployment in Nigeria.Methods:A quantitative cross sectional survey was used to investigate community pharmacists’ acceptance of MAS. A validated structured questionnaire, based on Technology Acceptance Model, was distributed to 326 community pharmacists. In addition, a structured interview guide was employed to explore MAS providers’ views of challenges and successes of MAS deployment in Nigeria.Results:Just about half (53%) of responding community pharmacists were keen on using MAS. In addition, 51% of them would recommend the service to other practitioners and 54% would encourage their clients to use it. The results of the study indicated that both awareness and perceived reliability played important role in the behavioural intention to use the MAS. The findings from the exploration of MAS providers’ views showed that the problems encountered with MAS (no response and wrong response) were mainly due to contextual challenges in the Nigerian setting. These contextual challenges like the Global System Mobile downtime, incessant power outages and limited ability of consumers to use the Short Message Service, all contributed to the limited success of MAS in Nigeria.Conclusions:Acceptance of mobile authentication service by community pharmacists is moderate. Perceived reliability and awareness are important factors that affect behavioural intention to use MAS. The limited success of MAS deployment appeared to be as a result of its interaction with the local context, where it has been deployed.

Identifying and evaluating cognitive factors influencing the acceptance of mobile payment services

The aim of this study is to identify and evaluate cognitive factors influencing the acceptance of mobile payments services (MPS). For this purpose, eight cognitive factors have been identified, a conceptual framework has been developed and the construct relations have been determined. Data has been collected from 2010 Iranian students. Structural equation modelling (SEM) has been used for data analysis. Findings imply that perceived compatibility, perceived usefulness, perceived ease of use, perceived risk, perceived security and trust and perceived enjoyment influenced acceptance of MPS. Perceived expressiveness and perceived trust did not influence acceptance of MPS.

Identifying and evaluating cognitive factors influencing the acceptance of mobile payment services

The aim of this study is to identify and evaluate cognitive factors influencing the acceptance of mobile payments services (MPS). For this purpose, eight cognitive factors have been identified, a conceptual framework has been developed and the construct relations have been determined. Data has been collected from 2010 Iranian students. Structural equation modelling (SEM) has been used for data analysis. Findings imply that perceived compatibility, perceived usefulness, perceived ease of use, perceived risk, perceived security and trust and perceived enjoyment influenced acceptance of MPS. Perceived expressiveness and perceived trust did not influence acceptance of MPS.

A study of the acceptance and resistance of airline mobile application services: with an emphasis on user characteristics

A study of the acceptance and resistance of airline mobile application services: with an emphasis on user characteristics