Mobile Radio Frequency Identification Service Research Articles

FACTORS AFFECTING CUSTOMER LOYALTY OF MOBILE RFID SERVICES IN KOREA

Mobile radio frequency identification (RFID) services are expected to be launched in full-scale as a new service option in the telecommunications service market following the development of RFID technology and maturation of the IT infrastructure. Importance of customer loyalty has been widely recognized in business marketing for a long time, and the customer loyalty enhancement strategies for mobile RFID services is of significance to telecommunication carriers in terms of new business value creation. This study identifies the factors affecting customer loyalty for mobile RFID services and presents telecommunication service managers with information useful for improving customer loyalty for related new services. The data was collected from customers with some experience in the use of mobile RFID services through an online survey for an empirical analysis. And the collected data was analysed with structural equation model to verify the cause and effect relationship among perceived quality, switching cost, perceived value, customer satisfaction, switching barrier and customer relationship. The analysis showed that the quality of tag recognition and content quality proved to have a direct impact on the customer satisfaction, whereas connection quality and ease of use would rather indirectly than directly influence customer satisfaction by perceived value. Perceived value and satisfaction affected the loyalty. Adaptation cost affects switching barriers, the higher the switching barriers, the stronger the loyalty. Based on the results of the empirical analysis, practical implications were given. What is more, mobile RFID customers were divided into two groups that are favourably and unfavourably disposed toward the service, and suggested customer loyalty improvement strategies adapted for each group.

모바일 RFID 서비스 환경에서의 성인 인증 시스템

본 논문은 유비쿼터스 환경의 핵심 기술인 RFID(Radio Frequency IDentification) 기술과 이동통신 기술의 접목을 통해 도래하게 될 모바일 RFID 서비스 환경에서의 성인 인증에 관한 것으로, 기존의 인터 넷에서 행하고 있는 단순한 성인 인증의 단점을 극복하기 위하여, 콘텐츠의 내용에 기반한 등급 분류 체계를 갖추고, 이를 통한 성인 인증 시스템을 제안한 것이다. 우선 기존의 성인 인증 방법에 대하여 설명하고, 청소년들에게 유해 정보가 노출되는 것을 막기 위한 콘텐츠 내용에 기반한 등급 분류 기준에 대하여 알아본다. 그리고, 제안하는 모바일 RFID 성인 인증 데이터의 구성을 살펴본 후, 모바일 RFID 성인 인증 시스템을 제안하고 결론을 맺는다. This paper is about adult certification on Mobile RFID Service Environments coming through the combination of RFID(Radio Frequency IDentification) technology, as the core technology of ubiquitous environments, and mobile telecommunication technology. To overcome the shortcoming of simple adult certification on current internet, we suggest a framework for content-based classification and propose an adult certification system using it. At first, we explain conventional methods for adult certification, and show a criteria of content-based classification for preventing an exposure of adult contents from minors. Additionally, we describe data structure and system for the proposed adult certification on mobile RFID environment, and finish it with concluding remarks.

Measurement of a Customer Satisfaction Index for Improvement of Mobile RFID Services in Korea

One of the ubiquitous technology fields that have received the most attention recently from technology communities worldwide is mobile radio frequency identification (RFID). Mobile handsets loaded with RFID readers enable the identification and retrieval of information on RFID tagged objects. In Korea, a variety of mobile RFID services are currently being piloted, and their commercial roll-out looks imminent. The goal of this study is to propose, ahead of the commercial launch of mobile RFID services, a customer satisfaction index (CSI) model for this service category and to then measure the CSI to derive practical implications for their providers and pointers related to the improvement of service. A web survey was conducted on Korean mobile phone subscribers who had participated in a mobile RFID pilot program. Using the results of this survey, we tested the CSI model and its hypotheses by employing a partial least-squares-based structural equation model analysis and calculated the index. We further conducted an importance-performance analysis in order to provide insights that may be useful for improving the quality of mobile RFID services.