Mobile Phone Programming Research Articles

Design and evaluation of an educational mobile program for liver transplant patients

BackgroundLiver transplantation, the last treatment for advanced liver failure, necessitates patient education due to its wide range of complications and subsequent disabilities. The present study was development-applied research and aimed to design a mobile-based educational program to provide liver transplant patients with critical health information.MethodsIn the first phase of the study, the crucial educational components were collected from the literature and organized in the form of a questionnaire using library studies and available global guidelines. The validity and reliability of this researcher-made questionnaire were confirmed by a panel of experts (n = 15), including gastroenterologists and liver specialists working in the Motahari liver clinic and AbuAli Sina Hospital in Shiraz. The application was designed followed by analyzing the data gathered from the first phase. To evaluate the mobile phone program’s usability, to evaluate the application, 30 liver transplant patients were randomly selected.ResultsMost educational components covered in the questionnaire were deemed necessary by experts in the first phase. As a result, the educational contents were classified under 10 categories. The application had a good level of usability since the participants’ satisfaction score was 8.1 (out of 9 points).ConclusionsDue to the increase in liver transplantation and the use of mobile phones, applications increase the patient’s role in their health, and their awareness. It also leads to a better interaction and follow-up of the patient, the treatment staff of the medical centers.

Does ICT-based aquaculture extension contribute to greater adoption of good management practices and improved incomes? Evidence from Ghana

This paper aims to assess the coverage and contribution of different information and communication technology (ICT) tools (mobile phone, WhatsApp platform, television, and radio) in the dissemination of aquaculture and market information to fish farmers in Ghana. Data from a 2021 survey of 391 active fish farmers were analyzed using propensity score matching, inverse probability weighted regression adjustment, and multivariate probit regression models. Mobile phone (phone-based app, internet search, or social media) is the most used ICT tool for aquaculture advice, followed by television programs. Results show that receiving aquaculture information through ICT tools has a positive and significant average treatment effect on the adoption of good management practices, farm productivity, and farmers' income. Farmers receiving aquaculture information from mobile phone and television programs had higher adoption of good practices, production, and income on average. Farmers receiving aquaculture information from both ICT tools and extension agents achieved the highest harvest and income on average. Results also show that the adoption of the various ICT tools is interrelated, whereas several factors—including age, education, farming experience, share of fish farming in household income, and extension contact—influence the choice of ICT tool. Mobile-based extension was more accessible to youth and more educated farmers, and it could be a good medium for reaching these groups. Television and radio programs are accessible to all types of farmers from different backgrounds; these media are currently underutilized for aquaculture promotion and their application could be enhanced and expanded for current and future projects.

Network adoption subsidies: A digital evaluation of a rural mobile phone program in Rwanda

Governments commonly target subsidies for communication networks in remote areas. We analyze a program in Rwanda that subsidized the equivalent of 8% of the stock of mobile phones, using 5.3 billion transaction records. Handsets mostly stayed in rural areas: 85% of accounts receiving subsidized handsets mostly use a rural tower. Subsidized handsets were used as much as purchased handsets. Recipients are highly connected to each other. We simulate welfare effects using a network demand system. Up to 69% of the impact on operator revenue comes from spillovers on nonrecipients. We also assess counterfactual targeting based on network properties and vouchers.

Health-Related Mobile Phone-Based Programs and Health-Care Utilization by Mothers of Infants: An Integrative Review

The purpose of this integrative review was to synthesize current research evidence on the effects of health-related mobile phone programs on health-care utilization by mothers of infants. A medical librarian in a university setting completed the computerized literature search in December 2018. Electronic databases searched were PubMed, CINAHL, Cochrane, Embase, and PsycINFO. Inclusion criteria were: (a) population of mothers of infants (birth to 12 months); (b) mobile phone technology health-care interventions such as text messages, blasts, on-line discussion, social media, and self-help apps; (c) health-care utilization outcomes such as hospitalizations, emergency room visits, urgent care visits, clinic visits, and immunizations; and (d) empirical studies conducted in the USA. Exclusion criteria were: (a) publications written in a language other than English; (b) publications not in journals; (c) non-research; (d) abstract-only publications; (e) dissertations, opinion publications, case studies, and theoretical articles; (f) publications before 2000; and (g) publications from predatory journals. Following the computerized search and hand search of the literature, four articles were included in the final analysis. All studies using health-related mobile phone-based programs demonstrated a positive effect on health-care utilization outcomes. Mobile phone-based programs increased adherence to follow-up appointments for mothers or their infants as well as immunizations and vaccination rates. These programs were associated with decreased emergency room visits and hospitalizations. Because there is a paucity of studies about health-related mobile phone programs on health-care utilization by mothers of infants, the authors advocate for additional studies in this area.

Accessing online learning material: Quantitative behavior patterns and their effects on motivation and learning performance

Accessing learning materials, that is, lecture slides, video lectures, shared assignments, and forum messages, is the most frequently performed online learning activity. However, students with different purposes, motivations, and preferences may exhibit different behaviors when accessing these materials. These different behaviors may further affect their learning performance. This study analyzed system logs recorded by a Learning Management System in which 59 computer science students participated in a blended learning course to learn mobile phone programming. The results revealed several significant findings. First, the students viewed the learning materials related to their classroom lectures (i.e., lecture slides and video lectures) for longer and more often than other learning materials (i.e., shared assignments and posted messages). Second, although the students spent a great deal of time viewing the online learning materials, most did not use annotation tools. Third, students’ viewing behaviors showed great variety and were clustered into three behavior patterns: “consistent use students” who intensively used all of the learning materials, “slide intensive use students” who intensively used the lecture slides, and “less use students” who infrequently used any learning material. These different behavior patterns were also associated with their motivation and learning performance. The results are discussed, and several suggestions for teachers, researchers, and system designers are proposed.

Preferred listening levels of mobile phone programs when considering subway interior noise.

Today, people listen to music loud using personal listening devices. Although a majority of studies have reported that the high volume played on these listening devices produces a latent risk of hearing problems, there is a lack of studies on “double noise exposures” such as environmental noise plus recreational noise. The present study measures the preferred listening levels of a mobile phone program with subway interior noise for 74 normal-hearing participants in five age groups (ranging from 20s to 60s). The speakers presented the subway interior noise at 73.45 dB, while each subject listened to three application programs [Digital Multimedia Broadcasting (DMB), music, game] for 30 min using a tablet personal computer with an earphone. The participants’ earphone volume levels were analyzed using a sound level meter and a 2cc coupler. Overall, the results showed that those in their 20s listened to the three programs significantly louder with DMB set at significantly higher volume levels than for the other programs. Higher volume levels were needed for middle frequency compared to the lower and higher frequencies. We concluded that any potential risk of noise-induced hearing loss for mobile phone users should be communicated when users listen regularly, although the volume level was not high enough that the users felt uncomfortable. When considering individual listening habits on mobile phones, further study to predict total accumulated environmental noise is still needed.

Apps, Online Programs Can Expand Availability of CBT for Insomnia

Apps, Online Programs Can Expand Availability of CBT for Insomnia

Abstracts from The Aerosol Society Drug Delivery to the Lungs 25Edinburgh International Conference Centre Edinburgh, Scotland, UK December 10–12, 2014

Abstracts from The Aerosol Society Drug Delivery to the Lungs 25Edinburgh International Conference Centre Edinburgh, Scotland, UK December 10–12, 2014

Exploring the use of mobile phone technology for the enhancement of the prevention of mother-to-child transmission of HIV program in Nyanza, Kenya: a qualitative study

BackgroundCommunity-based mobile phone programs can complement gaps in clinical services for prevention of mother-to-child transmission (PMTCT) of HIV in areas with poor infrastructure and personnel shortages. However, community and health worker perceptions on optimal mobile phone communication for PMTCT are underexplored. This study examined what specific content and forms of mobile communication are acceptable to support PMTCT.MethodsQualitative methods using focus groups and in-depth interviews were conducted in two district hospitals in Nyanza Province, Kenya. A total of 45 participants were purposefully selected, including HIV-positive women enrolled in PMTCT, their male partners, community health workers, and nurses. Semi-structured discussion guides were used to elicit participants’ current mobile phone uses for PMTCT and their perceived benefits and challenges. We also examined participants’ views on platform design and gender-tailored short message service (SMS) messages designed to improve PMTCT communication and male involvement.ResultsMost participants had access to a mobile phone and prior experience receiving and sending SMS, although phone sharing was common among couples. Mobile phones were used for several health-related purposes, primarily as voice calls rather than texts. The perceived benefits of mobile phones for PMTCT included linking with health workers, protecting confidentiality, and receiving information and reminders. Men and women considered the gender-tailored SMS as a catalyst for improving PMTCT male involvement and couples’ communication. However, informative messaging relayed safely to the intended recipient was critical. In addition, health workers emphasized the continual need for in-person counseling coupled with, rather than replaced by, mobile phone reinforcement. For all participants, integrated and neutral text messaging provided antenatally and postnatally was most preferred, although not all topics or text formats were equally acceptable.ConclusionsGiven the ubiquity of mobile phones in Kenya and current health-related uses of mobile phones, a PMTCT mobile communications platform holds considerable potential. This pre-intervention assessment of community and health worker preferences yielded valuable information on the complexities of design and implementation. An effective PMTCT mobile platform engaging men and women will need to address contexts of non-disclosure, phone sharing, and linkages with existing community and facility-based services.

Impact of a mobile phone and web program on symptom and functional outcomes for people with mild-to-moderate depression, anxiety and stress: a randomised controlled trial

BackgroundMobile phone-based psychological interventions enable real time self-monitoring and self-management, and large-scale dissemination. However, few studies have focussed on mild-to-moderate symptoms where public health need is greatest, and none have targeted work and social functioning. This study reports outcomes of a CONSORT-compliant randomised controlled trial (RCT) to evaluate the efficacy of myCompass, a self-guided psychological treatment delivered via mobile phone and computer, designed to reduce mild-to-moderate depression, anxiety and stress, and improve work and social functioning.MethodCommunity-based volunteers with mild-to-moderate depression, anxiety and/or stress (N = 720) were randomly assigned to the myCompass program, an attention control intervention, or to a waitlist condition for seven weeks. The interventions were fully automated, without any human input or guidance. Participants’ symptoms and functioning were assessed at baseline, post-intervention and 3-month follow-up, using the Depression, Anxiety and Stress Scale and the Work and Social Adjustment Scale.ResultsRetention rates at post-intervention and follow-up for the study sample were 72.1% (n = 449) and 48.6% (n = 350) respectively. The myCompass group showed significantly greater improvement in symptoms of depression, anxiety and stress and in work and social functioning relative to both control conditions at the end of the 7-week intervention phase (between-group effect sizes ranged from d = .22 to d = .55 based on the observed means). Symptom scores remained at near normal levels at 3-month follow-up. Participants in the attention control condition showed gradual symptom improvement during the post-intervention phase and their scores did not differ from the myCompass group at 3-month follow-up.ConclusionsThe myCompass program is an effective public health program, facilitating rapid improvements in symptoms and in work and social functioning for individuals with mild-to-moderate mental health problems.Trial registrationAustralian New Zealand Clinical Trials Registry ACTRN 12610000625077

Willingness-Based Access Control for Mobile Terminals

This paper briefly describes the current security situation of the mobile Internet, compares the difference between mobile terminals and PC terminals in terms of security, and discusses the security-related research of mobile terminals. After analyzing the feasibility and expected effect of the implementation of access control in a mobile terminal, we propose a Willingness-based Access Control scheme for mobile Internet. We design and complete the pay function with variable difficulties on the basis of MD5. Then, we build an experimental environment with mobile phone programming, test the scheme and analyze the results. The conclusions are given in the final.

Review: Design with the Other 90%: Cities; Design with the Other 90%: Cities; Design with the Other 90%: Cities; and Design with the Other 90%: Cities

Design with the Other 90%: Cities Cooper-Hewitt National Design Museum at the United Nations Visitor Center, New York City 15 October 2011–9 January 2012 Museum of Contemporary Craft and Action Center at Mercy Corps, Portland, Oregon 17 August 2012–5 January 2013 Mildred Lane Kemper Art Museum, Washington University, St. Louis, Missouri 14 September 2012–7 January 2013 David J. Sencer CDC Museum, Centers for Disease Control and Prevention, Atlanta 4 February–24 May 2013 A street vendor in Durban partners with an architect and a “social art and architecture” collective to build a prototype mobile vending cart (Spaza-de-Move-on) that serves as table, chair, and storage. Mobile phone programs are used to provide access to HIV information and testing kits (Text to Change, Uganda), transfer money from migrant workers back to their families (M-Pesa in Kenya), and provide a job listing network (Babajob.com in Bangalore). Modified river boats in Bangladesh become floating schools, libraries, and health clinics in flood-prone districts. In Caracas an Integral Urban Project replaces precarious resident-built stairways that climb the steep hills to the informal settlements above the city with concrete stairs whose public landings provide new spaces of social interaction while carrying beneath them critical infrastructure (water, sewage electricity, gas, and water lines). Architects and engineers working with community partners fashion new building materials out of local and recycled materials—insulation panels in Pakistan using straw and sludge from a nearby paper factory; bamboo loofah wall panels in Paraguay; cow dung bricks in Indonesia; stabilized soil blocks in Uganda. Grassroots Mapping in Lima and Map Kibera in Nairobi combine local data gathering with sophisticated digital applications to facilitate comprehensive planning. Incremental Housing in Iquique, Chile, provides the serviced half of a house (structure, wet areas, stairs, roof), allowing the resident to complete the adjacent part gradually with limited means. Guangzhou Bus Rapid Transit links outlying villages to the city center. Shack/Slum Dwellers International, a membership organization led by women operating in thirty-four countries, builds capacity among the urban poor with an emphasis on local credit and savings. These are some of the sixty projects from forty countries documented in Design with the Other 90%: Cities …

Influence of mhealth interventions on gender relations in developing countries: a systematic literature review

IntroductionResearch has shown that mHealth initiatives, or health programs enhanced by mobile phone technologies, can foster women’s empowerment. Yet, there is growing concern that mobile-based programs geared towards women may exacerbate gender inequalities.MethodsA systematic literature review was conducted to examine the empirical evidence of changes in men and women’s interactions as a result of mHealth interventions. To be eligible, studies had to have been published in English from 2002 to 2012, conducted in a developing country, included an evaluation of a mobile health intervention, and presented findings on resultant dynamics between women and men. The search strategy comprised four electronic bibliographic databases in addition to a manual review of the reference lists of relevant articles and a review of organizational websites and journals with recent mHealth publications. The methodological rigor of selected studies was appraised by two independent reviewers who also abstracted data on the study’s characteristics. Iterative thematic analyses were used to synthesize findings relating to gender-transformative and non-transformative experiences.ResultsOut of the 173 articles retrieved for review, seven articles met the inclusion criteria and were retained in the final analysis. Most mHealth interventions were SMS-based and conducted in sub-Saharan Africa on topics relating to HIV/AIDS, sexual and reproductive health, health-based microenterprise, and non-communicable diseases. Several methodological limitations were identified among eligible quantitative and qualitative studies. The current literature suggests that mobile phone programs can influence gender relations in meaningfully positive ways by providing new modes for couple’s health communication and cooperation and by enabling greater male participation in health areas typically targeted towards women. MHealth initiatives also increased women’s decision-making, social status, and access to health resources. However, programmatic experiences by design may inadvertently reinforce the digital divide, and perpetuate existing gender-based power imbalances. Domestic disputes and lack of spousal approval additionally hampered women’s participation.ConclusionEfforts to scale-up health interventions enhanced by mobile technologies should consider the implementation and evaluation imperative of ensuring that mHealth programs transform rather than reinforce gender inequalities. The evidence base on the effect of mHealth interventions on gender relations is weak, and rigorous research is urgently needed.

Engaging Patients via Mobile Phone Technology to Assist Follow-Up After Hospitalization in Quito, Ecuador

Disease management following hospital discharge is difficult in most low-resourced areas, posing a major obstacle to health equity. Although mobile phones are a ubiquitous and promising technology to facilitate healthcare access, few studies have tested the acceptability and feasibility of patients themselves using the devices for assisting linkages to healthcare services. We hypothesized that patients would use mobile phones to help manage postdischarge problems, if given a communication protocol. We developed a mobile phone-based program and investigated its acceptability and feasibility as a method of delivering posthospitalization care. A consecutive cohort of adult patients in a public hospital in Quito, Ecuador was enrolled over a 1-month period. A hospital-based nurse relayed patients' discharge instructions to a community-based nurse. Patients corresponded with this nurse via text messaging and phone calls according to a protocol to initiate and participate in follow-up. Eighty-nine percent of eligible patients participated. Ninety-seven percent of participants completed at least one contact with the nurse; 81% initiated contact themselves. Nurses completed 262 contacts with 32 patients, clarifying discharge instructions, providing preventive education, and facilitating clinic appointments. By this method, 87% of patients were successfully linked to follow-up appointments. High levels of patient participation and successful delivery of follow-up services indicate the mobile phone program's acceptability and feasibility for facilitating posthospitalization follow-up. Patients actively used mobile phones to interact with nurses, enabling the provision of posthospitalization medical advice and facilitate community-based care via mobile phone.

Qualitative Exploration of the Acceptability of a Mobile Phone and Pedometer‐Based Physical Activity Program in a Diverse Sample of Sedentary Women

The objectives of this paper were to explore the acceptability of components of a mobile phone/pedometer-based physical activity program and to understand motivators and barriers to increase physical activity in a diverse sample of sedentary women. Face-to-face semi-structured interviews were conducted following a 3-week pilot mobile phone/pedometer-based physical activity intervention. Forty-one sedentary women participated in the study. Subjects were interviewed using a semi-structured interview guide. A qualitative description method was used to thematically analyze the interviews. Two investigators reviewed the transcripts independently and identified codes based on the main concerns in the interview questions. Three themes emerged from qualitative data shedding light on the perceived acceptability and usefulness of a mobile phone/pedometer-based intervention: (1) Monitor me: mobile phone/pedometer as self-monitoring tools, (2) Motivate me: cycle of feedback in goal setting and usefulness/uselessness of daily random messages, (3) Mobilize me: engaging and adapting physical activity to fit one's own lifestyle. Mobile phone and pedometer-based physical activity programs might be helpful in keeping sedentary women engaged and motivated to increase their physical activity. A randomized controlled trial of this intervention is warranted.

Real-Time Social Support Through a Mobile Virtual Community to Improve Healthy Behavior in Overweight and Sedentary Adults: A Focus Group Analysis

BackgroundThe onset of type 2 diabetes mellitus can be prevented or delayed by lifestyle changes. Communication technologies such as a mobile phone can be used as a means of delivering these lifestyle changes.ObjectivesThe purposes of this analysis were to explore applicability of potential components of a mobile phone-based healthy lifestyle program and to understand motivators and barriers to continued engagement in a mobile phone healthy lifestyle program.MethodsWe conducted 6 focus groups (4 female and 2 male groups) in May and June 2010 with 35 focus group participants. The qualitative data were analyzed by 3 researchers using a qualitative description method in an ATLAS.ti software program. Inclusion criteria for enrollment in a focus group were as follows: (1) being aged from 30 to 69 years, (2) speaking and reading English, (3) having a sedentary lifestyle at work or during leisure time (screened by the Brief Physical Activity Survey questionnaire), and (4) having a body mass index (BMI) >25 kg/m2 (Asian >23 kg/m2) based on self-reported weight and height or 5) having a self-reported prediabetic condition.ResultsThe mean age was 51 (SD 10.6) years; 54% (n = 19) were white; 71% (n = 25) used a mobile phone at least once a week during the last month prior to the study enrollment; and mean BMI was 32.5 (SD 6.5) kg/m2. In the qualitative analyses, the following 4 major themes and their subthemes emerged: (1) real-time social support (real-time peer support from participants who are similarly engaged in a diet or physical activity program, and professional support from health care providers or a researcher), (2) tailoring of mobile phone programs (3) self-monitoring and motivation, and (4) potential barriers and sustainability of the program (fear of failing, age and mobile technologies, and loss of interest over time).ConclusionsParticipants from a wide range of age and racial groups expressed interest in a mobile phone-based lifestyle program. Such a program that incorporates the themes that we identified may be able to help motivate participants to increase their physical activity and to improve their diet.

Community Attitudes to the Appropriation of Mobile Phones for Monitoring and Managing Depression, Anxiety, and Stress

Background The benefits of self-monitoring on symptom severity, coping, and quality of life have been amply demonstrated. However, paper and pencil self-monitoring can be cumbersome and subject to biases associated with retrospective recall, while computer-based monitoring can be inconvenient in that it relies on users being at their computer at scheduled monitoring times. As a result, nonadherence in self-monitoring is common. Mobile phones offer an alternative. Their take-up has reached saturation point in most developed countries and is increasing in developing countries; they are carried on the person, they are usually turned on, and functionality is continually improving. Currently, however, public conceptions of mobile phones focus on their use as tools for communication and social identity. Community attitudes toward using mobile phones for mental health monitoring and self-management are not known.Objective The objective was to explore community attitudes toward the appropriation of mobile phones for mental health monitoring and management.Methods We held community consultations in Australia consisting of an online survey (n = 525), focus group discussions (n = 47), and interviews (n = 20).Results Respondents used their mobile phones daily and predominantly for communication purposes. Of those who completed the online survey, the majority (399/525 or 76%) reported that they would be interested in using their mobile phone for mental health monitoring and self-management if the service were free. Of the 455 participants who owned a mobile phone or PDA, there were no significant differences between those who expressed interest in the use of mobile phones for this purpose and those who did not by gender (χ21, = 0.98, P = .32, phi = .05), age group (χ24, = 1.95, P = .75, phi = .06), employment status (χ22, = 2.74, P = .25, phi = .08) or marital status (χ24, = 4.62, P = .33, phi = .10). However, the presence of current symptoms of depression, anxiety, or stress affected interest in such a program in that those with symptoms were more interested (χ2 1, = 16.67, P < .001, phi = .19). Reasons given for interest in using a mobile phone program were that it would be convenient, counteract isolation, and help identify triggers to mood states. Reasons given for lack of interest included not liking to use a mobile phone or technology, concerns that it would be too intrusive or that privacy would be lacking, and not seeing the need. Design features considered to be key by participants were enhanced privacy and security functions including user name and password, ease of use, the provision of reminders, and the availability of clear feedback.Conclusions Community attitudes toward the appropriation of mobile phones for the monitoring and self-management of depression, anxiety, and stress appear to be positive as long as privacy and security provisions are assured, the program is intuitive and easy to use, and the feedback is clear.

A mobile phone program to track young people’s experiences of mood, stress and coping

Research examining adolescent mood, stresses, and coping has tended to use retrospective questionnaires which are affected by recall biases. The aim of this study was to develop, pilot, and evaluate a youth-friendly mobile phone program to monitor, in real-time, young people's everyday experiences of mood, stress, and their coping behaviours. A momentary sampling program was designed for mobile phones, and ran for 7 days, administering a brief questionnaire four random times each day, capturing information on current activity, mood, responses to negative mood, stresses, alcohol and cannabis use. Eleven high school students reviewed the program in focus groups, and 18 students completed 7 days of monitoring. Engagement with the mobiletype program was high with 76% of 504 possible entries completed and 94% (17/18) of the participants reporting that the program adequately captured their moods, thoughts, and activities. The mobiletype program captured meaningful and analyzable data on the way young people's moods, stresses, coping strategies, and alcohol and cannabis use, vary both between and within individuals. The mobiletype program captured a range of detailed and interesting qualitative and quantitative data about young people's everyday mood, stresses, responses, and general functioning.

Automated Fast and Accurate Display Calibration Using ADT Compensated LCD for Mobile Phone

Gamma correction is an essential function and is time consuming task in every display device such as CRT and LCD. And gray scale CCT reproduction in most LCD are quite different from those of standard CRT. An automated fast and accurate display adjusment method and system for gamma correction and for constant gray scale CCT calibration of mobile phone LCD is presented in this paper. We develop the test pattern disply and register control program in mobile phone and devleop automatic measure program in computer using spectroradimeter. The proposed system is maintain given gamma values and CCT values accuratly. In addition, This system is possible to fast mobile phone LCD adjusment within one hour.

Empirical findings on the perceived use of digital multimedia broadcasting mobile phone services

PurposeThe purpose of this study is to present an overview of digital multimedia broadcasting (DMB) and to explore the users' perception on DMB cellular phone or “cellevision”, video‐on‐the‐go services that deliver television to cell phones.Design/methodology/approachThis two‐phase study explores users' reactions to DMB contents and services, users' perceptions on the pricing of DMB phone handsets, phone usage time, program contents, and DMB carrier services. Findings from the use of qualitative method of existential phenomenology were explored further with quantitative analyses including T‐test, ANOVA, and Duncan test.FindingsThe young generation will be a major impact on the DMB market due to their mindset and lifestyle. Thus, the DMB market strategy should be to base decisions on reaching out and focusing on the younger generation (especially, the teens) as the latest trendsetters.Research limitations/implicationsThe sample size was collected during the experimental/trial stages of satellite DMB services. This research should be continued to solidify findings with an increased sample size of respondents collected during the actual stage of satellite‐DMB and terrestrial‐DMB services.Practical implicationsThe findings from this exploratory research will be valuable for the DMB service and content providers to gain insight into various age groups and their perceptions.Originality/valueThis study is the first kind of research in this area. With the study as a forerunner, the authors examined the effect of DMB mobile phone program contents and services on users.