Mobile Credit Cards Research Articles

E-MARKETING AND ITS EFFECT ON CUSTOMER SATISFACTION IN THE COMMERCIAL BANKS – LIBYA

The aim of this paper is to evaluate customer satisfaction in the banking sector of Libya, based on e-marketing. This is an empirical study using mainly primary data collected through a well-structured questionnaire. The study was conducted after validity and reliability testing of a self-administered questionnaire using SPSS program. The questionnaire was distributed to a sample of 150 bank customers in Misurata, Libya. This paper makes a useful contribution as there are only a few studies dealing with the assessment of components of e-marketing in banking sector of Libya. The findings showed that there is a significant relationship between the customer satisfaction and e-marketing. Based on three different independent variables (mobile phones, internet and credit cards), regression analysis showed that all these variables positively influenced customer satisfaction in Libyan banking sector. This research has greater implication for the bank management who are looking forward to newer business strategies to achieve customer satisfaction.

The Impact of Trust On E-Marketing And Customer Satisfaction In The Commercial Banks Of A Developing Country

The purpose of this paper is to determine, based on e-marketing, the customer satisfaction of Libya's banking industry. This is an empirical research designed using primary data gained by a well-structured questionnaire. After validity and reliability checking of a self-administered questionnaire using the SPSS software, the analysis was performed. The questionnaire was circulated in Misurata, Libya, to a sample of 350 bank customers. This paper provides a valuable contribution, as there are only a few studies dealing with the evaluation of e-marketing components in Libya's banking industry. The results have shown that the relationship between consumer satisfaction and e-marketing is significant here. Regression analysis found that all these factors positively impacted customer satisfaction in the Libyan banking sector based on three distinct independent variables (mobile phones, internet and credit cards). For bank management, which looks forward to innovative market models to gain customer satisfaction by trust-building, this study has huge implications.

What are the most influential factors of consumers’ intention to use NFC-enabled credit cards?

The aim of this study is to determine the variables which affect the intention of Near-Field Communication (NFC)-enabled mobile credit card usage by estimating a fuzzy linear regression (FLR) model. The FLR model is used to test the proposed model. Four hundred and thirty-six participants having a smartphone participated in the study. The most effective variable on the intention of NFC-enabled mobile credit card usage was the dimension that defined the perceived risk and trust. Consumers’ intention to use NFC-enabled mobile credit cards increased as perceived risk decreased, and consumer trust increased. Another variable that had a high impact on the intention of using NFC-enabled mobile credit cards was identified as the perceived ease of use in the study. As the consumer’s perception of ease of use increased, the intention of using NFC-enabled mobile credit cards also increased. Based on the study results, as perceived usefulness of NFC-enabled mobile credit cards increased, their intentions to use NFC mobile cards also increased in a certain and determined manner defined. The study includes key findings on consumer adoption and the use of NFC-enabled mobile credit cards for different game players such as mobile phone manufacturers, mobile network operators, business and financial institutions, merchants, bank decision makers, software developers as designers of m-payment systems, governments. The research tries to strengthen the use of fuzzy Likert scales (FLSs) in the social studies in order to remove the limitations of the Likert scale and to introduce a suitable and accurate model using FLR. No other study in the previous literature has employed the data obtained from the FLSs used in FLR models.

A password-authenticated secure channel for App to Java Card applet communication

Purpose – The purpose of this paper is to design, implement and evaluate the usage of the password-authenticated secure channel protocol SRP to protect the communication of a mobile application to a Java Card applet. The usage of security and privacy sensitive systems on mobile devices, such as mobile banking, mobile credit cards, mobile ticketing or mobile digital identities has continuously risen in recent years. This development makes the protection of personal and security sensitive data on mobile devices more important than ever. Design/methodology/approach – A common approach for the protection of sensitive data is to use additional hardware such as smart cards or secure elements. The communication between such dedicated hardware and back-end management systems uses strong cryptography. However, the data transfer between applications on the mobile device and so-called applets on the dedicated hardware is often either unencrypted (and interceptable by malicious software) or encrypted with static keys stored in applications. Findings – To address this issue, this paper presents a solution for fine-grained secure application-to-applet communication based on Secure Remote Password (SRP-6a and SRP-5), an authenticated key agreement protocol, with a user-provided password at run-time. Originality/value – By exploiting the Java Card cryptographic application programming interfaces (APIs) and minor adaptations to the protocol, which do not affect the security, the authors were able to implement this scheme on Java Cards with reasonable computation time.

모바일 신용카드 사용자 만족 및 지속사용의도에 영향을 미치는 요인에 관한 연구: 혁신확산이론 및 후기수용모형을 중심으로

Due to the mobil-centered lifestyle following the wider use of Smartphones, Mobile services, including mobile banking and mobile shopping business have increased rapidly. Also with the emergence of “Fintech”, which finance combined with technology, IT based financial market is going to be highly promising. In this trend, interests mobile credit cards are increasing. But diffusion of the mobile credit card services is still in the low level. In this situation, to identify factors that influencing satisfaction and continuous usage intention on mobile credit card, this study applied innovation diffusion theory (IDT) and post acceptance model (PAM). To conducting this research, survey data were collected, and we used SmartPLS to analyze survey data. As a result of the study, perceived easy of use, image, compatibility and facilitation positively affect user’s satisfaction in mobile credit cards and that such satisfaction have a positive impact on continuous intention to use. The facilitation influences user satisfaction more strongly for those who use mobile credit cards more than plastic credit cards. Also, perceived of use and image influence user satisfaction more strongly for those who use plastic credit cards more than mobile credit cards. It is expected that this study can be a guideline for credit card service providers and policy makers to invigorate mobile credit card business. Also it worths as a early-stage research on Fintech-related studies.

Fantastic Collaboration of Financial Services and Telecommunication

In May 2012, the collaboration of Hana Bank, top financial service company, and SK Planet, top telecommunication service provider, introduced a new credit card that was filled with all-in-one benefits into the market. Leveraging strong infrastructure of two companies, each top in its own industries, the awareness and preference of ‘Club SK Card’ brand rapidly increased to about 25% in less than one year. Moreover, this new card was enthroned in the most sold credit card of year 2012, accounting for a market share of 7.2% in the credit card market and more than 80% in the mobile credit card market. To make these results possible, ‘Club SK Card’ marketing team developed an effective marketing communication strategy which followed the 6M model. The mission of the marketing communication strategy was simple and clear. It was to deliver the card`s inherent strengths on consumer benefits that come from the support of subsidiary and affiliated companies of SK Planet. According to OK Cashbag data, the marketing communication team selected the appropriate target consumers and approached them directly, inducing actual purchase behavior. The target consumers received straightforward messages about ‘Club SK Card’ and were led to join in the new membership at their most frequently visited supermarket or franchise restaurant. The straightforward communication message embedded in an eye-catching commercial ad with a hook song accompanied with a dance was delivered via public media. The ad became so popular that many other television programs quoted or made parodies of the ad. Courtesy of the commercial ad, the brand name disseminated rapidly and widely among the public. In October 2012, an ingenious planning and persistent implementation of the communication strategy results ‘Club SK Card’ to be ranked top in brand awareness as well as advertising preference tests.

NFC mobile credit card: The next frontier of mobile payment?

With the advancement of mobile devices and the emergence of Near Field Communication (NFC) technology, payment today is a mere wave-of-the-phone. However, the adoption of mobile credit card (MCC) is still not widespread despite its potential as documented. Premised on this, the study extends the Technology Acceptance Model (TAM) with four additional constructs. The moderating effect of gender was also examined. Data collected from 156 respondents were analyzed using Structural Equation Modeling (SEM) and multi group analysis. Cohen’s f-square statistic for effect size is 0.815. The results revealed that only finance-related risks and the moderating effect of gender are the non-significant factors in this study. The research provides useful theoretical and managerial implications for mobile phone manufacturers, merchants, bank decision makers, software developers, governments and private practitioners when devising their marketing campaigns and business strategies. The study also extends the applicability of TAM in the area of MCC from the perspective of an emerging market.

Predicting the determinants of the NFC-enabled mobile credit card acceptance: A neural networks approach

The main aim of this study is to determine the factors influencing the adoption of Near Field Communication (NFC)-enabled mobile credit card, an innovation in contactless payment for the future generation. Constructs from psychological science, trust-based and behavioral control theories were incorporated into the parsimonious TAM. Using empirical data and Structural Equation Modeling-Artificial Neural Networks approach together with multi group analysis, the effects of social influence, personal innovativeness in information technology, trust, perceived financial cost, perceived usefulness and perceived ease of use were examined. The significance of indirect effects was examined using the bias-corrected percentile with two-tailed significance through bootstrapping. Gender, age, experience and usage were introduced as the moderator variables with industry being the control variable in the research model. The scarcity in studies regarding the moderating effects of these variables warranted the needs to further investigate their impacts. The mediating effect of perceived usefulness was examined using the Baron–Kenny’s technique. The findings of this study have provided invaluable theoretical, methodological and managerial implications and will contribute to the decision making process by CEOs, managers, manufacturers and policy makers from the mobile manufacturing industry, businesses and financial institutions, mobile commerce, mobile telecommunication providers, mobile marketers, private or government practitioners and etc.

무인증서 서명 암호화 기법을 이용한 안전한 모바일 신용카드 결제 프로토콜

스마트폰 사용의 증가로 인해 모바일을 통한 결제가 대중화되고 모바일카드 이용자도 급격하게 증가하고 있다. 현재 사용되어지는 모바일카드의 대부분은 USIM(Universal Subscriber Identification Module) 칩에 신용카드 정보를 다운받아 사용자에게 서비스를 제공한다. USIM에 저장되는 모바일카드는 통신사의 USIM 칩에 보안을 위한 최소한의 정보를 저장하고 관리하며 PKI(Public Key Infrastructure) 기반의 인증서 체계를 사용하고 있다. 그러나 PKI 기반의 결제 시스템의 경우 처리 절차가 복잡하고, 인증서 및 CRL(Certificate Revocation List) 관리에 많은 비용이 필요하다. 특히 인증서가 없는 외국인의 경우 국내 전자상거래를 이용할 수 없기 때문에 국내 전자상거래 발전을 저해하는 요인으로 작용할 수 있다. 따라서 본 논문에서는 인증서 사용의 문제를 해결한 모바일 환경에 적합한 무인증서(certificateless) 기반의 서명 암호화 기법을 이용한 안전한 신용카드 결제 프로토콜을 제안한다. The increase of the smartphone users has popularized the mobile payment and the mobile credit card users are rapidly getting increased. The mobile credit cards that currently used provide its users with the service through downloading mobile credit card information into USIM. The mobile credit card saved in USIM has the minimized information for the security and is based on PKI. However certificate-based payment system has a complicated procedure and costs a lot of money to manage the certificates and CRL(Certificate Revocation List). Furthermore, It can be a obstacle to develop local e-commerce in Korea because it is hard for foreigners to use them. We propose the secure and efficient mobile credit card payment protocol based on certificateless signcryption which solve the problem of certificate use.

From Bike Messengers to App Stores: Regulating the New Cashless World

Internet and mobile payment volume is growing exponentially. From established technology giants like Amazon, Google and PayPal to relative newcomers like Square and Level Up, Internet and mobile payment systems are changing the face of modern commerce. Consumers and merchants have embraced cashless payment options like mobile wallets and mobile credit card readers. Unfortunately, existing laws and regulations lag behind. State money transmitter laws, once a virtual unknown, have become a source of frustration and confusion. These statutes historically regulated money transfer business like Western Union with an eye toward preventing consumer harm. The plain language of such statutes, however, purports to broadly regulate the receipt of money or monetary value for the purpose of transmitting it to another place or location by any means. As such, an array of business activity, from bike messengers to app stores, is potentially implicated. In the absence of clear guidance, a number of services that accept customer payments on behalf of merchants in connection with the sale of the merchant’s goods and services have struggled with the question of whether their unique business models are subject to regulation. In the face of uncertainty, Amazon, Google and PayPal have all become licensed money transmitters under state law. Even Facebook has become licensed to mitigate the risk of sanctions as their payments product continues to evolve. While established companies can afford to comply, the licensing and regulatory compliance costs exist as a barrier to entry for payment start ups and may stifle continued innovation if left unsettled. This Article takes the first meaningful look at the intersection of technology and consumer protection in the context of new and merging payment systems, and seeks to resolve the apparent tension between the two, suggesting a framework for modernizing state money transmitter laws to accommodate new technology and the realities of a cashless world while still respecting the statutory purpose of consumer protection where appropriate.

An analysis of mobile credit card usage intentions

PurposeMany banks consider mobile‐based technologies have improved the banking services through introduction of new banking facilities. One of the latest facilities developed in this area is the “mobile credit card.” The purpose of this study is to examine the factors that determine intention to use mobile credit card among Malaysia bank customers, as their new way in conducting payment transactions.Design/methodology/approachThe technology acceptance model (TAM) was used as the base model in order to develop the modified version of TAM to better reflect mobile credit card. In the modified model, perceived credibility and the amount of information on mobile credit card were added, in addition to perceived usefulness and perceived ease of use.FindingsResults suggest that perceived usefulness, perceived ease of use, perceived credibility and the amount of information on mobile credit cards are important determinants to predict Malaysia bank customers' intentions to use mobile credit card. Needless to say, the paper is exploratory in nature.Research limitations/implicationsThis study suffers from two limitations. The discussion of these limitations is provided in the last part of this paper.Practical implicationsUseful to Islamic banking institutions planning further mobile credit card services for their customers.Originality/valueExtends the understanding of TAM to newly emerging context of mobile credit.