Acceptance Of Mobile Banking Research Articles

Exploring Mobile Banking Adoption in Indonesia using UTAUT2: A Consumer Perspective Approach

This research aims to determine the factors influencing the acceptance and use of Mobile Banking using UTAUT2 model in banking companies registered in LQ45. The independent variables used in this research are Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value and Habit. The dependent variable used is Use Behavior. The intervening variable used is Behavioral Intention. The sample in this research was Mobile Banking users from banking companies registered in LQ45, with 280 respondents. The sampling technique used is non-probability sampling with a purposive sampling method, using primary and quantitative data. The analysis technique in this research uses Smart PLS 3.0 by analyzing outer models such as validity and reliability tests, and inner models such as R-Square, Path Coefficient, and Path Analysis. The research results show that Performance Expectancy, Social Influence, Price Value, and Habit have a direct influence on Behavioral Intention. Effort Expectancy, Facilitating Conditions, and Hedonic Motivation have no direct influence on Behavioral Intention. Facilitating Conditions and Behavioral Intention directly influence Use Behavior. Meanwhile, Habit has no direct influence on Use Behavior.

Bank becomes cashless: Determinants of acceptance of mobile banking (fintech) services among banking service users

Fintech services such as mobile banking are gaining significant acceptance among the citizens in Bangladesh. Therefore, this study aims to explore the determinants that influence banking service users’ decisions to accept and use fintech services such as mobile banking in an emerging market, specifically in Bangladesh. A questionnaire was developed and distributed to individuals actively using banking services in Bangladesh. A total of 400 questionnaires were distributed to individuals who have active bank accounts. This study obtained a total of 315 valid responses that were deemed suitable for inclusion in the data analysis, with a response rate of 78.75%. Furthermore, a five-point Likert scale was utilized to evaluate the responses to the item-based questionnaire. To evaluate the hypotheses, a significance level of 5% was applied, and the data pertaining to the subject matter and purpose of this study were examined using the SPSS v.29. The results of the study display that the acceptance of mobile banking (fintech) services is pronouncedly shaped by perceived trust, privacy, and security but not by perceived risk. Importantly, perceived security (β value = 0.302) has the greatest impact on mobile banking acceptance among customers compared to other variables. This study contributes to the literature by investigating the propensity of using Fintech services within the context of mobile banking.

Influencing mobile banking acceptance among consumers in Malaysia

The adoption of mobile banking in Malaysia is low despite the government’s efforts to digitalize the national banking system. Malaysian citizens are uncomfortable embracing mobile banking due to the absence of adequate knowledge-based trust. As only 54.2% of Malaysians are willing to adopt mobile banking in daily life, this research was conducted to boost mobile banking acceptance. This study empirically investigates attributes influencing mobile banking acceptance in Malaysia. New attributes of mobile banking acceptance, such as perceived competence, perceived benevolence and perceived integrity, have been examined in this study to address the acceptance problems faced by the banking industry and customers. The purposive sampling method was used where the targeted respondents must have prior experience in mobile banking. The data was collected using an adapted questionnaire, and a total of 385 valid responses were analyzed. For hypothesis testing, structural equation modeling (SEM) was used to confirm the relationship between variables. Perceived ease of use, perceived relative advantage, perceived compatibility, perceived competence, perceived benevolence, and perceived integrity were found to have a significant effect on mobile banking acceptance. Understanding the impact of new constructs, such as perceived competence, perceived benevolence and perceived integrity, benefits banking institutions, policy makers and mobile commerce practitioners in addressing problems relating to mobile banking acceptance.

The Confidence of and Concern about Using Mobile Banking among Generation Z: A Case of the Post COVID-19 Situation in Thailand

This research paper focuses on mobile banking acceptance among Generation Z users by combining the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) theory, as well as extending the theories with perceived trust and risk. During the COVID-19 pandemic, the online questionnaire survey was distributed using Google Forms, and the sample group was Thai Generation Z who were aged between 18 and 25 years old. The research objectives aim to (i) investigate the crucial effects that potentially affect user intention and actual usage of mobile banking, (ii) identify the most influential factor impacting users’ intention and behavior, (iii) further study the trust and risk perception of Generation Z users on mobile-banking intention and actual usage, (iv) discuss the findings with the antecedent studies, and (v) contribute the research findings both theoretically and practically. The proposed constructs include perceived usefulness, perceived ease of use, social influence, facilitating conditions, perceived trust, perceived risk, behavioral intention, and actual usage. There are fourteen proposed hypotheses to be tested. Based on the outcomes and the standardized coefficient beta, perceived usefulness (β = 0.518) was the strongest factor determining Generation Z’s behavioral intention, while perceived ease of use (β = 0.809) impacting perceived usefulness demonstrated the strongest relationship among all of the hypotheses.

Development and evaluation of the model for analysis of student’ behavioral intentions towards the use of mobile banking: Evidence from an emerging economy

The purpose of this work is to show the development and evaluation of behavioural intentions of students by using mobile banking. The research goal is to explain determinants of students’ intentions towards the use of mobile banking. PLS SEM (partial least squares structural equation modeling) analysis was used for the model evaluation. The sample consists of 83 students from four higher education institutions operating in Bosnia and Herzegovina (B&H). Research results confirmed that subjective norm and attitude are significant predictors of the user’s attitude towards mobile banking acceptance, while the influence of self-efficacy was not determined. Attitudes related to mobile banking acceptance are primarily determined by perception of usefulness and self-efficacy, and to a lower degree by perception of privacy and security risk. Perception of mobile banking usefulness appeared to be the most significant predictor of attitudes, while simultaneously it influenced positively on acceptance of behavioral intention, including intervening effect of attitude variable. Digital literacy was proved to be a significant predictor for self-efficacy. From the perspective of banks, it is very important to see how a generation that a high potential for the use of modern technologies has perceives mobile banking, and what affects it to accept mobile banking. The results of this research are useful for banks to attract new younger users of mobile banking and increase their own benefits.

Penerimaan Mobile Banking di Kalangan Nasabah Perbankan Syariah

This study aims to investigate the factors that determine the acceptance of mobile banking among Islamic bank customers by using the unified theory of acceptance and use of technology (UTAUT) model and two other additional variables, namely perceived risk and cost. By using SmartPLS 3.29, the empirical findings of this study show that performance expectations, business expectations, and facilitating conditions have a significant effect on the intention to use mobile banking. The empirical findings of this study also show that intention has a significant effect on the use of mobile banking. Meanwhile, perceived social influence, costs and risks do not have a significant effect on the intention to use mobile banking.
 Keywords: UTAUT, Risk, Cost, Mobile Banking, Islamic Bank,

Factors Influencing Blockchain-based Mobile Banking Adoption: Evidence from a Developing Country

This study attempts to explain the factors influencing blockchain-based mobile banking acceptance in Bangladesh. Based on a technology acceptance framework termed UTAUT2 (unified theory of acceptance and use of technology 2), an enhanced model with a mediating variable is built for this research. Data were collected from the first-ever blockchain-based mobile banking stakeholders in Bangladesh called 'UPAY' by applying a structured questionnaire. Structural equation modeling was then processed using Smart-PLS. There are eight direct hypotheses and one mediating hypothesis in this research. The findings reveal that all of the direct hypotheses except the impact of social influence on the behavioural intention (BI) to use blockchain are statistically significant. The mediating role of BI in the connection between facilitating conditions (FC) and actual blockchain use is also supported. The combination of FC and BI contributes to 88.8% of the variation in blockchain usage behaviour for mobile banking adoption. The findings of this study can help banking regulators devise a strategy for engaging a significant number of banks to create a blockchain-based mobile banking platform.

Mobile Banking Service in Mongolia: The Role of Online Convenience on the Acceptance and Use Behavior

The goal of this study is to scrutinize the impact of individual online convenience dimensions on mobile banking acceptance and use in Mongolia. A total of 211 valid responses were collected from Mongolian university students who currently use mobile banking application services from local banks. The SmartPLS 3.3 software was used to conduct the confirmatory factor analysis and test the hypotheses. Using structural equation modelling, this research discovered that access convenience, transaction convenience, and possession/post- possession convenience are the main constructs related to the adoption of mobile banking services. Perceived innovation showed a significant positive effect on the adoption of mobile banking technologies. Through practical and theoretical implications, this research aims to assist mobile banking service channels of local and international banks in Mongolia. Identifying which online convenience dimensions impact the adoption and use of mobile banking will contribute to the adoption of competitive strategies for financial institutions and banks.

Role of social media on mobile banking adoption among consumers

The purpose of this paper is to examine the effectiveness of social media on the different stages of consumers' cognitive stages through the Hierarchy of Effects (HOE) model for mobile banking adoption among consumers. A two-stage analytical approach with Structural Equation Modeling (SEM) and Neural Network (NN) analysis to bring out social media's distinctive and confirmatory influence on mobile banking consumers. Data from 482 respondents in the age group of 18 years to 30 years (the young consumers) from India was analyzed for social media influence on different cognitive stages of mobile banking acceptance. Results show the increasing tendency of social media influence with increasing cognitive level. Among the four cognitive stages (Attention, Interest, Desire, and Action- AIDA model) of m-banking adoption, Action and Interest stages are the most influenced stages by the social media, followed by Desire and Attention. This research provides a two-stage analytical approach by combining “SEM and NN” to assess the impact of the integration of AIDA constructs. We develop an original integrated model which outlines the phenomenon of the diffusion of information from social media on different cognitive stages of young mobile banking consumers.

Penerapan Model UTAUT (The Unified Theory of Acceptance and Use of Technology) Terhadap Minat dan Perilaku Penggunaan Mobile Banking

BRI mobile banking is a form of banking service that provides a strategic role in facilitating customer transaction processes. The development of m-banking BRI service needs to be done by analyzing the factors that motivate of acceptance and use of mobile banking. This reseacrh aims to determine the behavioral intention and use behavior of m-banking BRI in Malang City by applying the UTAUT model. The research approach used by the researcher is quantitative. Then, data collection was obtained through a questionnaire instrument in google form which was distributed to 130 user of m-banking BRI. The sampling technique used purposive sampling method with data analysis by using of multiple linear regression test through Ordinary Least Square (OLS) technique. The results of the research on regression 1 prove that the constructs of the UTAUT model in the form of performance expectancy, effort expectancy and social influence have a positive and significant influence on their relationship with behavioral intention in using m-banking BRI. Meanwhile, the results of the research in regression 2 namely facilitating conditions and behavioral intention are also positive and significant in their influence on the use behavior of using m-banking BRI.
 Keywords: UTAUT, mobile banking, behavioral intention, use behavior

Influence of attitude on mobile banking acceptance and factors determining attitude of end-users in Ethiopia

PurposeIn this paper, the authors explore the reasons for reluctance to use mobile banking with the help of the technology acceptance model (TAM) and modifications proposed by the literature that is particularly adequate for developing countries and mobile banking: the theory of trying (TT) and the concept of attitude strengths.Design/methodology/approachThis study intends to shed more light on the acceptance of mobile banking in Ethiopia from the banking industry's perspective. To this end, the authors identify models used in the literature for explaining acceptance and fit them to a sample of Ethiopian bank customers. The authors' sample of 394 mobile banking subscribers does not include non-banked individuals, because the authors' main intention is to help banks understanding why banks' platforms are not used as desired.FindingsThe authors' findings suggest that attitude is the most significant factor determining acceptance, a multi-dimensional approach to attitude is more recommendable to understanding how mobile banking users shape users' attitude and combining TAM and TT is impactful and better explains the factors influencing attitude.Research limitations/implicationsThe authors' analysis suggests focusing on improving the attitude of users toward mobile banking since users' attitude is the integral component for acceptance decisions. In doing so, banks shall concentrate on making mobile banking services/platforms easy to use than promoting the usefulness of mobile banking, because the perception of ease of use has a more significant influence on attitude than usefulness.Originality/valuePractical application of the authors' findings may guide future marketing decisions while individuals can elucidate where individuals stand on mobile banking.

Factors Determining the Use and Acceptance of Mobile Banking in Colombia

The purpose of this paper is to identify the factors that influence the acceptance and use of mobile banking among users in Medellín (Colombia). The factors we propose are built upon on seven constructs (customer service and support, perceived attitude, perceived usefulness, ease of use, perceived trust, intention to use, and perceived security), which were developed based on the Technology Acceptance Model (TAM) and the literature. We collected the data from 220 questionnaires self-administered by mobile banking users in Medellín. Subsequently, we conducted a confirmatory factor analysis to determine the correlation between the set of observed variables and the constructs defined in the proposed acceptance model. We empirically conclude that the use of mobile banking among the population under study is mainly influenced by users’ perceived usefulness, perceived trust, and ease of use. The results show a strong correlation between perceived trust and perceived security and between perceived usefulness and intention to use.

The impact of WOM on the acceptance of mobile banking

Abstract Purpose: This study is focused on researching the impact of WOM on the acceptance of mobile banking. This research offers insights into factors that affect the implementation of mobile banking applications. Methodology: The research’s inclusion was based on relevancy, authenticity, and reliability of information extracted from publication journals, and exclusion was based on non-relevancy and lack of authentic research. For the analyzes, consumer data were collected through a survey, and structural equations modelling, and path analysis were employed to test the research model. Findings: The findings showed that WOM was the critical factor influencing consumer perceptions towards mobile banking. WOM also positively affects other factors impacting mobile banking acceptance, such as Ease of use, Perceived usefulness, Social Norms, Trust, Attitude, and intention. Limitations: The most significant limitation of this study is that it only concentrates on internet users. Non-users are not considered. Value: Many researchers studied the number of effects on mobile banking, but this work’s uniqueness is that this paper focuses on WOM impact on mobile banking adoption. Its impact factor is considered the main contribution of this research.

Effect of Attitude on Mobile Banking Acceptance Using Extended UTAUT Model

This research aims to evaluate the effect of attitude on mobile banking acceptance using the extended UTAUT Model. Specifically, surveying the Medan city area covered 392 mobile banking users from several banks. By using Structural Equation Modeling (SEM) and SmartPLS software. This research’s man contribution is introducing attitude variables in the combination of UTAUT models, task technology fit, and trust, which have a significant effect on behavior intention. Based on this study results, it shows that social influence and attitude are a significant effect on behavior intention,facilitating condition, and behavior intention is a significant effect use behavior of mobile banking users from several banks. While performance expectancy, effort expectancy, task technology fit, and trust didn’t significantly effect on the behavior intention of mobile banking users from several banks. This Research implies two important policymakers’ findings. First, Banking Management needs to ensure that it always makes necessary improvements in simplifying technology to understand it easily. Second, need to ensure that we regularly evaluate the performance of mobile banking users from several banks to mae benefits of using M-Banking technology to support financial transactions needs.

Acceptance of Mobile Banking (MB) Framework in Pakistan – A Systematic Review

Technological advancement is one of the key sources of competitive advantage for modern-day businesses. Specifically, IT-based innovations in financial services such as mobile banking (MB) have revolutionized banking practices. However, in developing countries like Pakistan with decrepit infrastructure and less education, mobile banking has gained less attention. This study, through a systematic literature review, aims to assess the key factor of mobile banking acceptance. An electronic search was carried out incorporating 11 databases of majorly publish multidisciplinary articles. The outcomes are limited to the country of Pakistan and restricted by the year. 12 articles were identified as relevant to this particular systematic review based on the identified keywords. All the information is extracted from every single research article to impart data for the research title, author, journal name, methodology/model, year, study purpose, and major findings. The findings of this study suggest that despite mobile banking is gaining a foothold in Pakistan, ease of use, privacy, security, reliability, lower risk are the key factors that affect acceptance of mobile banking among customers. This study has some strong practical implications for the banking industry.

Determination of the Influencing Factors for the Acceptance of Mobile Banking Based on Social Cognitive Theory by Bank Mellat Customers in Bandar Abbas

Determination of the Influencing Factors for the Acceptance of Mobile Banking Based on Social Cognitive Theory by Bank Mellat Customers in Bandar Abbas

Dual-Factor Approach to Consumer Acceptance of Mobile Banking

This study builds on relationship marketing literature and extends existing continuance intention theories by applying dual-factor model to understand the complex behaviors of Japanese consumers and continuance intention of using mobile financial applications, such as mobile banking and/or mobile wallet. The research model, originally developed by Amoroso and Chen, has been adopted and data collected with a sample of 513 Japanese mobile banking app consumers. A predictive structural equation model was derived from the covariance matrix and was produced to analyze the path coefficients. The results show a general support for continuance intention to use mobile banking technologies among Japanese consumers. The results show Japanese consumer satisfaction is found to be a strong predictor of loyalty and continuance intention, directly affected by perceived value, perceived enjoyment, and inertia/habit. While loyalty is found to be a key construct to directly affect continuance intention, a very strong predictor of continuance intention among Japanese mobile banking apps users.

An analysis of the scientific literature produced on bank marketing through bibliometrics and scientific mapping – what has been the role of sales in banking?

PurposeThe purpose of this article is to provide an integrated, synthesised overview of the current state of knowledge in the field of bank marketing. This aim prompts us to seek to determine the role of studies on sales within commercial banking literature, to contribute to the flow of new knowledge and to orient both researchers and practitioners with regard to current issues and findings.Design/methodology/approachThis study employs a combined process of bibliometric analysis and scientific mapping using keyword co-occurrence analysis and a representation of relationships by clustering and their longitudinal arrangement. A total of 1,203 articles were analysed using SciMAT.FindingsThe entire conceptual structure of bank marketing is organised into 12 major thematic areas. These are comprised of a set of main topics during each period, changing from one phase to another. The initial periods exhibit less depth in the pursuit of lines of work on bank marketing. The most recent periods show that interest centres on users' acceptance of online and mobile banking, along with the traditional concepts of satisfaction, loyalty and trust. However, it was determined that sales-related topics have never occupied a central role in the bank marketing academic literature.Research limitations/implicationsThis study draws up a scientific map that serves as a guide to perceive what has been done thus far in the area of bank marketing. The detection of specific sub-topics allows for the application of other synthesis techniques, such as meta-analysis. The study's main limitation lies in the difficulty of synthesising all the papers published on bank marketing literature.Originality/valueThe number of disciplines in which bibliometric analyses are used to synthesise and visually portray the whole bodies of scientific literature is increasing. This study maps out the gradual advancement in the field over the years and could serve as a valuable reference for researchers and practitioners interested in bank marketing. Consequently, the conclusions of this retrospective analysis might be considered a summary of its conceptual structure and a comparable foundation for future studies.

From Analogue to Digital Banking: Developments in the European Union from 2007 to 2019

Research on banking regularly assumes that digitalisation has an impact on banking. This blanket assumption is not erroneous, but it is too inaccurate, too undifferentiated and probably only applies in the long term. Results of this study show that the customers’ habits and requirements and thus the willingness to accept digital technologies in the banking sector are changing within a significantly different speed. The spread ranges from almost complete use, as in Scandinavia, dynamic development, as in the Czech Republic and Greece, to almost complete rejection, as in Bulgaria and Romania. This paper examines and demonstrates the influence of various socio-demographic and emotional characteristics on the use of digital media. Shifts in customer behaviours are revealed and discrepancies are identified by time series analyses and factor analyses. The results reveal the forthcoming death of the bank branch network accompanied by a regionally varying acceptance of Internet and mobile banking. This area of tension requires banks to have a good understanding of customer requirements regarding the demand for digitisation in order to avoid misguided decisions. However, the bank’s side in the adoption process of new technologies by customers has been neglected by scientific studies so far. In order to measure the state of digitisation of banking services, a comparison equation is presented that allows banks to be benchmarked in terms of the degree of digitisation and enables banks to dynamically track changes in their customer portfolios.

Factors affecting consumer acceptance of mobile banking in Tejarat Bank in city of Karaj, Iran

Objective: The growth in mobile phone usage in the last decade has been pretty amazing. Today, for most people mobile phones are a necessity. So that you have to carry them wherever you go. Mobile technology has changed commercial and business behaviors of mobile users. Methodology: Commerce via mobile is a business solution nowadays and has led to a change in existing businesses. Among these services, is mobile banking. It should be said that mobile banking is one of the primary components to help expansion of business operations using mobiles. The main objective of this study is to investigate factors influencing the adoption of mobile banking services by customers and testing six hypotheses. Results: The present research is casual by method and nature, survey by implementation, and practical in purpose. The population in this study, customers are Tejarat Bank city customers in Karaj in the year 2015.Sh. To achieve objectives of the research, 384 questionnaires distributed among the bank customers and then analyzed. In this study all considered assumptions confirmed. Conclusion: Finally, it can be said that mobile phone services can lead to creation of comparative advantage and an acceptable profitability compared with other banks’ services.