We present Wide-field Infrared Survey Explorer (WISE) W1 photometry of the Spitzer Photometry and Accurate Rotation Curves sample. The baseline of near-IR fluxes is established for use by stellar mass models, a key component to the baryonic Tully–Fisher relation and other kinematic galaxies scaling relations. We focus this paper on determination of the characteristics of the W1 fluxes compared to IRAC 3.6 μm fluxes, internal accuracy limitations from photometric techniques, external accuracy by comparison to other work in the literature and the range of W1 to IRAC 3.6 μm colors. We outline the behavior of SDSS g, W1 and IRAC 3.6 colors with respect to underlying spectral energy distribution features. We also note a previously unknown correlation between WISE colors and the central surface brightness, probably related to the low metallicity of low-surface-brightness dwarfs.