Misleading Consumers Research Articles

Redefining expertise: how proponents and opponents of alternative therapies evaluate expertise

ABSTRACT Traditionally, scientific education is considered a main guarantee for expertise. However, new self-taught therapy providers increasingly seek expert status in health and well-being. These ‘field experts’ sometimes challenge the authority of scientific experts, arousing public debates on expertise and expert qualifications. This expansion of expertise, a popular topic in science and technology studies in the last decades, is driven partly by changes in the media environment and increasing consumer interest. Current research on citizen engagement in science often presumes citizens hold a stakeholder position or (aim to) participate in knowledge production. However, ways of participation in expertise and science are constantly changing, partly due to the evolving media landscape enabling new forms of participation. Online debate around alternative therapies by a well-known Finnish health influencer, Maria Nordin, show that citizens and consumers set competing criteria for health and well-being experts and use online discussions to negotiate these criteria. Proponents of alternative therapies highlight consumers’ responsibility for their health in the freedom of choice frame and describe traditional epistemic authorities as corrupt in the distrust frame. Opponents of alternative therapies promote science-based expertise in explaining and treating symptoms in the biomedical frame and criticize alternative experts for misleading consumers in the hoax frame. Citizens and consumers are increasingly involved in contesting and legitimizing experts and negotiating criteria for expertise and, thus, participating in the expansion of expertise.

AI-Generated Spam Review Detection Framework with Deep Learning Algorithms and Natural Language Processing

Spam reviews pose a significant challenge to the integrity of online platforms, misleading consumers and undermining the credibility of genuine feedback. This paper introduces an innovative AI-generated spam review detection framework that leverages Deep Learning algorithms and Natural Language Processing (NLP) techniques to identify and mitigate spam reviews effectively. Our framework utilizes multiple Deep Learning models, including Convolutional Neural Networks (CNNs), Long Short-Term Memory (LSTM) networks, Gated Recurrent Unit (GRU), and Bidirectional LSTM (BiLSTM), to capture intricate patterns in textual data. The system processes and analyzes large volumes of review content to detect deceptive patterns by utilizing advanced NLP and text embedding techniques such as One-Hot Encoding, Word2Vec, and Term Frequency-Inverse Document Frequency (TF-IDF). By combining three embedding techniques with four Deep Learning algorithms, a total of twelve exhaustive experiments were conducted to detect AI-generated spam reviews. The experimental results demonstrate that our approach outperforms the traditional machine learning models, offering a robust solution for ensuring the authenticity of online reviews. Among the models evaluated, those employing Word2Vec embeddings, particularly the BiLSTM_Word2Vec model, exhibited the strongest performance. The BiLSTM model with Word2Vec achieved the highest performance, with an exceptional accuracy of 98.46%, a precision of 0.98, a recall of 0.97, and an F1-score of 0.98, reflecting a near-perfect balance between precision and recall. Its high F2-score (0.9810) and F0.5-score (0.9857) further highlight its effectiveness in accurately detecting AI-generated spam while minimizing false positives, making it the most reliable option for this task. Similarly, the Word2Vec-based LSTM model also performed exceptionally well, with an accuracy of 97.58%, a precision of 0.97, a recall of 0.96, and an F1-score of 0.97. The CNN model with Word2Vec similarly delivered strong results, achieving an accuracy of 97.61%, a precision of 0.97, a recall of 0.96, and an F1-score of 0.97. This study is unique in its focus on detecting spam reviews specifically generated by AI-based tools rather than solely detecting spam reviews or AI-generated text. This research contributes to the field of spam detection by offering a scalable, efficient, and accurate framework that can be integrated into various online platforms, enhancing user trust and the decision-making processes.

A method for measuring consumer confusion due to lookalike labels

We propose that some products carry labels that mimic the features of certified health and sustainability labels and that such lookalike labels can confuse consumers into believing that a product has specific, desirable attributes. To address this, we develop a mouse-tracking method for measuring consumer confusion about product attributes. In Study 1, we show that lookalike labels often mislead consumers into believing a product includes a certified label, and that mouse cursor movements provide insights into confusion levels. By applying signal-detection theory to mouse cursor movements, we develop a novel metric that quantifies product attribute confusion and accurately flags products as either “attribute confusion suspect” or “attribute confusion safe”. In Study 2, we replicate our findings and show that attribute confusion is associated with a higher willingness-to-pay. In Study 3, we test the robustness of the metric under different exposure times. The novel attribute confusion metric provides marketers, policymakers, and consumer advocacy groups with a tool to design less confusing labels and can serve as evidence in cases where a product is suspected of misleading consumers or copycatting certified or trademarked labels.

Improving the system of protection of the rights of buyers of vehicles

The subject of the study is the existing system of protection of the rights of buyers of vehicles, which includes the prevention of offenses involving liability for misleading consumers about consumer properties or quality of goods (Article 14.7 of the Administrative Code of the Russian Federation) and for causing property damage by deception or abuse of trust (Article 7.27.1. of the Administrative Code of the Russian Federation), the commission of which involves, including for example, with the correction or reduction of the recorded mileage of the car. The connection of these actions with the technical condition of vehicles and road safety is considered, since any unauthorized actions with the technical condition of the vehicle are associated with a decrease in the level of safety of road users. The prevalence of this phenomenon requires an adequate response from the state's law enforcement system and the establishment of legislative barriers for this activity. The research methodology is based on general scientific (logical, systematic, analysis, generalization) and private scientific (comparative, formal legal) methods. The scientific novelty of the study lies in an integrated approach to studying the existing procedure for protecting the rights of buyers of vehicles at risk of being misled about the quality of the goods. The article substantiates the need to create a legal mechanism at the state level and on its basis an open mileage accounting system for used cars for citizens, which allows them to track their history from the moment they go on sale. It is proposed to give a legal assessment of the actions and establish liability for persons who, through the provision of services for correcting car mileage data, contribute to deceiving consumers, causing property damage to buyers, and are in direct connection with the decisions of vehicle owners on their maintenance and repair, which affects road safety.

Consumer protection and sustainable development: key green research areas

Motivation: Consumers are an important link in the socio-economic system. In the literature, there is a noticeable increase in interest on the part of researchers in shaping consumer attitudes and behaviour in various markets, including the issue of pro-environmental attitudes and behaviour. In the context of contemporary transformations and challenges of sustainable development, the importance of solutions aimed at providing consumers with adequate protection against a variety of unfair market practices misleading consumers on the issue of green products and services is growing. The motivation for undertaking this research was the need to highlight the complexity of green issues around consumer protection and, at the same time, to address them from a sustainability perspective. This can be an important step in discussing and setting further research directions in this area. Aim: The aim of this article is to identify key green research areas undertaken around consumer protection issues while addressing them from a sustainable development perspective. The implementation of this objective consisted of a literature review of the subject listed in the Scopus database and the Web of Science database. The methods adopted were a Structured Literature Review with original Q1-Q4 queries and a Classic Literature Review. Results: In economic reality, it can be observed that an increasing number of economic actors are offering products and services that are labelled green. They support the transformation of the current economy toward a green economy. However, the analyses show that consumers are increasingly confronted with the phenomenon of greenwashing. This requires the creation of new solutions to protect consumers against such unfair practices. The results of the considerations undertaken show the interdisciplinary character of the undertaken considerations around the issue of consumer protection in the field of greenwashing.

A Case Study Approach to Uncover Greenwashing and Ensure Consumer Protection

Consumers in India are increasingly seeking eco-friendly products due to growing environmental awareness and heightened health concerns in the present-day scenario. Companies are promoting sustainable and eco-friendly products, but the presence of Greenwashing is evident. This Greenwashing marketing tactic is misleading consumers. This paper aims to examine the legal framework in the form of Indian legislation, rules and regulations that protect consumers and the sustainability of the environment. In addition, the paper analyses FMCG King, an Ayurvedic firm that is in discussion for greenwashing and misleading advertisements, demystifying this corporate case in the light of the legal environment.This paper focuses on the legal framework in which businesses can adopt sustainable business practices in India. The findings of this research emphasize the importance of protecting consumer interests and ensuring the appropriateness of business practices for policymakers, consumers and companies overall.

Research on the Potential Trademark Infringement Issues and Negative Effects of Keyword Search Advertisements under the Internet Economy

The digital economy has developed with the continuous development of technology and the increasing popularity of the Internet. As a product of the market economy, trademark law is also facing significant challenges in the new economic era. In the Internet age, the emergence of digital marketing has led companies to invest in keyword search advertising. This paper analyzes the potential trademark infringement risk of keyword search advertising and the negative impact on trademarks and corresponding enterprises through theoretical analysis and synthesis of research results, including the destruction of enterprise marketing effects, misleading consumers, and damaging brand reputation. At the same time, this paper proposes two possible mitigation measures based on the analyzed content of official statements and strengthens the image correspondence between keyword pages and brands. Firstly, the official statement is used as a benchmark to deal with fake, informal, and unauthorized channel advertisements, and secondly, the keyword result page is professionalized by paying for it.

Improvements of Autopilot Technology for Electric Vehicle: Case Study of Nio ES8 Crash on Highway

In recent years, the automotive industry has witnessed a significant surge in the popularity of electric and hybrid vehicles, particularly in the low to mid-level car market, attributed to their robust power output and enhanced comfort levels. Despite their current popularity, the initial introduction of these vehicles met with a tepid reception, largely owing to the radical shift in vehicle powertrain technology they represented. To bolster the market acceptance of these innovations, established and nascent automotive companies leveraged the allure of "automatic assisted driving" as a potent marketing strategy. However, this study highlights the early marketing tactics that often blurred the lines between "assisted driving" and "autonomous driving" through ambiguous linguistic representations, potentially misleading consumers regarding the actual capabilities of the technology at hand. As of now, the technology to facilitate fully autonomous vehicles remains undeveloped. This paper critically examines the repercussions of such marketing strategies, underscored by a significant traffic incident on China's Putian Expressway on August 12, 2021, which catalyzed a societal reevaluation of the reliability and safety of prevalent assisted driving systems. This research seeks to foster a nuanced understanding of the evolving dynamics in the automotive industry, emphasizing the imperative for clear, accurate marketing and the continuous development of reliable and safe assisted driving technologies. It serves as a clarion call for responsible innovation and marketing in the pursuit of a safer and more sustainable automotive future.

(Not So) Happy Cows: An Autonomy‐Based Argument for Regulating Animal Industry Misleading Commercial Speech

ABSTRACT‘Happy cow messages’ are instances of commercial speech by the animal industry which, by action or by omission, mislead consumers about the harmful effects that the industry has for non‐human animals, the environment, or human health. Despite their ubiquity, happy cow messages have received little philosophical scrutiny. This article aims to call attention to this form of speech, and to make the case for its restriction. To do so we first conceptualize happy cow messages. Second, we argue that they encroach upon individual autonomy in two particularly objectionable ways: by impairing our ability to behave according to our moral convictions, and by thwarting our capacity to identify and reason about our moral duties. This, we hold, grounds a pro tanto case for stricter and more comprehensive regulation of commercial speech by the animal industry. Third, and against the objection that restricting happy cow messages would violate freedom of speech, we contend that none of the most influential arguments for free speech grants them protection. Indeed, we suggest, those rationales seem to call for their restriction. Fourth, and finally, we review some possible ways to defuse the misleading potential of happy cow messages through commercial speech regulations.

Halal Legislation Enforcement of Food Premises in Malaysia

Halal Certification provides an opportunity for food premise operators to prove that the food provided complies with the laws set in Malaysia. Although there are laws and regulations related to halal implementation, the misuse of halal logos such as halal logos forgery, misuse of Islamic images, and using expired certificates still arises within the industry. This study's goal is to shed light on Malaysia's legal guidelines for halal food premises and halal enforcement. This study applies a qualitative approach while the data is collected through content analysis. The content analysis has been carried out involving a few provisions of law and official documents related to halal enforcement of food premises. Those documents are the Malaysian Halal Certification Procedure Manual 2020, Trade Descriptions Act 2011, Food Act 1983, and Local Government Act 1976. The finding of this study shows that Halal enforcement in Malaysia is based on multiple provisions, regulation, and act as there is no halal-specific act governing halal certification matters. This has led to ineffective enforcement as JAKIM and JAIN have limited power to perform halal enforcement, especially towards the misused of the halal logo, deceiving or misleading Muslim consumers with Quranic verses and halal self-claim. As a result, halal issues have not been properly handled and solved. To have a deeper understanding of halal enforcement, it is advised that the future study examine other relevant aspects of Malaysian law and regulation governing halal topics. Additionally, the researcher may investigate the operators of food premises’ knowledge of halal enforcement, including their knowledge of raw materials, and their understanding of the penalties for breaking the law.

Contingent Electric Skin Shock: An Empirical or Ideological Issue?

Intractable self-injury, aggressive, and other destructive behaviors are real human conditions. Contingent electric skin shock (CESS) is a technology, based on behavior-analytic principles, used to ameliorate such behaviors. However, CESS has always been extraordinarily controversial. The Association for Behavior Analysis (ABAI), commissioned an independent Task Force to examine the issue. After a comprehensive review, the Task Force suggested the treatment should be available for use in select cases through a largely accurate report. Yet, ABAI adopted a position indicating CESS is never appropriate. On the issue of CESS, we are extremely concerned behavior analysis departed from the fundamental epistemology of positivism and is misleading nascent behavior analysts and consumers of behavioral technology. Destructive behaviors are extremely difficult to treat. In our commentary, we outline clarifications regarding aspects of the Task Force Report, proliferation of falsehoods by leaders in our field, and limitations to the standard of care in behavior analysis. We recommend using science to answer important questions instead of propagating false information at the expense of current and future clients with treatment refractory behaviors.

Sports foods are not all they shake up to be. An audit of formulated supplementary sports food products and packaging in Australian retail environments.

To determine store availability, total number of products, and types of Formulated Supplementary Sports Foods in Australia, along with their stated nutrition content, sweeteners added, total number, and type of claims displayed on the packaging. A cross-sectional, visual product audit of mainstream retailers. Supermarkets, pharmacies, health food stores, and gym/fitness centres. A total of 558 products were captured in the audit, 275 of which displayed the correct mandatory packaging attributes. Three categories of products were identified, based on the dominant nutrient. Only 184 products appeared to display the correct energy value based on the listed macronutrient content (protein, fat, carbohydrate, dietary fibre). The stated nutrient content was highly variable across all product subcategories. Nineteen different sweeteners were identified, with most foods containing only one (38.2%) or two (34.9%) types. The predominant sweetener was stevia glycosides. Packages displayed multiple claims, with a maximum of 67 and minimum of 2 claims. Nutrition content claims were most frequently displayed (on 98.5% of products). Claims included regulated, minimally regulated and marketing statements. Sports food consumers should be provided with accurate and detailed on pack nutrition information, to ensure informed choices are made. However, this audit showed multiple products which did not conform to current standards, appeared to provide inaccurate nutrition information, contained multiple sweeteners, and displayed an overwhelming number of on-pack claims. The increase in sales, availability, and products available in mainstream retail environments, could be impacting both intended consumers (athletes), and general non-athlete population. The results indicate underperformance in manufacturing practices which preference marketing over quality and stronger regulatory approaches are needed to protect consumer health and safety, and to prevent misleading consumers.

Identification of Fish Species and Targeted Genetic Modifications Based on DNA Analysis: State of the Art

Food adulteration is one of the most serious problems regarding food safety and quality worldwide. Besides misleading consumers, it poses a considerable health risk associated with the potential non-labeled allergen content. Fish and fish products are one of the most expensive and widely traded commodities, which predisposes them to being adulterated. Among all fraud types, replacing high-quality or rare fish with a less valuable species predominates. Because fish differ in their allergen content, specifically the main one, parvalbumin, their replacement can endanger consumers. This underlines the need for reliable, robust control systems for fish species identification. Various methods may be used for the aforementioned purpose. DNA-based methods are favored due to the characteristics of the target molecule, DNA, which is heat resistant, and the fact that through its sequencing, several other traits, including the recognition of genetic modifications, can be determined. Thus, they are considered to be powerful tools for identifying cases of food fraud. In this review, the major DNA-based methods applicable for fish meat and product authentication and their commercial applications are discussed, the possibilities of detecting genetic modifications in fish are evaluated, and future trends are highlighted, emphasizing the need for comprehensive and regularly updated online database resources.

Identification of Marketing Strategies Influencing Consumers’ Perception of Healthy Food Products and Triggering Purchasing Decisions

(1) Background: Marketing and advertising strategies for food products are very diverse and have a differential effect on consumers’ behaviours and attitudes towards products. (2) Objectives: To examine the influence of point-of-purchase (PoP) marketing and advertising strategies and the promotion of products employing opinion leaders (celebrities) on the healthy perception of pre-packaged food and buying behaviour of young consumers. (3) Methods: Online survey (N = 130) of 18–31 years old participants. (4) Results: “Price” was the most influential factor when purchasing a snack (66.2%), although “salt and macronutrient content” had a major influence on females (x2(1,N=129) = 14.02, p < 0.001). Participants with low or no weight satisfaction were more prone to consider “low fat” (x2(1,N=130) = 5.02, p = 0.025) and chose “green” as the most suitable colour for healthy snack packaging. Male celebrities were more picked by males than female participants (x2(1,N=129) = 6.41, p = 0.011). (4) Conclusion: Using green packaging, nutritional claims related to low-calorie intakes or accentuating salt and macronutrient content, and using opinion leaders with whom consumers can relate to, were the most influential factors in fostering a healthy perception of pre-packaged food products. These results highlight the need for policies to limit marketing strategies to avoid misleading consumers’ opinion of a product as healthy when it is not.

Regarding the issue of improvement of legislative regulation of unfair advertising of drugs

The article considers the issue of unfair competition in the field of drug advertising in Ukraine. The relevance of the chosen topic is proven, which is based not only on the problem of the availability and distribution of various drugs, but also on the emergence and spread of the acute respiratory disease COVID-19, which created demand for certain categories of drugs, which, in turn, are increasingly in violation of the rules of fair competition. The normative regulations are characterized and the separate provisions of the current legislation concerning unfair competition are analyzed. In particular, the concept of unfair competition is defined as any action in competition that contradicts trade and other fair practices in economic activity. The role of the Antimonopoly Committee in helping to solve the problem of unfair competition by creating the latest explanatory notes and monitoring the implementation of state control over compliance with fair competition in the field of advertising of medicines and medical services Particular attention is paid to the study of practical problems that arise in the field of drug advertising in Ukraine. It is noted that such actions as emphasis on unconfirmed rapid action, exaggeration of the properties of the drug, and indication of uncertain and vague characteristics of the quality of the drug and its price are violations and constitute illegal dissemination of information in advertising. The judicial practice of Ukraine on resolving disputes on issues of unfair competition in the field of advertising of medicines is analyzed. It is determined that courts do not always agree with the decisions of the Antimonopoly Committee and invalidate the decisions of the Antimonopoly Committee of Ukraine, as in some cases it is impossible to establish violations through the abstract text of advertising without specifying specific facts. Some of the circumstances of the case remain unproven and unsubstantiated by appropriate and admissible evidence. Practical recommendations for solving the problem in the field of unfair competition of medicines are offered. Among them are: standardization of advertising of medicines; creation of an effective mechanism for monitoring compliance with the rules of prescription drugs and liability for its violation; strict control over the content of advertising of drugs, which provides for the complete exclusion of duplicate text, abstract wording, misleading consumers, using unconfirmed statistics, etc.

Analysis of Select Dietary Supplement Products Marketed to Support or Boost the Immune System

Cold, flu, and immunity dietary supplement product sales have skyrocketed since the start of the COVID-19 pandemic. Supporting or boosting the immune system has become an important reason for using dietary supplements, and many consumers are purchasing products through online platforms. To examine whether select dietary supplement products advertised as supporting or boosting the immune system are accurately labeled according to the Supplement Facts label of listed ingredients and to qualitatively describe the product labels' characteristics in terms of claims made. In this case series, 30 featured immune health dietary supplements were selected and purchased from Amazon.com in May 2021. Product analysis was performed using liquid chromatography-mass spectrometry. The list of ingredients detected through analysis for each product was compared with the ingredients on the product's Supplement Facts label to determine whether the product's label was accurate. Claims made on product labels were also evaluated by using the Operation Supplement Safety Scorecard's set of questions to describe the labels' characteristics. A total of 30 select dietary supplement products were evaluated. Thirteen of the 30 products had accurate labels based on the product analysis. Of the 17 products with inaccurate labels, 13 had ingredients listed on the labels that were not detected through analysis, such that their labels were misbranded. Nine products had substances detected that were not claimed on the product labels, some of which may be considered adulterated. Five were misbranded and contained additional components not claimed on the label. No product had third-party certification seals present on the packaging. Ten of the 13 products with accurate labels received a score of 4 or more when applying the Operation Supplement Safety Scorecard, meaning the product was "likely okay/less risky." In this case series study, most of the products tested had inaccurate labels and claims that were inconsistent with requirements the US Food and Drug Administration has put forward for dietary supplements. Quality control measures seem to be insufficient for most of these select products, and claims made on labels may be misleading consumers who purchase products.

Online Spam Review Detection: A Survey of Literature

The increasingly developed online platform generates a large amount of online reviews every moment, e.g., Yelp and Amazon. Consumers gradually develop the habit of reading previous reviews before making a decision of buying or choosing various products. Online reviews play an vital part in determining consumers’ purchase choices in e-commerce, yet many online reviews are intentionally created to confuse or mislead potential consumers. Moreover, driven by product reputations and merchants’ profits, more and more spam reviews were inserted into online platform. This kind of reviews can be positive, negative or neutral, but they had common features: misleading consumers or damaging reputations. In the past decade, many people conducted research on detecting spam reviews using statistical or deep learning method with various datasets. In view of that, this article first introduces the task of spam online reviews detection and makes a common definition of spam reviews. Then, we comprehensively conclude the existing method and available datasets. Third, we summarize the existing network-based approaches in dealing with this task and propose some direction for future research.

About the Need for a Harmonised Labelling for Locally Produced Food

Abstract Consumers are increasingly interested in buying locally produced food but often cannot recognise it on the market. As the European Union has not introduced a local food labelling scheme, the study examines how selected countries defined and labelled local food and whether the implemented brands are suitable for fulfilling their functions of identifying, promoting and guaranteeing local products, avoiding misleading consumers. The question of to what extent geographical indications can be used as a tool to identify locally produced food is also considered. The analysis shows that there is a variety of local or regional, public and private brands that are the result of bottom-up initiatives and local self-governance, but their proliferation, differences in legal nature and the meaning of the messages conveyed adversely affect their function. Therefore, a harmonised labelling should be introduced at the UE level, otherwise at a national level, as a ready-made tool for promoting and distinguishing local products on the market, ensuring a uniform understanding of the label for all participants in the food chain, preventing fraud and unfair competition, and giving consumers confidence in its message.

The compliance of nutrition claims on pita bread in Lebanon and risk on public health: a cross-sectional study

BackgroundMislabeling is a type of fraud, that can lead to major health concerns, especially when used on staple foods like bread. This study aimed to assess the compliance of nutrition claims on pre-packaged Pita bread in Mount Lebanon with national (LIBNOR; NL 661:2017) and international (CODEX; CAC/GL -2–1985) standards.MethodsA cross-sectional study was conducted and Lebanese bread samples (n = 75) were collected from all the registered bakeries in Mount Lebanon directorate (n = 25). The claim compliance assessment was based on values of the nutrition facts panel and standard nutrient analyses, following official methods.ResultsOf all assessed breads, 84% carried nutrition claims, and 25.3% carried health claims. Among nutrition claims, 70.7% had non-addition claims, 56.0% had nutrient content claims, and 1.3% had comparative claims. The results showed a high prevalence of nutrition claims with majority non-compliant. Based on the nutrition facts panel, only 32.4% of the sugar related claims, 45.5% of the fiber claims, and 54.4% of salt claims were eligible to make those statements. Based on the chemical nutrient analyses, only 47.0% of sugar claims, 16.1% of fiber claims, and 37.5% of salt claims were compliant. All the claims related to protein (n = 7) were compliant.ConclusionsThese results suggest the urgent need to develop clear guidelines for the effective implementation of the current standard; in order to prevent mislead consumers from making poor decisions at the point-of-sale, which might affect their overall health and efforts towards proper nutrition.

Metrological aspects of the safety and quality of meat products

The meat industry is one of the most important sectors of the economy closely related to animal husbandry. In the human diet, meat is the main source of animal protein. Therefore, quality of a final product is extremely important and depends on many factors at all stages of the production. Requirements for parameters of food safety and quality are established in the most countries and are revised permanently depending on the new scientific data.In the Russian Federation and the Customs Union, the controlled parameters are normalized on the basis of scientific data and approved for use in the relevant Technical Regulations. In order to avoid actions misleading consumers, special requirements for product labeling have been developed. In particular, the labeling of slaughter products and meat products must be conformed in accordance to the Technical Regulation of the Customs Union "Food products in terms of their labeling " - TR CU 022/2011, as well as to the some clauses of the Technical Regulation TR CU 034/2013 On the Safety of Meat and Meat Products.According to the working regulation, the manufacturers must indicate nutritional parameters (protein, fat, carbohydrates) of meat products on the product label as the parameter true values. At the same time, each standard for analytical methods includes a permissible relative error of the measured value at the confidence level of 0.95, which had not to be exceeded under the conditions described in the standard. In that way target measurement uncertainty is established.This paper shows the possible risks of false decisions when assessing meat products for its compliance with the labeling, depending on the measurement uncertainty, as well as methods for minimizing these risks.