ABSTRACT In order to overcome the problems of electric vehicle (EV) range anxiety and inadequate charging station, a driver assistance technology is presented here. The proposed technology assists a driver to maintain an efficient driving strategy (EDS) that minimizes energy consumption toward increasing the driving range. Additionally, it provides an anticipated range of EV corresponding to its current battery charge which alerts the driver to take a decision for required charging. EDS is determined by solving a multi-objective optimization problem corresponding to the current route characteristics. Optimization problem considers three primary objectives, minimization of energy consumption and travel time and maximize journey comfort, and follows an EV drive model. Effectiveness of the proposed technology is identified by analyzing the effect of adopting EDS in a micro-trip planning with an E-bus based on experimental drive data. A drive model for the E-bus is formulated and validated through comparative analysis of speed, motor current, and voltage that are obtained in simulation and experimentation. Such analysis was performed independently in four micro-trips identified from E-bus drive data following a typical route. It was found that the driver assistance technology reduces both energy consumption and travel time than that found by following a random driving strategy.