The minimum cost consensus model (MCCM) proposes an effective method for reaching group consensus in group decision-making problems. Conventional MCCM and its advanced models focus on the different behaviors and psychologies of decision-makers, but, it ignores the heterogeneity of decision-makers that activated them. Therefore, they need to assume the compromise limits and unit adjustment costs of decision-makers, which may be difficult to achieve in practice. To resolve this problem, this study will propose a novel data-driven minimum cost consensus model of different compromise limits and unit costs based on online Big Five personality traits prediction. First, this study uses the Convolutional Neural Network (CNN) and Bi-directional Long-Short Term Memory model (BiLSTM) to obtain the decision-maker's probability of agreeableness based on their Weibo online reviews. Second, a novel minimum cost consensus model considering the decision-maker's personality traits (MCCM-P) is established. To do that, the unit adjustment cost and the personalized compromise limits of decision-makers and their interrelations are defined based on the personality traits prediction. Finally, the MCCM-P is applied in a real group decision-making case study of a university student club activity selection. The result and comparative analysis show that the proposed MCCM model can obtain lower consensus reaching costs than the traditional method.
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