To explore the geological characteristics and exploration potential of the Carboniferous Benxi Formation coal rock gas in the Ordos Basin, this paper presents a systematic research on the coal rock distribution, coal rock reservoirs, coal rock quality, and coal rock gas features, resources and enrichment. Coal rock gas is a high-quality resource distinct from coalbed methane, and it has unique features in terms of burial depth, gas source, reservoir, gas content, and carbon isotopic composition. The Benxi Formation coal rocks cover an area of 16×104 km², with thicknesses ranging from 2 m to 25 m, primarily consisting of bright and semi-bright coals with primitive structures and low volatile and ash contents, indicating a good coal quality. The medium-to-high rank coal rocks have the total organic carbon (TOC) content ranging from 33.49% to 86.11%, averaging 75.16%. They have a high degree of thermal evolution (Ro of 1.2%–2.8%), and a high gas-generating capacity. They also have high stable carbon isotopic values (δ13C1 of –37.6‰ to –16‰; δ13C2 of –21.7‰ to –14.3‰). Deep coal rocks develop matrix pores such as gas bubble pores, organic pores, and inorganic mineral pores, which, together with cleats and fractures, form good reservoir spaces. The coal rock reservoirs exhibit the porosity of 0.54%–10.67% (averaging 5.42%) and the permeability of (0.001–14.600)×10−3 μm2 (averaging 2.32×10−3 μm2). Vertically, there are five types of coal rock gas accumulation and dissipation combinations, among which the coal rock-mudstone gas accumulation combination and the coal rock-limestone gas accumulation combination are the most important, with good sealing conditions and high peak values of total hydrocarbon in gas logging. A model of coal rock gas accumulation has been constructed, which includes widespread distribution of medium-to-high rank coal rocks continually generating gas, matrix pores and cleats/fractures in coal rocks acting as large-scale reservoir spaces, tight cap rocks providing sealing, source-reservoir integration, and five types of efficient enrichment patterns (lateral pinchout complex, lenses, low-amplitude structures, nose-like structures, and lithologically self-sealing). According to the geological characteristics of coal rock gas, the Benxi Formation is divided into 8 plays, and the estimated coal rock gas resources with a buried depth of more than 2 000 m are more than 12.33×1012 m3. The above understandings guide the deployment of risk exploration. Two wells drilled accordingly obtained an industrial gas flow, driving the further deployment of exploratory and appraisal wells. Substantial breakthroughs have been achieved, with the possible reserves over a trillion cubic meters and the proved reserves over a hundred billion cubic meters, which is of great significance for the reserves increase and efficient development of natural gas in China.