Relevance. The paper examines the most effective mechanisms contributing to the development of nonurbanized areas in different countries. The relevance of the topic comes from increased global processes, in particular urbanization and megalopolization. Given the extensive areas of rural areas, opportunities for their effective development are not fully realized in Russia, for this purpose, an analysis of world experience was carried out to adapt the most promising mechanisms in the Russian Federation.Methods. Among the main research methods can be distinguished: complex, statistical, normative, historical, logical, empirical.Results. Comprehensive rural development programs have been studied, the most effective mechanisms used in the EU, Australia, and the USA have been identified and characterized. It is revealed that for scaling in Russia, the following are of the greatest interest: economic mechanisms (development of a local regional product, integrated retail chains, grants for technical support for entrepreneurs), administrative (transaction centers), infrastructure (formation of a single spatial infrastructure network, construction of microhydroelectric power plants), social policy instruments (distance education system, green tourism, geotourism and geoparks). It is concluded that it is necessary to use a differentiated approach to improve the effectiveness of strategic management of an unurbanized territory.