Development Of Micro Enterprises Research Articles

PENGARUH PROMOSI TERHADAP KEBERHASILAN USAHA PELAKU UMKM

The development of micro, small and medium enterprises (MSMEs) has recently attracted theattention of the government, the local government has a very strategic role in growing thedevelopment of regional MSMEs, especially the Cirebon City Government. This study aims todetermine the influence of food product marketing on the business success of MSME actors.This research sample was obtained using purposive sampling techniques on food MSME actorslocated in the SME Mall in Cirebon city with a total of 55 people. Data collection usingGoogle Form questionnaire. This study used quantitative analysis with validity test, reliabilitytest, simple linear regression analysis test, partial test (T Test), coefficient of determination.The results showed that product marketing had a positive and significant effect on businesssuccess. The percentage of influence of food product marketing on the success of MSMEbusinesses in the SME Mall in Cirebon city can be interpreted that 30.2% and 69.8% areinfluenced by other variables that are not in the study.Keywords: product marketing, success, msme

Increasing the Effectiveness of the Learning Exchange Model: The Role of MSME Facilitators in the CIKEPO MSME Community

MSME facilitators are crucial in supporting the region's development of Micro, Small, and Medium Enterprises. MSME companions represent the 17th SDGS goal, namely partnerships to achieve goals (partnerships for the goals). This research aims to determine the effectiveness of learning exchange: The role of UMKM Facilitator in the CIKEPO Community of Cimahi City. This research uses a descriptive method with a qualitative approach—data collection techniques using interviews and documentation. MSME Facilitators have a role in encouraging awareness of MSME players in following the learning exchange process, which can improve skills. Also, MSME Facilitators provide education and training for MSME owners, including business management, marketing, and understanding local business regulations. Apart from that, MSME mentors also provide individual business guidance to help MSME owners identify potential and overcome the challenges they face.Keywords: MSME Companion, Learning Exchange

Perencanaan Strategi Bisnis Usaha Online: UMKM

The development of micro, small and medium enterprises (MSMEs) requires a joint role in the environment from both regulators and other companies. The Business Competition Supervisory Commission (KPPU) together with the Ministry of Cooperatives and SMEs signed a memorandum of understanding to form a task force to monitor partnerships established between SMEs and large industries. This article explores the programs organized by the Ministry of Cooperatives and Small and Medium Enterprises for the development of MSMEs. Through literature and online research about company programs, researchers can compare them with government policy programs to analyze the accuracy of expert programs. The research results show that the joint Business Competition Supervisory Commission (KPPU) program can fulfill the policies of the Ministry of Cooperatives and SMEs stipulated in the 2020-2024 Strategic Plan.

Land Titling and Microcredit in Cambodia: Examining the Reality of Hernando de Soto’s ‘Three Steps to Heaven’

Starting with the work of Hernando de Soto in the 1980s, the role of land tenure soon attracted the attention of the international development community as a neoliberal-oriented theory of change rooted in the possession and use of private individual land titles by the poor. One of the central mechanisms proposed by de Soto was a three-step process that involves the poor (1) “securing” their tenure with land titles, (2) using their newly acquired land titles as collateral to leverage large amounts of microcredit to be used to establish a functioning microenterprise, and then (3) escaping from their poverty due to the jobs and income associated with founding and running a microenterprise. This paper explores what I call de Soto’s “three steps to heaven” theory of change, a concept that was taken on board with gusto by leading Western governments and virtually all of the main international development institutions, particularly the World Bank. I argue that Cambodia provides the ideal setting for evaluating de Soto’s concept because, since around 2020, it has possessed the largest microcredit sector in the world (on a per capita basis), thanks largely to the obligatory use of land titles as the collateral required to obtain microcredit. While the first two of de Soto’s “three steps to heaven” have been realized, the evidence shows that the assumptions related to step three have proved to be extremely problematic: the ubiquity of microcredit that was achieved since the early 2010s via steps one and two has not, in general, improved the lives and communities of Cambodia’s poor through accelerated microenterprise development. It appears, instead, to have contributed to deeper poverty, insecurity, vulnerability and inequality. I conclude that de Soto’s “three steps to heaven” theory reflects a fundamental misunderstanding of the real institutional drivers of sustainable local economic development and poverty reduction.

Pemanfaatan ICT Dan Fintech: Pentingkah Bagi Pelaku UMKM

In line with the development of information technology, Micro, Small, and Medium Enterprises (MSMEs) must adapt and adopt technology to increase efficiency and expand market reach to improve MSMEs' performance. Therefore, this study aims to examine the role of Information Communication Technology (ICT) and financial technology (fintech) on the performance of MSMEs. Data was collected through questionnaires to MSMEs respondents in Pati Regency. This study uses multiple linear regression to test the proposed hypothesis. The results of this study show that Information Communication Technology (ICT) and Financial technology (fintech) have a significant positive effect on the performance of MSMEs.

Training for Preparation of Business Feasibility for Bantar Sari Village, Distric Rancabungur, Bogor

Micro, small and medium enterprises (MSMEs) have an important role in the Indonesian economy. The Indonesian government also considers the existence of MSME actors important. The proof is that UMKM together with Cooperatives have a special forum under the Ministry of Cooperatives and UKM. MSMEs is a business sector that has quite good business potential where as MSMEs develops, the level of employment also increases. The number of MSMEs in 2018 was recorded at 64.2 million units, while in 2019 it grew 5 percent to 67.4 million units. The development of Micro, Small and Medium Enterprises (MSMEs) has proven to be the main driver of the real sector that direct effect on national economic growth. MSMEs from 2016-2019 grew by 4.2% annually with an average contribution of MSMEs to Indonesia's Gross Domestic Product (GDP) of 50% for the last 3 years. Information owned by the Ministry of Cooperatives and Small and Medium Enterprises in March 2021, the number of MSMEs in Indonesia is at 64.2 million, and has a gross domestic GDP contribution of up to 61.07%. MSMEs can absorb up to 97% of the total workforce and can collect up to 60.42% of the total investment in Indonesia. However, the development of MSMEs generally still experiences various problems and is not fully in accordance with expectations. The problem that is still an obstacle in developing MSME businesses is the limited capital they have and the difficulty for MSMEs to access sources of capital. In order to help access funding, guidance and directions are needed in order to obtain banking funds for these small businesses. For this reason, a program of activities for preparing feasible business planning proposals is needed. This community service method uses descriptive methods, namely through surveys and observations. The initial stage was observation of Bantar Sari Village, Distric Rancabungur, Bogor to identify the business ventures that were currently being carried out. Furthermore, the formulation stage is the identification of the internal and external environment and is continued with the feasibility study stage. Delivery of training for the community, most of whom are MSMEs, is conducted at the Bantar Sari Village, Distric Rancabungur, Bogor, where the participants are quite enthusiastic about participating in the training program, this can be seen from the number of question that were entered.

Pendampingan dan Pengembangan Usaha UMKM Anis Tempe melalui Branding Produk di Era Digital

The development of Micro, Small, and Medium Enterprises (MSMEs) in the current digital era requires product branding through social media. Strengthening MSMEs product branding by providing business assistance through the Business Work Lecture (KKU) program conducted by YPPI Rembang University. In this case, the MSMEs assisted is MSMEs Anis Tempe which is located in Meteseh Kaliori Village, Rembang Regency, Central Java. The problems experienced by MSMEs Anis Tempe are at the marketing (branding) stage, lack of ability in digitalization, not having a business license and not having a business logo. The solution to this problem is to carry out a community service program with development and assistance in strengthening product branding through social media as a marketing strategy and expansion, as well as creating attractive logos and product labels. The results of this service activity are creating attractive logos and product labels, having a social media account, including the location of MSMEs on Google Maps, and having a business license continue their business. Keywords: Mentoring, MSMEs, Product Branding

AN APPROACH AND STRATEGY FOR INCREASING THE POTENTIAL OF PRODUCTIVE ZAKAT THROUGH SHARIA CROWDFUNDING SYSTEM AND ZAKAT ALLOCATION TO EMPOWER ROHINGYA REFUGEES IN INDONESIA

The exodus of Rohingya refugees in Indonesia has occurred since 2009 until today. The Government of Indonesia has made various efforts to help the Rohingya refugees. Zakat funds have been allocated to fulfill the refugees' basic life requirements. This study employs a qualitative approach, utilizing a literature review to explore the role of zakat-system crowdfunding in collecting funds, explicitly concentrating on programs initiated by the National Zakat Agency (BAZNAS) for Rohingya refugees in Indonesia. Secondary data from prior research, diverse sources, journals, books, and the internet form the basis of this investigation, employing the triangulation technique to ensure data reliability. The findings underscore the vital role of zakat as humanitarian aid for Rohingya refugees, contributing to social justice, equilibrium, guarantees, and safety. However, the existing zakat distribution primarily addresses immediate needs, necessitating long-term empowerment programs for the refugees' independence. A proposed model introduces a crowdfunding zakat system, offering a more efficient and transparent approach to collecting and distributing zakat to those in need. Additionally, the study presents an Integrated Zakat and Waqf Model for Refugees (IZWMR), amalgamating institutional and individual donations into a charity pooling fund. This model prioritizes basic needs fulfillment, entrepreneurship training, and microenterprise development, with cash waqf playing a crucial role in subsidizing profit margins and invigorating refugee businesses. Ultimately, these proposed models aim to elevate the welfare of Rohingya refugees in Indonesia, not only providing immediate relief but also empowering them with the tools for self-sufficiency and independence.

Optimizing Customer Engagement: Employing Triangulation Methodology to Improve Social Media Content Strategy for MSME

<p> The internet offers great potential for the development of micro, small, and medium enterprises (MSMEs) in Indonesia. Nisa Kitchen, an MSME in Batam City specializing in making brownies, utilizes digital marketing and social media to grow their business. This is a qualitative research study aimed at exploring the effect of engaging social media marketing content on customer engagement, with a focus on Nisa Kitchen. In this study, researchers use methodological triangulation to gather data from various sources and perspectives. This technique allows for the validation of findings by combining different research approaches such as content analysis, interviews, and observations, thereby producing a deeper and more accurate understanding of the topic under investigation. In addition to the owner, the primary participants in this study are customers who have made purchases from Nisa Kitchen and are above 17 years old. The study aims to gain a comprehensive understanding of the implications for Nisa Kitchen. One of the challenges faced by MSMEs is a lack of understanding of technology and social media. This study emphasizes its unique contribution to the literature by presenting new insights and a comprehensive approach to enhancing customer engagement through attractive marketing content on social media. The study proposes solutions by creating useful and engaging content using Canva, Linktree, and WhatsApp Business to simplify customer access to Nisa Kitchen. The research findings indicate positive changes in social media insight data (engagement) and customer interviews.</p>

Efektivitas Program Kredit Usaha Rakyat (KUR) Syariah PT. Pegadaian untuk Pengembangan Usaha Mikro Kecil Menengah

This study aims to analyze the effectiveness and impact felt by MSME actors in realizing the sharia KUR program and whether it is really able to provide benefits to the sustainability of the businesses they have. The research method used by the author is descriptive-qualitative research. Through descriptive research, researchers will try to describe the phenomenon regarding the effectiveness of the Sharia People's Business Credit (KUR) program of PT Pegadaian for the development of micro, small, and medium enterprises. The results of this study state that the presence of KUR credit Sharia Pegadaian Blega Branch in the community is very helpful for business people to get alternative capital. The benefits obtained with credit are for business development and financial management, which are easier to rotate. The results of the interviews conducted said that loans from pawnshops are not only used to increase business capital but also for daily living expenses and even to help finance children who are st

Confirmatory Factor Analysis Applied to The Business Model of The Artisan Sector, Case of Tenango de Doria, Hidalgo, Mexico

Purpose: The purpose of this study is to examine the applicability and effectiveness of the Canvas Model in the artisan sector, specifically focusing on microenterprises in Tenango de Doria, Hidalgo, Mexico. The goal is to understand how the various components of the Canvas Model influence the success of local handicrafts, identifying key factors for their development and sustainability. Theoretical Framework: The study is based on the theoretical foundations of the Canvas Model, which includes nine key elements crucial for business success. Recent literature highlights the need for tailored business strategies in artisan sectors, recognizing the unique challenges and opportunities they present. Design/Methodology/Approach: A cross-sectional and correlational quantitative research design is adopted. Surveys are conducted with 401 potential customers of "Tenango" handicrafts, followed by a confirmatory factor analysis to evaluate the nine key elements of the Canvas Model. Findings: The findings underscore the importance of 'sales', 'distribution channels', and 'innovation' in the Canvas Model within the artisan sector, while 'key partners' emerge as less significant. These findings suggest the need to adapt the Canvas Model to the artisanal context, focusing on effective sales and distribution strategies and strengthening the unique value proposition of the crafts. Research, Practical & Social Implications: This pioneering study provides a solid foundation for future research in the artisan sector and offers valuable insights for the development of business strategies. The findings have significant implications not only for the artisans of Tenango de Doria but also for other artisan contexts, potentially guiding the development and sustainability of micro-enterprises in various cultures and regions. Originality/Value: The study marks a novel approach by applying a quantitative analysis to assess the Canvas Model in the artisan sector, highlighting the complexities of formulating a successful business model in this field and contributing valuable perceptions for its development and sustainability.

UPAYA PENINGKATAN PENJUALAN DAN DAYA SAING PADA “ANYA SHOP ”MELALUI STRATEGI SWOT

The development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia has experienced a significant increase because it is one of the activities that can be used as a means of livelihood that can create jobs both directly and indirectly for the community. This MSME is very helpful for individual micro entrepreneurs because it has proven to be able to overcome the economic crisis that has hit Indonesia. Various efforts by the government have been made to increase the development of MSMEs. The purpose of this research is to find out how the marketing strategy carried out by MSME Anya Shop increases sales. The type of research is qualitative with SWOT analysis. Data collection methods are interviews, documentation and observation. The results of this research show that the strategic analysis carried out has been effective and the SWOT strategy has been implemented to increase sales at Anya Shop MSMEs, namely by adding sales products, attractive product forms, adding human resources, using social media and maintaining product quality.

Strategi Komunikasi DISKOMINFOTIK dalam Menyukseskan Acara UMKM Rameune Nagan Raya Expo 2023

The development of micro, small and medium enterprises is one of the state opinions that the government really pays attention to because it is proven by the government's serious attention in developing micro, small and medium enterprises in Indonesia. Naga Raya is a district in Aceh Province, Indonesia with the capital being Suka Makmue. Nagan Raya Regency Diskominfotik is one of the parties that takes part in managing the event and provides information about events that will take place as a form of implementing the work program. This research was studied based on the concept of communication strategy according to Porter (in Nila, 2014), namely planning, implementation and evaluation. This research method is descriptive qualitative. The results of this research, namely Diskominfotik, target information targets for the 2023 Rameune Nagan Raya Expo event, namely MSME actors, entrepreneurs and the general public. Dissemination of information about the 2023 MSME RNRE event by Diskominfotik, namely through news on the website, Instagram and Tiktok. In developing this message, Diskominfotik collaborated with the Instagram accounts @loennagan and @pemkabnara, tiktok @loennagan as well as local media websites, namely Antara Foto, Serambinews, Rakyat Welfare, National Elasi, Indo Satu, Aceh Express, Editorial and Nagan Raya Regency Government.

Development of the Pertamina Pinky Movement Program through the Design Thinking Approach

<table width="621" border="1" cellspacing="0" cellpadding="0"><tbody><tr><td valign="top" width="416"><p>Implementation of Social and Environmental Responsibility (TJSL) is an obligation for State-Owned Enterprises (BUMN). To increase value for the company, the implementation of TJSL with the concept of creating share value (CSV) is an option. This is in line with the directives from the Ministry of BUMN. Pertamina is the largest BUMN in Indonesia with complete business processes from upstream to downstream. As an implementation of TJSL with the CSV concept, as well as increasing awareness regarding the use of LPG on target, Pertamina has the Pinky Movement program. This program is funding for small micro enterprises (PUMK) as well as the development of small micro enterprises (UMK). In practice, the Pinky Movement program provides opportunities for MSEs in the trade and culinary sectors for business development. For the trade sector, the targets are LPG outlets, while the culinary sector, the targets are restaurants, cake shops, and so on. The Pinky Movement program is carried out with the aim of converting subsidized LPG to non-subsidized, so that each participant is required to sell non-subsidized LPG for MSEs in the trade sector and use non-subsidized LPG for the culinary sector. This program has been running since 2020, until now in its third year, program development is needed so that the program can run optimally. The development of the Pinky Movement program uses design thinking techniques, using all five stages, namely empathy, define, idea, prototype, and test. The results at the final stage (test) state that the proposed program development is feasible to run.</p></td></tr></tbody></table>

Unraveling the Effect of GST on the Growth and Development of Micro, Small, and Medium Enterprises (MSMEs)

Unraveling the Effect of GST on the Growth and Development of Micro, Small, and Medium Enterprises (MSMEs)

Program Pemberdayaan Masyarakat “Saudagar Halal Madiun” pada UMKM di Kabupaten Madiun

Lack of understanding of financial records can cause owners to have poor asset management skills. Apart from that, taxes for MSMEs are another problem for business actors. The existence of demands from the government regarding halal certification also means that business actors who sell food and drinks are required to obtain halal certification. The aim of this activity is that business actors can compile simple records of the business carried out, know their tax obligations, and be able to calculate the amount of tax paid themselves. Participants are expected to be able to have halal certification for their businesses, especially businesses with food and beverage products. Community empowerment was carried out in Madiun Regency on 26-27 July 2023. Participatory Action Research (PAR) is used in this community service. Community empowerment is carried out through skills training, counseling, and development of micro, small, and medium enterprises (MSMEs). In this method, participants will make and learn from changes made in the training process. Simple bookkeeping training, MSME taxation, and submission of halal certification are the three sessions that make up the activities. In conclusion, MSME owners still need financial records written on paper, and most still need to try to record them. Most participants have small gross receipts or businesses with gross receipts of less than Five hundred million per year, so companies are not subject to MSME tax. Participants' enthusiasm grew when they helped apply for halal certification.

Confirmatory Factor Analysis Applied to the Business Model of the Artisan Sector, case of Tenango de Doria, Hidalgo, Mexico

Purpose: The purpose of this study is to examine the applicability and effectiveness of the Canvas Model in the artisan sector, specifically focusing on microenterprises in Tenango de Doria, Hidalgo, Mexico. The goal is to understand how the various components of the Canvas Model influence the success of local handicrafts, identifying key factors for their development and sustainability. Theoretical Framework: The study is based on the theoretical foundations of the Canvas Model, which includes nine key elements crucial for business success. Recent literature highlights the need for tailored business strategies in artisan sectors, recognizing the unique challenges and opportunities they present. Design/Methodology/Approach: A cross-sectional and correlational quantitative research design is adopted. Surveys are conducted with 401 potential customers of "Tenango" handicrafts, followed by a confirmatory factor analysis to evaluate the nine key elements of the Canvas Model. Findings: The findings underscore the importance of 'sales', 'distribution channels', and 'innovation' in the Canvas Model within the artisan sector, while 'key partners' emerge as less significant. These findings suggest the need to adapt the Canvas Model to the artisanal context, focusing on effective sales and distribution strategies and strengthening the unique value proposition of the crafts. Research, Practical & Social Implications: This pioneering study provides a solid foundation for future research in the artisan sector and offers valuable insights for the development of business strategies. The findings have significant implications not only for the artisans of Tenango de Doria but also for other artisan contexts, potentially guiding the development and sustainability of micro-enterprises in various cultures and regions. Originality/Value: The study marks a novel approach by applying a quantitative analysis to assess the Canvas Model in the artisan sector, highlighting the complexities of formulating a successful business model in this field and contributing valuable perceptions for its development and sustainability.

PERAN PEMERINTAH DESA DALAM MENINGKATKAN PERKEMBANGAN UMKM MASYARAKAT DESA GEDE PANGRANGO KECAMATAN KADUDAMPIT KABUPATEN SUKABUMI

This study aims to analyze and describe the role played by the local government in the development of Micro, small and Medium Enterprises (MSMEs) in the area of Gede Pangrango Village, Kadudampit Disrict,Sukabumi Regency. MSMEs have an important role in the local and national economiy, as well as in creating jobs and increasing people’s income. Local governments have a significant role in providing support, regulation and facilitation for MSMEs growth. This research will analyze various policies, programs and initiatives taken by the regional government of Gede Pangrango village to support MSME development.

Analysis of the Effectiveness of Implementation of Corporate Social Responsibility (CSR) Perisai Bumi by PT. Pertamina Gas in the Kab. Indramayu

One of the Corporate Social Responsibility (CSR) initiatives in state-owned enterprises (BUMN) is the partnership program, specifically tailored for the development of micro, small, and medium enterprises (MSMEs). The goal is to foster sustainability, independence, and competitiveness among these enterprises, utilizing funds derived from BUMN profits. This research aims to investigate the implementation of the CSR program and the long-term impacts it has on the company, with a specific focus on PT. Pertamina Gas. The research employs a qualitative approach utilizing descriptive research methods. Within this study, the researcher adopts one of Ralph Tench's theories and introduces a theoretical model that addresses the primary communication factors for CSR from the company's perspective. This model aims to answer the question, 'How can CSR communication be carried out more effectively?' The model comprises four key elements: communication, subject of communication, form of communication, and content of communication

The Sustainable Development of Chinese Technology-Based Small and Medium-sized Enterprises under Government Policies Analysis Based on the PEST Model

With the development of the economy and the policy support of the government, China's small and micro enterprises have mushroomed, especially in the field of technology. The National Bureau of Statistics has reported that by 2023, the Chinese government will have fostered around 60000 specialized and high-end technological businesses. From a political perspective, the government will build a policy system conducive to the development of small and micro enterprises. From an economic perspective, government policies will improve the investment and development confidence of small and micro enterprises. From a social perspective, the government promotes small and micro enterprises to improve their soft power through the publicity of innovation culture. From the perspective of science and technology, government documents point out the macro development direction for the scientific research of small and micro enterprises. In addition, this paper points out the problems existing in small and micro technology enterprises under the government preferential policies, and puts forward reasonable suggestions for their development, so as to promote the healthy development of small and micro enterprises.