Valuation Method Research Articles

Assessing the Impact of Public Perception and Willingness-to-Pay on Reducing Smog in Pakistan: Evidence from Lahore City

Smog pollution is a major global issue affecting Pakistan's major cities, particularly Lahore. The study aims to explore the public perception and willingness to pay (WTP) for smog reduction via the Contingent Valuation Method (CVM). This study uses a structured interview schedule and interval regression model to analyse the public perception and willingness to pay for smog reduction. Findings reveal that only 46% of respondents perceive smog pollution “strongly severe," attributing it primarily to industrial (43%) and vehicular (35%) emissions. Furthermore, after receiving the information, the respondents' WTP increased from 68 PKR to 84 PKR. However, respondents were more willing to pay for self-protection than to support the control and preventive measures. Socioeconomic factors such as education and income significantly influence WTP for smog reduction. This research underscores the need for enhanced public awareness and participation in smog mitigation for sustainable development.

Analysis on Coral Bleaching (Soft/Hard Coral) and Coral Ecosystem Restoration Strategies—Linkage to Sustainable Industries and Economic Valuation†

Among marine ecosystems, coral reefs play crucial roles in terms of ecological functions such as biodiversity protection and coastal protection and have significant economic value, estimated at approximately 2.7 trillion USD per year. However, the current state of coral reefs is alarming, with more than 93% of coral ecosystems being damaged primarily by human activity and climate change. In line with UN Sustainable Development Goals 13 and 14, this research aims to analyze coral bleaching in soft corals in Korea and coral reefs in Malaysia through field surveys and interviews to assess their current conditions. This study also explores strategies for the restoration of coral ecosystems, utilizing economic valuation methods such as the Toolkit for Ecosystem Service Site-Based Assessment (TESSA). Despite the limitations of applying a landscape-focused methodology to the marine environment and the lack of available data, this study emphasizes the importance of sustainable tourism and collaborative educational curricula involving governmental research institutes, universities, NGOs, and divers. These efforts are inspired by interactions with the Borneo Marine Research Institute (BMRI) at Sabah University and the Reef Check Center in Malaysia.

ECONOMIC VALUE OF CRITICAL LAND IN SEMPAYANG VILLAGE, NORTH KALIMANTAN

This research aims to identify the locations of vulnerable critical land areas and assess the economic value of mitigating agricultural land in critical conditions within Sempayang Village, North Kalimantan, Indonesia. The study employs Geographic Information Systems (GIS) to analyze land distribution and the Contingent Valuation Method (CVM) to estimate the economic value. A purposive sampling method was used to select 51 respondents from local farmers, with a focus on their willingness to pay for land rehabilitation. The results of this research are the largest critical land area was found in Malinau District, covering 54,108 hectares. Farmers showed a willingness to pay between Rp. 26,000 and Rp. 30,000 for land rehabilitation efforts, with a total economic value of Rp. 45,360,000 annually for non-critical land. The study underscores the importance of community and government collaboration for effective land restoration programs.

Exploring the Usefulness of Real Options Theory for Foreign Affiliate Divestments: Real Abandonment Options’ Applications

Scholars propose that future research on real options theory should shift attention away from option buying during the first investment stage and toward option execution after investment. Researchers maintain that it would be interesting to explore the circumstances under which investors decide to withdraw their investments, thereby exercising the option to abandon their investments. The present research seeks to fill the gap in the literature and investigate the applicability of real options theory when an organization enhances sustainability policies while focusing on disciplined capital allocation through exit strategies. With case study data on Natura &Co’s divestment strategy for the Body Shop in November 2023, a real options analysis revealed the method’s practical advantages and disadvantages. This paper investigates real options theory in the context of the divestments of foreign affiliates, providing unique viewpoints and enhancing the theory beyond previous knowledge while also increasing our understanding of the divestiture phenomenon. This study concludes with a review of this paper’s theoretical contributions to real options theory, the managerial and practical/social implications of real options applications in general, and the valuation methods of abandonment options in particular, shedding light on the potential of future research.

Patient’s willingness to pay for improved community health insurance in Tanzania

Globally, achieving universal health coverage remains significant challenge. Health insurance coverage in low- and middle-income countries is still low with only a few African countries managed to reach 50% coverage. This study aimed to investigate the factors influencing patients’ willingness to pay (WTP) for medication and various versions of the improved Community Health Insurance Fund (iCHF) in Tanzania. A facility-based cross-sectional study was conducted in all hospitals, health centres, and eight randomly sampled dispensaries, sampling participant from the queue, one out of every three patient based on their order of entry into consultation room, and interviewed 1,748 patients in Kilombero and Same districts in Tanzania. We used multi-stage Contingent Valuation Methods exploring data collected during client exit interviews. We employed a random utility model and estimated WTP through an ordered logit model. The independent variables were; patient’s gender, age, marital status, education, employment status, Non-Communicable Disease (NCD) status, health insurance status, and the type of healthcare facility level. Our findings revealed that most patients exhibited a WTP of an amount equivalent to the current iCHF premiums and would also be willing to pay for an augmented iCHF premium inclusive of additional medication coverage. Upon adjusting for demographic characteristics, we observed that patients enrolled in an insurance program or benefiting from user fee waivers demonstrated a lower WTP for medication, while those with non-communicable diseases (NCDs) and seeking care in private facilities exhibited a higher WTP. Furthermore, patients with a secondary education level or above generally displayed higher WTP for premiums. Conversely, patients enrolled in private insurance and availing user fee waivers, along with those accessing care in public facilities, demonstrated a lowered WTP for iCHF premiums. These results highlight the need for targeted interventions to address systemic deficiencies and improve access to medicines. Our conclusions is that policies considering NCD status, education levels and income status are important when designing health insurance schemes for the informal sector in Tanzania, with the goal of increasing uptake of CHF.

Inventory Accounting Practices and Their Role in Financial Performance Evaluation

Inventory is a crucial asset for businesses, directly affecting their financial performance. However, despite its significance, many businesses struggle to implement inventory accounting practices in line with established standards. This study addresses the knowledge gap concerning the application of inventory accounting according to PSAK 14, focusing on Central Development Stores. The research employs a descriptive qualitative approach, gathering both primary and secondary data through interviews, documentation, and literature study. The findings reveal that the store employs a periodic physical inventory system and utilizes the FIFO (First In First Out) method for inventory valuation. The analysis indicates a partial compliance with PSAK 14, with a checklist percentage of 60%, highlighting areas for improvement. A notable discovery is that the store has not yet prepared financial statements, which could significantly impact its financial management practices. The novelty of this research lies in its practical evaluation of the implementation of PSAK 14 within a real business context, offering insights into common challenges. Implications suggest the necessity for the store to enhance its accounting practices to fully comply with PSAK 14, thus improving financial transparency and performance evaluation. Highlights: Partial Compliance: The store's accounting meets 60% of PSAK 14 requirements. Inventory Method: Uses Periodic system and FIFO for inventory valuation. Financial Reporting Gap: The store has not prepared financial statements yet. Keywords: Inventory, PSAK 14, Financial Performance, Inventory Valuation, Accounting Practices

Focusing the view: Improved methods for assessing viewshed impacts of onshore wind turbines

Onshore wind turbine capacity continues to grow and will only accelerate, though siting can be challenging given community opposition. We apply the hedonic valuation method with residential property sales data to assess nearby residents’ willingness to pay to avoid having views of turbines from their property. In doing so, we aim to improve methods of assessing viewshed impacts for turbines and other amenities and disamenities that have a visual component. Our recommended viewshed approach uses a Digital Surface Model (DSM), which accounts for trees and buildings that obstruct views. For comparison, we also create viewsheds based on bare-earth Digital Elevation Model (DEM), which has been more typically used other studies. Using data from New England, USA, we use a difference-in-differences identification strategy with treatment defined by the visibility of a wind turbine, while also controlling for proximity-based treatment effects. The results suggest that property values decline by 2.2%–2.5% when a wind turbine is visible, with larger impacts in urban and coastal areas. DEM methods misclassify viewshed for about 75% of properties, when compared to the DSM-based viewshed, and the resulting DEM-based valuation estimates are attenuated.

Household willingness-to-pay for formal residential care for the elderly in an urban setting in Accra, Ghana

BackgroundLong-term, informal care for the elderly in many sub-Saharan African countries is the responsibility of the family. However, urbanization, migration and the gradual nucleation of families is threatening this responsibility. As the burden of long-term care increases, traditional family support may no longer suffice and as such formal systems of care needs to be explored. While formalized care comes at a cost, it is unclear whether households will be willing and able to pay for these services. This study therefore sought to assess households’ willingness-to-pay (WTP) for formal residential care for the elderly in an urban setting in Ghana.MethodsThis was a cross-sectional study, conducted at the La Nkwantanang-Madina Municipality in Accra among 460 households. The study used a mixed sampling design, combining purposive and stratified random sampling techniques. A structured questionnaire was employed to gather data on socio-economic, demographic, health characteristics of the elderly and caregivers. The Contingent Valuation Method (CVM) was used to assess households’ WTP for formal residential care for the elderly, while multiple logistic regression was employed to identify factors influencing households' WTP.ResultsThe study showed that about 72% of households indicated their willingness to pay for formal residential care for the elderly, with an average amount of US$122.35 (US$27.3–US$272.7) per month for the holistic service. Age of household head (OR = − 0.034, p = 0.02), household income (OR = 1.60, p < 0.01), employment status of household head (OR = 2.75, p = 0.01), awareness of the existence of the service (OR = 2.07, p < 0.01), belonging to the richer household (OR = 2.56, p < 0.00) and presence of an elderly member in the household (OR = 2.84, p < 0.01) were all significantly associated with households' WTP for formal residential care for the elderly.ConclusionThe study revealed a significant proportion of households were willing to pay for formal residential care for the elderly. Factors such as age, income, employment status, presence of elderly and awareness of care options were significantly associated with the households' decision-making processes. This increased interest offers a potential market for provision of formalized elderly care homes services within the capital. Raising awareness and benefits is key in unlocking this service package to the population.

Modeling market value of land plots using GIS

This work examines the regulatory framework for expert monetary valuation of land plots. Scientific research on the development and improvement of economic-statistical methods for mass monetary valuation of land plots is analyzed. The peculiarities and advantages of using GIS in the valuation procedure are considered. A structure of the valuation database is developed for the effective selection of comparable plots during valuation by comparing sales prices and market analysis. The valuation database is formed based on data on land plot sales. Price formation factors are analyzed in order to construct an economic-statistical model of market value for land plots in Rivne. Scales of indicator values are proposed for formalizing the assessment of price formation factors. Functions of the ArcGIS are used to establish indicator values. The market value of land plots is modeled using multiple regression analysis. Additionally, a surface of land plot values is constructed, which serves to determine the approximate market value. The model has been verified using GIS tools. An accuracy assessment of the developed model has been carried out.

Spatiotemporal analysis of land use and land cover changes, LST and NDVI in Thatta district, Sindh, Pakistan

The purpose of this work is to determine land-use and land-cover (LULC) patterns, land surface temperature (LST), and normalized difference vegetation index (NDVI) changes in Thatta district using Landsat data from 1991 to 2021 and evaluate the relationship between LST and NDVI. The research process employed the selection of the study area, data acquisition, preprocessing, and classification of remotely sensed images for the estimation of the land use land cover change (LULC), vegetation index (NDVI), and evaluation of LST using thermal bands in the Landsat dataset. The study revealed the area under built-up structures has increased from 1991 to 2021. Although the vegetation cover showed an increase, the bare soil showed a decreasing pattern, indicating a constant change in the LULC patterns in the region. The confusion matrix method for accuracy valuation of LULC data of 2021 revealed an overall accuracy of 88.24%, with a Kappa coefficient of 84.22%, while the Artificial Neural Network Multilayer Perceptron (ANN-MLP) model had a Kappa validation of 0.95 for 2021. The highest maximum temperature is observed for 2021, indicating a positive relationship between LST and built-up structures, while regression analysis found a negative correlation between LST and NDVI. This study provides a valuable monitoring framework to help resource managers develop strategies to manage land resources.

Evaluating the Economic Viability of Agro-Ecotourism as a Nature-Based Solution for a Climate Adaptation Strategy: A Case Study of Yuanshan Township, Taiwan

This study applied the contingent valuation method to evaluate the economic viability of climate adaptation policies in the climate-fragile Yuanshan Township (YST), Taiwan, focusing on the balance between forest conservation and local livelihoods. Traditional agriculture in YST is transitioning to agro-ecotourism, supported by leisure-oriented and hillside forest protection policies that attract visitors and cause the local economy to thrive. This research used non-market valuation methods to quantify the value of local recreational resources perceived by visitors at NTD 1002.00 per visitor. The findings indicate that visitors’ willingness to pay for these resources is significantly influenced by their intention to revisit YST, their trust in local conservation efforts, their gender, and their income. The value that visitors place on recreational resources and the aforementioned significant determinants of their willingness to pay highlight the economic potential of agro-ecotourism in supporting both environmental sustainability and community income. This study emphasizes that successful nature-based climate adaptation must consider the economic interests of resource users and local residents. Agro-ecotourism in YST is shown to be a viable policy for balancing forest conservation with societal benefits, providing a model for the sustainable management of local resources. The economic benefits from this transition underscore the feasibility of agricultural transformation for community income generation and climate resilience, demonstrating that environmental and economic goals can be mutually supportive in addressing climate change.

High monetary valuation of regulating forest ecosystem services in Japan: integrating the best-worst scaling and contingent valuation methods

ABSTRACT Effective forest management requires an understanding of socially prioritized forest ecosystem services and their integration into forest management design. Approximately 70% of Japan, our study area, is covered by forests. Therefore, prioritization-based resource allocation play a fundamental role in forest management in Japan. However, there is a lack of clarity regarding which forest ecosystem services the public evaluate the most. Thus, this study evaluates the social priority of 13 forest ecosystem services based on public preferences by employing the best-worst scaling (BWS) technique. Our study also assesses the value of such services by integrating a contingent valuation method with BWS. The survey was conducted using an online questionnaire for Japanese citizens enrolled in a survey company as representatives of the Japanese public in January 2017; 720 responses were analyzed. The BWS results revealed that the freshwater stock was the most valued forest ecosystem service, followed by carbon storage. However, citizens considered cultural ecosystem services to be of lower importance. The mean willingness to pay (WTP) for freshwater stock was approximately USD 23.77, while the mean WTP for inspiration for culture and art was lower at USD 1.13. Our findings indicate that the values of cultural and provisioning services are lower than Japanese taxes for forest management and suggest that forest management should prioritize regulating ecosystem services.

Revealing determinants shaping the sustainable consumption of single-use plastic food container substitutes

With the fast growth of the takeaway sector, waste originating from the consumption of single-use plastic food containers (SUPFC) is increasingly generated and exacerbates plastic pollution. Its substitutes (SUPS), a reliable option for mitigating plastic pollution, are attracting attention from both the public and private sectors. To better understand consumer preferences in reducing plastic pollution from SUPFC, we here establish an intricate fabric of the consumers' cognitive impetus toward SUPS and explore the prospects of combining and enhancing the technology acceptance model and theory of planned behavior framework with additional constructs. We simultaneously analyze variations in Beijing consumers' willingness to pay (WTP) for SUPS via the contingent valuation method. The intention to use (ITU) was found to be positively influenced by the perceived ease-of-use (PEU), attitude (AT), and subjective norms (SN). Conversely, perceived risk exhibited a negative correlation with AT, PEU, and ITU. The results further showed that ITU was positively correlated with income, age, and education. In addition, 95.86 % of the respondents were willing to pay for SUPS, mostly between 3 and 5 RMB (51.18 %). This study delineates a paradigm for elucidating the preference of using SUPS in the context of environmental sustainability and pro-environmental consumption. Such elucidation holds paramount importance in bolstering forthcoming investigations into SUPS utilization and behavioral patterns.

Contingent valuation versus choice experiment: estimating the willingness to pay for organic oranges in Vietnam

PurposeThe study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam.Design/methodology/approachThe study used survey data from 413 households in the Mekong Delta from March 2022 to July 2022. The choice experiment (CE) and contingent valuation method (CVM) were employed to analyze consumers’ willingness to pay (WTP). STATA 17 software was used to analyze research data in the logit model and mixed logit model.FindingsThe research results from the CVM approach show that a number of demographic characteristics have a direct impact on WTP, such as education, educational attainment, family size, the presence of children and the elderly in the household, food safety and environmental awareness. The CE model shows product attributes that influence consumers’ WTP, such as country of origin, traceability, quality grade, organic certification, ecolabel and organic content. Both approaches show that price is the main barrier to organic orange consumption.Research limitations/implicationsThe study surveyed four large cities in four provinces representing the Mekong Delta region.Practical implicationsOur study helps administrators have a deeper insight into consumer preferences and behavior, specifically the factors that affect consumers' WTP, an important indicator of demand for the success of manufacturers and marketers in developing as well as improving marketing strategies. Knowledge of a product’s WTP on behalf of (potential) customers plays an important role in many areas of marketing management, such as pricing decisions or new product development.Social implicationsFurthermore, this understanding will inform policymakers about the future of agricultural markets in Vietnam and help them better prepare for the making of sustainable agricultural policies. Develop organic agriculture to both protect human health, protect the living environment and protect the soil from degradation, ensuring sustainable agricultural production. This is also one of the measures to help people stay away from diseases to limit the social burden.Originality/valueThe study confirms that both CVM and CE models can be used to estimate WTP. However, CVM fits the overall WTP estimate, while CE is more appropriate when estimating WTP for individual scenarios through combining attributes with different levels.

Trends and Risks in Mergers and Acquisitions: A Review

This study examines risk factors in mergers and acquisitions (M&amp;As) identified in the recent literature, addressing the following question: “What risk factors associated with M&amp;A transactions are discussed in the recent academic literature?” A semi-systematic literature review was conducted using a comprehensive search strategy with targeted keywords related to M&amp;A risks. Papers from 2020 to 2024 were selected based on quality and relevance, with detailed review of abstracts and titles. Co-occurrence analysis using VOSviewer software (version 1.6.20) was applied to categorize key themes. The review of 118 papers identified four main risk categories: information asymmetry; performance and corporate reputation; litigation and investor protection; and geopolitical factors. Findings reveal complex interdependencies among these risks, highlighting the need for a holistic approach to risk management. Corporate social responsibility (CSR) is crucial for mitigating risks, improving transparency, and enhancing reputation. This study offers recommendations for better financial disclosures, robust environmental, social and governance strategies, and the integration of digital finance technologies as blockchain in M&amp;A activity. Future research should include longitudinal studies on M&amp;A risk dynamics, case studies on corporate governance, advanced valuation methods, and comparative analyses across regions and industries, focusing on emerging technologies like AI and blockchain.

Factors Influencing Farmers’ Willingness to Pay for NPK Fertilizer in Specialty Coffee: Insights from Pagar Alam, Indonesia

Robusta coffee cultivation in Pagar Alam City has not been carried out optimally because most farmers do not practice precision farming patterns in the use of production inputs to increase coffee plant productivity, including the use of unsubsidised coffee-specific fertilisers. In order to be accepted by farmers, fertiliser companies must pay attention to the willingness to pay of farmers for these fertilisers. For this reason, the study aims to: (1) determine farmer perceptions of nutrient content, ease of use and quality of fertiliser, (2) determine the value of farmers’ willingness to pay for unsubsidised NPK fertiliser for coffee in Pagar Alam City, and (3) determine the effect of nutrient content, ease of use and quality of fertiliser and other factors on farmers' WTP in Pagar Alam City. The research location was determined purposively with the consideration that Pagar Alam City is one of the highest coffee producing areas in Indonesia. A total of 100 coffee farmers were used as samples and interviewed using a prepared questionnaire. Data on farmers' willingness to pay was obtained by using the contingent valuation method (CVM). Descriptive analysis was used to determine the level of farmers' perception of nutrient content, ease of use and quality of fertiliser. Multiple linear regression methods was used to analyze the effect of nutrient content, ease of use and fertiliser quality and other factors on farmers' WTP. The results showed that the average value of farmers' WTP for unsubsidised NPK fertiliser for coffee was IDR 11,160 per kg which is lower than the price of unsubsidised NPK fertiliser commonly paid by coffee farmers. The study found that fertiliser quality, ease of fertiliser uses and fertiliser nutrient content, farm income level, land size, age, farming experience, household size and farmer membership status in farmer groups significantly affect the farmers’ WTP.

Health state utility values of type 2 diabetes mellitus and related complications: a systematic review and meta-regression

BackgroundThis study aimed to synthesize and quantitatively examine Health State Utility Values (HSUVs) for Type 2 Diabetes Mellitus (T2DM) and its complications, providing a robust meta-regression framework for selecting appropriate HSUV estimates.MethodWe conducted a systematic review to extract HSUVs for T2DM and its complications, encompassing various influencing factors. Relevant literature was sourced from a review spanning 2000-2020, supplemented by literature from PubMed, Embase, and the Web of Science (up to March 2024). Multivariate meta-regression was performed to evaluate the impact of measurement tools, tariffs, health status, and clinical and demographic variables on HSUVs.ResultsOur search yielded 118 studies, contributing 1044 HSUVs. The HSUVs for T2DM with complications varied, from 0.65 for cerebrovascular disease to 0.77 for neuropathy. The EQ-5D-3L emerged as the most frequently employed valuation method. HSUV differences across instruments were observed; 15-D had the highest (0.89), while HUI-3 had the lowest (0.70) values. Regression analysis elucidated the significant effects of instrument and tariff choice on HSUVs. Complication-related utility decrement, especially in diabetic foot, was quantified. Age<70 was linked to increased HSUVs, while longer illness duration, hypertension, overweight and obesity correlated with reduced HSUVs.ConclusionAccurate HSUVs are vital for the optimization of T2DM management strategies. This study provided a comprehensive data pool for HSUVs selection, and quantified the influence of various factors on HSUVs, informing analysts and policymakers in understanding the utility variations associated with T2DM and its complications.

A simplified rare earth element mining project cost estimator - a new tool for evaluating future mine supply

AbstractRare earth elements (REE) are essential for the future of electric vehicles and renewable energy production, but currently there is limited REE production outside of China. Forecasting global future supplies of REE often relies on the valuation of advanced mining projects to assess if projects will initiate production. Classical valuation methods, such as net present value (NPV), require knowledge of initial capital and operating expenditures to assess the economic feasibility of a given project. Typical industry unit expenditure projections are highly precise but are extremely project dependent and require detailed knowledge of a site that is far beyond the level that a domestic and/or global supply-demand model can obtain. To model future REE supplies we developed a new globally representative, simplified, mining project cost model that can be used to approximate the capital and operating expenditures of greenfield REE mining projects. Results from this model allow users to estimate expenses of open-pit and underground mines with mineral processing operations that range from solely beneficiation to individual REE separation. Using our new model and an estimate of NPV, we evaluate several REE mining projects and assess the economic variables impacting the likelihood for these projects to advance to the production stage. Of 12 assessed projects located outside of China, in the early to advanced development stages, nine had positive NPV at 2011 peak REE prices, but none had positive NPV when prices reached bottom in 2016. Two projects yielded positive NPV’s using 2022 and projected 2028 prices. The viability of these projects given the impact of the volatility in REE prices explains the high uncertainty in the future supply for these mineral commodities.

Corporate Value Assessment based on the EVA Model and Relative Valuation

As a risk-averse commodity, gold has seen new development opportunities in retail due to factors (e.g., geopolitical risks and conflicts, economic uncertainties, and inflation). Consequently, more and more investors are focusing on the gold retail industry. Evaluating the value of gold retail enterprises using scientific and effective methods is of great significance to both managers and investors. Therefore, this paper uses Chow Tai Seng, a Chinese gold retail enterprise, as a case study. Based on the company's development characteristics, we employ the EVA absolute valuation method and relative valuation methods including P/E, P/B and P/S ratios for valuation. The study finds that although its EVA values show a general downward trend from 2019 to 2023, they remain positive, indicating that the company's overall development is still on track. The development of enterprise valuation theory has gone through the MM (Modigliani-Miller) theory, Free Cash Flow Valuation Model, and the Capital Asset Pricing Model, among others. These theoretical models have gradually improved, and the theoretical system is continuously evolving. By summarizing and reviewing valuation theories and methods, this paper employs the DDM for valuation and the P/E ratio method under relative valuation based on the company's development characteristics. Combining these two valuation methods with the company's actual financial data and relevant value theories, the company can attract investors and address undervaluation by increasing its exposure through modern multimedia channels and enhancing data transparency.

The Research on the Investment Value of Cigna based on SWOT, Financial and Valuation Methods

Health insurance has always been an area of concern for investors. At the same time, the industry has also been strongly supported by the government in recent years and has always been in the forefront of development.The paper utilizes the SWOT method, financial analysis method, and valuation method to assess the investment potential of Cigna Company. The findings indicate that while Cigna demonstrates strong advantages in technology and innovation collaboration, it also faces challenges related to debt.Companies can adapt to the trend of digital technology and aging population, expand and seize growth opportunities. At the same time, it is reasonable to respond to threats such as disease, data risk, and so on.Through various financial indicators, it can be seen that the overall situation of the company is good and always in an upward trend, and has a good development prospect.Through the valuation method, it is evident that Cigna Enterprises holds a high stock investment value, making it a favorable choice for investors. This paper not only serves as a reference for investors to make more informed decisions, but also aids enterprises in gaining clarity on their strengths and weaknesses, thereby providing a foundation for enhancing market competitiveness.