The article shows the evolution of views on the interpretation of language, as a universal method, which in some way influences philosophical discourse. It has been outlined that semiotic approach to the study of language was formed already in the depths of linguistics (F.D. Sosyur, R. Jacobson, etc.), which laid the groundwork for overcoming the methodological subjectivism of prior science and philosophy. It is emphasized that the linguistic structure is not just an explanatory construct; it, having isolated a set of certain metaphysical opposition, seeks to overcome them and go beyond the limits of empirical research. With its help it is possible to consider mental and spiritual phenomena as such that are not deduced causally from the physiological processes, but rather internally programmed, that means that they create certain structures (E. Husserl), which causes the emergence of a variety of spectacular theories in the block of humanities, who sought scientific rigor and renovation of their own methodological reflection, appealing to the systematic and objective approach to linguistics, thus laying the foundations of semio logical philosophy. Characterized by the peculiarities of semiotic philosophy, namely: the origin of dyadic and triadic models of structuralists and post-structuralists with their representativeness of time-space opposition; the impossibility of chronological distinction between structuralism and post-structuralism and their combination in a single way of philosophizing; offering a conceptual apparatus for finding a new form of rationality (the so-called formal rationality), which implies a multitude of actualizations in verbal psychoanalysis (J. Lakan), literary criticism (R. Bart), structural epistemology M. Fuko, anti-metaphysical demarches J.Derid and J.F.Liotara and attempts to simulacrizationof reality by J. Bodriyar.
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