Methods Of Persuasion Research Articles

بلاغة الإقناع فی مناظرات الشیخ عبدالمتعال الصعیدی ت 1966م ضد المستشرقین

يتناول البحث موضوعا بلاغيا يتعلق بالإقناع في مناظرات الشيخ عبدالمتعال الصعيدي ت1966م ضد الفکر الاستشراقي، وقد حاولت من خلال الدراسة إظهار بعض أساليب الإقناع البلاغي المتعلقة بالمتکلم، والمخاطب، والنص، ونتج عن تلک المحاولة التوصل إلي أن صدق المتکلم، والإبانة عن حجته، وفصاحة منطقه، وکذلک حکم المخاطب على الکلام الملقى عليه، والتسليم به من أهم وسائل الإقناع، وقد أقمت البحث على مقدمة، وتمهيد ، وثلاثة مباحث وخاتمة، ورکزت في المباحث على بيان الخصائص البلاغية الإقناعية من خلال مقدمة المناظرات وخاتمتها، والحوار الإنشائي المبني على السؤال والجواب، والأسلوب الخبري الذي يعطي المتکلم فرصة البيان عن حظ النفس مما تريد، ولا يغيب عن البال أن مناقشة الفکر المعادي للإسلام يتطلب الحاجة إلي تعدد أساليب الإقناع ليرضي بالتسليم والإقتناع، وهذا ما قام به الشيخ عبدالمتعال الصعيدي في مناقشة الأفکار الخاطئة عن الإسلام. The rhetoric of persuasion in the debates of Sheikh Abdul-Mutaal Al-Saidi, born in 1966 AD against the Orientalists Mohamed Salah Salem Negm Lecturer of rhetoric and criticism at the College of Arabic Language in Menoufia Email: Mohamed negm.lan@ azhar.edu.eg Abstract: The research deals with a rhetorical topic related to persuasion in the debates of Sheikh Abdul-Mutaal Al-Saidi in 1966 CE against Orientalist thought. Through the study, I tried to show some methods of rhetorical persuasion related to the speaker, the addressee, and the text. Likewise, the judgment of the addressee on the speech given to him, and acknowledging it is one of the most important means of persuasion, and I have based the research on an introduction, an introduction, three discussions and a conclusion. Which gives the speaker the opportunity to explain the self-fortune of what it wants, and it is not forgotten that discussing anti-Islamic thought requires the need for multiple methods of persuasion to satisfy the surrender and conviction, and this is what Sheikh Abdul-Mutaal Al-Saidi did in discussing wrong ideas about Islam.

Means of Creating Credibility Effect in Commercial Advertising Texts

The article deals with verbal means of creating credibility effect in creolized advertising texts. The topicality of the study is explained by the insufficiency of pragmalinguistic and psycholinguistic researches on the problem of implementing manipulation tools and persuasion methods in adverting texts. The detailed description of language means of creating advertising credibility as effect that causes mass consumption determines the originality of the study. Within the frames of the study, verbal means of creating advertising credibility are identified and grouped in four categories: lexical, word-building, morphological, and syntactical ones. The author also determines and describes their functions, which include convincing the consumer of high quality of the item or service advertised, forming a positive emotional background, creating an illusion that the information in the ad is precise, full, and reliable. The results of the study may be used for both academic purposes (in teaching relevant disciplines to undergraduate and postgraduate students, in study guides on mass media communication) and practical use (e.g. in organizing advertising campaigns).

『莊子』에 나타난 관계와 설득 방법－[人間世]를 중심으로

『莊子』에 나타난 관계와 설득 방법－[人間世]를 중심으로

Convincing methods in designing infographic content analytical study

يهدف البحث الى الكشف عن الاتجاهات الحديثة المستخدمة في تقديم المعلومات ومعرفة الأساليب الاقناعية المستخدمة في تصميم محتوى الانفوغرافيك فضلاً عن طبيعة الأساليب الاقناعية التصميمية والموضوعات التي يقدمها الانفوغرافيك في عينة البحث. استخدمت الباحثة المنهج المسحي وتحديدا المسح بطريقة تحليل المضمون لتحليل مادة الانفوغرافيك من العينة المختارة من المواقع الصحفية والاخبارية موضوع البحث مستنداً على طريقة ماذا قيل ؟ و كيف قيل ؟ واعتمدت على العينة القصدية ، وتعتمد هذه العينة على اختيار العينة بناءً على الخبرات وتقييم خصائصها الفنية والوظيفية والاعلامية التي تتوافر في عينة البحث بـ ( موقع السومرية نيوز و موقع وكالة موازين نيوز ) ، معتمدةً في سحب العينة على اسلوب الحصر الشامل للعينة طوال شهر وهي المدة الزمنية التي حددتها الباحثة لإجراء البحث وبلغ مجموع العينة 25 انفوغرافيك. ومن ابرز النتائج التي توصل اليها البحث الغنى المعلوماتي في الانفوغرافيك عينة البحث فضلاً عن الاهتمام بالمعلومات الإخبارية ومؤشرات الثقة التي تعد عنصرا مهما في جودة معلومات الانفوغرافيك مع الاهتمام بجودة التصميم بالاعتماد على الانفوغرافيك الاحصائي والوصفي والمركب والاستفهامي والمقارن وهذا مؤشر مهم لاهتمام عينة البحث في طريقة عرض المعلومات ، مع تفضيل استخدام الانفوغرافيك الفيديو لما يمتاز به من جاذبية بإسلوب العرض فضلا عن استخدام الانفوغرافيك الثابت الذي لا غنى عنه.

الخطاب الإقناعی فی شعر الغزل عند ابن عبد ربه الأندلسی (ت328هـ)

The persuasive speech is regarded as a part of Al-Hhijjaj . Al-Hijjaj is associated with persuation as the association of the text with its function . we found in Ibn Abd Rabba poetry many persuasive styles especially in flirtation poetry . the poet used many rhetorical styles which he uses to convince the addressees in his flirtation . In this paper the terms persuation and flirtation have been defined linguishcally and as terminology the paper also showed the terms relevant to flirtation such as ( Al-Tashbeeb and Al-Naseeb ). It also clarified the types of addressees in Ibn Abid Rabba like Al-Mahbooba ( the beloved ) , these who blamed him his love ( Al-Uthaal ) , and companions . each of them has special methods in persuasive speech according to the poet desire . And we came out that the most interest of Ibn Abed Rabuh was to persuade the beloved and humiliating her to gain her affection with various persuasive methods, and he did not mention mentioning the idol, the lords, and the companions except in a few of them, making use of different persuasive methods from the use of the selected words for his purpose, the various rhetorical arts, expressive images, and poetic

AXIOLOGICAL GUIDELINES FOR THE MODERNIZATION OF PUBLIC CONSCIOUSNESS IN THE KAZAKH MEDIA DISCOURSE: LINGUISTIC AND COGNITIVE ASPECT

The article is devoted to the ideological concepts of "New" and "Unity", which represent the modernization processes in the country in the kazakh media and are focused on the transformation of public consciousness. The impact of these concepts, according to the authors of the article, is based on their value component,linguistic and cognitivemechanisms of verbalization of concepts are based on techniques that emphasize their axiological character. Methods of persuasion and emotional influence are used, such as: gradation use of the key lexeme; metaphorization; emphasis on the word (repeated use of it); designation of time as a value argument, etc. It is revealed that the concept "New" represents such positive value settings in the media as: new opportunities, new knowledge, spiritual development, competitiveness, openness, new technologies, and innovations. The concept of "unity" is verbalized by the axiological guidelines consolidation, tolerance, interethnic harmony, and a unified future. It is determined that the key axiological attitude, represented in the kazakh media using various explicit and implicit linguistic and cognitivemeans, is "New and unity is the way to success in the future".

A Quantitative Measurement Model for Persuasive Technologies Using Storytelling via a Virtual Narrator

ABSTRACT The study of persuasive techniques associated with technology is an important part of behavioral change research in information systems. Applied in areas such as education and healthcare, persuasive messages usually contain guidelines the users must follow in order to reach the targeted new behavior. We are studying the use of storytelling and virtual reality as persuasive methods. Those two techniques appear in several studies, together or separately. We base our study on an analysis of the current literature and a two steps survey combining 528 participants with valid responses. A factor analysis allowed us to develop a model measuring the persuasive effectiveness of storytelling via virtual narrator. This model is based on 31 items and 5 components. In addition, we are also presenting a questionnaire, with specific scoring guidelines, which can be used in any study using storytelling via virtual entity as mean of persuasion.

Structural hole-based approach to control public opinion in a social network

Structural hole spanners play an important role in information diffusion. Compared with opinion leaders, structural hole spanners have better locations in social networks to expand the scope of information diffusion. In the past, researchers focused on evolution rules and opinion dynamics environments to monitor and even manage public opinion. In this study, we propose a novel structural-hole-based approach to control public opinion in social networks, hereinafter referred to as the SHCPO approach. We discuss the influence of both ordinary agents and structural hole spanners on opinion evolution using our improved Friedkin–Johnsen (FJ) model. Further, we analyze the evolution tendency of public opinion, which leads to the final consensus of public opinion, via the FJ model with ordinary agents in a community and structural hole spanners in joint communities. We reveal three kinds of connections between structural hole spanners and ordinary agents in joint communities. These comprise structural hole spanners connecting (1) two opinion leaders; (2) two ordinary agents; (3) one opinion leader and one ordinary agent. The three connections will lead to different opinion evolution conditions. According to the structural balance theory, we reconstruct the social network by changing the connections between structural hole spanners and agents in different communities. This guides the public opinion tendencies of joint communities towards the positive. Experimental results demonstrate beneficial effects of the SHCPO approach. We use three evaluation indicators to compare the SHCPO approach to five alternative methods. The percentage of positive opinions is used as an evaluation indicator. The SHCPO approach, compared with adding informed agents, add edges, the method from WWW and varying susceptibility to persuasion method, which guide the agent with a negative opinion towards positive opinion, has improved about 17%, 10%, 9%, 1%, respectively.

ARISTOTELIAN THEORY OF POLITICAL COMMUNICATION IN THE CONTEXT OF THE LINGUISTIC TURN

The paper addresses the Aristotelian theory of the types of communication: family, community and state. The Aristotelian theory is examined through communication type, kind and individual differences. It is shown that the hierarchy of communication types is defined by the two extremes - speech and thinking. Speech is the generic principle of human communication. Thinking (λόγος) is viewed as an active form, an active principle of human communication. In the Aristotelian hierarchy, the lower level is represented by communication in the family and community, the essence of which is determined by speech. Communication in the family and community fosters the skill of judgment as worldly wisdom. The upper level is represented by political communication, the individual characteristics of which are determined by the form of thought, i.e. one of the methods of persuasion. The paper describes the meaning of political friendship as unanimity allowing citizens involved in political communication to reach agreement and act together for the benefit of all. The paper discusses the generic difference of political communication, which is determined by a specific combination of the form of thinking, i.e. the method of persuasion, with one of the three kinds of rhetorical speech: deliberative, judicial and epideictic (epideixis). The main focus of attention is the deliberative speech that most fully meets the tasks of discussing public affairs and making decisions. The relationship between politics and philosophy as a sphere of pure thinking is described in the context of political communication. It is established that the best political communication is the one in which rulers do not encroach on freedom of thought and freedom of philosophizing. The freedom of thought becomes the guarantor of the achievement of good, justice and equality in the state.

THE CONCEPT AND SIGNS OF METHODS OF IMPLEMENTATION OF THE ADMINISTRATIVE AND LEGAL MECHANISM OF FORMATION AND IMPLEMENTATION OF THE STATE WEAPONS POLICIES IN UKRAINE

The purpose of the scientific article is to clarify the essence of modern methods of implementation of the administrative and legal mechanism of formation and implementation of state policy in the field of arms circulation in Ukraine. This goal can be achieved by performing the following tasks: 1) to clarify the approaches of lawyers-administrators to understand the concept of "methods"; 2) outline the special features of the studied methods; 3) to formulate the definition of the concept "methods of implementation of the administrative and legal mechanism of formation and implementation of state policy in the field of arms circulation in Ukraine"; 4) summarize the results of the study. The article is devoted to clarifying the complex essence of modern methods of implementation of the administrative and legal mechanism of formation and implementation of state policy in the field of arms circulation in Ukraine. The studied methods are interpreted as provided by law a set of volitional techniques (methods, means) used within the forms of implementation of the specified administrative and legal mechanism by its subjects (within their powers) to solve a set of tasks and achieve state policy of formation and implementation of state policies in the field of arms circulation in Ukraine. The opinion is substantiated, according to which the methods of realization of the administrative-legal mechanism of formation and realization of the state policy in the sphere of arms circulation are characterized by the fact that they: are special conscious ways (receptions, means) of achievement of the purpose, the decision of tasks and realization of functions of the administrative-legal mechanism. implementation of state policy in the field of arms circulation; are manifested in the forms of implementation of this administrative and legal mechanism through the subjects, objects of such a mechanism; reflect the public interest in the field of arms trafficking; apply to all participants (potential participants) of public-law relations on the formation and implementation of state policy in the field of arms circulation in the state, as well as to the personnel of the subjects of power; in essence, cover the methods of law enforcement and management methods (methods of persuasion, coercion, control and supervision). The conclusions to the article summarize the results of the study.

Effect of Visual Rhetoric And visual thinking on the perception of Outdoor advertising

The image occupied a large part of the history of mankind, starting from the drawings of the caves and the illustrated languages and through the circles of the nineteenth century, and we live in a culture of mediation: the press, cinema, radio, television, so our present time is the time of the image and our world and its media are the image in a way that human history has not seen before. The world is based on reading words but on reading pictures..The fact that graphic design is the creation, selection, and arrangement of marks on a surface for the purpose of conveying an idea (Hollis, 2001, p.7) .The aim of advertising since humanity has known it is to inform any product or service and its design is depicted on the image as an ideal remodeling for life. With academic development, increased awareness of products, marketing sciences, and promotion, advertising goals have become a tool for influencing and persuading mass communication and creating the required changes in target market behaviors. Like how images work alone and integrate with other elements and read them to create an argument designed for the audience. Since Scott (1994) called for the role of visual rhetoric in making an argument and evidence, it is seen that image advertising is the most important rhetorical method, which increases its effectiveness and works to engage in metaphorical and abstract thinking to understand the visuals. This makes the external advertisement a graphic field that flies with signs and arguments, contributing to the communication process and facilitating persuasion. For this purpose, advertisers and designers try to use different persuasive methods, one of which is to create a rhetorical language for creating and reading pictures or what is known as Visual rhetoric. The second is visual thinking, which is an attempt to understand the world through the language of form and image. Therefore, the study aims to explore the descriptive language of advertising through the state of public speaking and visual rhetoric. Statement Of Problem: What are the most important graphic considerations for designing an external advertisement that encourage the recipient to respond to the design of the advertisement? To what extent does visual rhetoric and visual thinking contribute to realizing the external advertisement? Research Objectives: Signify the impact of visual thinking on external advertising and achieve a design effectiveness between the recipient and the external advertisement in a manner that ensures ease of reading and interacting with it and then responding to its content in addition to Emphasizing the awareness of the designer and his understanding of the process of visual thinking and theories of interpretation of visual perception, which affects the quality of the use of foundations and elements and external advertising. Research Methodology: The research takes the descriptive approach.

Committees and Decision Making

We study the interactions and strategies of economic agents within a business committee to better understand how decisions are made in an important group setting. Specifically, we study the Federal Reserve’s Federal Open Market Committee (FOMC) monetary policy actions and meeting transcripts to understand how the committee members discussion impacts the chosen monetary policy. The results show that after controlling for the impact of macroeconomic variables related to the Federal Reserve’s dual mandate and past policy actions, variables which measure members efforts in interpreting the current economic data and persuading other members through cognitive and affective persuasion strategies have economically and statistically significant effect on the meeting outcomes. The implication is that for a business committee to arrive at a group decision, the members need to digest/interpret the relevant information, spend time persuading other members using logic/emotion in order to aggregate member viewpoints to a consensus decision. Thus, the interpretation processes and persuasion methods that are used within a committee discussion have a non-trivial impact on the final outcome.

Advertising Genres in the Lessons of Rhetoric: from Analysis to Creation

The aim of this study was to substantiate what theoretical knowledge in the field of advertising should be taught, what criteria for the selection of advertising texts should be applied, how such practical training activities of students should be structured. The results of the study were obtained on the basis of teaching practice, literature analysis, interviews of students and teachers. It is shown that the awareness of the structure and linguistic features of advertisement is of great theoretical and practical importance for high-school students, correlating with the personal, metasubject and subject outcomes of mastering the curriculum. Knowledge in the field of advertising genres and assignments aimed at analysis of advertising texts foster students’ ability to distinguish between direct and indirect methods of persuasion, as well as to identify language tools that structure different advertising genres. It is concluded that the development of students’ knowledge about the functions and structure of advertising texts, genre varieties and speech persuasion techniques develops linguistic intuition, the ability to select compositional elements and language tools that are significant for the advertising genres.

CONCEPT AND SYSTEM OF METHODS OF PUBLIC-SERVICE ACTIVITY ON THE IMPLEMENTATION OF STATE TAX POLICY

The purpose of the article is to highlight the concepts and definitions of methods of public service activity in the implementation of state tax policy. Through the study of numerous theoretical sources, the definition of “methods of public service activities for the implementation of state tax policy” is defined. The peculiarities of the system of types of methods of public service activities for the implementation of the state tax policy are revealed, as well as the selection of the latter based on their own scientific concept. It is emphasized that the modern science today has no unanimity about the classification and a clear list of methods of public administration, both in general and in any sphere of public administration. In accordance with the most general theoretical approach, methods of coercion and persuasion are distinguished. It is determined that under the methods of public service activities for the implementation of the state tax policy should be understood as a set of organizational legal means, methods, procedures and operations, which are applied by authorized entities of the state tax sector for the purpose of enacting the state tax policy, and control to ensure its proper condition. In fact, through such a group of methods the power influence on public relations arising during the public-service activity of the authorities of the tax sector on realization of its tasks is realized. It has been found out that the peculiarity of public service tax methods for the implementation of state tax policy is that, in their totality, they form the systematic formation of which elements are completely independent, but are closely interrelated. That is, each method in this system is a separate instrument of state influence, but within the group they determine the content and breadth of public administration in the tax industry. It is concluded that to date, the methods of public service activities for the implementation of tax policy of the state include: coercion method, information method, method of interaction, methods of ensuring the goals of public service activity in the implementation of tax policy.

PEDAGOGICAL INTERACTION BETWEEN PRESCHOOL INSTITUTION AND FAMILY IN EDUCATION OF PRESCHOOL CHILDREN

The article considers an important issue of pedagogical interaction between teachers and parents. It investigates the role of the family in the preschoolers’ education. The authors analyze scientific sources of information on cooperation with parents of preschool children. They depict the essence of such notions as “interaction”, “synergetics”, and “cooperation” in the paper.First, pedagogical interaction is a way of organizing collective activities of preschool teachers and parents. Collaboration is a communication at the level when no one controls, evaluates, or gives any instructions.Second, synergetics is one of the philosophical movements in pedagogy originated from Greek synergetikos “cooperative” or synergein “to work together, cooperate”. Therefore, the authors consider the teacher and parents being synergistic, because they interact with each other. The article for its part characterizes high and low synergy between them. At the same time, it outlines some peculiarities of high synergy, distinguishing it from the low one.The main objective of the study is to provide parents with pedagogical knowledge. On this basis, work with parents is conducted purposefully and systematically. Thus, particular importance is paid to the methods of influencing others, such as: methods of persuasion, management and pedagogical assessment. Moreover, the authors suggest such forms of interaction between teachers and parents as: collective, individual, group, visually written, and visually informative.In conclusion, to work with parents and preschool children the study expands the model of future teachers’ training.

REGULATORY AND LEGAL FRAMEWORK FOR THE USE OF SPECIAL MEANS IN THE CESSATION OF GROUP VIOLATIONS OF PUBLIC SECURITY AND ORDER BY UNITS OF THE NATIONAL POLICE OF UKRAINE DURING RIOTS IN THE CITY

This scientific article analyzes the regulatory framework for the use of special means by the police in Ukraine during the termination of group violations of public security and order, as well as during mass riots in the city. The types of special means that police officers are authorized to use to carry out their official duties, in particular, during the cessation of group violations of public security and order, as well as during mass riots in the city, have been identified and analyzed. Attention is focused on such special means as: rubber and plastic batons; electroshock devices of contact and contact-remote action; means of limiting mobility; means equipped with lacrimal and irritating substances; means of forced stopping of transport; devices, grenades and ammunition of light and sound action; means equipped with safe smoke-generating drugs; water cannons, armored vehicles and other special vehicles, since the use of these special means most often occurs in the suppression of group violations of public security and order by units of the National Police of Ukraine during mass riots, precisely in the city. A list of special means has been determined and substantiated, the use of which is the most appropriate and effective in accordance with the requirements of the current legislation, upon termination of group violations of public security and order by units of the National Police of Ukraine during mass riots, taking into account the conditions of a certain city. It is concluded that during the cessation of group violations of public security and order, as well as during mass riots in the city, the methods of persuasion, prevention and prevention, as well as methods of coercion in the field of ensuring public safety and order, should not be opposed to each other, but should be complementary.

The persuasiveness puzzle about bootstrapping.

This paper aims at resolving a puzzle about the persuasiveness of bootstrapping. On the one hand, bootstrapping is not a persuasive method of settling questions about the reliability of a source. On the other hand, our beliefs that our sense apparatus is reliable is based on other empirically formed beliefs, that is, they are acquired via a presumably complex bootstrapping process. I will argue that when we doubt the reliability of a source, bootstrapping is not a persuasive method for coming to believe that the source is reliable. However, when being initially unaware of a source and its reliability, as in the case of forming beliefs about our sense apparatus, bootstrapping can be eventually persuasive.

Los criaderos de esclavos: medicina, cuerpos y sexualidad en los ingenios de Cuba

In the following essay I explore the control of slave’s bodies and sexuality in Cuba during 19th century. I focus my attention on the medical manuals that were written by doctors such as Honorato Bernard Chateausalins, Justino Valdés Castro and Henri Dumont, and the practice of slave breeding in the plantations. I analyze the architecture and space design of the “barracón”, the reasons for the control of the slave’s reproduction, and the methods of surveillance, punishment and persuasion that were used to ensure their compliance. The idea is to show how science and slave power joined forces to guarantee the slaves’ maximum performance in the ingenious which is something few articles have explored before.

More artful methods: Techniques of narrative in argumentation

The title, and inspiration, for this talk is drawn from a confession of Daniel Dennett at the start of one of his books, in which he writes that in order to get people to think seriously about ideas he cannot use formal argument, because people will not be swayed by that. He has to use "more artful methods"; he has to "tell a story." The contrast between formal argument and story as methods of persuasion is suggestive and worth exploring. But in shifting attention on to the narrative as Dennett does, some interesting questions are encouraged: What is the persuasive nature of narrative? And how do narratives address audiences argumentatively? To provide responses to these questions, I take up some cases of narratives that have been used to persuasive effect. I then place these analyses within a larger project that has been occupying me: describing the nature and power of the cognitive environments in which we interact. This in turn allows me to discuss various devices with both narrative and argumentative import, like allusions and memes, the second of which was adopted by Dennett.

Influencing factors of the persuasiveness of online reviews considering persuasion methods

Abstract Online reviews are important references for purchasing decision. These reviews influence consumer behavior through their awareness and persuasive effects. Persuasion methods used by online reviewers are based on their own expression habits, which have a persuasive effect on other consumers. This study uses theories of linguistics and psychology, and combines with the features of online reviews. At the same time, Text mining techniques are employed to study persuasion methods. We establish a benchmark lexicon for every kind of persuasion method, and also quantify persuasion methods and do quantitative research by scanning every online review and regression analysis. The main conclusions are as follows. Logos, Pathos, and Feature statements have significant roles in improving the persuasiveness of online reviews, while Ethos has less impact in comparison. In addition, as for the characteristics of online review content and reviewers, the number of images, number of videos and member factors also play critical roles.