Abstract The purpose of this paper is to reclaim and unlock heritage knowledge related to the secular value of time and labor from a sample Ethiopian ancient Ge’ez parchment manuscript. We claim that Ethiopia’s ancient Ge’ez parchment manuscripts could be a source of heritage knowledge if systematically studied. We conducted an extensive and intensive survey to identify and select relevant ancient Ge’ez parchment manuscripts from ancient churches and monasteries in Tigray, Ethiopia. We selected one Ge’ez parchment manuscript for content analysis related to secular value time and another Ge’ez parchment manuscript for the secular value of labor and work ethics. Content analysis and interpretation including language translation from Ge’ez to Tigrinya and English was used as a method of heritage knowledge extraction, as were unlocking approaches from the selected sample Ge’ez parchment manuscripts. Digital content was also produced in order to have access to the digital content, which facilitates further content analysis. A critical evaluation of the physical condition of the sample manuscripts including their palaeography, folios, marginalia, and provenance was made in order to establish their relative age and credibility. From our content analysis, we extract and unlock valuable information and heritage knowledge domains related to the secular value of time and labor. The striking aspect in this study is that the sources of such heritage knowledge are the ancient Ge’ez manuscripts preserved for centuries in religious institutions like ancient churches and monasteries. These sources of heritage knowledge could be easily accepted by Christian farmers to address and solve their earthly problems. We, therefore, assert that the analysis of manuscripts democratizes access to knowledge, making historical collections accessible to a broader audience. Therefore, this current research paper extends the scope of previous studies from merely identifying preservation challenges and making ancient manuscripts accessible through digitization to conducting content analysis, unlocking relevant heritage knowledge domains, and disseminating the knowledge as well as preventing the loss of valuable heritage knowledge. Finally, we suggest making a paradigm shift from preserving heritage for its own sake to focusing on heritage knowledge transfer and education. This is mainly because we currently stand at a crossroads, facing a dilemma between valuing and utilizing heritage on one hand and ensuring its sustainable preservation on the other.