Abstract Theories of learning and attention predict a positive relationship between reading times on unfamiliar words and their learning; however, empirical findings of contextual learning studies range from a strong positive relationship to no relationship. To test the conjecture that longer reading times may reflect different cognitive and metacognitive processes, the need to infer novel word meanings from context was deliberately manipulated. One hundred and two adult first– and second–language English language speakers read sixty passages containing pseudowords while their eye movements were recorded. The passages were either preceded or followed by pseudoword definitions. After reading, participants completed posttests of cued meaning recall and form recognition. Meaning recall was positively associated with (i) individual cumulative reading times and (ii) participants’ general vocabulary knowledge, but not when definitions were provided before reading. Form recognition was unaffected by cumulative reading times. Our findings call for a cautious approach in making causative links between eye–movement measures and vocabulary learning from reading.