Business Media Research Articles

Effectiveness of Implementing Single Identity Number (SIN) Through NIK Becomes NPWP for Tax Compliance

The inadequate and ineffective tax administration system in Indonesia has a negative impact on taxpayer compliance in carrying out their tax obligations, such as the tax reporting process is often complicated and time-consuming, thus burdening taxpayers, especially those who run small or medium businesses. The implementation of the Single Identity Number (SIN) through the Population Identification Number (NIK) to the Taxpayer Identification Number (NPWP) in Indonesia starting on January 1, 2024, is a major step in efforts to improve tax compliance. This study was conducted to evaluate the impact of the implementation of SIN through NIK to NPWP on tax compliance as tax administration in Indonesia. This study uses a literature study approach which is a combination of previous research by collecting data from various sources such as scientific journals, news articles, and government regulations which will then find enormous potential in expanding the tax base in increasing taxpayer compliance to carry out tax obligations through the SIN system. The results obtained from this study indicate that the implementation of SIN through NIK to NPWP has a positive impact on increasing tax compliance in Indonesia, such as more effective and easier tax administration with the simplification of tax administration and increased tax revenue. However, despite having various positive impacts, there are several challenges that need to be considered to maximize the effectiveness of the integration, such as the need for socialization and education to the community throughout Indonesia, the need for readiness in terms of information technology infrastructure to support the integration in a sustainable manner, and the need for certainty of good protection of taxpayers' personal data. So, it can be concluded that implementing the integration of NIK and NPWP through the SIN system can have impressive results in improving tax compliance in Indonesia.

THE USE OF METAPHORICAL ASSOCIATIVE CARDS FOR WORK WITH BUSINESS DURING TRANSFORMATION

The article aims to analyze the possibilities of using metaphoric associative cards for working with businesses and organizations. Metaphoric associative cards could be used as an additional tool in counseling to provide the ability to work simultaneously within the emotional, mental, and physical dimensions of the client, creating a secure space for reflections during the team sessions and enhancing creativity during brainstorming. Enterprise organizations and small and medium businesses overcoming market challenges, and financial changes should adapt to any scenarios and transform rapidly by representing innovative solutions (new products, services, processes, opening new markets, going through M&A, etc.). Such transformations bring anxiety for an organization and all employees as the level of uncertainty is high and bringing clear communications to the company culture, developing space for reflection is critical (Giernalczyk, Lohmer, 2012). To discover potential scenarios of strategic development, working with a portrait of the customers for improvement for customer journeys, discovering blockers or potential root causes of new project initiations working with metaphors through the session with MAC could be helpful. Practical techniques that could be used during the work on requests of organizations described.

Minimasi Biaya Distribusi pada UMKM Keset Samian dengan Metode VAM dan Modi

Transportation methods are methods used to optimally manage the distribution of goods from suppliers to destinations. The method used is Vogel's Approximate Method (VAM) and Modified Distribution (MODI). This research aims to minimize distribution costs for Keset Samian MSMEs. Samian Doormat UMKM is a small and medium business engaged in the production of doormat crafts. The Samian Doors Umkm experiences problems in managing distribution costs efficiently which has a direct impact on business profits. This research uses primary and secondary data collection related to costs. distribution, demand, and production capacity. The data was analyzed using VAM to determine the initial optimal cost solution in allocating the distribution of doormat products. The results of the VAM method were further optimized using the MODI method to achieve minimal costs in the distribution of doormat products. The research results show that the VAM and MODI methods are able to reduce distribution costs significantly compared to the traditional methods currently used by the Samian Doormat MSMEs. Where from the initial cost of Rp. 4,250,000 to Rp. 2,843,500 which experienced a decrease in transportation costs of Rp. 1,406,500 or 33.09%. So the results of calculating transportation costs for UMKM Keset Samian are optimal and increase business profits.

A Political Perspective of the Law in the Copyright Law on Investment in Micro, Small and Medium Enterprises Umkm

Economic growth is based on a healthy and solid investment cycle, especially for micro and small entrepreneurs. In this case, regulations related to investment in micro and small businesses do not fully reflect the equal relationship between medium and large business stakeholders and micro and small businesses. In preparing this article, the author used a normative juridical method that requires accurate data to be able to analyze existing legal problems, both in the form of primary data and secondary data. This research finds problems related to what factors are needed by the government to develop MSE investment from a progressive legal political perspective. This research uses a literature review method with a normative legal approach to statutory regulations. Based on this analysis, to increase the competitiveness of Micro and Small Enterprises in the implementation of Law Number 11 of 2020 concerning Job Creation from a political-legal perspective, an innovative government strategy is needed. This can be done by increasing the morality of Business Actors in accordance with the values of the Fifth Principle of Pancasila. In increasing the competitiveness of MSEs in the Legal Politics of the Job Creation Law, there needs to be a progressive Government strategy, namely by fostering greater morality of business actors, as mandated in the Principles. fifth. This can be achieved by recognizing progressive factors in the Government, namely: 1) Stabilizers; 2) Facilitator; 3) Regulators; and 4) Catalyst. This will accelerate the growth of Micro and Small Businesses efficiently and competitively without relying on the government on a large scale.

Financial Technology Analysis on the Development of Micro Business in the Sei Sikambing B Market, Sub-District Medan Sunggal City of Medan

The aim of this study is to identify the influence of financial technology (Fintech) on the development of micro-enterprises in the Sei Sikambin B market, Medan Sunggal District, Medan City. MSMEs, which consist of micro and medium businesses, have a large share in economic activities. The study used a quantitative descriptive method through the use of linear regression analysis techniques.E-Wallet, Income, Financial Satisfaction, and Financial Technology (Fintech). The results of the study indicate that PEOU, Financial Satisfaction, Income, and Fintech have a significant influence on the development of micro-enterprises, while E-Wallet does not show a significant influence. This study underlines the importance of fintech in increasing efficiency and satisfaction in MSME transactions, as well as the need for supervision to optimize the benefits of financial technology for micro-entrepreneurs

Advanced Detection Techniques to neutralize Supply Chain Cyber-attacks on small and medium businesses in the United States: The Machine Learning and AI Approach.

Cyber-attacks targeting supply chains represent a significant and increasing risk for small and medium-sized businesses (SMBs) in the United States. This paper examines the role of machine learning (ML) and artificial intelligence (AI) in detecting and mitigating these cybersecurity threats. Key challenges faced by SMBs include high implementation costs, a shortage of skilled personnel, inadequate data quality, and the complexity of integrating advanced technologies into existing systems. Despite these hurdles, the paper identifies strategic approaches that can empower SMBs to effectively leverage ML and AI, including affordable solutions, targeted training, and improved data management practices. It emphasizes the importance of addressing privacy and usability concerns to facilitate successful technology adoption. Recommendations include pursuing cost-effective, subscription-based AI and ML models, utilizing government incentives, and enhancing workforce skills through training and partnerships. Additionally, collaboration with larger organizations can improve data management and system efficacy. By implementing robust protective measures and increasing awareness through educational initiatives, SMBs can strengthen their cybersecurity posture and better navigate the evolving landscape of cyber threats.

Creative Economy as a Driver of Economic Growth in the Digital Era

The creative economy has become a strategic sector in supporting economic growth in the digital era. This research aims to explore the opportunities and potential of the creative economy through digitalization and the challenges faced in developing this sector. This study uses a qualitative study method, with in-depth interviews and observations as data collection techniques to explore the experiences, strategies, and obstacles faced by business actors. The results show that digitalization plays an important role in expanding market reach, improving operational efficiency, and driving innovation. Business actors utilize e-commerce, social media, and digital applications to promote creative products and interact directly with consumers effectively. However, this success still faces challenges, including limited internet infrastructure and low digital literacy among small and medium business actors. Appropriate policy support and increasing digital literacy are key in overcoming these obstacles. This research concludes that with collaboration between the government, the private sector, and the community, the creative economy in Indonesia has great potential to become a key pillar of sustainable economic growth and strengthen competitiveness in the global market.

Exploring Current Media Funding Model: Strategies and Recommendations for Sustainability

Media plays a vital role in the globe as it is perceived as the primary source of information which will make people more participated in the society. However, to ensure sustainability and development, funding is indispensable for establishing, operating, and maintaining media businesses. Through a literature review and the case study of press subsidies in Germany, this paper aims to delve into the historical and current states of media funding models, exploring challenges and future directions of media funding models, proposing recommendations for improving media funding. The result suggests that the current funding model has ensured the operation of the media industry while funding with more autonomy and democracy is capable of establishing a better news environment as well as a society with higher democratic resilience.

The concept leader in business media discourse: essential semantics and functions

The concept leader in business media discourse: essential semantics and functions

Optimalisasi Daya Saing UMKM Jeje Jangek Melalui Literasi Keuangan Digital di Desa Tanjung Gusta

Implementation of Real Work Lectures is one manifestation of the Tri Dharma of Higher Education, namely empowerment and community service. On this occasion the author carried out Real Work Lecture activities in Tanjung Gusta Village with the main program headline being the socialization of financial literacy to micro, small and medium business actors, especially fish cracker or jangek cracker business actors. The approach used consists of three methods, namely observation, interviews and documentation. The main work program implemented was visiting business actors making skin crackers to socialize about financial literacy and digital promotion. Then the author also held two supporting work programs, namely the socialization of financial literacy education and sharia investment, the main focus of which was on education about investment and financial management and the second was the implementation economic market day for elementary school students with the aim of cultivating students' talents and interests in the field of entrepreneurship. Both the main and supporting work programs were carried out well and without significant obstacles due to support from Tanjung Gusta Village officials, the community and fellow students who worked together to make the work program successful.

Management of integration projects within the framework of state support for partnership programs for small, medium and large businesses

Relevance. Small and medium-sized businesses have a significant impact on the development of the economy of any country. However, they often have difficulties in promoting their products (services) and strengthening their positions in the market. To solve this problem, it is necessary to activate integration projects of small and mediumsized enterprises with large companies in terms of providing access to public procurement.The purpose of writing this article is to develop measures and recommendations for small, medium and large businesses aimed at popularizing the development of joint partnerships, taking into account current government support.Objectives: Tasks: to assess the growth trends in the volume of purchases of companies with state participation from small and medium-sized enterprises; to consider the scheme of implementation of the partnership program for small and medium-sized enterprises and companies with state participation; to determine information and analytical support for business processes of interaction between major customers and SMEs in successfully implemented partnership programs; to develop recommendations for partner participants to popularize partnership programs.Methodology. When writing this article, a set of general scientific methods of cognition was used: observation, comparison, description, content analysis, as well as methods of program-targeted planning. Results. The article examines the practical aspects of the implementation of partnership programs for small, medium and large businesses; presents a register of participants in partnership programs in Russia by the end of 2023 from among SMEs (fragment); conducted a content analysis of the official websites of the largest customers (included in the TOP 5), successfully implementing partnership programs with small businesses in their activities and medium-sized businesses for information and analytical support of business processes of interaction.Conclusions. Measures and recommendations have been developed for all existing and potential participants in partnership programs (small, medium and large businesses). The creation of a single information space between the partners will make it possible to make appropriate management decisions regarding the implementation of possible integration projects.

Developing a Monitoring and Evaluation (M&E) Plan for Organization's Strategic Objectives Using the Design Thinking Approach

The objective of this study was to develop a theoretical framework tailored for managers of small and medium-sized businesses, as well as project managers. Design thinking is human centered approach that involves stakeholders at different levels of its application in the development of innovations. Originally as an engineering method, it has been applied in diverse fields, including entrepreneurship. This paper presents an extended version of the double diamond framework used in design thinking. The double diamond framework was developed in 2005 as a graphical approach for achieving project design process. The author’s in-depth analysis of the model indicates that it can be applied to formulating business strategic objectives, a use case not previously discussed in the literature. Therefore, this paper aims contribute to the scientific body of knowledge by extending the double diamond model for strategic objective formulation. A normative conceptual methodology was used to develop this framework. The development of a monitoring and evaluation plan for businesses or projects, based on a traditional literature review methodology, illustrates how design thinking can offer a new perspective on these processes, helping to address key challenges. This paper demonstrates how each of the five stages in the design thinking process can be employed during the development of a monitoring and evaluation plan. Although this development process can be tedious and complicated, applying the design thinking approach can simplify and streamline it, ensuring active involvement from all stakeholders through the introduced extended framework. Recommendations for future research include applying the proposed extended framework in empirical studies involving large organizations. For practical implications, managers of small and medium businesses are encouraged to apply this model when developing strategies or incorporate it into project management to enhance the development of a project's monitoring and evaluation plan.

DETERMINANTS OF CORPORATE PERFORMANCE: EMPIRICAL STUDY ON FASHION SMEs IN DEPOK CITY

<p>This study aims to determine the effect of human competence and supply chain management on competitive advantage and its impact on corporate performance in Fashion SMEs in Depok City. The sample used in this study was 150 respondents of micro, small and medium business owners in the Depok City area with purposive sampling technique. This study uses data analysis with the SEM-Partial Least Square (PLS) approach in the form of the Smart-PLS version 3.0 application. The results of this study indicate human competence and supply chain management on corporate performance mediated by competitive advantage. This research is limited to MSME players in Depok City, so it cannot represent the performance of MSMEs as a whole.</p>

SIRS (Student Involvement Report System) Case Study – Studies on QOS (Quality of Service) Perimeters, Daily Error Types and Activities Within the Server

Relational Database Management System (RDBMS) is commonly applied in Small, Medium, and Enterprise businesses. In this research, we investigated Quality of Service (QoS) perimeters over day-to-day operations in RDBMS and how the running process able to be expedited with the adaptation and combination of autonomic computing approach using MAPE-K (Monitor, Analyse, Plan, Execute, and Knowledge Base) and Fuzzy rules. The core function of the system is to monitor student attendance, assessment, and lastly escalation of identified student issues to the department of academic. In a nutshell, it is called the Student Involvement Report (Sir). Two segments have been analysed and focused on errors in request time out, bandwidth, hits, and user activities. The outcomes of this are significant on activities that related to the peak of academic activity, due to the submission of student reports and escalation among departments. The MAPE-K and Fuzzy rules can capture the scenarios and identify rules that are significantly important to reduce and enhance the Request Time Out and Hits activities.

Generative AI Search Engines as Arbiters of Public Knowledge: An Audit of Bias and Authority

ABSTRACTThis paper reports on an audit study of generative AI systems (ChatGPT, Bing Chat, and Perplexity), which investigates how these new search engines construct responses and establish authority for topics of public importance. We collected system responses using a set of 48 authentic queries for 4 topics over 7 days, and analyzed the data using sentiment analysis, inductive coding, and source classification. Results provide an overview of the nature of system responses across these systems, and provide evidence of sentiment bias based on the queries and topics, and commercial and geographic biases in sources. The quality of sources used to support claims is uneven, relying heavily on News and Media, Business and Digital Media websites. Implications for system users emphasize the need to critically examine Generative AI system outputs when making decisions related to public interest and personal well‐being.

Assessment of the Impacts of Energy Poverty on Small and Medium Businesses in Benin City, Nigeria

Assessment of the Impacts of Energy Poverty on Small and Medium Businesses in Benin City, Nigeria

AUTOMATION OF LABOR PROTECTION SYSTEM MANAGEMENT AT AN INDUSTRIAL ENTERPRISE

In the hearing State, to which the Republic of Kazakhstan belongs, issues related to occupational safety and health at industrial enterprises, regardless of the form of ownership, are given quite a lot of attention. Because the citizens of the country are the main wealth of the country. If at large enterprises, including with the participation of foreign capital, the process of ensuring labor protection measures is organized to some extent, then at medium-sized and small businesses, work is practically not carried out. Today, in the subjects of medium and small businesses, the organization of accounting, control and timely instruction, if conducted in the old-fashioned way with an entry in journals or in word or excel documents, which today is not only not effective, but also does not ensure the full fulfillment of the duties of an occupational safety engineer and safety regulations (FROM and TB). The adopted Law on Digitalization, the tasks set by the President of the Republic of Kazakhstan in, require managers of industrial enterprises, technical specialists dealing with labor protection issues to radically change the organization of the process of ensuring the learning process, monitoring and compliance with safety and sanitary rules using information technology. The article presents a computer program capable of integrating into an automated industrial enterprise management system, in particular, into an automated workplace of an industrial safety engineer. The developed computer program allows employees of an industrial enterprise (of any division) to be instructed and tested in a remote format directly at the workplace; The practical application of the developed program on a small business entity during the year made it possible to increase the effectiveness of labor protection measures by 25 %, eliminate occupational injuries and reduce the level of safety violations by 75 %. Keywords: control automation system, labor protection, industrial enterprise,information systems, program.

MANAJEMEN ASET DIGITAL DALAM MENDUKUNG KEBERLANJUTAN KONTEN DI LIBRARY NET TV

Digital asset management (DAM) has become a very important part of the media industry, especially in television stations. The use of Digital asset management (DAM) on NET TV is not just a technological innovation, there is an urgency to maintain business continuity and media content. NET TV understands that it is not only important to create high-quality content, but it is also essential to maintain and utilize it efficiently in the long term. With the implementation of DAM, NET TV can optimize the management of its digital assets, ensuring content can be accessed, managed and reused effectively. The aim of this research is to find out and analyze digital asset management in supporting the sustainability of content carried out by Library NET TV. This research uses a qualitative method with a case study approach. The techniques used in collecting data are interviews and observations, with methodspurposive sampling as a determinant of informants. The results of this research analysis show that creation is divided into in-house and out-house. Asset management includes ingest, editing, QC, and indexing and metadata stages with Dublin Core standards. The long-term archiving process uses LTO. Distribution is carried out according to the NET Corner SOP, as well as asset reuse using INVENIO software with metadata search. Content sustainability involves an iterative cycle from creation to reuse of digital assets.

Optimalisasi Media Sosial Youtube sebagai Media Berwirausaha

YouTube is a website that allows people to upload and exchange videos. YouTube is an effective social media platform for companies to introduce their products through video content. YouTube is developing into an effective tool for business. YouTube offers live broadcasts of product or service demos, YouTubers can record and post videos about the offers they want, and these offers can attract clients. With millions of videos produced every day, YouTube social media has a good chance of getting videos seen, so you have the opportunity to succeed in online business using YouTube media. Another advantage of social media is that YouTube can improve their marketing techniques and gain a better understanding of their audience by using the analytical tools that YouTube offers. Therefore, YouTube serves as an important tool for doing business online, besides being a place to share YouTube videos. Considering the background information provided, optimizing YouTube social media aims to motivate and improve the abilities of Dawis mothers who want or are currently entrepreneurship in utilizing YouTube as an online business medium. Mrs. Dawis can improve viewers' understanding and retention of knowledge by producing more visually interesting informational material or videos on YouTube. People are more likely to understand and retain knowledge when it is presented on YouTube in an original and engaging way. Therefore, optimizing social media is needed to help Dawis mothers develop their capacity to produce interesting and successful YouTube videos. Thus, Dawis women can use YouTube as a platform for online commerce and entrepreneurship more effectively. This community service aims to optimize the use of YouTube social media as an entrepreneurial tool for Dasa Wisma (Dawis) women in Amposari Village, Pedurungan District, Semarang City. This program was implemented by the Community Service (PKM) team from the Muhammadiyah Semarang Institute of Statistics and Business Technology in March 2024. This activity included theoretical and practical training involving 25 participants from various RTs in the village. The methods used include interviews, discussions, lectures, and questions and answers, with the aim of exploring online business ideas and improving the entrepreneurial spirit of participants

Is Sharia Pawnshop being important for Indonesian society: Quadruple Helix Analysis

<em>The development of sharia pawning is very rapid, viewed from the large number of branch offices opening due to the increasing transactions throughout Indonesia. The problem is the existence of Sharia pawning as driven by the socio-cultural conditions of society. The form of research used is normative juridical with a descriptive-analytical approach. The legal sources used are obtained from primary and secondary sources and use interdisciplinary studies in analyzing problems in Sharia pawning. This research aims to understand the existence of sharia pawning in Indonesia. In this research, the existence and position of Sharia pawn in improving lower middle-class society and MSMEs. The conclusions of this research show that the existence and position of Sharia pawning have shifted conventional pawning due to the increase in public trust in non-interest pawning and excellent service from these non-bank financial institutions in the eyes of the public, tiny and medium businesses. The use of four pillars - academics, business, government, and society - can further maximize the potential and increase the performance of this Sharia pawn in Indonesia.</em>