Mediation Effect Of Satisfaction Research Articles

The influence of dark tourism motivational factors on revisit intention: a moderated mediation approach

PurposeIn India, travellers are beginning to pay attention to dark tourism recently. This study aims to empirically investigate tourists revisit intention (TRI) to dark tourism destinations (DTD) in Indian urbanscapes. Here, a comprehensive moderated mediation method was applied to enhance TRI towards DTD via dark tourism motivational factors (DTMF). Understanding history, mass and social media and curiosity are the dimensions of DTMF.Design/methodology/approachData were collected through structured questionnaires from a sample of 360 tourists’ from various DTDs in city of Kolkata, India. A structural equation modelling method was applied to investigate the hypothesis.FindingsThe findings showed DTMF dimensions enhanced the revisit intention for DTD in the city. Tourist satisfaction (TS) in dark tourism mediates the effects of DTMF on revisit intention. The mediation effects of satisfaction are diverse among high- and low-involved tourists.Practical implicationsThe findings can be helpful for marketers, government and other stakeholders to make dark tourism products more feasible by identifying the DTMF, which further helps to promote dark tourism among the urban tourists.Originality/valueThis study shed light on the domain of dark tourism in urbanscapes in Kolkata, which was not previously explored. Furthermore, it suggests a moderated-mediated model for enhancing TRI to the DTD in the city, which involves TS as mediator and tourist involvement as moderator. Thus, this study enables an understanding of motivations for TRI in DTD.

The Effect of Co-Creation on Relationship Quality: The Role of Outcome Quality

Co-creation has been proposed as a novel approach to building relationship marketing. Communication, interaction, and value creation which are the main elements of co-creation are the stages for building relational marketing. Although there is substantial research on the role of co-creation in relationship marketing, much of the work is conceptual. This study investigated the effect of the degree of co-creation on relationship marketing using the relationship quality construct, the mediating effect of satisfaction and trust, and the moderating role of outcome quality in this relationship. An experimental approach was employed to achieve those objectives. Study 1 tested the effect of the degree of co-creation on relationship quality and the mediation effect of satisfaction and trust in the relationship between the degree of co-creation and commitment. Study 2 extended the results by demonstrating the moderation role of outcome quality. The findings showed that the degree of co-creation affects relationship quality and confirm that satisfaction and trust mediate the influence of the degree of co-creation on commitment. The moderating effect of outcome quality was confirmed; when outcome quality is less than expected, the degree of co-creation affects relationship quality. Keywords: degree of co-creation, relationship quality, outcome quality

Familiarity, involvement, satisfaction and behavioral intentions: the case of an African-American cultural festival

PurposeThe study investigates how cultural festival attendees’ familiarity and involvement may influence their overall satisfaction and future behavioral intentions towards the festival.Design/methodology/approachA path analysis is used to test the proposed model. The Sobel test is performed to determine the mediating role of attendee satisfaction on future behavioral intentions.FindingsAttendee familiarity positively and directly impacts attendee involvement. Attendee satisfaction mediates the relationship between involvement and intention to return to the festival. The findings did not demonstrate a relationship between attendee involvement and intention to recommend the cultural festival. Attendees’ intention to return to the festival positively and directly impacts intention to recommend the festival.Practical implicationsFor repeat cultural festival attendees, satisfaction is influenced by festival familiarity and involvement. As attendees become more satisfied with their festival involvement, their decision to return to the festival increases. The mediation effect of satisfaction indicates that this should be a priority, as it fully mediates the relationships. However, this is not the case as it relates to the intentions to recommend the festival.Originality/valueThe study contributes to literature on the impact of familiarity and involvement on repeat attendee satisfaction levels and how these relationships influence attendees’ decisions to return or recommend the festival. It is one of the first studies that investigates actual behavior of festival attendees, specifically in the context of an African-American cultural festival.

Predicting viewer gifting behavior in sports live streaming platforms: The impact of viewer perception and satisfaction

Sports viewers have been offered an unprecedented viewing experience to share their passion with their team and communicate in real-time with a streamer and other viewers by sending messages and virtual gifts on sport live streaming platforms (SLSPs). These activities can reflect viewers’ underlying perceptions and levels of satisfaction towards the viewing experience. Using actual viewers’ behavioral big data, comprising of 16,204 real-time messages and 5,540 virtual gifts, this study combines machine learning techniques and structural equation modelling (SEM) to examine the influence of viewer value perception on gifting behavior through the mediation effect of satisfaction. The results suggest that satisfaction fully mediates the effects of viewer value perception on gifting amount and partially mediates the effects of value perception on gifting number. Important theoretical and managerial implications of this study for social live streaming service (SLSSs) researchers and practitioners are also discussed.

The impact of customer involvement in airline loyalty programs: a multigroup analysis

Loyalty programs (LPs) have been considered a key determining factor for the performance of many companies. Although the benefits, satisfaction, perceived functional value (PFV), and loyalty (BSPfvL) have been widely explored, few studies have attempted to compare the results of this model in different groups of consumers. This study aims to analyze the relationships for varying levels of user involvement in airline loyalty programs. The population of this study was individual members of airway loyalty programs in Brazil. We obtained 429 answered questionnaires. We used multi-group analysis (MGA) using Partial least squares structural equation modeling (PLS-SEM). The results of this study indicate the mediation effect of satisfaction and perceived value and moderation of consumer involvement. A difference was identified between the two groups regarding hedonic benefits, satisfaction, and loyalty. This research has successfully contributed to the airline industry regarding the importance of loyalty benefits. Additionally, it highlights the importance of establishing consumers’ involvement in company loyalty programs. Finally, this study provides practical and theoretical contributions and guides future research efforts.

Service Quality and Customer Loyalty in Ghana’s Hotel Industry: The Mediation Effects of Satisfaction and Delight

ABSTRACT Current research has questioned the wisdom in over-reliance on customer satisfaction (CS) as the basis for achieving customer loyalty (CL) but rather emphasized the need for firms to go beyond merely satisfying customers to delivering delightful services to increase CL. This study investigates the relationship between Service quality (SQ) and CL, and the mediation role of CS and customer delight (CD) between them. A sample of 313 customers of luxury hotels in Ghana was selected using a convenience sampling technique. The results indicate that SQ had a significant positive effect on both CS and CD. Furthermore, both CS and CD effectively mediate the relationship between SQ and CL. However, CD had a more significant effect on CL compared to CS. This implies that while the quest for CL through SQ and CS is germane, hotels in Ghana need to go beyond just CS and emphasize CD since it has a relatively stronger effect on CL as the foundation for long-term performance. The results have strategic implications for the management of hotels in Ghana in their quest to increase CL as a pathway to lasting competitive advantage.

The Mediation Effect of Satisfaction with Major Regarding the Effect of Major Selection Motive on Career Preparation Behaviors – Focused on Art, Music, and Physical Education Students

The Mediation Effect of Satisfaction with Major Regarding the Effect of Major Selection Motive on Career Preparation Behaviors – Focused on Art, Music, and Physical Education Students

Intergroup Contact and Opposition to Same-Sex Parents: the Mediation Effect of Satisfaction with Contact

The intergroup contact variable has been widely studied in the literature, and it has been shown to be closely related to less prejudice. The present article analyzes the role of an affective mediator in the relationship between the degree of contact-rejection of the outgroup (same-sex parents) variables, linked to the variable quality of contact or satisfaction with contact with people with a homosexual sexual orientation. The sample is composed of 401 Spanish university students (67 males, 16.2%, and 347 females, 83.8%) with a mean age of 21 years (SD = 3.20). The data collection took place between November 2016 and March 2017. The results show a complete mediation effect in the case of open or traditional prejudice (individual opposition), and partial mediation when analyzing modern or subtle rejection of same-sex parents (normative opposition). Our findings suggest that efforts to reduce the rejection of same-sex parents must take into account the individual’s positive evaluation of the contact because it is a mechanism that mediates the relationship between degree of contact and rejection. Homophobia intervention programs must consider the intergroup contact variable, taking into account that it is also necessary to act on positive emotions and affectivity toward relationships with people with a homosexual sexual orientation. Increasing positive contact with same-sex parents could be a key element in reducing rejection toward the effects of their child-rearing on their children.

The Dual Mediation Effect of satisfaction with the Quality of service and satisfaction with resident in the relationship between subjective Health and Depression among the Elderly in Long-term Care Facilities

This study aimed to investigate whether satisfaction with the quality of service and satisfaction with resident mediate the relationship between subjective health and depression. Toward this end, the following research questions were set. First, what is the correlation between satisfaction with the quality of service, satisfaction with resident, subjective health, and depression? Second, does satisfaction with the quality of service and satisfaction with resident mediate the relationship between subjective health and depression? The survey was conducted by visiting the nursing homes that allowed this study after a phone call request. Face-to-face interviews with the elderly people in the institutions were done by the investigator and trained graduate students. The survey was completed with 381 elderly people in long-term care facilities (Jan ∼ Feb 2017). The analysis of frequency, reliability, and correlation was done using the SPSS PC+ Win. 23.0programs. The mediation analysis and bootstrapping were done using the SPSS PROCESS macro program (model 6). This study found out that, in the effect of physical health on depression, satisfaction with the quality of service and satisfaction with resident have dual mediating effects. These findings were, first, the worse subjective health is, the higher depression is. Second, raising their satisfaction with the quality service provided by facilities can reduce their depression. Third, because satisfaction with resident can also reduce depression, it is necessary to lead the elderly to adjust themselves to the facilities, and to increase their residential satisfaction, which will reduce depression. First, by encouraging those in facilities to participate in various health programs and take care of their diets and by giving proper treatment, it is necessary to improve their health, which will reduce their depression. Second, by providing various environmental, physical, and social services which fit the demands of the elderly, it is possible to reduce their depression.

Nonprofits’ Internal Marketing and Its Influence on Volunteers’ Experiences and Behavior: A Multiple Mediation Analysis

Drawing from theory and research on internal marketing as a relevant factor influencing volunteer behavior, we hypothesize that internal marketing practices are positively associated with the way volunteers act in the interest of an organization and that this relationship is mediated by volunteers’ satisfaction and organizational identification. In a study of volunteers in German arts organizations, this relationship is analyzed using structural equation modeling. Results indicate mediation effects of satisfaction on volunteer behavior and internal marketing. Similarly, identification with the organization positively influences volunteer behavior, although not in the form of a mediation. Implications for internal marketing practices and arts organizations relying on volunteers are discussed.

The effect of varenicline and nicotine patch on smoking rate and satisfaction with smoking: an examination of the mechanism of action of two pre-quit pharmacotherapies.

In recent years, there has been growing research interest in using nicotine replacement medications to aid smoking reduction prior to a quit attempt. Gaining a better understanding of how treatments influence smoking reduction may allow for better tailoring of treatments and, ultimately, better cessation outcomes. The objective of the current study was to test the effects of the pre-quit use of varenicline and nicotine patch on smoking rate and satisfaction with smoking. All participants were required to attend up to five study visit sections. Participants (n=213) who were interested in quitting were randomised (open-label) to receive either pre-quit patch or varenicline (both treatments started 2weeks prior to an assigned quit day, followed by 10weeks post-quit) or standard patch (10weeks starting from an assigned quit day). Participants used modified smartphones to monitor their smoking in real time for 4weeks. Participants in the two pre-quit treatment groups reported significant reductions in both their satisfaction with smoking (p<0.001) and smoking rate (p<0.001) from baseline to the end of pre-quit period; participants in the standard patch group did not. The observed reduction of smoking rate was associated with the satisfaction with smoking (p<0.01), although the mediation effect of satisfaction was small. Pre-quit treatment caused reductions in satisfaction with smoking and smoking rate. Satisfaction was associated with changes in smoking rate, but the relationship was weak. As such, monitoring reductions in satisfaction do not appear to be a viable method of evaluating responsiveness to treatment.

The Mediating Role of Web User Satisfaction on Information Quality, Service Quality and the Effectiveness of Web-based Information System

Web-Based Management Information System (WBMIS) is mainly concerned with supporting management functions including decision making, performance management and cost reduction in order to provide an effective management for organizations at different levels. For this reason the assessment of WBMIS is highly needed to justify the IT investment in terms of its impacts on performance, and especially on the employee performance. It is important to highlight that a very little research has been conducted to assess the influence of the two critical factors including information and service quality on the employee performance. For this purpose, this study focuses on the assessment of the mediation effects of satisfaction on the relationship between quality factors and performance. A sample of a total of 128 respondents was gathered in a reasonable scale study in order to test the validity and reliability of the adapted instrument as well as test the significance of the mediation effect of user satisfaction. The results of multiple regression showed that there are significant relationships between study factors (information quality, service quality, user satisfaction and task performance). Furthermore, hierarchical regression test indicated that user satisfaction has a high significant mediation role between information, service quality and effectiveness in terms of performance (Sig. < 0.01). Therefore, as the quality of information and e-services increased, the satisfaction with WBMIS increased which in turn leads to increase in the employee performance.

An Empirical Study on the Mediation Effects of Satisfaction and Trust between Quality and Purchasing Intention in Chinese Internet Shopping Malls

An Empirical Study on the Mediation Effects of Satisfaction and Trust between Quality and Purchasing Intention in Chinese Internet Shopping Malls