Medium Environmental Factors Research Articles

Strategi pemasaran pada the ritz carlton spa nusa dua bali

This research is motivated by tourist visits that do not meet the target of several years such as 2015 and 2017 and the percentage of tourist visits staying at hotels is also very minimal despite several sales promotions. The high average hotel occupancy does not make all tourists staying at The Ritz Carlton Hotel visit the spa. In 2015, only 29.7% of tourists stayed at The Ritz Carlton hotel out of the total hotel occupancy that visited the spa. In 2016 recorded 6.6%, in 2017 recorded 5.9% and in 2018 recorded 6.7% of the total occupancy who visited the spa. Along with the lack of tourist visits from outside the hotel to the spa. Considering that other five-star hotels in the Sawangan area, The Ritz Carlton hotel is still relatively new. This study aims to determine the internal and external environment and marketing strategies of The Ritz Carlton’s Spa.
 The data analysis technique used in this study was qualitative descriptive analysis and SWOT analysis was assisted by a Likert scale technique. Data collection techniques are obtained from the results of observations, interviews, questionnaires, literature studies and documentation. The informant determination technique used is Purposive Sampling. The sampling technique uses the Slovin formula totaling 100 respondents with accidental sampling as the distribution of the questionnaire.
 The results of the study stated that the internal environment contained 9P segmenting, targeting and positioning as well as the marketing mix. The external environment contains political, legal, economic, socio-cultural, technological and media environment factors. The SO strategy is a strategy for creating new treatment programs or healing programs based on Balinese cultural traditions. WO strategy is a strategy to improve the quality of human resources in order to provide maximum service. The ST strategy further introduces the Ritz Carlton Spa brand. WT's strategy is to improve the quality of products and services in order to compete in the market.
 
 Keywords: Strategies, Marketing, Spa, Hotel

Media Environment in Dynamical Reproduction and Strengthening of Ideological Routine

The article covers the research of media environment factors in dynamical reproduction and strengthening of ideological routine that allows to connect media environment and media culture with dominating routine conceptions in dialectical shift from past to present. The authors emphasized that conceptual and philosophical interpretation and articulation of everyday routine in the context of historical path of routine problems formation in humanities knowledge, allows to reconstruct and interpret the bygone reality “from within”, i.e., through understanding a pattern of thoughts and conduct of individuals, as social actors. The article shows that media environment in dynamical reproduction and strengthening of ideological routine correlates with reconstruction of dominating routine perceptions in dialectical shift from past to present. Since ideological dimension of everyday routine means that everyday practices obtain certain value and meaning, in this regard, reproduction and strengthening of ideological routine occurs, first of all, through development of elementary ideological concepts and ideas by professional ideologists, aimed at the primitive level of comprehension; secondly, through independent elaboration of ideological views and opinions by individuals in their daily life based on common sense.

Up-Linked yet Down-Played

abstractThe growth of transnational satellite television in Asia in the early to mid 1990s has been quite spectacular. There was and still is much conjecture about the impact of transnational satellite television. The transnational broadcasters projected significant audiences in their promotion to marketers/advertisers. Governments and domestic broadcasters cited adverse effects on citizens in justifying regulation. But the impacts claimed by the broadcasters and feared by national governments have not always been realized across the region, prompting the present research involving interviewing industry executives and utilising secondary data. Based on its findings this paper suggests that the impact of the new medium is dependent on a whole range of politico-economic, socio-cultural and media environment factors. Thus this paper seeks to provide an analytic framework for understanding how and when transnational television has an impact on any country, particularly developing ones. It challenges both the media imperialism school of thought as well as the television free-market proponents, by stressing media ecology and cultural hybridity.