Medan City Research Articles (Page 1)

This community service activity was carried out to strengthen the capacity and competence of teachers in facing the challenges of education in the digital era. The digitalization of education requires teachers to be able to adapt to developments in information and communication technology (ICT) and integrate it into the learning process creatively and effectively. This activity was carried out with teachers who are members of the Indonesian Kindergarten Teachers Association (IGTKI) in all sub-districts throughout Medan City. The implementation method was carried out through training, workshops, and intensive mentoring on digital literacy, the creation of interactive learning media, and the use of online learning platforms. The results of the activity showed a significant increase in teachers' understanding and skills in designing digital-based learning that is engaging, interactive, and contextual. Through this program, teachers are able to utilize technology as a means of strengthening creativity, collaboration, and communication in early childhood learning. Thus, this community service activity contributes to forming an educational ecosystem that is adaptive, innovative, and ready to face the digital transformation in the future.

Indonesia sends hundreds of thousands of Hajj pilgrims every year. Many pilgrims depart at an elderly age due to limited quotas and long waiting periods. This situation contributes to the recurrence of health problems among Hajj pilgrims. The purpose of this study was to analyze the factors associated with morbidity among Hajj pilgrims from Medan City in 2024. This research employed a descriptive-analytic approach with a cross-sectional study design. The study was conducted at the Health Quarantine Office of North Sumatra Province from August 2024 to February 2025. The results showed significant associations between age (p-value 0.000), medical history (p-value 0.000), istithaah (physical/medical eligibility) status (p-value 0.001), and health risk status (p-value 0.000) with morbidity among Hajj pilgrims in Medan City. The most dominant factor influencing morbidity was high-risk health status, with an Exp(B) value of 19.745 and a p-value of 0.000. It is recommended that the Ministry of Religious Affairs establish a maximum age limit for Hajj registration, taking into account the waiting period until the Hajj is performed, to help ensure pilgrims are not too old to perform the pilgrimage. Additionally, it is advised that the Medan City Port Health Office (BKK) be more proactive and responsive in managing high-risk prospective pilgrims by providing training for healthcare workers.

The purpose of the study was to determine the effectiveness of the color of the trap light on the imago of bagworms (Mahosena corbetti) in the oil palm plantation of PTPN IV Tanah Raja. The study was conducted This study was conducted in the oil palm plantation at PTPN IV Tanah Raja which is located in two (2) sub-districts, namely Sei Rampah Sub-district and Teluk Mengkudu Sub-district, Serdang Berdagai Regency with a distance of ± 56 km from Medan city and ± 30 km from Tebing Tinggi which was carried out in Afdeling V in July - August 2024. The study is a type of quantitative descriptive research, namely by using survey and experimental methods. The results of the study show that the yellow light can catch 159 individuals/plot, the white light obtained the number of imago catches of 64 individuals/plot, while the use of green light color 0 individuals/plot. To see the difference in the number of bagworm imago catches, a t-test with two paired samples was carried out. The t-test results showed a t-value of 10.46 greater than the t-table of 2.78 with a significance value of 0.000 0.05, so the number of catches in the yellow light was significantly more than the white light. It can be concluded that yellow light can be used as an effective catcher in controlling the bagworm population in oil palm plantations.

Blood, as a vital component, has essential functions in the human body, including nutrient circulation, oxygen transport, and hormone distribution. A shortage of blood supply can be fatal, making an adequate blood supply in healthcare facilities crucial for saving patients' lives and maintaining the continuity of the medical service system. Despite its clear importance, challenges in meeting blood needs still frequently occur, primarily due to a lack of public awareness about the urgency and benefits of blood donation, as well as uneven understanding of the process and donor eligibility criteria. This phenomenon is exacerbated by fluctuating donation rates, an aging population demographic, and socioeconomic shifts that impact the sustainable availability of donors. The partner in this community service is the Indonesian Red Cross (PMI) of Medan City, located at Jl. Palang Merah No. 17 Medan. PMI Medan City offers several services such as ambulance, disaster management, training, social service units, and blood donation. The partner's problems are the public's lack of awareness of the importance of blood donation, minimal socialization and information about blood donation, and unstable blood stock availability, making it important to maintain the amount of available blood stock. Based on the partner's problems, the solutions offered in this service are raising awareness, capacity building, and empowering the community thru the creation of the Bintang Donor application and the formation of blood donation volunteers. The benefits obtained are that by forming blood donation volunteers, knowledge, awareness, and public health are increased thru blood donation, blood stock availability can be maintained so that it remains stable, and it becomes easier for the public to obtain information and blood donation locations. The planned outputs of this program are: a journal of the activity results, a video of the activity implementation, publications in mass/online media, and Intellectual Property Rights (IPR).

The purchasing decision is a critical phase in consumer behavior, encompassing the selection, acquisition, and use of products to fulfill individual needs and desires. This study aims to analyze the influence of brand ambassador, halal labeling, and price on the purchasing decisions of Wardah skincare products among Generation Z in Medan City. A quantitative method with a causal associative approach was employed, utilizing cross-sectional primary data collected through questionnaires. The study population comprised Generation Z individuals in Medan who have purchased and used Wardah skincare products, with a sample of 156 respondents selected through random sampling. The analysis revealed that, partially, the variables brand ambassador (t = 5.323; p < 0.05), halal label (t = 5.316; p < 0.05), and price (t = 7.224; p < 0.05) each have a significant effect on purchasing decisions. Furthermore, the simultaneous test results (F = 139.810; p < 0.05) indicate that these three variables collectively exert a significant influence on purchasing decisions. These findings underscore the importance of marketing strategies involving public figures, consumer trust in halal certification, and price appeal in shaping the purchasing behavior of young consumers, particularly Generation Z as a potential market segment.

In the digital era, efficiency in managing information is crucial, especially within the police force. The Medan City Police require an information system that can support a fast and integrated mail disposition process. This study designed and built a web-based Online Disposition Information System using the Waterfall method. The system design includes a responsive interface and an appropriate database structure. Testing used the Black Box method to ensure the accuracy of input and output. This application was developed with PHP and MySQL. The results show that the system facilitates Medan City Police personnel in receiving, processing, and tracking incoming mail efficiently.

The Pucuk Cool Jam 2024 audition event was conducted by PT April Untuk Indonesia at the Ringroad Citywalk Medan. Seventy-five participants, consisting of high school and vocational high school students in Medan, participated in the event. This research is categorized as a quantitative study, with the instruments being questionnaires and literature review. The population of the Pucuk Cool Jam 2024 audition event was 75 people. The validity test used SPSS 27, the reliability test used the Crohn's Alpha formula, and multiple linear regression analysis was used to test the research hypotheses. The results of this study indicate that, partially (t-test), the variables of tangibles, reliability, responsiveness, and assurance have positive but not significantly influence participant satisfaction, while the variable of empathy has positive and significantly influenced participant satisfaction at the Pucuk Cool Jam 2024 audition event in Medan. Simultaneously (F-test), the variables of tangible evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) significantly influenced participant satisfaction at the Pucuk Cool Jam 2024 audition event in Medan City, with an adjusted R-square value of 54.7%. The remaining 45.3% can be explained by variables not examined in this study.

Research Aim: This study aims to develop a SERVQUAL model to restore student satisfaction in polytechnic institutions in Medan City through campus facilities in the post-pandemic period. Approach: The research uses a quantitative approach with descriptive statistical analysis and Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from polytechnic students in Medan City using purposive sampling techniques. Research Finding: The results indicate that SERVQUAL significantly influences polytechnic student satisfaction through campus facilities in the post-pandemic era. The quality dimensions of tangibility, reliability, responsiveness, assurance, and empathy contribute to improving overall satisfaction. Theoretical Contribution/Originality: This study extends the application of the SERVQUAL model in higher education by integrating post-pandemic contextual factors, offering new insights into the determinants of student satisfaction in vocational institutions. Practitioner/Policy Implication: Findings provide practical implications for educational managers to enhance academic service quality and campus facilities, thereby improving educational competitiveness and institutional reputation after the pandemic. Research Limitation: This study is limited to polytechnic institutions in Medan City, so future research should include broader geographic coverage and comparative analysis across various higher education institutions.

Main Purpose - The purpose of this study is to determine the influence of Value Added Tax and the City Minimum Wage on the purchasing power of the community in Medan City during the period 2015–2024. Method - This research employs a quantitative approach utilizing secondary data obtained from the Central Bureau of Statistics (BPS) and other official government sources. The dataset for this study comprises all annual data related to Value Added Tax, City Minimum Wage, and public purchasing power in Medan City from 2015 to 2024, resulting in 10 observations. Data analysis was conducted using EViews software to examine the relationships among the variables. Main Findings - The results show that both VAT and CMW meaningfully influence the community’s purchasing power. Increases in VAT and minimum wage adjustments have been shown to affect people’s ability to meet their consumption needs, emphasizing the strategic role of fiscal and labor policies in sustaining public welfare.Theory and Practical Implications - The results show that VAT, which does not have a significant effect on purchasing power, can be positioned as maslahah ‘ammah, with its revenue managed transparently for public benefit. Meanwhile, the minimum wage has a significant effect on purchasing power, so wage policies should be set fairly to safeguard maslahah dharuriyah in fulfilling basic needs.Novelty - The novelty of this research lies in the use of the maslahah perspective in analyzing the simultaneous influence of VAT and minimum wage on the purchasing power of Medan City’s community, thereby providing a new contribution in examining the linkage between fiscal and labor policies with societal welfare.

Anugerah Jaya Mobil is a car repair shop located in Medan City that still uses manual methods in managing its service and spare part sales. This creates several problems in managing service and sales. Customers feel uncomfortable because they have to come in person to inquire about the status of their vehicle. They also do not know when the service will be completed and whether the spare parts they need are available. To address these problems, the purpose of this research is to create a web-based information system that aims to simplify and accelerate the service process and data management. This system uses the Agile Development method. In this method, development is carried out in short cycles, called sprints. Each cycle produces a part of the system that can be tested. By getting direct feedback from users, the team can improve and adjust the system quickly. This makes the final product more in line with user expectations and can adapt to changes. It is expected that this system can improve operational efficiency and reduce losses at Anugrah Jaya Mobil.

The development of information and communication technology has significantly impacted various sectors, including transportation. In Medan City, app-based online transportation services have emerged as a practical solution to meet the community's mobility needs while simultaneously creating new job opportunities. This study aims to analyze user satisfaction levels with online transportation services using the End User Computing Satisfaction (EUCS) approach, which includes five key dimensions: content, accuracy, format, ease of use, and timeliness. Data were collected through an online questionnaire distributed to 100 active users of online transportation services in Medan and analyzed using descriptive statistics and frequency distribution. The findings are presented through an interactive website to facilitate interpretation. This study is expected to provide a comprehensive overview of user experience and offer strategic insights for service providers to improve service quality and develop marketing strategies aligned with user needs in the digital era.

Globalization requires Micro, Small and Medium Enterprises (MSMEs) in Indonesia to increase their competitiveness in order to be able to compete in international markets. In this context, research was conducted to analyze the level of readiness of MSMEs to face global business challenges by taking a case study of Kopi Kenangan Gatot Subroto in Medan City. The research uses a qualitative method with a structured interview approach to management and employees, which includes aspects of internal readiness, expansion strategy, operational constraints, market opportunities, use of digitalization, as well as external support from the government and business partners. The research results show that Kopi Kenangan has a high level of readiness to face the global market through the implementation of consistent product quality standards, a mature expansion strategy, and adaptation to developments in digital technology. Apart from that, brand strength, consumer loyalty and collaboration with strategic partners are also important factors that strengthen a company's competitiveness. However, challenges such as changes in global consumer tastes, cultural differences, and increasing international competition are still obstacles that need to be anticipated. Overall, this research confirms that readiness for global business requires continuous innovation, strengthening the quality of human resources, and the application of international standards that are adaptive to technological developments.

This research was motivated by the growth of Emerald Garden Medan hotel which began to decline. This causes hotels in the city of Medan to be able to develop offerings in various aspects in order to increase hotel visits and provide optimal satisfaction for consumers. One of the conditions for a hotel to be successful in future competition is to strive to achieve its goals by creating and retaining customers. The role of hotels as a suggestion is to meet consumer needs is becoming increasingly important to society. This study aimed to test whether service quality, emotional value has an effect on customer satisfaction either partially or simultaneously at the Emerald Garden Medan Hotel. The population in this study amounted to 100 respondents with the sampling technique of Accidental Sampling. The analysis technique used is multiple linear regression. The results showed that service quality had a positive and significant effect on customer satisfaction at Emerald Garden Hotel Medan, emotional value had a positive and significant effect on customer satisfaction at Emerald Garden Hotel Medan. Service quality and emotional value have a positive and significant effect simultaneously on customer satisfaction at Emerald Garden Hotel Medan.

Stunting remains a major public health problem in Indonesia, with multidimensional impacts ranging from impaired physical growth to reduced human capital quality. Socioeconomic status, parental education, and parenting practices are recognized determinants, but the role of digital behavior, particularly smartphone use, remains underexplored. This study aims to analyze the association between parental smartphone use duration and stunting among children in Medan City. An analytical observational study with a case-control design was conducted involving 124 respondents (62 cases, 62 controls) selected through purposive sampling. Data were collected using sociodemographic questionnaires and the Smartphone Addiction Scale – Short Version (SAS-SV). Statistical analysis employed Chi-Square tests and Odds Ratio estimation. Most case respondents had a high school education (51.6%) and a family income of IDR 1,000,000–3,000,000 (64.5%), while control respondents were predominantly university graduates (88.7%) with incomes exceeding IDR 5,000,000 (54.8%). Smartphone addiction was more prevalent in the case group (71.0%) than in controls (21.0%). A significant association was found (p < 0.001), with OR = 9.214 (95% CI: 4.053–20.948). Excessive parental smartphone use is significantly associated with stunting in children, highlighting the need for preventive interventions that address digital behavior as an emerging risk factor.

This study aims to determine and analyse the effect of user-generated content and information technology on sales growth, with performance management as a moderating variable, in MSMEs in Medan City. The technique used in this study is purposive sampling. The sample size was 100 UMKM in Medan City. The type of research conducted was causal associative research. The data analysis method used was Partial Least Square Structure Equation Modelling with a two-stage test approach using SmartPLS software. The results showed that user-generated content had an effect on increasing sales, while the information technology variable had no effect on increasing sales in MSMEs in Medan City. The moderation results indicate that sales improvement management is unable to moderate the variables of user-generated content and information technology on sales growth in MSMEs in Medan City. The R-Square result is 22.4%, meaning that user-generated content and information technology account for 22.4%, while the remaining 77.6% is explained by other variables not examined in this study.

This study aims to determine and analyse the influence of food availability, food affordability, and food consumption on the lives of people in Medan City. The sampling technique used in this study was purposive sampling, with a sample size of 100 people in Medan City. The type of research conducted was causal associative research. The data analysis method used was Partial Least Square Structure Equation Modelling using SmartPLS software. The test results indicate that the food availability variable has an effect on the lives of the community in Medan City, while the food affordability and food consumption variables have no effect on the lives of the community in Medan City. The coefficient of determination (Adjusted R Square) obtained was 26%, with the remaining 74% influenced by other variables not examined in this study.

The purpose of this study was to analyze the effect of green marketing and environmental attitude on green purchase intention, both directly and through the mediation of green brand image and moderation of consumer involvement, in MSMEs in Medan City. This study used the partial least square method using 250 samples. The results showed that green price, green product, green place, green promotion, and environmental attitude had a positive and significant effect on green purchase intention, and each also had a significant effect on green brand image. Green brand image was proven to significantly increase green purchase intention, while consumer involvement also had a significant effect on green purchase intention. However, only the moderation of consumer involvement on the relationship between green product and green purchase intention was significant, while the moderation on the relationship between green price, green place, green promotion, and environmental attitude was not significant. In addition, all mediation relationships through green brand image between green marketing components and environmental attitude on green purchase intention were proven to be significant, confirming the important role of green brand image in shaping consumer purchase intention towards environmentally friendly products of MSMEs in Medan City. In conclusion, green marketing and environmental attitude have a significant effect on green purchase intention, both directly and through green brand image as a mediator, while consumer involvement only significantly moderates the relationship between green products and green purchase intention.

In Javanese tradition, marriage is inseparable from a series of customary ceremonies. One such tradition is Midodareni, a ritual series performed on the eve of the wedding day, in which the bride-to-be is spiritually and mentally prepared to enter married life. This tradition is also practiced by the Javanese community in Medan City, including rituals such as Nemokkan Manten, Kembar Mayang, Pecah Telur, and Tepung Tawar. The Midodareni tradition receives differing views from two Islamic organizations in Medan City: Al Washliyah and Muhammadiyah. This study aims to examine the Midodareni procession, the perspectives of Al Washliyah and Muhammadiyah leaders in Medan regarding this tradition, and the differences in their views. This research employs an empirical sociological method with a comparative approach. The type of research used is field research, descriptive in nature, and utilizes a qualitative approach that seeks to portray phenomena as they occur in the field. The findings indicate that Al Washliyah leaders tend to adopt a moderate and accommodative stance, viewing the tradition as acceptable as long as it does not involve elements of shirk (polytheism) or contradict Islamic principles. They advocate for reinterpretation and adaptation of traditional meanings to align with Islamic values. In contrast, Muhammadiyah leaders perceive Midodareni as a cultural practice imbued with mysticism and symbolism lacking any foundation in Islamic teachings. Therefore, they reject its practice and call for the purification of marriage rites based solely on the Prophet’s Sunnah, excluding customary rituals.

The implementation of informed consent and refusal is a legal, ethical, and professional obligation in midwifery services, aimed at protecting patients’ rights and mitigating the risks of disputes and legal liabilities for healthcare providers. However, its implementation still faces serious challenges. The objective of this study is to assess the level of compliance among healthcare workers in implementing informed consent and refusal, and examine aspects of legal accountability and innovative strategies supporting midwifery services in Medan City. The research method used in this study employed normative juridical and empirical methods with a descriptive-analytical approach. Data were collected through purposive sampling using the Slovin formula and analyzed both quantitatively and qualitatively. Based on the survey results, the majority of respondents were categorized as compliant (66.7%), although one-third were non-compliant (33.3%). Institutional support through Standard Operating Procedures (SOPs) was relatively strong; however, legal training and the adoption of digital documentation remained limited, resulting in weak legal awareness and substantive compliance. These findings underscore the importance of strengthening legal capacity through the dissemination and enhancement of health law literacy. Furthermore, standardization of implementation and the acceleration of digital transformation are required to minimize legal risks and improve the quality of services.

This study aims to analyze the influence of brand image, product quality, and price on consumer loyalty toward sports shoes among basketball athletes in Medan City. The research employed a quantitative approach with an associative design by distributing questionnaires to 78 respondents. The results indicate that brand image has no significant effect on consumer loyalty, while product quality and price show a positive influence. Simultaneously, the three variables contribute to the formation of consumer loyalty, particularly through usage satisfaction, repurchase intention, and recommendations to others. These findings highlight the importance of product quality and competitive pricing as the main factors in building consumer loyalty in the sports shoe market. This research provides insights for athletic shoe manufacturers to focus more on improving product quality and competitive pricing to maintain and expand market share among athletes. It also shows that while brand image can influence consumer perceptions, quality and price are more dominant in building long-term relationships with consumers in the athletic shoe industry.