Abstract

 This research aims: (1) To determine the influence of AI Chatbot on purchase intentions of Lazada users in the city of Medan; (2) To determine the effect of trust on purchase intentions among Lazada users in the city of Medan. (3) To determine the effect of AI Chatbot on purchase intention with trust as a mediating variable among Lazada users in the city of Medan. This research method uses quantitative methods. The research sample was 5 sub-districts represented by 170 respondents. Research results: (1) Chatbot AI has a positive and significant effect on Trust among Lazada users in the city of Medan; (2) Trust has a positive and significant effect on Purchase Intention of Lazada users in the city of Medan. (3) AI chatbot has a positive and significant effect on Purchase Intention of Lazada users in the city of Medan.
 
 Keywords: Influence, Competence, Credibility, Chatboi AI.
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