AbstractSocial media has been shown to be an efficient way to engage in networked participatory scholarship (NPS), which is defined as the use of online social networks to share and further develop scholarship. As leaders in the field, educational technology scholars should be at the forefront of this practice. We used social network analysis (SNA) to examine the structure and characteristics of the #TPACK Twitter network and to determine whether and how the users were engaging in value‐added NPS. Our findings revealed that the #TPACK Twitter network was loosely organized, and users were not very well connected outside of their clusters. Our findings also revealed that #TPACK tweets largely did not represent value‐added NPS. The majority of posts lacked useful context, were limited to merely sharing links to resources and did not establish meaningful interactions among users. The implications of this study provide a new direction for educational technology researchers and PK‐12 practitioners to approach social media from a value‐added standpoint and to apply value‐added NPS to improve their use of social media to advance research, enhance professional learning and forge closer ties between researchers and practitioners. Practitioner notesWhat is already known about this topic Publication in high‐impact academic journals and measuring research impact through citations and journal indexing is still the dominant practice in research dissemination; however, there is growth in the use of alternative methods and the use of altmetrics to measure the impact of these methods. Scholars struggle with using social media in ways that align with networked participatory scholarship (NPS). Social network analysis (SNA) is the study of the structure and characteristics of the relationships that form in social networks, and can be used to fanalyze an online social network. What this paper adds Value‐added social learning theory and NPS can be used in SNA to both evaluate and inform scholars' social media practices. Educational technology scholars and practitioners struggle with using social media for value‐added NPS. Lost opportunities for value‐added NPS that were documented in this study include lack of engagement with the wider network, not sharing the role of spreading ideas and not making value‐added contributions. Implications for practice and policy Education scholars should use SNA as a tool to evaluate the level of value‐added NPS in the social media networks around areas of study they care about so that they can develop both personal and systemic plans for implementing value‐added NPS to create more dynamic learning spaces on these platforms. Institutions should investigate ways they can remove barriers and incentivize value‐added NPS. Innovations in the dissemination of scholarship should involve helping scholars to develop the skills needed for successful value‐added NPS.