The use of shared categories reduces uncertainty in markets, thus facilitating exchanges. Acquisitions are typical contexts in which uncertainty plays a dominant role since prospective acquirers usually face a high risk of adverse selection. Yet, prior research did not study the effects of categories on M&A activity. This paper argues that the extent to which a firm fits a clear category (how typical it is) will affect how easy it is to use category-specific schemas to interpret information about the firm and, in turn, how easily it can be evaluated as a target for an acquisition, thus influencing the likelihood of it being acquired. Conversely, we submit that information about difficult-to-classify firms and/or those that do not fit with a single category (atypical firms) is more complex to interpret and that they are thus comparatively less likely to be acquired. We test our hypotheses on a sample of 9,061 US-listed firms from 1995 to 2018, which represent the whole population of listed firms net of missing data. Our measure of typicality is constructed starting from annual reports (forms 10-K) and using a new methodology to locate the firm in the semantic space based on the meaning of the words contained in its annual report. Results indicate that typical firms are more likely to be acquisition targets. The acquirer's experience in acquisitions and with the target's category negatively moderate this effect. Using a sample of 4,528,585 dyads, we also analyze the categorical typicality of the acquiring firm as a boundary condition of our main effect and find that a typical acquirer is more likely to acquire typical firms.
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