Meaning Of Color Terms Research Articles

색채어의 상징의미 대조 연구 - 한국어와 미얀마어 기본 색채어를 중심으로 -

이 연구는 한국어와 미얀마어의 색채어가 가진 기본 의미 및 상징의미를 대조 분석함으로써 학습자들의 의사소통 향상을 높이는데 목적이 있다. 의사소통 성공을 위해서는 어휘는 필수로 알아야 되며, 확장 의미, 사회문화적인 상징의미까지 습득해야 한다. 어휘를 대조할 때 의미론적인 측면으로 한 사람의 정서, 문화에 따라 색채도 다르게 나오는 것을 전제로 하여 검토해 보았다. 먼저 어휘의 정확성, 확장 의미, 상징한 바를 알 수 있기 위해서는 문헌 자료 수업을 한 후 각 언어의 사전 검토 작업을 이행하였다. 사람들의 환경 및 인간의 특성들 때문에 유사점 및 차이점이 나왔다. 그 결과 기본 색채어의 특성 때문에 사전적 의미는 차이가 없다는 것으로 나오는 색채어는 ‘검다, 희다’였으며, ‘붉다’는 정치적인 뜻이나 건강의 상징의미를 나타내기도 하였다. ‘노랗’다는 놀랍다, 겁에 질린다로 주로 상징하였고 미얀마어는 위험, 고귀한 상징의미를 도출하였다. 이러한 의미론적인 대조 분석을 함으로써 학습자들의 학업에 기여할 수 있을 것이다.

Color Terms and Verbal Signs in Women Skin Care Product Online Advertisement

The title of this study is “Color Terms and Verbal Signs in Women Skin Care Product Online Advertisement”. The aims of this study are to find out the color terms and verbal sign, to describe the meaning and function of color and verbal signs, and their relationships that are found in three different women skin care product of the online advertisements. The data of this study were taken from three different websites of women skin care namely www.ponds.com, www.bioderma.com and www.laneige.com. Documentation method and the qualitative method were used in this study. There are three theories applied in this study, the first theory is theory of sign by Saussure cited in Chandler 2001 in order to analyze the meaning of color terms and verbal signs.The second theory is the theory of meaning and function proposed by Leech (1974) was used in order to find out the meaning and function of color terms' role and the verbal signs on each advertisement which also supported by the theory of color meaning symbolism proposed by Morton (1997). The results shows that there is a strong relationship between colors and verbal signs' role on each advertisement which supported by the model illustration in order to give impression for the readers to but the product.

Типы реализации переносной семантики цветообозначений black / white в мейнстримных СМИ США

Типы реализации переносной семантики цветообозначений black / white в мейнстримных СМИ США

Semantic Meaning of Colours in John Milton’s Poem Paradise Lost

The present study throws a new light on the semantics of encoded color terms in John Milton’s epic Paradise Lost. Color terms in Milton’s magnificent poem are not examined individually, but in word combinations, particularly alongside with nouns and adjectives. The range of color terms is not very extensive as the study entails only the spectral colors, such as red, blue, and the achromatic ones, such as white and black. These four colors develop a particular range of symbolic meanings with religious connotations which remain absent in other color terms. However, the analysis of color lexicon requires considerable knowledge of various scientific subjects, hence, the study adopts an interdisciplinary approach as evidence on the meaning of color terms is obtained from literature, theology as well as cognitive science. Distinct color terms, the symbolic meaning of which is of religious origin, bear distinct connotative meanings, which help to reveal Milton’s religious convictions. The findings of the study reveal that color vocabulary is structured into two concepts, namely of light and darkness. In Paradise Lost, black fire is disastrous and portrayed as a symbol of hell. Black bituminous gurge refers to the dark abyss, the place where Satan’s angels were imprisoned. Milton represents death as a black attendant, whereas the God is portrayed with a radiant glowing white light. The blue firmament refers to heaven, the dwelling place of God. The Red Sea is a sign of danger and blood, whilst celestial rosy red is a symbol of love. Red right hand signifies violent anger and pertains to the punishing hand of God. DOI: http://dx.doi.org/10.5755/j01.sal.0.23.5506

The meaning of color terms: semantics, culture, and cognition

The meaning of color terms: semantics, culture, and cognition