Helical coil tubes are essential in a variety of engineering applications due to their improved heat transfer and compact shape. The current study presents an experimental and numerical investigation of geometrical optimization for helical coil elliptic tubes. Four distinct coil pitch values are examined with a constant perimeter for all geometries and three aspect ratio values (1, 0.75, 0.5) utilizing water as the working fluid across varying the volume flow rates. The helical coil has the same surface area as the tube for each coil. The numerical simulation is conducted using the ANSYS FLUENT CFD software (Version 19.2). The experimental and numerical results indicate that the increase in heat transfer due to an increase in mass flow rate is significantly greater than the improvement gained by changing the aspect ratios. Increasing the volume flow rate to 3 L/min significantly improves the average heat transfer coefficient, with a 66.6 % increase found at a maximum coil pitch of 0.08 m and an aspect ratio of 0.5. Furthermore, a helical coil with an aspect ratio of one (circular cross-section) exhibits the best compromise between pressure drop penalty and heat transfer enhancement, resulting in the greatest hydraulic thermal performance parameter.