This study presents the experimental optimization of the SG6043 airfoil for horizontal axis wind turbines (HAWTs) using the Schmitz equation, focusing on enhancing power output and elucidating the surface flow structure. Two blade models, M1 (conventional) and M2 (optimized), were designed and tested at rotational speeds of 400 rpm and 600 rpm across a range of tip speed ratios (TSR). The M2 model, optimized using Schmitz equations, demonstrated significantly improved performance compared to the M1 model at both rotational speeds. At 400 rpm, the maximum power coefficient (CP) for M1 was 0.274, while M2 reached 0.419, indicating a 52.91% improvement. At 600 rpm, M1 achieved a maximum CP of 0.293, whereas M2 attained 0.458, representing a 56.31% enhancement. The M2 model also showed superior performance at higher TSRs, with the highest percentage increase in CP recorded at 4.9 TSR, reaching 574.54%. Additionally, dynamic surface oil-flow visualization experiments were conducted to examine flow behavior on the blade surfaces. Results indicated better flow attachment in the M2 blade due to its optimized twist angle and chord length, particularly in the mid-section, leading to delayed flow separation. The reattachment observed on the suction side of the M2 model, following the laminar separation bubble (LSB), which was absent in the M1, contributed to its higher aerodynamic efficiency and overall power performance. These findings confirm that the optimized SG6043 airfoil design, guided by Schmitz equations, offers significant improvements in HAWT performance, particularly under varying operational conditions.