Postharvest peel browning is one of the primary issues accountable for the subdued consumer acceptability and market value of guava fruit. However, postharvest treatment with brassinosteroid can reduce the peel browning to some extent through various modes of action. In current study, the influence of exogenous 24-epibrassinolide (EBL) application on antioxidant system and chilling injury (CI) characteristics of guavas during cold storage at 10 ± 1 ℃ were assessed. The mature green fruit exposed to various concentrations (15, 30, 45, 60 and 75 µg kg−1) of EBL displayed a notably lower fruit weight loss, respiration rate, electrolyte leakage and CI index, while higher consumer acceptability. Further, treatment with EBL has recorded lower amassing of hydrogen peroxide and malondialdehyde by suppressing lipoxygenase activity. Postharvest EBL application also heightened the content of total phenolics, ascorbic acid, total flavonoids and total antioxidant capacity. The enhanced activities of ascorbate peroxidase, catalase, superoxide dismutase and peroxidase due to EBL application impede the burst of reactive oxygen species. Moreover, correlation and regression analysis of tested biochemical parameters including enzymatic and non-enzymatic antioxidants exhibited a strong association and contributed 98.24–99.88 % variability in fruit weight loss, respiration rate, electrolyte leakage, CI index and consumer acceptability. Among different concentrations tested, 60 µg kg−1 EBL-treated guavas exhibited the desirable qualities and least CI index. From the study, it is concluded that the novelty of EBL can be gainfully harnessed in a postharvest handling system to induce cold tolerance and widen the storage life of cold-stored guava fruit.