Matrimonial Sites Research Articles

A Study on Matrimonial Sites in India

The two major objectives of the present study are 1) to understand the socio-economic and demographic profile of a sample of individuals who are currently registered on a matrimonial site. 2) To discover the differences in partner preferences of men and women on matrimonial sites, apart from noting their experience of being on matrimonial sites. A total of 103 respondents currently registered on a matrimonial site, took part in the study. The present study has led to two major findings- 1) Both male and female respondents are more dissatisfied than satisfied with the services provided via matrimonial sites. 2) Arranged marriage is taking a modern turn and has assumed some of the characteristics of modern dating sites. There is a growing concern about the business like nature of arranged marriage through matrimonial sites. There is excessive importance being given to the materialistic facets at the cost of other important variables such as personality, compatibility, and future plans. There is also a need to take greater efforts to filter fake profiles on matrimonial sites. Finally, the fact that people who had previously opted for paid membership are no longer willing to opt for it is an indication that the paid upgrades are not offering a satisfactory experience for the members. The need of the hour is for matrimonial sites to reduce their intense focus on economic variables and consider focusing on the other important factors that can help individuals find compatible partners.

A Study on Matrimonial Sites in India

The two major objectives of the present study are 1) to understand the socio-economic and demographic profile of a sample of individuals who are currently registered on a matrimonial site. 2) To discover the differences in partner preferences of men and women on matrimonial sites, apart from noting their experience of being on matrimonial sites. A total of 103 respondents currently registered on a matrimonial site, took part in the study. The present study has led to two major findings- 1) Both male and female respondents are more dissatisfied than satisfied with the services provided via matrimonial sites. 2) Arranged marriage is taking a modern turn and has assumed some of the characteristics of modern dating sites. There is a growing concern about the business like nature of arranged marriage through matrimonial sites. There is excessive importance being given to the materialistic facets at the cost of other important variables such as personality, compatibility, and future plans. There is also a need to take greater efforts to filter fake profiles on matrimonial sites. Finally, the fact that people who had previously opted for paid membership are no longer willing to opt for it is an indication that the paid upgrades are not offering a satisfactory experience for the members. The need of the hour is for matrimonial sites to reduce their intense focus on economic variables and consider focusing on the other important factors that can help individuals find compatible partners.

A Multi-Modal Approach for Age and Gender Revelation for Enhanced Voting Systems

Abstract: Humanity has made advancements in innovation pushing the boundaries of what was deemed impossible. With the help of cutting edge technology we can now determine a persons age and orientation by analyzing their image or video footage. This paperprovides an overview of the process including the techniques, strategies and algorithms involved. Unlike methods that treated these aspects separately this approach seamlessly integrates them all. It emphasizes the significance of this breakthrough. Explores its applications, in our daily lives. The main objective of this endeavor is to develop an age and orientation detector that utilizes Convolutional Neural Networks (CNN) and OpenCV to analyze features in images. Furthermore this paper showcases real world scenarios where this technology can be applied. Ranging from security services CCTV surveillance and law enforcement, to dating apps and matrimonial websites. Age and orientation estimations are determined based on image characteristics.

Survey on Handwritten Signature Biometric Data Analysis for Assessment of Neurological Disorder using Machine Learning Techniques

The handwritten signature is considered one of the most widely accepted personal behavioral traits in Biometric system. Handwriting analysis has wide applications in multiple domains such as psychological disorders, medical diagnosis, and recruitment of staff, career counseling, writer credentials, forensic studies, matrimonial sites, e-security, e-health and many more. In this paper, we recapitulate the state-of-the-art techniques and applications based on the handwriting signature analysis for the Assessment of Neurological Disorder using Machine Learning Techniques, In addition to this, achievements and challenges the scientific community should address. Thus, an integrated discussion of various datasets used, feature extraction techniques and classification schemes regarding Parkinson’s disease (PD) and Alzheimer’s disease (AD) is done and surveyed scientifically. The present research paper aims to provide an extensive review of scientific literature, ascertain vulnerable challenges and offer new research directions in the field.

Matchmaking platforms in India: Influence of covid-19

The paper follows a comprehensive research of matrimonial services prevailing in the country. The Indian wedding industry is estimated to be around $50 billion in size*. The industry is filled with many unorganized as well as traditionally established businesses, a lot of corporates have been trying to tap the industry with online match-making websites. Through this study, the preference of people towards the various options was examined by running inferential tests to perceive the penetration of online as well as traditional services in the Industry. Analysis was conducted for both, pre as well as post covid-19 period to assess the change in people's perception of the online matrimonial sites.

Evaluating Quality of Matrimonial Websites: Balancing Emotions with Economics

There are a plethora of studies evaluating the quality of websites on functional and design-related aspects such as usability and visual parameters. The majority of these studies are related to e-commerce websites where individuals make decision largely relying on economic parameters. However, matrimonial websites are unique, as the decisions involve both economic and non-economic parameters. Therefore, this study aims to propose a framework to evaluate quality of matrimonial websites by incorporating contextual factors and examine differences among different groups of users. This study proffers a website evaluating framework considering non-economic and emotion based factors from the information systems (IS) success model and the search match interaction (SMI) framework. The study proposes a hybrid model of multi-criteria decision-making techniques—namely Fuzzy-AHP and ranking models such as evaluation based on distance from average solution (EDAS), technique for order of preference by similarity to ideal solution (TOPSIS), and complex proportional assessment (COPRAS). The results indicate that the context-specific factors related to search and matchmaking options are the most preferred parameters for evaluation. Males and females have been found to differ in their preferences related to service quality and price. Next, the study compares the performance of three ranking models, namely EDAS, TOPSIS, and COPRAS. The first and second models provide similar results, while the rankings obtained through COPRAS differ slightly. The study contributes towards website evaluation literature by highlighting the importance of contextual factors while evaluating the matrimonial websites and the differences among preferences of the users.

Tradition–Technology Wedlock: The Paradoxical Modernisation of Matrimony

The advent of online matrimony ushered in a new era of matchmaking in the wake of globalisation. This paper aims to examine the impact of globalisation on Hindu–Bengali matrimony. The study attempts to find out the impact of online matrimony on marriages in Kolkata. On the basis of personal interviews and content analysis of advertisements in newspapers and online matrimonial websites, the study shows the impact of globalisation on the institution of marriage. The paper argues that globalisation has not made potential changes in the process of selection of prospective brides and grooms. The newspapers and online portals function as the twin matchmakers in contemporary Kolkata, with little difference from the way traditional matchmakers used to work. The paper examines the fate and impact of technology when introduced in deeply entrenched traditional social institutions. The increase in the pool of selection of mates has reinforced patriarchal ties with globalisation adjusting itself in a tradition-bound society, putting tradition and technology in a curious and cumbersome paradox.

Utilizing Matrimonial Web sites Among Saudi Users: An Empirical Study

AbstractGiven that little research has been done on unconventional means of finding and courting a potential spouse via matrimonial Web sites, this emerging form of courtship, differs substantially from Western‐style online dating. This research examines the impressions Saudi users intended to form when constructing their profiles on matrimonial Web sites, the characteristics these users seek in their potential spouses, and the acceptable Saudi script for courtships initiated on matrimonial Web sites. It unites the hyperpersonal theory, sexual strategies theory, and script theory into a theoretical framework. Using a quantitative questionnaire (N = 302), the results of the research contribute to the debate in the literature on Computer‐Mediated Communication regarding whether online settings provide rich information about other users, as they show that online interactions can provide more information about the opposite sex for users who belong to gender‐segregated societies than they can get through their offline lives. The results also reveal that there are similarities and differences between mate preferences proposed by Sexual Strategies Theory and Saudis’ mate preferences. Such findings contribute to the theories on mate preferences in general and the sexual strategies theory in particular by advancing the understanding of mate preferences in an Islamic context.

A Quantitative Survey of Online Impression Formation and Mate Preferences among Saudi Users of Matrimonial Websites

Matrimonial websites are an important element in the online interaction equation. Saudis can create a certain impression of themselves while indicating their potential preferences in a future spouse. Current research contributes to the Walther (1996) model by considering the message and the communication components: sender, channel, receiver, and feedback.Using a quantitative questionnaire survey (N = 302), the results provided an in-depth description of the script Saudi users follow when trying to find a potential spouse through matrimonial websites. Results found Saudi users differ by demographic variables in the self-presentation of their positive and negative attributes on matrimonial websites.The influence of the receivers’ factors differs according to demographic variables and has been partially confirmed; Saudi matrimonial website users have partially different mate preferences from those described by Buss and Schmitt (1993). In addition, male Saudis who use of matrimonial websites differ in their mate preferences according to their demographic variables, as results showed the role of six variables—age, tribe of origin, relationship status, educational level, income level, and religiosity level. Female Saudis who use matrimonial websites differ highly in their mate preferences according to their demographic variables because the results showed the role of all the aforementioned variables except relationship status.

Qualitative Interviews of Using Matrimonial Websites among Saudi Users

While traditional Saudi Arabian courtship is rigidly structured according to Islamic codes of conduct, Saudis over the past decade have increasingly turned to unconventional means, e.g., matrimonial websites, to find and court a potential spouse. Using qualitative semistructured interviews (N = 36), the analysis of the data revealed four main categories that demonstrate the reasons behind Saudis joining matrimonial websites: more opportunities, freedom from the limitations of offline interactions in Saudi culture, personal reasons, and encouragement.

Personal characteristics of Islamic matrimonial website users in Saudi Arabia: An empirical study

Abstract Engaging in friendships/romantic relationships with the opposite gender in Saudi Arabia is forbidden prior to marriage according to Islam. As a result, Saudis are increasingly turning to unconventional mediums to find a spouse. However, little research has been conducted regarding Saudi courtship (online dating). This study examines the cultural scripts of matrimonial websites, including the impressions users intended to convey when constructing their profiles and the characteristics they sought in potential spouses. A sample of 111 matrimonial personal profiles was content-analysed based on hyper-personal and sexual-strategy theories. Similarities were found between Saudi and western users’ approach to searching for a potential mate on such websites, and social and religious norms were found to affect users’ behaviours and decisions when using such websites. In-depth description of the cultural scripts of Islamic matrimonial websites is provided. Findings are discussed in relation to computer-mediated communication (CMC), which focuses on whether online profile settings allow for the provision of rich information to users about other users (of the opposite sex).

Exploring the Phenomena of Online Dating Platforms Versus Saudi Traditional Spouse Courtship in the 21st Century

AbstractWhile traditional Saudi Arabian courtship is rigidly structured according to a set of Islamic codes of conduct, over the past decade, Saudis have increasingly turned to unconventional means of finding and courting a potential spouse: matrimonial Web sites. This research explores the debate in the literature on computer meditated communication regarding whether online settings provide rich information about other users, as they show that online interactions can provide more information about the opposite sex for users who belong to gender‐segregated societies than they can get through their offline lives. The article will shed some light on the interplay between young generations and their obsessions with the world of Internet dating and the societal norms and social conducts with which they are comfortable while living in Saudi Arabia. The article may contribute to the online dating literature by showing the similarities and differences between conservative, Islamic Saudi users and Western users when using Web sites to search for a potential mate. The research shows the power of both social and religious norms in affecting these users’ behaviors and decisions when using matrimonial Web sites.

Web Text Mining Through Readability Metrics for Evaluation of Understandability of Policy Guides of Matrimonial Websites

With an increased exposure of internet, usage of matrimonial sites has increased. The providers of matrimonial services often require the users to sign-up and agree to their terms and conditions of usage. These conditions differently referred to by matrimonial websites as private policy, safety guide, etc. have been here collectively identified as policy guides. This paper depicts the findings on readability statistics of such policy guides. On the sidelines of this, the paper also analyses the easiness of comprehension of such policy guides by using readability formulas of Percentage of Passive Sentences (PPS), Flesch Reading Ease (FRE) and Flesch-Kincaid Grade Level (FKGL). The experiments show that the average value for PPS is 5% more than the expected standard value; the average value for FRE is approximately 25% lower than the expected standard value while the average value of FKGL is 3 points more than the expected standard value. The deviations from standard values are all in directions contributing to low readability of policy guides of matrimonial websites.

Males' trust and mistrust of females in Muslim matrimonial sites

Purpose– The aim of this study is to examine interpersonal trust in Muslim matrimonial sites (MMS) from a male perspective. Specifically how users perceive interpersonal trust in MMS; what are the signs of lack of trust in MMS (if any); and what strategies do users adopt to handle the lack of trust in MMS.Design/methodology/approach– This empirical qualitative study used ethnographic techniques to collect data. In addition to briefly observing five MMS, the study conducted semi-structured interviews with ten participants, who were all males, between the ages of 25-35, and residing in different locations, including the USA, the UK, the UAE, Australia and Bahrain. While the interviews focused on participants' experience in MMS, the analysis of these interviews focused on the issue of trust in these sites.Findings– The analysis has revealed that participants associated trust with “risk taking”, “reliance” on one's abilities, “self-confidence” and honesty with the first three being the major themes that transpired from the analysis of data. The analysis has also revealed three signs of lack of trust in MMS. Users expressed concern over a large number of members' profiles being fake; they appeared suspicious about these sites and approached them with caution and felt intimidated by the unrealistic expectations members placed on them. However, it was found users adopted several strategies to handle the lack of trust in MMS including using their communication skills to study others carefully, doing “police work” to uncover any inconsistencies in their statements, “interrogating” them using a pre-developed list of questions and involving their family members in their negotiations.Originality/value– Despite MMS immense popularity within the Islamic world, with the exception of a few articles, there are not many articles available in the academic literature on them. This article seeks to address this imbalance.

Changing Patterns of Matchmaking: The Indian Online Matrimonial Market

Indian matrimonial websites, as a new and popular medium for seeking marriage partners, have millions of users and have become increasingly important in India's marriage market as of the late 1990s. Despite their traditional approach, evident in their structure and design, these online spaces nevertheless reflect new dimensions of media usage and choice of partners. They show the active intervention of people in their own future planning. By assuming a basic connection between the growing media access and profound changes within contemporary Indian society, this article links media-based changes in matchmaking to an overall social change in post-liberalization India. With new lifestyles and social realities, notions regarding marriage, love, and gender roles are gradually being reworked. The analysis of the online matrimonial market and how it has been appropriated, offers remarkable insights into these dimensions of social change. Ninety percent of India's marriages are still termed as ‘arranged,’ as opposed to the category of ‘love marriage.’ But the varied ways in which many young Indians engage with matrimonial media show that this dichotomy of terms needs urgent revision. Increasing social, physical, and media mobilities serve in manifold ways as a key factor in social change, particularly with regard to women and marriage. The pervasive gender image of the “New Indian Woman’ is an influential role model in online representations as well as in personal narratives. She combines a modern lifestyle with cultural rootedness and makes way for new forms of subjectivity and agency. In the context of changing patterns and concepts, the ideological difference between agency and choice with regard to decision-making in matchmaking emerges as another crucial point for discussion. While agency emphasizes the capacity to act, choice is connoted by a consumerist viewpoint. But the explicitly new aspect about a medialised marriage market is the progressively interactive nature of online matrimonial media.

Transnational masculinity: Indian nurses’ husbands in Ireland

<p class="resume"><span xml:lang="en" lang="en">I have met many young Christian men in Kerala whose ambition, like Philip’s, was to migrate by marrying a nurse. If the matrimonial market used to be harsh on nurses a few decades ago, the picture has changed and nurses are now on high demand. The stigma attached to this profession in India has certainly not completely vanished, but in Kerala, nursing has become a real chance to enhance one’s career opportunities. While visiting matrimonial websites (See for instance keralamatrimonials.com, keralamatrimony.com or shaadi.com), it is easy to check how much they are looked after by prospective grooms. However despised may the commonly named USA nurses be by the highest class/casts (George, 2005), they tend to represent the key to the Western dream for loads of young men belonging to the Christian Malayali middle class who don’t envisage the possibility of a bright future in their own country.</span></p>

Looking for Love in All the White Places: A Study of Skin Color Preferences on Indian Matrimonial and Mate-Seeking Websites

A preference for light skinned females is a global bias that affects all areas of human relationships, especially in marital mate selection. Further intensified by the meteoric rise in Internet dating and mate selection, this bias often serves an invalidating function for darker-skinned women. This study (1) analyzed profiles and preferences of brides and grooms (N=200), and (2) coded success story wedding photos (N=200) posted on four Indian matrimonial websites. Results showed an overwhelming bias among males for brides lighter-skinned than themselves. Males were also more likely than females to state a preference for skin color in their prospective brides, and to use qualitative words like beautiful and lovely to describe their preferred match. Most significantly, the success story wedding photos consistently had lighter-skinned brides than grooms. Dark-skinned women were almost non-existent in these success stories. This research points to a technology-abetted intensification of colorism. That is to say that the powerful profile menu options and the visual imagery of predominantly light-skinned, successful brides illustrated on current websites visually reinforce the invalidation of dark skinned women.