Marketplace Website Research Articles

Marketplace Data Analysis Using Web Scraping

The rapid development of the internet in fast communication has provided significant benefits for business people, allowing them to offer and sell product information boldly. One of the main advantages is the ability to search and find a variety of products easily through the internet. This convenience has led to the proliferation of many online stores in Indonesia, so that the need for applications that can help users search and combine product data from the internet arises. This study aims to develop a web application for product data analysis by utilizing web scraping techniques on the Tokopedia marketplace website, using the BeautifulSoup4 (Bs4) method. The web application is designed using the Streamlit module from Python. The results of this study are web applications that process data analysis taken from the Tokopedia website, which are classified based on certain criteria such as price range, highest and lowest ratings, highest and lowest sales, highest and lowest prices, percentage of location distribution, percentage of seller stores, and product recommendations.

The Influence of Social Media Promotion and Marketplace Website Design Quality on Purchasing Decisions with Consumer Trust (Shopee) as a Mediation Variable (Case Study on Uniska Kediri Students)

The Influence of Social Media Promotion and Marketplace Website Design Quality on Purchasing Decisions with Consumer Trust (Shopee) as a Mediation Variable (Case Study on Uniska Kediri Students)

Dampak Marketplace Layout Design, Sales Promotion dan Customer Review Terhadap Impulse Buying

The Shopee marketplace continues to show its existence as the marketplace with the most visitors. The distinctive color combination and well-arranged navigation menu can provide a different feel when visiting the maketplace. Information about various products can be seen very clearly on the main homepage, and shopping promo offers are also clearly visible on the slider screen on the main marketplace screen. The marketplace layout is also supported by the existence of a customer review navigation feature as a window for customer reviews of products and services that have been received. Shopee seems to understand how urgent the role of product information and customer reviews is in minimizing risks and supporting unplanned purchasing decisions. Therefore, this research aims to determine the impact of marketplace layout design, sales promotions and customer reviews to increase impulse buying. Research was conducted among Y generation in Kendari City who shopped at the Shopee marketplace. The total sample is 160 respondents. A questionnaire with a Likert scale was used as a data collection tool. Data were analyzed by multiple linear regression using SPSS software. The results of data analysis show that marketplace layout design does not have a significant influence on impulse buying. Meanwhile, sales promotion and customer reviews have a significant positive influence on impulse buying. These findings provide information to marketplace managers and sellers about the urgency of the role of sales promotion as a short-term strategy in accelerating impulse buying. Apart from that, the existence of a customer review feature on the marketplace website can contribute to impulse buying. So it becomes urgent to provide stimulus, such as giving rewards or incentives to customers who have purchased to be able to provide reviews of the products and services they receive.

The Role of E-Satisfaction in Influencing Online Repurchase Intention on Marketplace Sites in Indonesia

AbstractThis study aims to see whether the e-satisfaction variable can have a mediating effect on e-service quality and perceived ease of use on online repurchase intention on marketplace sites. The consumers on the marketplace website were provided with online questionnaires as part of the research method. A total of 268 respondents were gathered. The data were then analyzed utilizing LISREL 8.70 software. The results revealed that e-satisfaction could partially mediate between e-service quality and online repurchase intention and could fully mediate between perceived ease of use on online repurchase intention. The implication is that marketplace sites need to improve e-satisfaction through e-service quality, which is continuously improved and provides easy-to-understand features for consumers; thus, it can encourage the desire to repurchase products/services on the marketplace site. Keywords:E-Service Quality, Perceived Ease of Use, E-Satisfaction, Online Repurchase Intention, Marketplace

PERANCANGAN MARKETPLACE DENGEN JOOMLA STUDI KASUS : PT. LUM CENGKARENG

Online marketplaces are so mushrooming that it can make it easier for someone to transact in everyday life. With this technology, market penetration is increasingly widespread and can generate large business profits. A company located in the Cengkareng area of West Jakarta is trying to develop its business. In accelerating the development of their business they are trying to organize a design and creation of an online marketplace and also provide training on the use of features in the marketplace online that can be used by the community to make transactions quickly. The method used in making this design is an explorative method in the application life cycle, where a marketplace website will be designed with the Content Management System application. The results of this paper show that the design of a marketplace website can be built using the CMS application, namely Joomla. This research is a form of utilization of online-based information technology at PT LUM.

Database Performance Optimization using Lazy Loading with Redis on Online Marketplace Website

With the pandemic lasting over 2 years, many businesses start to adapting a digital approach of their business to stay alive. While in the same time, a number of users of digital platform also skyrocketed due to physical contact restriction policy. This causes a performance hit toward several online services such as an online marketplace due to high network traffic from many users accessing it in the same time, including latency issues. In this research, the authors try to implement an application-level caching with an in-memory database, Redis, using Lazy Loading approach. Beside implementing caching, authors also compare the performance of using cache and not using cache by load testing both implementation using similarly built application. Based on the result, there is a performance gain of 38-65% based on the load and scenario by using application-level caching

IMPLEMENTASI KHIYAR DALAM JUAL BELI ONLINE (STUDI KASUS KETIDAKSESUAIAN OBJEK PADA MARKETPLACE SHOPEE)

The purpose of this study is to find out how the application of khiyar principles in online buying and selling, conduct a case study of object discrepancies in the shopee marketplace, and find out the inhibiting factors that affect the application of khiyar Suppression. Case Study of Online Buying and Selling, Case Study of Object Discrepancy. The type of research used in this research includes descriptive qualitative methods. Data collection methods include interviews and documentation. The data obtained were analyzed in three steps: data reduction, data presentation, and conclusion drawing. The results show that the application of khiyar in online buying and selling on object discrepancies in practice has applied khiyar, but in terms of knowledge and literacy, buyers and sellers do not fully understand khiyar. This applies both in terms of knowledge and literacy of khiyar. I do not fully understand khiyar. The Shopee Marketplace website uses the Khiyar practices of "Khiyar Aib", "Khiyar Syarat", and "Khiyar Ru'yah". Kiyar Aib refers to the right of complaint that a buyer has when receiving a defective product. The term Khiyar Syarat refers to the grace period that Shopee gives buyers to file a complaint. And Khiyar Ru'yah concerns the right of complaint that a buyer has because he cannot directly see the ordered goods at the expiration of the contract.

“Pick a Plan and Roll the Dice”: A qualitative study of consumer experiences selecting a health plan in the non-group market

BackgroundFor consumers without access to employer-sponsored or public insurance, health plan choices in the non-group (individual) insurance market that do not meet consumer needs have the potential for negative downstream implications for health and financial well-being. ObjectiveThis qualitative interview study sought to understand consumers’ experiences and challenges with choosing a non-group health plan, among those who later had negative experiences with the plan they chose. MethodsWe conducted semi-structured telephone interviews with a purposive sample of 36 participants from a large regional health insurance carrier in three states who enrolled in non-group plans in 2017 (21 in Affordable Care Act (ACA) Marketplace plans and 15 enrolled off-Marketplace). Participants were included if they reported negative experiences using their plan after enrollment, such as higher-than-expected medical costs. Interviews explored challenges choosing a plan; information needed for choosing; usefulness of available tools; and preferred format for interventions to improve plan choice experiences. We analyzed interview transcripts using thematic content analysis. ResultsStudy participants reported experiencing substantial challenges to choosing an insurance plan. Key barriers included understanding insurance terms, finding relevant information, and making comparisons across plans. Participants valued the ability to make comparisons across carriers when using the Marketplace websites but were less satisfied with customer service. Suggestions for improvement included greater standardization of plans and language and availability of customized one-on-one assistance. ConclusionFindings from this study suggest that health plan selection in the non-group market presents challenges to consumers that may be addressed through enrollment assistance and improved presentation of information. Personalized assistance to find and choose coverage may lead to plan choices that better meet consumer needs and increase confidence choosing a plan in subsequent enrollment periods.

User Interface Design Analysis of Tokopedia Marketplace Website

The development of digital technology significantly influences people’s lifestyles, especially in the trade sector. The shopping system has shifted from conventional shopping directly to stores (offline purchasing) to online shopping (online purchasing) with the existence of a website-based marketplace platform. One of the marketplaces that serve as the most prominent online buying and selling platform in Indonesia is Tokopedia. The users are more than 50% of the active population in Indonesia. Tokopedia, as a Unicorn company, certainly has a professional design team in designing user interface websites so that it looks attractive, is easy to use, and has a strong identity. A good user interface design will make it easier for users and make them loyal users. This study proposes guidelines for user interface design theory. It analyzes the appearance of the user interface design of the Tokopedia marketplace website in a descriptive analysis for user convenience, providing comfort for users, and even emotional attachment. The results of this study are expected to be a role model in designing a marketplace website that is comfortable to use to increase the number of users from various circles.

Design and Development of Video Reviews as Advertising Media on Marketplace Websites Using Research & Development Methods

Promosi merupakan kegiatan penting dalam pemasaran. Keberhasilan suatu pemasaran ter-gantung sebagaimana cara promosi tersebut dilakukan. Bentuk promosi yang efektif mem-iliki beberapa unsur yang terdiri dari periklanan, personal selling, sales promotion, dan pub-lisitas Promosi merupakan sebuah kegiatan dalam pemasaran yang mempunyai tingkatan suatu keberhasilan yang dinilai dari bagaimana cara promosi tersebut dikerjakan. bentuk dari promosi mempunyai video yang sangat lengkap mulai dari visualisasi nyata, gambar gerak, unsur suara yang disebut dengan multimedia. video riview merupakan komunikasi pemasaran yang dapat mempengaruhi proses keputusan dalam pembelian. Braindo merupa-kan sebuah e-commerce marketplace yang mempunyai fokus utama peralatan terhadap kebutuhan rumah tangga. Perancangan ini menggunakan metode research & development yang di mana pada tahap riset, penulis melakukan analisa data hasil kuesioner dan juga wawancara terhadap tiga pasangan suami istri yang didapatkan data mentah berupa hasil kueseioner. Setelah itu pada tahap development, penulis merancang video review sebagai media iklan.

Peran User-Centered Design terhadap Perancangan User Experience Aplikasi Community Marketplace

Today, User Experience (UX), which is a very important component for interacting in an application, actually brings difficulties to its users. User Experience (UX) has the goal of making it easier for users to solve the problems they want to solve, as well as providing directions and illustrations for users so they don't experience difficulties and misunderstandings when using an application. PT. XYZ is a company engaged in providing community marketplace websites. From the problems faced by the market, the limitations of the platform often make users experience difficulties in communicating, as well as accessing and managing information about the desired activity. Therefore, a prototype design was carried out using a user-centered design approach and usability testing methods with the aim of digging up information about the needs of the users. The usability score and prototype design of the website obtained from the final research results will be used to design a website prototype that can assist users (hosts & guests) in collecting participant data, as well as accessing and managing information of interest until the end of the event. The final results of the research show that the process of designing a website prototype using a user-centered design approach produces a usability score of 93.06 or 95.2% through the usability testing method.

PEMANFAATAN API INDODAX PADA PERDAGANGAN ASET DIGITAL CRYPTO BERBASIS WEBSITE

The development of information technology today originated from advances in the field of computerization by giving birth to many new technologies such as block chain technology. One of the products born of block chain technology is cryptocurrency. Cryptocurrency is a digital currency that has the main characteristic of being transparent because it is a public ledger, all transactions are recorded online so that anyone can see where and where the coins are flowing from and where. To assist in the process of trading, an application is needed that can automatically carry out trading activities. The application that was built as a solution to this is a crypto marketplace website using the waterfall method in system design, starting from analyzing software needs, design, implementation, and testing. The results show that this system has successfully implemented the Indodax API which is used to see prices and other information about the bitcoin market and can buy and sell bitcoin ups and downs in crypto prices in the market, and can see information in the form of market activities, BTC / IDR market charts, and can even see transaction history.

The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior

The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its supporting environment such as payment systems. This investigation was conducted to determine the effect of Website Quality on Online Impulsive Buying Behavior moderated by Sales Promotion and Credit Card Usage in Indonesian marketplace. This study uses quantitative methods with causal analysis. In this research, data was collected through online questionnaires and 275 respondents who used the marketplace website responded. This research uses PLS-SEM data analysis technique. The results of this study showed that three out of five hypotheses are accepted. This study shows that Website Quality, Credit Card Use, and Sales Promotion have positive significant effect on Online Impulse Buying Behavior. However, the result of this study also revealed interesting findings, that there is not enough evidence to support moderation effect of Credit Card use and Sales Promotion in the relationship between web quality and Online Impulse Buying Behavior.

Perancangan System Crawler dengan MenerapkanArsitektur Distributed Task

PDC Media Group is a company engaged in online trading. The need for data insight in the online marketplace is very important. Likewise, how to get quite a lot of data, of course, requires automation such as crawling data on the marketplace website. Due to the large amount of data, crawler systems are often not optimal in crawling data. The application of distributed tasks on the crawler system provides convenience in scaling the server both vertically and horizontally. Therefore, the large and growing data can be handled by the crawler system. The application was developed with the Python language, with the application server using Google Cloud Computing. In a distributed task architecture requires a component in the form of a message broker. The message broker used in designing this system is RabbitMQ. Testing the crawler system uses 3 scenarios, namely with 1 worker, 2worker, and 3 worker. The results for the 1 worker scenario are 19.3 requests per second and 332 ms for response time. The results for the 2 worker scenario are 41.4 requests per second and 328 ms for response time. While the results for the 3 worker scenario are 60 requests per second and 331 ms for response time.

Accessibility of the Affordable Care Act (ACA) marketplace websites

ABSTRACT Background The Affordable Care Act (ACA) mandated that creation of online health insurance websites to ease the complex process of shopping for and enrolling into coverage. Ensuring that these sites are not only available but also meet digital accessibility standards is important so that individuals with disabilities are able to access healthcare services and efficiently obtain insurance coverage. Method We evaluated each of the marketplace sites in 2020 to assess whether they are digitally accessible. We employed a custom audit tool based on a subset of the Web Content Accessibility Guidelines (WCAG) 1.0 and 2.0 AA and used content analysis to compare the site’s accessibility statements with best practices. Results Nearly all of the ACA marketplace websites have significant room to improve their digital accessibility. Notable technical problem areas include lack of text equivalents for images, difficult site navigation, and lack of optimization for mobile use, particularly on those pages that provide instructions on how to get in-person help. Conclusions Given that access to health insurance is a primary predictor of access to health care – sites must be easy to use and accessible to all individuals regardless of ability. Barriers to online enrollment, such as those identified in this work, may exacerbate disparities in quality of care, treatment continuity and affordability for individuals with mental and physical disabilities. Entities providing health-related online information & engagement should be aware of actionable opportunities to improve digital accessibility to optimize the enrollment process for both maintaining coverage and assisting those that remain uninsured.

Pengembangan Website Marketplace Binatang Peliharaan dengan Fitur Lelang Menggunakan Metode Rapid Application Development

Through marketplace website, someone can open a business using relatively low capital without the need to open physical store. The benefit using marketplace website is wider market range so that able to get customers easily. On the other hand, pet lovers often feel difficulties to buy a pet. Moreover, rare pets are traded using higher bargaining price between sellers and buyers. This causes difficulties to find mutually beneficial price on both sides. In this research is developed marketplace website to sell pets, which is equipped with auction feature. Via this auction feature will facilitate sellers and buyers to find beneficial dealling price. This website is developed using Rapid Application Development method which prioritizes the speed of application development. The features of this marketplace website are depicted using Unified Modelling Language (UML). From the testing result, it can be seen that buying and selling features can simplify sellers to market their products. Auction feature also can run automatically on certain determined deadline to find best bidding price from buyer

Integration of Design Thinking and Scrum in Development of Retail Marketplace Website

In traditional retail, change and adaptation are necessary for existing developments not to be left behind. In Indonesia, Usaha Kecil Menengah (UKM) can adapt to the help of technological developments. The development in UKM occurs about 12%. Based on these problems, the development of marketplace websites is aimed at UKM businesses marketing their products by utilizing technology. The software development process is needed to develop a website marketplace that suits the market and user needs. Therefore, this study applies design thinking integrated with scrum in the development of website marketplace for retail aims to understand the influence and usefulness of integration in the software development process. The usability measurement with the metric system usability scale (SUS) obtained an average value from SUS of 71.5. The average performance velocity of the team got an average value of 14 points which means in one sprint. Team can ideally complete the point by the average of those points. It can be concluded that design thinking and scrum can be the right combination to create a product based on existing problems by finding the right solution and realizing the solution quickly.

Formulary tiers, medication cost sharing, and transparency in bronze and silver qualified health plans in 2014 vs 2018.

BACKGROUND: In 2014, qualified health plans sold in the Affordable Care Act (ACA) marketplaces were accused of providing drug coverage that was too restrictive and costly. After the change in administration in 2016, efforts to repeal portions of the ACA led to increases in premiums, decreases in enrollment, and overall uncertainty. OBJECTIVE: To examine how the number of formulary tiers and medication cost sharing, as well as transparency around these aspects, in qualified bronze and silver health plans in California, Florida, and Illinois changed from 2014 to 2018. METHODS: A search of all bronze and silver qualified health plans in California, Florida, and Illinois was performed in 2014 and in 2018 through the marketplace and issuer websites. RESULTS: From 2014 to 2018, the total number of bronze and silver qualified health plans offered in California, Florida, and Illinois remained relatively stable (36 to 35, 123 to 122, and 60 to 74, respectively). Over the same time period, the median number of formulary tiers remained constant for California and Florida (four and five) and increased from five to seven for Illinois. Of note, most Illinois plans shifted from a formulary with five or fewer tiers (92% of plans) to seven tiers (73% of plans) between 2014 and 2018. There was also an increase in the use of coinsurance instead of copay for each of the four following formulary tiers: generic (19% to 27% of plans), preferred brand (21% to 38%), nonpreferred brand (33% to 52%), and specialty (76% to 91%). Additionally, there was an increase in the median coinsurance rates for each of the aforementioned tiers: 0% to 25%, 0% to 35%, 30% to 40%, and 30% to 40%, respectively. The proportion of plans that provided their formularies on the marketplace website increased from 82% to 97% from 2014 to 2018, with the increase mostly driven by California plans (0% to 80%). There was a small increase in the proportion of plans that reported medication cost sharing through the medical benefit from 2014 (19%) to 2018 (25%). CONCLUSIONS: Between 2014 and 2018, qualified health plans increased their use of formularies with greater numbers of tiers, the use of coinsurance for each tier, and higher coinsurance rates. Availability of formularies on marketplace websites increased, but cost sharing transparency for medications covered by the medical benefit could greatly improve. DISCLOSURES: No funding supported this study. Hung reports past employment by Blue Cross Blue Shield Association, CVS Health, and a grant from PhRMA outside of the submitted work. She was an intern at the Biotechnology Industry Organization when this work began. Sauvageau has no disclosures. This work was presented as a poster at the AMCP 2018 Managed Care & Specialty Pharmacy Annual Meeting; April 23-26, 2018; Boston, MA.

Online Marketplace Data to Figure COVID-19 Impact on Micro and Small Retailers in Indonesia

The COVID-19 outbreak is not only talking about health crises but also social and economic crises all over the world. In Indonesia, the outbreak has shaken almost all business sectors, however it seems to bring a silver lining for e-commerce sectors since the pandemic has developed online shopping habits. During the pandemic, the impact of COVID-19 on the Indonesian economy needs to be updated from time to time to be used on quick policymaking. Therefore, big data plays an important role to provide the information relatively fast. This paper aims to describe how big data i.e., marketplace data, could be used to figure the impact of COVID-19 outbreak on micro and small retailers in Indonesia. The dataset was collected regularly from a marketplace website in Indonesia from January to June 2020. To see the changing of sales during the COVID-19 period, the sales before and after social distancing policy implementation are compared. The result showed that the online marketplace in Indonesia is dominated by micro retailers based on the number of products sold in the marketplace. The total revenue of micro retailers gives a significant increase during the pandemic. Whereas for medium retailers, the increase in total revenue is seen to be lower than micro retailers’ total revenue. It indicates a positive sign for the growth of micro retailers in the online marketplace.

Implementasi Extreme programming Pada Website Marketplace Lapak Petani Online

The use of information technology to improve people’s welfare has been implemented in various lines of life, including selling agricultural products through the marketplace to expand marketing and increase sales figures. Marketplace built based on the website using extreme programming (XP) method. The selection of extreme programming for marketplace development is tailored to all user needs and system requirements because website development is done in a relatively short time and many changes occur during website development. The stages of the extreme programming method are carried out in several iterations to get feedback from the end-users who are used in the website improvement process so that at the end of the iteration process the website developed is in accordance with the needs of the end-user. The output generated from this research is the farmer’s stall marketplace website that is used to market agricultural products from the Cilacap Holtikultura Farmers Association (PHC).