Marketing Resources Research Articles

Feeling Grounded: Exploring the Sense of Groundedness in Cultural Tourism Driven by Live Streaming Technology

As information and communication technology advances, the on-site experience of traditional field tourism is being transformed into a virtual experience under digital tourism. The sense of groundedness occurs when tourists connect to the geography, humanity, and history of destination. Little is known about how technology, marketing, and tourism resources can be combined to enrich the authenticity of the virtual tourism experience. This study explores the main characteristics of groundedness in cultural tourism to address this research gap. It develops and validates the scale for measuring tourism experience based on live streaming technology. The findings also reveal groundedness as a driver of tourists’ willingness and behavior to participate. The study theoretically promotes the development of groundedness and the emerging research on digital cultural tourism marketing. Meanwhile, the study results provide stakeholders with an attractive and implementable tourism perceptual experience—groundedness—implying references for overall sustainable destination development.

Leveraging Industry 4.0 for marketing strategies in the medical device industry of emerging economies.

This research investigates the impact of the technologies through an integrated Fuzzy Analytic Hierarchy Process (F-AHP) and VIKOR model to determine their viability as a marketing strategy for business growth in the Prosthetics and Orthotics (P&O) medical device industry. Based on expert data, the study evaluates the integration of Industry 4.0 technologies and ranks them by priority for marketing performance: "Artificial Intelligence & Machine Learning" (0.3295), "Internet of Things" (0.4325), "Virtual Reality & Augmented Reality" (0.5000), and "Big Data" (0.5704). The findings confirm that the proposed model effectively Leverage the industry 4.0 technologies to enhance marketing strategies, using Pakistan as a case study. This research serves as a blueprint for addressing the integration of next-generation marketing tools, technological advancements, and business growth challenges in the P&O industry. It contributes to the growing body of knowledge on the role of technology in improving healthcare marketing and business performance in emerging markets. Future research should explore the broader impact of Industry 4.0 technologies on healthcare marketing, focusing on strategic decision-making, efficient marketing resource allocation, and performance measurement to ensure sustained success in the P&O medical device sector. The study concludes that prioritizing Industry 4.0 technologies, however, limitations such as sample size, data collection constraints, and model complexity may Leverage the generalizability of the results. Future research should address these limitations by expanding the scope of expert involvement and exploring the application of this model in other emerging economies, to further validate the findings and assess the broader implications for healthcare marketing strategies globally.

Research on the Impact of Digital Infrastructure on Urban Breakthrough Green Innovation: A Case Study of the Yangtze River Economic Belt in China

Breakthrough green innovation acts as a critical leverage point and a fundamental driver of the development of new productive forces. This study employs a sample of 108 cities along the Yangtze River Economic Belt from 2011 to 2021 to investigate the impact of digital infrastructure on urban breakthrough green innovation and its underlying mechanisms. The findings are as follows: (1) Digital infrastructure construction facilitates urban breakthrough green innovation, with a notably more substantial impact on strategic breakthrough green innovation. This result is validated through robustness and endogeneity tests. (2) Heterogeneity analysis indicates that the enhancement effect of digital infrastructure on breakthrough green innovation is more prominent in non-resource-based cities, cities with higher levels of marketisation, and those with weaker environmental regulations, with a particularly significant influence on substantive breakthrough green innovation. (3) Mechanism analysis reveals that upgrading industrial structures, optimising market resource allocation, and increasing public environmental awareness are critical mechanisms through which digital infrastructure strengthens urban breakthrough green innovation capacity. Additionally, as improvements occur in industrial structure, market resource allocation efficiency, and public environmental awareness, the impact of digital infrastructure on urban breakthrough green innovation capacity displays a nonlinear effect.

How bankruptcy system innovation affects firm investment behavior: A quasi-natural experiment based on the establishment of bankruptcy courts in China

This study investigates the effects of bankruptcy system innovation on firm investment behavior. Taking the establishment of bankruptcy courts in China as a quasi-natural experiment and using the difference-in-differences method, we show a significant positive relationship between the bankruptcy system and firm investment in financial assets. Improving creditor protection, increasing firms' financing constraints and costs, and increasing the bankruptcy reorganization rate are the main mechanisms through which the establishment of bankruptcy courts promotes firm investment in financial assets. Moreover, the effects of bankruptcy court establishment on firm investment in financial assets are more significant for non-state-owned firms, firms with CEOs who do not have a financial background, and firms in regions with better institutional environments. Finally, we find that the increased investment in financial assets by firms after the establishment of the bankruptcy court balances the efficiency of investment in financial assets at the same time. The findings of this study can provide a reference for optimizing the allocation of market resources and improving the financial rules of the legal system.

Implications of The Increase In The Government's Project Budget Ceiling For Construction Managerial In Small Qualified Contractors

The government has issued LKPP regulation No. 11 of 2021 which states that small qualification contractors may handle projects up to 15 billion, which before this regulation came out small contractors could only handle projects with a maximum value of 2,5 billion. The government hopes positively for this restriction, because the gap between large and small construction companies is quite high. In order to compete for large project values, small contractors must be able to reorganize the four managerial stages of construction project implementation, namely Planning, Organizing, Actuating, and Controlling (POAC). For this reason, a study was conducted that aims to analyze the implications of increasing the budget ceiling of government projects on the construction managerial of small qualification contractors. This research uses a descriptive qualitative method by analyzing changes in construction project managerial at each stage of construction project managerial through an in-depth interview process directly with small contractors who handle construction projects worth 5 to 15 billion in fiscal years 2022 and 2023 in the Padang City government. The result of this research is that there are changes in the managerial constructors at the planning stage. At the planning stage the contractor organizes the implementation of the project so that the project can be completed within the agreed time, through the use of Man, Money, Material, Market, Machine, and Method (6M) resources. The resources that change during project implementation at the planning stage are human resources (man). With an increase in the project budget ceiling, small qualification contractors increase the number of team personnel, labor, and team competence in mastering certain competencies to support the implementation of construction projects. While the management of 5M (man, money, material, machine, and method) at the organizing, actuating, and controlling stages, small qualification contractors are able to adjust their construction managerial implementation when the project is still worth under 2,5 billion with a project whose value increases to 15 billion.

Beyond closed doors: Examining consumer reactions to public and private advice

ABSTRACT Frequently transmitted through word-of-mouth (WOM) communications, advice is viewed as a trustworthy source of information by consumers. Marketers value WOM marketing and invest resources to encourage consumer recommendations. Despite the value of interpersonal recommendations for consumers, an important research finding on advice-taking is ego-centric discounting (i.e. the phenomenon where individuals discount offered advice in favor of their own preferences). Prior work has explored mitigating factors of ego-centric discounting including characteristics of the recommender and the decision context. However, the role of interpersonal influence in advice exchange is understudied. This paper delves deeper into the role of interpersonal influence, evaluating how advice utilization is influenced by the presence of other consumers during the recommendation exchange. Across three experiments, we demonstrate that consumers are more likely to rely on advice when the recommendation is made public rather than in private. Moreover, we show that consumers readily integrate public advice in an attempt to appear appreciative for the recommendation (a self-presentation consideration). Finally, this research shows that consumers higher in need for social approval (NSA) rely more heavily on public advice. This research augments literature on consumer advice and highlights public vs. private advice as an essential factor curbing ego-centric advice discounting.

Formation of national varietal resources: status and prospects

Purpose. To study the current state and structure of national plant variety resources, analyse the dynamics of their formation, identify new challenges and threats to national interests and food security of the state. Methods. The research used general scientific methods including hypothesis, observation, search with elements of extrapolation from the source database, analysis, comparative evaluation and synthesis to draw conclusions. Results. The physical and geographical location of Ukraine in the centre of Europe determines the export­import segment of resources of varieties and hybrids, which depends on international trends and trends in the food market. In recent years, our country has lost its leading position in the market of varietal plant resources. At the beginning of the third quarter of 2024, the share of varieties of Ukrainian applicants in the State Re­gister of Plant Varieties Suitable for Distribution in Ukraine was lower than that of foreign varieties, slightly exceeding 44% (corn – 45.3%, sunflower – 32.9%, vegetables – 23.3%, rapeseed – 19.1%, beetroot – 19.2%). Currently, the priority of domestic breeding is maintained for the following groups: cereals – 52.3%, fodder – 64.2%, medicinal – 88.7%. According to experts, in the coming years three quarters of the varieties of plants grown in our country will be of foreign origin. This situation is of great concern not only because of the increased dependence on imports, but also because of the real prospect of the decline of domestic breeding and the emergence of risks in the field of plant variety rights protection. The reasons for this state of national varietal resources and trends in the development of the seed industry of the main strategic varieties were analysed, taking into account the production of seeds of both foreign and domestic breeding, the market share of which was determined during the research. The volumes and the main producers of conditioned seeds in Ukraine were determined. Conclusions. The state of plant variety resources was analysed, trends and main problems arising in the process of their formation were identified. The main directions of development and implementation of the norms of the European national legislation in the field of protection of rights to plant varieties and seed production were determined.

The Coupling Coordination Relationship and Driving Factors of the Digital Economy and High-Quality Development of Rural Tourism: Insights from Chinese Experience Data

Globally, rural tourism development faces challenges such as inadequate infrastructure, insufficient marketing resources, and unreliable service quality, all of which limit its potential. However, digital technology offers unprecedented opportunities to address these barriers. China’s experience in integrating digital technology into rural tourism provides a valuable case study for understanding the digitalization of rural tourism. This study constructs an index system to assess the coupling coordination relationship between the digital economy and the high-quality development of rural tourism (HQDRT). By employing methods such as the entropy method, coupling coordination degree model, obstacle factor model, and geographic detector, the study examines the evolution of this coupling coordination relationship and its driving mechanisms across 31 provinces (including regions and municipalities) in China from 2012 to 2021. The findings reveal that (1) The development of the digital economy generally lags behind that of the rural tourism, but the coupling coordination relationship between the two is steadily improving. (2) The level of coupling coordination increases from west to east, with spatial distribution patterns evolving from ‘antagonism’ to ‘adaptation’ and then to ‘coordination’ as they move eastward. Most provinces belong to the ‘adaptation’ type. (3) From a nationwide perspective, the primary obstacles impeding the development of the digital economy include an insufficient internet penetration rate, which consequently leads to underdeveloped internet finance development and telecommunications industry development. The major barriers to the HQDRT stem from an inadequate number of tourists and a lack of physical infrastructure. (4) Population density, consumer spending, and R&D are significant drivers of the coupling coordination relationship, with the interaction between urbanization rates and other factors generally weakening the degree of coupling.

Retraction Note: Fostering the efficiency of the natural resource market for a comprehensive, long-term energy transition

Retraction Note: Fostering the efficiency of the natural resource market for a comprehensive, long-term energy transition

Efektivitas Penggunaan Influencer dalam Strategi Pemasaran Digital

Digital marketing strategies have come a long way, but a key challenge is reaching an increasingly fragmented audience. In this context, the use of influencers in digital marketing strategies has become an effective alternative. This research explores the effectiveness of using influencers in digital marketing strategies in the rapidly evolving social media era. This research utilizes the literature review method to integrate credible references relating to digital marketing resources. The results show that planned collaboration between companies and influencers not only increases the visibility of the goods or services offered, but also builds consumer trust, which contributes to increased conversion and customer loyalty. The findings provide practical insights for marketers to design more effective digital marketing strategies, emphasizing the importance of value alignment between companies and influencers and innovation in content creation. It is desired that this research can serve as a benchmark for companies in harnessing the potential of influencers as an integral part of their digital marketing strategy.

Harnessing Innovation: Exploring the Impact of Market Orientation and Firm Resources on Performance in West Sumatra's Event and Party Services

Marriage holds a sacred significance in Minangkabau culture, representing the pinnacle of the life cycle, where customs transcend mere entertainment to embody profound philosophical and cultural values. Despite the substantial opportunities for party service businesses in West Sumatra, the performance of firms in this sector often falls short of expectations. Observations reveal recurring issues, including vendor delays and dissatisfaction with service quality in areas such as decoration, photography, videography, and catering. These problems are primarily attributed to inadequate resource management and poor strategic decision-making. This study employs explanatory research with a quantitative approach, utilizing hypothesis testing to examine the relationships among market orientation, firm resources, innovation, and firm performance. The validity and reliability of the questionnaire instrument were confirmed to ensure accurate data analysis. The findings demonstrate that, within the context of party service businesses in West Sumatra, both market orientation and firm resources significantly impact innovation and firm performance directly; however, innovation does not serve as an effective mediator in this relationship.

Ethics and International Trade: A Tale of Many Connections

In recent decades a growing number of analytic political philosophers have started to pay attention to the ethics or morality of international economic integration. In this paper we offer an overview of the normative questions related to international trade. The paper has eight parts and focuses on these topics starting from a conceptual definition of trade: the legal, institutional and governance dimensions of international economic exchange and related ethical questions; the idea that trade has distributive effects within participating countries; the distinction between the ethics of production and consumption; two specific international markets, the market for natural resources and that for weapons.

Empowering Rural Farmers Through Digital Innovation: A Comprehensive Platform for Market Access and Resource Sharing

Empowering Rural Farmers Through Digital Innovation: A Comprehensive Platform for Market Access and Resource Sharing

How Does The Transition From Conventional Marketing To Online Marketing Align With Economic Theories On Market Efficiency And Resource Allocation?"

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A Theoretical Discussion on the Flow of Tourist Population and the Development of Tourism Market in Heilongjiang Province

This paper deeply discusses the basic law of tourist population flow and its influence on the development of tourism market in Heilongjiang Province. Under the background of the vigorous development of global tourism, the flow of tourist population, as the core element of tourism activities, has an important impact on the prosperity and sustainable development of regional tourism market, such as seasonal, spatial distribution and interactive effects. Through the detailed analysis of Heilongjiang tourism market, this paper reveals the market size, resource characteristics, challenges and problems of this market under the action of tourist population flow. Further, this paper analyzes the dual impact of tourist population flow on Heilongjiang tourism market, including the positive effect of promoting local economy, cultural exchange and industrial development, and the negative effect of environmental pressure, over-exploitation of resources and decline of service quality. At the same time, this paper puts forward some strategic suggestions to promote the sustainable development of Heilongjiang tourism market, including rational planning of tourist population flow, strengthening the protection and development of tourism resources, promoting the development of smart tourism, and strengthening regional cooperation and linkage. These suggestions are intended to provide theoretical basis and practical guidance for the scientific planning and management of Heilongjiang's tourism market, and help it achieve long-term prosperity and sustainable development.

REDEFINING THE INTERNAL MARKETING-HRM NEXUS: A COMPREHENSIVE FRAMEWORK FOR ORGANIZATIONAL ALIGNMENT IN THE DIGITAL AGE

Background: Internal marketing and Human Resource Management (HRM) are crucial for organizational success. Internal marketing involves strategically communicating organizational values and goals to employees, while HRM focuses on efficiently managing human resources to achieve organizational objectives. Numerous studies have shown that integrating internal marketing and HRM can enhance organizational performance by improving employee satisfaction, retention, and overall productivity. Method: This study employs a mixed-methods research strategy, combining quantitative surveys and qualitative interviews. Structural Equation Modeling (SEM) was used to test the hypotheses concerning the relationships between internal marketing, HRM, and organizational performance. Results: The SEM analysis revealed significant positive correlations between internal marketing, HRM, and organizational performance. Specifically, internal marketing positively impacts organizational performance (β = 0.35, p < 0.01), HRM positively impacts organizational performance (β = 0.40, p < 0.01), and organizational performance mediates the relationship between internal marketing and HRM (Sobel test: z = 2.50, p < 0.05). Conclusion: The findings underscore the importance of integrating internal marketing and HRM to enhance organizational performance. Effective internal marketing and HRM practices lead to increased employee satisfaction, engagement, and retention, ultimately boosting organizational success. Findings: The study confirms that a synergistic approach to internal marketing and HRM can lead to significant improvements in organizational performance. This integration fosters a cohesive work environment, enhances employee well-being, and ensures long-term competitive advantage.

Status of Groundnut Production in Africa: A Review From 2012 to 2022

Food safety, and security remains a major concern in developing nations. Groundnuts rank the second globally in oil seed production after soya beans and the 11th most important crop for human intake. Limited productivity against the potential of existing crops due to biotic, abiotic, market, and policy factors causes the poor food production trends. This work uses a systematic review approach to determine the productivity of groundnut as a major food crop in Africa for the last 10 years based on the trend of declining yields of groundnut in this duration, and the role of influencing factors. The extracted data is summarized creating a feasible proposal on how the productivity, and quality of the crop could be improved to meet the food security need. Among the top 11 producers of groundnuts in Africa, West Africa accounts for 55% with regions like Nigeria, and Senegal having the highest productivity of 3.3 t, and 1.1 t respectively over the last ten years. In East Africa, Sudan has the highest production of 2.04 t over the 10 years. Despite being the second continent in the size of area under production of groundnut, Africa has the lowest average yields per hectare (1 t/ha), compared to America (3 t/ha), and Asia (1.8 t/ha). Regions that used improved varieties had higher yield than those using local varieties, and less technologies. High disease infestation shows a direct correlation with declining yields of groundnut. Therefore, the low productivity of groundnuts could be associated with social, cultural, and economic factors that create disparities in accessing improved technologies, farming, production and marketing resources. Development of improved varieties and policies in the region that support improved agronomic inputs are feasible practices for attaining cultivars that resist the yield, and quality limiting parameters.

Peluang dan Tantangan Pengembangan Usaha Mikro Kecil Menengah (UMKM) dari Berbagai Aspek Ekonomi

Micro, Small, and Medium Enterprises (MSMEs) are productive economic entities owned by individuals or private business entities that meet the criteria for micro, small, or medium enterprises. In practice, MSME actors face various challenges and issues frequently encountered in the development of MSMEs. This study aims to identify the opportunities and challenges in the development of Micro, Small, and Medium Enterprises (MSMEs) from various economic aspects. The study is interested in examining the conditions of MSMEs that manage to survive under pressure, delving deeper into and providing an analysis of the challenges faced by MSMEs as well as the opportunities that can be leveraged to improve their performance, using a systematic literature review method. It is hoped that this study will provide further policy recommendations to enhance MSME strength as an opportunity and empower MSMEs in facing various challenges. The research findings indicate that Digital Marketing, Human Resources (HR), and Financial Literacy play crucial roles in creating markets and integrating into global supply chains. However, to ensure that the digital economy benefits MSME growth in Indonesia optimally, challenges such as limited access and technology infrastructure, as well as deficiencies in financial literacy, digital marketing, and human resources, need to be effectively addressed. MSMEs that can adapt to technological advancements and innovate their products will be able to compete with their rivals in the increasingly advanced digital economy.

Order-sensitive competitive revenue maximization for viral marketing in social networks

The Competitive Influence Maximization (CIM) problem is a critical issue in viral marketing, focusing on selecting a set of influential individuals, known as seed users, for competitors to maximize their revenue. These seed users have significant sway in social networks and serve as valuable marketing resources provided by the platform. They are often displayed in a certain order launched by the platform and the potential information hidden in the order can profoundly affect the final marketing outcomes. However, current CIM research predominantly emphasizes designing effective algorithms for seed selection while ignoring the impact of the seed order launched by the platform. Therefore, this paper focuses on identifying the optimal seed order to maximize platform revenue in a competitive market environment. Specifically, we introduce a new problem called Order-Sensitive Competitive Revenue Maximization (OSCRM) to investigate the CIM problem from a new practical perspective. We prove the problem to be NP-hard and present a simple greedy algorithm with a 1/3-approximate ratio. To address it more efficiently, we further propose an enhanced greedy algorithm called GMST. This algorithm leverages the maximum spanning tree (MST) and achieves a 1/2-approximate ratio. Extensive experiments on four real-world datasets demonstrate the effectiveness of our proposed GMST algorithm.

Evaluation of the existing conditions of lasiana beach tourism destinations and ecosystems, Kupang City

This research aims to determine the existing conditions of the destination and ecosystem of Laisiana beach tourism and evaluate the performance and importance of these existing conditions. This research falls under the action research design with data acquisition techniques using interview, observation, and documentation techniques. Determining the research population is through non-probability sampling with a convenience sampling approach and key actors sampling. The number of research samples is 75 people. Variable measurement is done on a Likert scale. The data types consist of primary and secondary data. Data analysis is done using a quantitative approach, namely interval technique and IPA analysis. The research results indicate that there is still a gap between the existing conditions of the destination and the tourism ecosystem towards satisfaction. The evaluation results show that the existing conditions of tourist destinations have not been a focus while the expectations of tourists are very high. Unlike the existing tourism conditions, most attributes such as community acceptance, tourist locations, tourist products, investments, development policies, and supporting tourism industries are expectations of tourists to be improved but are not a priority, while aspects that are not of concern to tourists receive excessive attention such as tourist targets, supporting facilities, tourism trends, product value, marketing, and tourism resources.