Market Quality Research Articles

Analysis of the effectiveness of the augmented reality technique as an influence on the digital marketing

Augmented Reality is recognized as the newest clever breakthrough in marketing and is used to promote a variety of goods and services. Through the use of this technology, businesses and brands interact with their target market to learn everything about their current and potential customers’ expectations. However, important elements are associated with the development of augmented reality technology. The objective of this article is to scientifically evaluate the usefulness of virtual reality techniques in digital marketing. The study concentrated on a variety of variables, including those that influence consumers’ desire to make a purchase, such as the degree to which a system is interactive, instructive, and congruent with reality. The quantitative methodology used in this study. Random sampling methodology is used in a survey method to gather data. The partially least-squares Structured Equation Modeling (PLS-SEM) method will also be used to evaluate and confirm any proposed causal links between the latent variables. Direct marketing and system quality were shown to be correlated, and the significance value ( sig) was found to be less than 0.05. The conclusion confirms the assumption that interactivity has no significant and positive impact on digital marketing but, system quality, product informativeness, and reality congruence have a large and advantageous effect on digital marketing. Empirical findings suggest that using augmented reality technologies is one of the greatest digital marketing ways to engage customers in interactive experiences and provide them with quality goods and services.

Treatment of Tomato (Solanum Lycopersicum L.) Fruits with Powders and Ashes from Tridax Procumbens and Chromolaena Odorata for Shelf-Life Extension

Ripe and wholesome tomato fruits of Padma 108 F1 and Platinum 701 F1 were stored in powders and ashes of Tridax procumbens and Chromolaena odorata by complete submergence and surface coating treatments in a completely randomised set-up. Fruits were kept in corrugated cardboard boxes at 26.5 0C and RH 83 %. Disease incidence was assessed every 5 days in storage. The days taken for 50 % of the tomato fruits to retain marketable qualities were determined. All tomato fruits treated with the plant materials showed significantly lower disease incidences (p ≤ 0.05) than the untreated fruits. Submerging Padma fruits in ash of C. odorata produced a shelf-life of 106 days while for Platinum fruits, submerging in powder of T. procumbens produced the longest shelf-life of 155 days. Untreated fruits of Padma and Platinum had shelf lives of 31 days and 53 days respectively. Padma fruits completely submerged in the powders of T. procumbens, C. odorata and surface coated with the powder of C. odorata retained 50 % marketability at Day 61, and 50 % of Platinum tomatoes submerged in the powder of C. odorata remained marketable at Day 116. The preservative effects of the powders and ashes of the two botanicals in tomato fruits could probably be accounted for by a combination of moisture-absorbent properties, restraining airflow, high pH and the presence of phytochemicals.

The Impact of Digital Marketing and Product Quality on Purchase Decisions Mediated by Brand Awareness on Vaccine Products at PT "K" Farma Group

This research aims to determine the impact of digital marketing and product quality on purchasing decisions of vaccine products in the PT “K” Farma Group, with brand awareness serving as a mediating factor. Especially after we have gone through the era of the Covid-19 pandemic where now we are increasingly aware of the importance of vaccines for the people. Primary data was collected using questionnaire and total sample were 82. This study used a descriptive quantitative research design. The data analysis technique uses SEM-PLS (structural equation modeling-partial least squares). This research employs data analysis technique by structural equation modeling-partial least square. Results indicated that Product and brand awareness had a significant direct positive effect on purchasing decisions, while digital marketing had a direct positive but not significant effect on purchasing decisions. Mediating Effect of Brand Awareness on Digital Marketing, Product Quality and Relationship with Purchase Decision. The study results suggest that brand awareness and perceived product quality of vaccine products to enhance purchase decisions can be proven in company "K" Pharma. Digital marketing is important but without brand awareness, the results will not be significant.

Nondestructive Identification of Internal Potato Defects Using Visible and Short-Wavelength Near-Infrared Spectral Analysis

Potatoes are a staple food crop consumed worldwide, with their significance extending from household kitchens to large-scale food processing industries. Their market value and quality are often compromised by various internal defects such as pythium, bruising, internal browning, hollow heart, gangrene, blackheart, internal sprouting, and dry rot. This study aimed to classify internal-based defects and investigate the quantification of internal defective areas in potatoes using visible and short-wavelength near-infrared spectroscopy. The acquisition of the spectral data of potato tubers was performed using a spectrometer with a wavelength range of 400–1100 nm. The classification of internal-based defects was performed using partial least squares discriminant analysis (PLS-DA), while the quantification of the internal defective area was based on partial least squares regression (PLSR). The PLS-DA double cross-validation accuracy for the distinction between non-defective and all internally defective potatoes was 90.78%. The double cross-validation classification accuracy achieved for pythium, bruising, and non-defective categories was 91.03%. The internal defective area model based on PLSR achieved a correlation coefficient of double cross-validation of 0.91 and a root mean square error of double cross-validation of 0.85 cm2. This study makes a valuable contribution to advancing nondestructive techniques for evaluating internal defects in potatoes.

From Regulation to Application: The Role of Abscisic Acid in Seed and Fruit Development and Agronomic Production Strategies

Abscisic acid (ABA) is a crucial plant hormone that plays a decisive role in regulating seed and fruit development and is becoming increasingly important in agricultural applications. This article delves into ABA’s regulatory functions in plant growth, particularly during the stages of seed and fruit development. In the seed phase, elevated ABA levels help maintain seed dormancy, aiding seed survival under unfavorable conditions. During fruit development, ABA regulates pigment synthesis and sugar accumulation, influencing the nutritional value and market quality of the fruit. This article highlights three main strategies for applying ABA in agricultural production: the use of ABA analogs, the development of ABA signal modulators, and breeding techniques based on ABA signaling. ABA analogs can mimic the natural functions of ABA, while ABA signal modulators, including enhancers and inhibitors, are used to finely tune plant responses to ABA, optimizing crop performance under specific growth conditions. Furthermore, breeding strategies based on ABA signaling aim to select crop varieties that effectively utilize ABA pathways through genetic engineering and other technologies. ABA is not only a key regulator of plant growth and development but also holds great potential for modern agricultural practices.

Minat Beli Ditinjau dari Pemasaran Online, Kualitas Pelayanan, dan Tingkat Kepercayaan Kue Lumpur Bakar Shekinah Boyolali

This research aims to determine the influence of marketing online service quality, as well as the level of trust in consumer buying interest. This research method uses a quantitative descriptive approach. The population in this study is consumers of Kabar Shekinah Mud Cake Shop in 2023-2024, the number of which is not known with certainty. The sampling technique in this research uses techniques purposive sampel with a sample of 100 respondents. Data collection using a scale questionnaire linkert to measure respondents' answers. The data analysis technique used is statistical analysis with multiple linear regression, F test, t test, and coefficient of determination. Data analysis was assisted by SPSS version 25 software. The results of this research show that partially online marketing and service quality has a positive and significant effect on purchasing interest at the Bakar Mud Cake Shop Shekinah Boyolali. Meanwhile, the level of trust has an insignificant positive effect on purchasing interest at the Bakar Mud Cake Shop Shekinah Boyolali. Purchase interest can be explained by marketing variables online, service quality, and trust level of 64%

Evaluation of size-based distribution of components in VYXEOS® liposomal formulation using asymmetric flow field-flow fractionation

VYXEOS® is the first FDA-approved dual-API liposomal formulation containing two different chemotherapeutics, daunorubicin and cytarabine at a 1:5 molar ratio. Analysis of bulk formulation does not provide insight to size-based distribution of APIs and excipients, therefore asymmetrical flow field-flow fractionation (AF4) was utilized for the size-based separation of VYXEOS® liposomes and collected size fractions were further analyzed for the concentrations of APIs, lipid excipients, and copper. Analysis results revealed a significant variation in API distribution across the size fractions, with the larger liposomes encapsulating a higher ratio of cytarabine to daunorubicin compared to the smaller liposomes, while lipid excipient composition was held constant across the size range. We attribute the size-based variation of API ratios to structural change during API loading and sequence of API loading. Cytarabine is first passively loaded into liposomes containing copper gluconate, and then daunorubicin is actively loaded using copper gradient where the daunorubicin is retained in the liposomes as a copper complex. This method can be extended to characterize various single and dual-API liposomal nanocarriers during drug product development and/or post market quality control.

Trading Volume Shares and Market Quality: Pre- and Post- Zero Commissions

After the adoption of zero-commissions by major brokers, they increasingly route orders to wholesale market makers to possibly earn payment for order flow given the loss of commissions. Retail investors assets held by zero-commission and commission-charging brokers increase 7% and decrease 9%, respectively. Retail investors earn less price improvement per share and submit more orders and smaller orders. Effective spreads decline because retail limit prices are increasingly posted within the bid-ask spread. Intraday volatility increases and price impact falls, as orders become more uninformed, while realized spreads remain unchanged.

Analysis of Factors Affecting Customer Loyalty and Acquisition in Sociopreneurship-Based Cleaning Services

The competitive landscape necessitates that startups have competitive strategies to attract consumers and retain customers. Startups need to realize sustainable business practices where companies cannot solely focus on profit but also implement sustainable business concepts that consider social and economic dimensions. Various digital platforms can be utilized by companies to publicize their business activities. One such startup that applies this strategy is Cleansheet, a sociopreneurship in the field of cleaning service based on empowerment. The research was conducted in Bogor from January to March 2024 through interviews and the distribution of questionnaires to 285 respondents. The results of the SEM analysis show that Cleansheet's customer acquisition is significantly influenced by digital marketing, customer loyalty, and sustainability perception. Meanwhile, customer loyalty is significantly influenced by customer satisfaction, sustainability perception, digital marketing, and service quality. Regarding the indirect effect, customer satisfaction significantly acts as a mediating variable in the partial influence of digital marketing and service quality on customer loyalty.

Financial feasibility: developing and commercializing Turmeric Kombucha with the business model canvas

Turmeric Kombucha, a fermented drink combining the anti-inflammatory properties of turmeric, represents a promising product of functional beverage market. In order to successfully bring Turmeric Kombucha to market, it is essential to evaluate its commercialization potential. This involves assessing the Business Model Canvas (BMC) and financial feasibility metrics. This study aims to determine the feasibility and strategies for successfully commercializing Turmeric Kombucha for development a business plan with scale up the production of Turmeric Kombucha. The result indicate that Turmeric Kombucha has a viable business model with 9 elements. Based on financial shows that Net Present Value (NPV) of $ 13,405,417.62, an Internal Rate of Return (IRR) of 71.42 %, a Payback Period (PP) of 0.59 years, and Break-Even Point (BEP) metrics of 3,173 units and $ 4,914.46. The analysis shows strong financial viability and significant growth potential for Turmeric Kombucha, supported by sustainable and efficient supply chain partnerships. The features and characteristics of the obtained results in this study, namely: a) high consumer interest from health-conscious individuals over 18 years old; b) health benefits of Turmeric Kombucha include hepatoprotective, immunomodulatory, antidiabetic, and antioxidant properties; c) key resources include efficient production processes, user-friendly equipment, and adequate human and financial resources. The practical application of these results involves strategies for scale up of market expansion, quality standardization, and supply chain enhancement. Customer relationships are fostered through direct and indirect distribution channels such as marketplaces, word-of-mouth, and retail stores.

Designated market makers and agricultural futures market quality: Evidence from China's Dalian commodity exchange

AbstractMany financial markets use designated market makers (DMMs), but the impacts of DMMs on agricultural futures markets – and in particular, how to arrange DMMs among contracts expiring in different months – are largely neglected. In 2017, Chinese exchanges started recruiting DMMs for inactive contracts when they become nearby contracts to address the discontinuous trading activity of nearest‐to‐maturity contracts, which enables us to study the benefit and cost of recruiting DMMs for inactive contracts using a quasi‐experimental framework. Leveraging tick‐by‐tick data on corn and soybean meal futures, we find that DMMs improve the market quality of inactive contracts without disrupting the market quality of dominant contracts. Heterogeneity analysis in policy settings suggests that more DMMs are conducive to improving market quality for corn and soybean meal futures. We demonstrate that DMM policy is a feasible measure to facilitate continuous activeness in Chinese agricultural futures markets. Our results are important for exchanges and regulators seeking to better design and implement designated market‐making programs in agricultural futures markets.

The effects of extreme market conditions on investors’ herding behavior in the Malaysian stock market

The presence of herding behaviour could cause abnormality and extremely volatile markets, especially in emerging markets. This behaviour has been studied extensively but with inconclusive results. This paper investigates the effects of extreme market conditions on investors’ herding behaviour in the Malaysian stock market. Two common measures for herding behaviour were employed: cross-sectional standard deviation (CSSD) and cross-sectional absolute deviation (CSAD). Data were extracted from the daily closing prices of 346 companies listed on Bursa Malaysia. The study spans from year 2000 to 2019, consisting of pre-crisis, during-crisis and post-crisis, during up- and down-market conditions. The results from CSSD revealed the presence of herding behaviour during the pre-crisis in both extreme up and down-market conditions. In the post-crisis, herding behaviour was observed in extreme up-market conditions. Using CSAD, herding behaviour was prevalent in extreme up-market conditions and post-crisis in extreme down-market conditions. These findings offer additional evidence supporting the existence of herding behaviour during extreme market conditions. Mitigating herding behaviour through enhanced information disclosure and increased investor awareness can improve market quality and reduce volatility.

A long-term analysis of research unbundling: implications for research provision and market quality

AbstractThis replication study assesses the long-term effects of MiFID II’s research unbundling rules on investment research provision and stock market quality. We extend existing studies by utilizing a post-event period exceeding five years, by regional differentiation within Europe, and by incorporating the new option to rebundle payments for order execution and research services for SMEs. In line with existing studies, we find a decrease in analyst coverage after MiFID II, particularly for large caps, while SMEs remain unaffected. These findings are consistent across different European regions but not for the United Kingdom. Market quality experiences a decline, with lower trading volume and increased volatility, offset by liquidity improvements for larger firms. After the introduction of rebundling, which has not been analyzed by existing studies, SME research coverage declines, suggesting that investment firms are not utilizing this option. Our findings offer insights for evidence-based policy-making as regulatory discussions on research unbundling persist in different jurisdictions.

Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Studio Warnails di Karawang

The research conducted at Studio Warnails aimed to determine the impact of digital marketing and service quality on purchasing decisions for products and services. A quantitative method was chosen for this study. Non-probability sampling was conducted through purposive sampling approach. The population in this study consisted of consumers who had purchased products or services from Studio Warnails and followed the Instagram account @warnails.id, with a sample size of 168 participants. Data processing was carried out using SPSS ver.27. The findings of the research indicate that digital marketing and service quality have a positive and significant impact, both partially and simultaneously, on purchasing decisions at Studio Warnails.

K-mer genome-wide association study for anthracnose and BCMV resistance in a Phaseolus vulgaris Andean Diversity Panel.

Access to broad genomic resources and closely linked marker-trait associations for common beans (Phaseolus vulgaris L.) can facilitate development of improved varieties with increased yield, improved market quality traits, and enhanced disease resistance. The emergence of virulent races of anthracnose (caused by Colletotrichum lindemuthianum) and bean common mosaic virus (BCMV) highlight the need for improved methods to identify and incorporate pan-genomic variation in breeding for disease resistance. We sequenced the P. vulgaris Andean Diversity Panel (ADP) and performed a genome-wide association study (GWAS) to identify associations for resistance to BCMV and eight races of anthracnose. Historical single nucleotide polymorphism (SNP)-chip and phenotypic data enabled a three-way comparison between SNP-chip, reference-based whole genome shotgun sequence (WGS)-SNP, and reference-free k-mer (short nucleotide subsequence) GWAS. Across all traits, there was excellent concordance between SNP-chip, WGS-SNP, and k-mer GWAS results-albeit at a much higher marker resolution for the WGS data sets. Significant k-mer haplotype variation revealed selection of the linked I-gene and Co-u traits in North American breeding lines and cultivars. Due to structural variation, only 9.1 to 47.3% of the significantly associated k-mers could be mapped to the reference genome. Thus, to determine the genetic context of cis-associated k-mers, we generated draft whole genome assemblies of four ADP accessions and identified an expanded local repertoire of disease resistance genes associated with resistance to anthracnose and BCMV. With access to variant data in the context of a pan-genome, high resolution mapping of agronomic traits for common bean is now feasible.

The impact of stock index futures margin levels on market quality

We examine the impact of margin levels on market quality in the China Shanghai–Shenzhen 300 (CSI 300) Stock Index Futures market. Utilizing microstructure theory and the OPOK model, we specifically focus on volatility, liquidity, and effectiveness. Our findings reveal that lowering the margin level for stock index futures reduces capital constraints for both informational and non-informational traders. Furthermore, we show that a reduction in margin levels enhances market liquidity and effectiveness. Improvements in liquidity and effectiveness subsequently reduce market volatility, indicating that a decrease in margin levels does not necessarily increase market risk. Based on these results, we recommend setting margins for stock index futures with comprehensive consideration of their combined effects on volatility, liquidity, and effectiveness.

Productivity and amarketable gualities of apple tree fruits of the Golden Delicious variety on low growing rootstocks depending on pruning

One of the main agrotechnical activities carried out in the garden is tree pruning. When studying the variety-double combinations of apple trees in certain environmental conditions, it is necessary to take into account the strength of growth, the density of fouling, the type of branching, the structure of fruit formations, which depends on the varietal characteristics and technologies of growing plantations.The author presents the results of studying the parameters of the influence of the degree of pruning of Golden Delicious apple trees grafted on low-growing rootstocks SK-7 and M-9, depending on the rootstock, on growth processes, productivity and marketable qualities of apple fruits. The reaction of plantings to pruning was determined depending on the biological characteristics of the variety and on the degree of branch removal and their orientation. With an increase in the intensity of pruning, the leaf surface area per fruit on the rootstock SK-7 was 180–750 cm², on the rootstock M-9 — 172–619 cm², respectively. The yield of apple trees from one tree on the rootstock SK-7 was 13.2 kg with a minimum shape, 11.4 kg with an average, 10.5 kg with a maximum, and 11.4 kg, 9.5 kg and 7.7 kg on the rootstock M-9, respectively. The average weight of fruits grafted on the rootstock SK-7 increased by 1.9 times, and on the rootstock M-9 — by 1.3 times.It was noted that the life cycles of trees on the low-growing dwarf rootstock SK-7 were 10–12% higher than on the rootstock M-9.

Foreign Corrupt Practices Act (FCPA) and market quality in emerging economies

AbstractIn many emerging economies with antiquated laws, bribes paid to government officials reduce economic impediments and serve as a device to improve market competition, thereby contributing to the modernization of an economy. In this context, this paper uses a simple two‐stage game theoretic model to investigate the effects of the US Foreign Corrupt Practices Act (FCPA) on such economies. We demonstrate, among others, that while an increase in fines under FCPA reduces overall corruption, it leads to a deterioration in the market quality in an emerging economy. In the presence of FCPA, an increase in the US firm's technological advantage unambiguously leads to a decrease in the market quality in an emerging economy.

Social Media Marketing and Product Quality on Purchase Intention of All-You-Can-Eat Restaurant

Social media marketing is a technique for someone to carry out marketing activities through social media or word of mouth, by promoting products to potential consumers in online platform. Pempek-Yuk Restaurant! is the first restaurant to provide culinary with the "All-you-can-eat" concept. This research aims to see whether interest in buying all-you-can-eat, is influenced by social media marketing and the quality of Pempek-Yuk! The research method was quantitative, using SPSS25 analysis tool and purposive sampling with Likert scale. The population was the millennial who live in Jakarta with total sample of 192 respondents. It is concluded that the buying interest of the millennial generation is influenced by social media marketing positively and significantly. The purchasing interest of the millennial generation is influenced by product quality positively and significantly. This study also shows that people's buying interest is influenced by social media marketing and product quality simultaneously, positively and significantly.

Geographical indication of coffee in Brazil: identification and effects of the critical success factors towards sustainability

The Geographical Indication (GI) is more than just a mechanism for protecting farmers. This mechanism, materialized by a sign of geographical identity, determines differentiation and added value in a complex process that requires an intense effort of governance and cooperativism. The aim of this study was to analyze the critical success factors for increasing competitiveness and sustainability in the process of geographical identification for certified coffee producers in the Espírito Santo do Pinhal region of Brazil. Factors such as market arrangements, production techniques, quality differentiation, price formation, cost structure, organization and articulation around the construction and maintenance of the market by producers in this region were analyzed. The proposed methodology used an analytical framework of the certification of origin market that correlates market practices with production arrangements in a longitudinal process, considering their challenges and impacts. The results indicate that critical success factors (CSFs) identified in the certification of GIs for coffee producers are related to strong cooperative and associative actions and the presence of entities that coordinate the acquisition process and establish the rules and obligations of those involved, always aiming to encourage investment in technology and technification in pursuit of efficiency and the quality of the final product. In addition, strict control of the production method, avoiding the use of production techniques that harm the environment with good coffee-growing practices, contributes to obtaining and maintaining the GI as well as to develop appropriate attributes of sustainability.