Banana Market Research Articles

Banana Supply Chain in Navi Mumbai, India

This study investigates the banana supply chain in Navi Mumbai, aiming to identify existing supply channels, analyze their efficiency, problems faced by producers and anayse the market potential of banana in the study area. Primary data were collected from respondents to accomplish these objectives. Secondary data were obtained from private and government publications, and review papers. Utilizing a descriptive research design and employing a probability sampling method, the study surveyed 50 farmers, 5 village traders, 5 pre-harvest contractors, 10 wholesalers cum commission agents, and 10 retailers using a semi-structured schedule. Three marketing channels were identified. Among them channel-III (Farmer - Wholesaler cum commission agent - Retailer - Consumer) was the most efficient option, offering the highest producer's share in the consumer's rupee (40.05%) and the highest marketing efficiency (0.67), with a price spread of Rs. 1711.55 per quintal. In the study area, banana producers face challenges such as high input costs, delayed availability of planting materials, and losses due to diseases and pests. Marketing hurdles include lower prices, distant selling unit locations, delayed payments, and inadequate transportation and storage facilities. Village traders, preharvest contractors, wholesalers cum commission agents, and retailers also encounter various obstacles such as price fluctuation, handling and transportation losses, low-quality produce, and labour shortages. As the total market demand for banana in Navi Mumbai was estimated to be ₹62.26 crore, addressing these challenges is vital for enhancing the efficiency and profitability of banana marketing in the study area, necessitating coordinated efforts from policymakers, agricultural stakeholders, and market participants. Establishing FPOs and FPCs can ease access to affordable planting materials and address marketing challenges, benefiting all banana market stakeholders.

Marketing Efficiency of Banana in Yenagoa Metropolis, Bayelsa State, Nigeria

The study examines the marketing efficiency of bananas in Yenagoa Metropolis of Bayelsa State, Nigeria. The objectives were to describe the socio-economic characteristics of banana marketers; determine the marketing margin and efficiency of banana marketers; identify marketing channels of bananas; and identify the constraints associated with banana marketers in the study area. Ninety (90) questionnaires were retrieved and used for the analysis out of the one hundred and four (104) questionnaires distributed to the banana marketers selected through a multistage random sampling technique from eight (8) markets in Yenagoa Metropolis of Bayelsa State using a structured questionnaire. Descriptive Statistics and marketing margin and efficiency formulas were used to analyse the data. The result showed that banana marketers were predominantly female. Budgetary analysis showed marketing efficiency greater than one which indicated profitability of the market. The Likert type showed the constraints, which significantly affect banana marketing as high perishability (3.88), high cost of transportation (2.98), inadequate market information (2.85) and heavy imposition of tax/levies (2.63). The study, therefore, recommends that Marketers should be encouraged to have market informants that will inform them of the increase or decrease in the prices of bananas in different markets in the study area.

Growth and Marketing of Banana in Tamil Nadu

Banana is an important fruit crop cultivated in India and Tamil Nadu ranks third in production in the country and the area under the banana is also increasing over the years in the state. However, high post-harvest losses were reported in banana due to improper development of marketing channels. Hence, this paper aimed to study marketing of banana and perform stakeholder analysis. Three districts namely Tiruchirappalli, Erode and Coimbatore were selected for the study based on the areaunder banana. The results of the study revealed that the growth rate of area was the highest in Vellore - Tiruvannamalai production centre with 7.75 per cent per annum and production and productivity growth were the highest in Cuddalore-Villupuram production centre with 8.39 and 7.23 per cent per annum respectively. Three banana marketing channels were identified in the study area. Pre- harvest contractor was the popular mode of sale by banana producers. The post-harvest loss of 8.5 to 14.5 kg/tonne was reported in selected banana cultivars. No packing method of banana was followed in the entire marketing channel and one third of market intermediaries did not have storage facility for banana. Hence, the marketing channels of the banana have to be improved on handling, storage and packing to reduce the losses.

Ekspansi Perkebunan Pisang Melalui Modal Ventura Serta Meningkatkan Efisiensi Operasi

Indonesia, renowned for its fertile terrain, has great potential for fruit plantation due to its land and market. Bananas, especially the globally favored Cavendish variety, are predominant in both production and consumption. In this dynamic market, PT Sewu Segar Nusantara (Sunpride) stands as the dominant entity, leaving other players, like PT Lampung Banana Agri, with minimal market traction. PT Lampung Banana Agri is one of the players in the industry struggling to compete due to limitation of resources and operational challenges. Over the past five years, the company has encountered negative income, and signaling an urgent need for strategic redirection to maintain operational viability. This research ventures into understanding these challenges, deriving insights from both internal and external vantages. Employing tools like SWOT, VRIO, and financial ratio analysis, the company's intrinsic strengths and weaknesses are spotlighted. At the same time, frameworks like PESTLE and Porter's Five Forces clarify the macroeconomic and market forces at play. Central to this exploration is an analysis of the company's financial statements from 2016-2022, with a caveat: the reliance on public data means certain assumptions might need real-world validation. From these comprehensive analysis, actionable strategies emerge. The TOWS Matrix, an essential analytical tool, bridges internal capabilities with external opportunities, leading to concrete recommendations. A prime proposition is the acceleration of PT Lampung Banana Agri's production and sales, aiming for a swift return to profitability. Capital budgeting methodologies further validate the viability of farm expansion, identifying venture capital as a potential financial ally. It is noteworthy that even with the heftier interest rates inherent to venture capital, the benefits to the company are pronounced. Sensitivity analysis further underscore the pivotal role of product pricing, demonstrating its precedence over interest rate considerations. In essence, this research offers PT Lampung Banana Agri a roadmap, potentially transforming challenges into opportunities within Indonesia's competitive banana market.
 Keywords: Cavendish, Net Present Value (NPV), Financial Ratios, Capital Budgeting

Economic analysis of marketing of banana in Kadapa district of Andhra Pradesh

To accomplish the stated objectives 90 farmers were selected from three tehsils namely Vemula, Pulivendula and Lingala of Kadapa district. The study was based on primary data during the year 2021-2022. The data regarding marketing of Banana were collected from producers, 10 pre harvest contractors, 10 wholesalers and 10 retailers.The average gross returns were obtained was Rs.804955.81. The average per hectare net return received at overall was Rs. 377582.66. The overall input-output ratio was 1.88.The input output ratio which is an indicator of economic efficiency in crop production for the crop and it indicated that the banana registered a good input output ratio i.e.1.88. Producer’s share in consumer’s rupee was highest in channel - I i.e. 76.23 per cent. Banana growers faced the problem of Incidence of disease with mean score of 71.74 in production of banana and fluctuation in price (mean score: 69.49) was the main constraint in marketing of banana.

The Differentiation and Cooperation of Joint Families: A Field Study Based on the Banana Market's Picker Families

The Differentiation and Cooperation of Joint Families: A Field Study Based on the Banana Market's Picker Families

Impact of Wild Yeast Added to Culture Media on Drosophila Abundance in and Around a Banana Market, Daranggiri, Assam, India

Impact of Wild Yeast Added to Culture Media on Drosophila Abundance in and Around a Banana Market, Daranggiri, Assam, India

An Economic Analysis on Marketing of Banana in Ghazipur District of Uttar Pradesh, India

The present study aims to present an Economic Analysis on Marketing of Banana in Ghazipur District of Uttar Pradesh, India. It was founded that there are three marketing channels involved in marketing of banana in Ghazipur district of Uttar Pradesh (channe1- Producer-Consumer), (Channel 2- Producer- Commission Agent- Wholesaler- Retailer) and (Channel 3- Producer- Commission Agent- Retailer – Consumer). The majorly preferred marketing channel by respondents in the study area is Channel 3. In channel 1, total marketing cost is Rs. 31, marketing efficiency of channel 1 is 0 and Price spread seen in channel 1 is Rs.31. In channel 2, total marketing cost is Rs.285, marketing efficiency of channel 2 is 3.01 and Price spread seen in channel 2 is Rs.860.00. In channel 3, total marketing cost is Rs. 280, marketing efficiency of channel 3 is 2.69 and Price spread seen in channel 3 is Rs.755.

ANALYSIS OF BANANA SALE MARKETING IN PANTON LABU DISTRICT, NORTH ACEH

Bananas are a horticultural commodity that has quite promising potential in business, the relatively large volume of national banana production proves that bananas are the main horticultural product. Pisang sale is a traditional food that is very popular among the people of Aceh, in particular, the most production of banana sale comes from the North Aceh region. The smoking method using firewood and coconut shells is a traditional sale banana processing process. The aim of this research is to analyze marketing and marketing efficiency of banana sale in Panton Labu District, North Aceh. Research using survey method. The samples of craftsmen were 30 people, village traders were 5 people and retailers were 25 people. The results of marketing research on sale bananas in Panton Labu District only use 2 marketing channels. The average marketing cost for selling bananas in Panton Labu District is Rp.3,200/Kg in channel I and Rp.1,500/Kg in channel II. The average marketing margin for selling bananas on channel I is IDR 13,000/Kg, channel II is IDR 9,000/Kg. The average farmer's share in selling banana marketing on channel I was 62.8% and channel II was RP.74.29%. Marketing of sale bananas in Panton Labu District on channel I resulted in an EP value of 9.14% and it was concluded that marketing of sale bananas on channel II was said to be inefficient because the EP value was above 5%. Marketing of sale bananas in Panton Labu District on channel II resulted in an EP value of 4.29% and it was concluded that marketing of sale bananas on channel II was said to be efficient because the EP value was below 5%.

Dinamika Perkembangan Pasar Nagari di Luhak Agam: Studi Tentang Pasar Baso 1980-2021

This study discusses the Nagari Market as well as the Syarikat Baso Market. Baso Market is located in Kenagarian Tabek Panjang, Baso Di strict, Luhak Agam, West Sumatra. This research discusses the years 1980-2021. The focus of the study of this research discusses the history and development of the Baso Market and discusses the development of Baso Market traders in 1980-2021. The purpose of this study is to reveal the history of Baso Market, the development of Baso Market in Luhak Agam starting from the physical building and economic activity in Baso Market. This research includes historical qualitative research, using historical methods, which includes four stages, namely: Heuristics, namely searching for historical data, source criticism (the stage of selecting historical data), interpretation (interpretation of historical data) and histiography (the stages of writing history). . From the discussion it can be seen that First, Pasar Baso is known as the banana market because in 1980 many banana traders were selling bananas, then the history of Baso Market, namely As with other kelararan markets in Agam Koto Tuo, Baso Market was founded on a call from the Minangkabau Sultanate I, namely Alif Khalifatullah in 1403 AD. Second, the development of Baso Market in terms of physical buildings, the buildings at Baso Market underwent first changes from 1980-2021 due to the increasing number of traders and buyers. Third, the development of traders from the type of merchandise that changes due to reasons of demand for the needs of the people in the Baso District area which change every yearKeyword: History, development, traders, Market Baso.

Indian Banana Industry: Unlocking the Production and Trade Potential

The results revealed that drip technology reduced the need for labour, water, growth regulators, plant protection chemicals, fertilizers, and manures, leading to cost savings for farmers. In drip technology, the yield was 19.02 per cent higher, indicating a significant increase in profitability (?77154.6 per ha) compared to the traditional irrigation method. The contract farming model also benefits contract farmers by providing ?135224 per ha more profit than non-contract farmers. The volume and value of banana exports continuously increased in the last eight years. During the study period, India was found to have a comparative disadvantage and lack of competitiveness in the international market in exporting bananas. Therefore, enhancing production, productivity, cost-effectiveness, and quality is essential to improve India's competitiveness in the global banana market.

Socio Economic Analysis and Marketing of Poovan and Nendran Banana in Thiruvananthapuram District of Kerala

The investigation was conducted in the year 2023 using a sample of one twenty respondent banana growers in the Thiruvananthapuram district of Kerala. Research data were collected using Simple tabular analysis the average and percentage analysis were used to determine the socio- economic condition of banana growers. The study revealed that total area under banana of the sample farmers was 230.58 ha, of which 59.58 percent was under Nendran and 40.42 percent was under Poovan banana. 87.5% from the total respondents were men and mostly between age group of 35–49. The remaining of the total respondent women. Only 13.33% of the growers were found between the age 20-34 years, while 64.16% were found in the age group of 35-49 years and 22.5% present under the age of 50-70. The literacy percentage of marginal, small, semi medium, medium size farm group was 90.83% respectively and illiteracy percentage is 9.16 %. Only 9.16 % of producers were having Graduation, 17.5% were having Intermediate and 28.33% having Middle. Whereas most of the respondent 35.83% primary education. In case of marketing in banana highest quantity of Nendran banana was disposed off in channels- II and for Poovan Banana is also disposed in channels -II. The study also revealed that the channel- I (25.15) i.e., producer - consumer was most efficient channel among the two marketing channels of Nendran Banana when compare to channel -II (7.19). Similarly for Poovan Banana higher in channel-I (19.76) when compare to channel-II (6.55).

BANANA MARKET INTEGRATION AND COINTEGRATION: IMPLICATIONS FOR SUSTAINABLE AGRICULTURAL DEVELOPMENT

The prices are controlled, guide and determine level of consumption, production, decisions of the market over time, form and places in the market-driven economy. Therefore, the market integration of agricultural commodities is deeply investigated which added valuable evidence regarding the mechanism of the market modification and justified government intervention. Morover, this paper was estimated the level of market integration in the provincial banana markets in Pakistan by using the Augmented dickey-fuller (ADF) and Johanson's Cointegration analysis and monthly wholesale price series from January 1981 to December 2020 are used to conduct the research. Furthermore, results of this study indicated that, banana provincial markets are well integrated and Hyderabad market is the dominant market in Pakistan. In addition to that, the other three provincial markets are well integrated with Hyderabad market. Furthermore, it was concluded that, higher levels of market integration between the banana market are fairly sustainable and viable. However, the banana markets will be further improved the market efficiency and enhance competitiveness by public and private sectors intervention.

Comparative Study on Production and Marketing of Poovan and Nendran Banana in Thiruvananthapuram District of Kerala, India

The present research study was conducted in the year 2022 using a sample of one twenty respondent banana growers in the Thiruvananthapuram district of Kerala. Research data were collected using questionnaire schedule. The study revealed that total area under banana of the sample farmers was 230.58 ha, of which 59.58 percent was under Nendran and 40.42 percent was under Poovan banana. Cost of cultivation of Poovan banana per ha is much higher than the cost of cultivation of Nendran banana. The cost of cultivation per ha of Poovan banana for marginal, small, semi medium and medium farm size groups was found to be varied from Rs. 434117.24, Rs.431181.45, Rs.427948.25 and Rs 418435.14 respectively. The cost of cultivation per ha of Nendran banana for marginal, small, semi medium and medium farm size groups was found to be varied from Rs.414155.91, Rs.412809.04, Rs.409212.27 and Rs. 403082.07 respectively. Average Cost benefit ratio for Poovan banana related to Cost C was 1:1.6 which is lesser than average cost benefit ratio of Nendran banana related to Cost C was 1:1.8. Among the nine constraints related to production of Banana, High incidence of disease was ranked first by sample farmers and was reported by 70.33% while high cost of input ranked second and in marketing of banana price fluctuation was ranked first and was reported by 73.63%.

What future for banana-based farming systems in Uganda? A participatory scenario analysis

CONTEXTPopulation pressure, land scarcity and encroachment of nature reserves are challenging sustainable intensification of agriculture in Uganda. One of the main staple crops in Uganda is East African Highland banana. Area expansion and improved management have enhanced the economic performance of banana, yet at the expense of food security, environmental and social sustainability. While a transition of banana-based farming systems to a more sustainable future seems necessary, the desired future state and pathways of getting there may differ among actors involved. OBJECTIVESOur study aimed to co-design potential transition pathways with stakeholders along the banana value chain in Uganda, and to assess the effects of these pathways on sustainability indicators at the household level. METHODSWe conducted a participatory scenario analysis consisting of: 1) stakeholders envisioning and backcasting a sustainable future for two banana-based farming systems in Uganda; 2) researchers developing and quantifying plausible future scenarios to assess their effects on locally-relevant sustainability indicators at the household level; 3) stakeholders reflecting on the results, including synergies and trade-offs between sustainability indicators. RESULTS AND CONCLUSIONSStakeholders' envisioned future combined with main trends influencing banana-based farming systems resulted in four contrasting scenarios: Marginalisation (stagnation compared with the reference baseline); Business as usual (extrapolation of historic trends); Intensification (including Integrated Soil Fertility Management and collective marketing of banana); and Transformation (irrigation in banana, balanced crop nutrient management, cooperatives, and increased farm sizes for some as other households leave agriculture).Compared with the current baseline situation, selected sustainability indicators food self-sufficiency and farm gross margins decreased in Marginalisation, but improved in all other scenarios. Soil nutrient balances were unfavourable in all scenarios, except with balanced crop nutrition in Transformation. Stakeholders recognised labour as a main trade-off for desired improvements in other sustainability domains. Stakeholders also reflected on benefits and risks of a continued specialisation in banana, and fiercely debated the desirability of mineral fertilizer use.The active involvement of stakeholders in providing the building blocks for the scenarios, identifying relevant indicators and reflecting on the results, aimed to guide stakeholders on concrete entry points for improving sustainability of the system. SIGNFICANCEIndications of stakeholder commitment towards a more sustainable future included a convergence of ideas on the need for Integrated Soil Fertility Management, collaboration in cooperatives and the need for savings to overcome risks of specialising in banana. Meanwhile, higher-level advocacy and support is required in decision-making on more complex, long-term challenges.

METODE PEMASARAN PISANG RAJA (Musa paradisiaca L) MENJADI OLAHAN NUGET MELALUI MEDIA ONLINE

This research refers to the development of nuget banana marketing methods through online media. The purpose of this research is to see how far online marketing methods can be used in the marketing process. The method used is a qualitative research method in order to get as much information as possible. This research was conducted in Tulungagung Regency because in several areas in Tulungagung there are lots of bananas and this is one of the products that can be processed into nuggets so that they have added value to the original product. The results of this study, the marketing of processed bananas into nuggets, has received a positive response from the community with many small entrepreneurs in Tulungagung Regency making processed banana products using online marketing methods through grab food and other (local) delivery services, and market places. From the development of this marketing method, it was able to boost the income of banana farmers because the selling value of these bananas experienced an increase in price.

A STUDY ON CONSTRAINTS FACED BY THE BANANA GROWERS IN THE PRODUCTION AND MARKETING OF BANANA

The present study is a pioneering venture aimed to study the constraints faced by the banana growers in production and marketing of banana. The study was undertaken in one block of Tiruchirapalli district in Tamil Nadu. By resorting to proportionate random sampling method, 120 farmers were selected as respondents. The collected data were tabulated and analyzed using appropriate statistical tools. The farmers had experienced constraints in production and marketing of banana growers. The finding will be of great use for the planners, policy makers, extension specialist, administrators, sociologies and welfare economist while formulating entrepreneurial behavior by designing training programmes and strategies for development of banana production. The production constraints experienced by the farmers in production of bananas were labor scarcity, high labor cost, non-availability of good quality suckers, inadequate power supply, high cost of inputs, inadequate water supply during summer, insufficient credit facilities, pest and diseases attack. Fixation of price by commission agents, lack of cold storage facilities, improper weighing procedures, perishability of the banana, price fluctuation and inadequate transport facilities were the marketing constraints expressed by the respondents. KEY WORDS: Banana, Entrepreneurs, Production, Marketing, Constraints

First Report of Stem-end Rot Caused by Lasiodiplodia brasiliensis on Banana in USA.

US banana producers are looking for the organic banana market in the southeastern US including Florida and the coastal region of Georgia (Schupska, 2008). In December of 2020, a 6-hand bunched banana (cv. Pisang Awak, belongs to tetraploid AABB genome) with nearly 50% infection (with 15-20% disease severity, <1% of the total harvest) was received from the UGA Banana Research Plot, Tifton, GA with typical stem end rot symptoms of softened and water-soaked flesh. To identify the pathogen, the infected tissues were separated with a sterilized blade, surface disinfested with 10% bleach solution for 1 min, and subsequently washed in three changes of sterile distilled water. The sterilized tissues were aseptically placed on potato dextrose agar (PDA) medium and incubated at 25°C in the dark for 5-10 days. Two isolates of the pathogen with similar colony morphology were obtained and initially identified morphologically using a Botryosphaeriaceae taxonomic key (Phillips et al., 2013). The first growth phase for the isolates documented on PDA, gave rise to white colonies, followed by a dense, black mycelium. The mycelium was fast-spreading, immersed, branched, and septate. The shiny black pycnidia were viewed on the PDA surface after 8-10 days of incubation. Initially, the morphological features of the isolates were identified as Lasiodiplodia spp. (Phillips et al., 2013). To identify to species level, genomic DNA was extracted from two isolates (SW1 & SW2) and amplified by PCR for sequencing using ITS1/ITS4 (White et al., 1990), EF1- 688F/ EF1- 1251R (Alves et al., 2008), Bt2a/Bt2b (Glass & Donaldson, 1995) and rpb2-LasF/ rpb2-LasR (Cruywagen et al., 2017). The ITS (MZ293097 and MZ293114), EF1(OL657173 and OL657174) and rpb2 (OL704860 and OL704861) sequences showed 100% identity and Bt (OL657175 and OL657176) sequences showed 99.5% and 99.7% identity to the corresponding sequences of Lasiodiplodia brasiliensis type strain CMW35884 in GenBank (ITS: KU887094, EF1: KU886972, Bt: KU887466 and rpb2: KU696345). To further affirm the identity, a concatenated phylogenetic analysis was executed with ITS, EF1, Bt, and rpb2 sequences of both isolates and 31 reference strains using Geneious Prime 2019.2.3 Tamura-Nei Neighbor-joining method with 1,000 bootstrap replications, and the outcome was consistent with the conclusion above. To fulfill Koch's postulates, a pathogenicity test was performed with bunched bananas. Two whole bunched bananas surface sterilized with 10% bleach solutions and subsequent washing with sterilized water were cut into 3 bananas per brunch. The inoculum was prepared with 105 spores/ml. The conidial suspension was inoculated on the on-cut surface of the banana crown (300 µl per crown) using a micropipette. Sterile distilled water was applied as a control. The fruit was then packed and sealed in plastic bags and incubated at 25°C. Stem end rot symptoms were first appeared at 5 dpi and increased 7 days later. Two weeks post-inoculation, typical blackened and softened rot tissues were observed, and control fruits remained asymptomatic. To the best of our knowledge, this is the first report of Lasiodiplodia brasiliensis causing stem-end rot of bananas in the USA. This report would be valuable to the banana growers in the southeastern US by taking suitable control measures to confront this fungal disease.

Can Banana be a Success Story for Malaysia?

Bananas are an important commercial fruit and a major export commodity in the tropics. The growing global demand for bananas has caused its harvested area to expand. However, the production of bananas in Malaysia has decreased, probably due to adverse environmental conditions and pests and diseases. Nevertheless, the Malaysian government recognised the importance and potential of fruit crops, including bananas, and has developed national agrofood policies and strategies to support and accelerate food production growth. This study aimed to understand the current scenario of banana production in Malaysia and determine if local bananas have a comparative advantage over their rivals. Based on the Revealed Comparative Advantage (RCA) analysis, Malaysia has a competitive edge in bananas over regional countries, although some challenges remain to overcome. Hence, to sustain its competitive position in the banana market, an intensive effort and interdisciplinary collaboration between policymakers, industrial players, growers, and scientists is desirable to address those issues and challenges described in this study.

Impact of COVID-19 Pandemic on Vertical Price Transmission in the U.S. Fresh Banana Market

The U.S. imports about two billion dollars of fresh bananas, accounting for over 99 percent of domestic banana consumption annually. The COVID-19 pandemic disrupted the fresh banana supply chain and caused unexpected price movements along the marketing channel. This research investigated the impact of the COVID-19 pandemic on price adjustments in the U.S. fresh banana market. A Vector Error Correction (VEC) model was employed to evaluate the speeds of price adjustments along the U.S. banana marketing channel at the import and retail levels, and historical decomposition graphs were used to investigate the magnitude of price adjustments caused by the COVID-19 shock. The results show that the deviation from the long-run equilibrium caused by the shock was corrected faster for the import prices than retail prices. Hence, the speeds of price adjustments were asymmetric in the period of the COVID-19 shock. Additionally, the magnitudes of price changes caused by the pandemic shock were different, leading to increased price margins. These results point to the inefficiency of the banana marketing channel with welfare, policy, and agribusiness implications.