Marketing Executives Research Articles

The impact of marketing leaders on firm’s market orientation: evidence from a small emerging economy

PurposeThis study seeks to investigate the impact of marketing leaders in (in terms of marketing education, experience and knowledge/skills) generating firm capabilities (market orientation) necessary to compete in a small emerging economy.Design/methodology/approachA survey was conducted with top marketing executives in Macau. Questionnaires were disturbed to and completed online by 125 top marketing executives from various industrial sectors in Macau. Structural equation modeling was employed to test the hypotheses.FindingsResults suggest that top marketing executives with marketing-specific education and functional marketing skills allow them to foster an overall market orientation of the firm. Marketing experience as well as other types of skills, however, are found to be unrelated to market orientation. Results also show a positive relationship between market orientation and firm performance.Originality/valueThis study seeks to address the void in the current literature which focus mainly on the mere presence of top marketing executive in generating favorable outcome with insufficient attention given to how this persona can play a key role in firms. While there is empirical evidence in the developed markets, this study aims to explicate the important role of marketing leaders in a small economy which is understudied. By showing that marketing leaders can actualize their benefits through the cultivation of market orientation of firms, this study also strive to address the call for more research in investigating the antecedents of market orientation.

Impact of Digital Marketing Strategies on Marketing Performance: Role of Social Media Performance and E-commerce

E-commerce utilization has turned into a part of our regular routines. Ease of access and wide range of audience has made social media an effective medium to increase the marketing performance of firms. Due to its importance, the Fast moving consumer goods and retail businesses in Pakistan have employed social/ digital media managers to manage their social media platforms like Facebook, Instagram, etc. The social media managers have designed digital marketing to increase their social media performance. This is shown by the number of followers, likes, and sharing by the target audience and prospective customers. The job and abilities of Web based business assumed a significant part in our research. At the culmination, 232 respondents’ outcomes were taken into contemplation for our data analysis by using SPSS and Hayes Process Macro. The direct relationships have significant values and all hypotheses are accepted. The research attempted to help brands, and social media managers devise better strategies to increase their market share and social media ratings. It also tried to contribute to literature for firms who are left far behind in employing the E-commerce and social media strategies framework to enhance their market performance and online transactions abilities. Additionally, our research examination adds to the current writing by offering bits of knowledge for firms that still can't seem to completely use internet business and entertainment procedures. By taking on these structures, organizations can further develop their market execution and online exchange abilities. Our review highlights the groundbreaking effect of advanced advertising on business development and client commitment.

Barriers to Entry in China’s Consumer Goods E-Commerce Market

ABSTRACT Purpose Although economists and strategy theorists have extensively researched market entry barriers in the Western industrial market and post-entry barriers in the e-commerce market, few studies have focused on entry barriers in the context of the unique challenges in China’s business landscape. In this study, a survey was conducted with 139 Chinese marketing executives of consumer goods e-commerce firms to elucidate the dimensions and relative importance of market entry barriers in China. Specifically, this study aims to explore the barriers to entry that exist in the Chinese consumer goods e-commerce market, determine their importance, and identify potential dimensions through factor analysis. Methodology/approach This study employed an in-depth interview with nine marketing executives from China consumer goods e-commerce firms, and the instrument was revised accordingly. Then questionnaire adopted a simple random sampling method to select 300 enterprises as survey respondents. In total, 195 firms completed and returned the questionnaires by the deadline, resulting in 139 valid responses being collected. Findings This study explores 33 entry barriers and reveals seven dimensions of China’s consumer goods e-commerce market, highlighting incumbents with an absolute cost advantage barrier as the most significant barrier, and the cost of establishing a branch office as the least significant barrier, as perceived by Chinese business executives. Research implications Extant literature has mostly confirmed the value and practical significance of market entry barriers in Western markets or industrial markets. However, there are few studies on entry barriers in China’s e-commerce market, particularly in the consumer goods e-commerce market. Our research attempts to provide a theoretical basis for China’s consumer goods e-commerce market entry barriers. Practical implications Studying market entry barriers can help firms better adapt to market changes, optimize their operational modes according to market demands and norms, and enhance their competitiveness. The exploration of this research could be utilized by e-commerce businesses to become more successful or avoid failure. Originality/value/contribution This study complements the existing research on market entry barriers in China and the West. It complements barriers to entry into the consumer e-commerce market based on the Chinese economic context.

Sorting waste saving gold: CSR innovation The Gade Clean and Gold PT Pegadaian Cirebon Area

The Gade Clean and Gold program is a CSR program from the central Pegadain which aims to develop gold savings that specialize in each area to find waste banks in their respective regions to collaborate with and are committed to taking part in overcoming waste problems in Indonesia through waste management. Cirebon City is part of the PT (Perseudota Indonesia) The Gaga Clean And Gold program, aiming to address its significant waste problem. The purpose of this research is to explain the management of The Gage Clean and Silver program. The data is divided into primary, obtained through interviews with Public Relations and Marketing Executive employees of PT, and secondary, sourced from literature such as books, journals, and newspapers. The researchers used qualitative approach with descriptive qualitative method. The results of the research are as follows. Firstly, PT has planned The GAGE program to find information on the best waste bank information with the Financial Services Authority (OJK), approach by gathering waste bank managers and the community, budget management for waste bank infrastructure. Secondly, it motivates stakeholders by forming company awareness by providing injections of funds to waste banks to improve infrastructure facilities in the form of creating waste bank parks, renovating waste bank warehouses and providing gowes cars for waste transportation activities made by PT. Finally, the suggestions that can be given by researchers through the results of research on the management and management of the Gade clean and gold program are as following.

Marketing strategies in the pharmaceutical industry

Marketing is believed to maintain a steady supply of customers, which a business requires to survive. Pharmaceuticals are a global force; they include everything from domestic items to drugs and medical supplies that can save lives. Due to the dependence of the pharmaceutical industry on specialized training, pharmaceutical education is now a requirement for medical school. Distribution or marketing of pharmaceuticals makes drugs accessible to the public. Since most customers only actively seek out pharmaceuticals or medical supplies when they have an urgent need, pharma marketing is distinctive. Today, selling medications for a profit confronts this greatest obstacle. This Review article will examine the fundamental values of pharmaceutical marketing to comprehend it better. The study will also evaluate marketing materials for pharmaceuticals. This study draws on the knowledge of various academics and pharmaceutical marketing executives. The research focuses on the marketing balance, consumer drug attitudes, eco-friendly marketing, and pharmaceutical product promotion. The author’s choices and availability may necessitate that the examined articles and literature accurately reflect the study’s implication, and the findings may be suggestive rather than conclusive.

DRIVERS OF MARKETING CAREER SUCCESS

ABSTRACT What are the success factors for careers in marketing? This important question is lacking a definite answer so far. This paper presents an empirical study of the drivers of marketing career success. First, we interviewed renowned marketing executives about the characteristics that, in their view, make successful marketers. Next, we analyzed data from a career survey among the alumni of a major business school, with career success as the dependent variable. We identified three distinctive factors that are related with success in marketing: extraversion, independence, and breadth of experience. Furthermore, our findings suggest that a style of learning from concrete experiences (learning from “what happens”) serves a marketer better than a learning style of deep reflection. Different from many other professions, we did not find a relationship between conscientiousness and performance in marketing. Interestingly, having followed a major in marketing during business school education is not correlated with later success in a marketing career. Our findings support the notion that work-integrated elements with an emphasis on experiential learning in marketing curricula contribute to marketing career success. We discuss ways of implementing this is in marketing education programs. Specific suggestions for follow-up research are given at the end of the paper.

A Longitudinal Survey of Job Satisfaction among Pharmaceutical Executives: An Unconditional Latent Growth Curve Study

Cross-sectional studies have been done to explore job satisfaction (JS) among pharmaceutical executives. However, limited evidence of increment or decrement in JS is provided in cross-sectional studies. Latent growth curve models provide a computational framework for evaluating changes in perception and behavior using longitudinal data. Drawing from Locke’s theory of satisfaction, the study explored change in the perception of JS among pharmaceutical executives. To the best of the authors’ knowledge, this is the first study to use a longitudinal design to explore the trajectory of change in JS among pharmaceutical marketing executives using unconditional latent growth curve analysis. Data were collected using an online survey questionnaire from a cohort sample of 1,023 pharmaceutical executives over 3 unequal time waves- T1 (406, June 2021) during COVID-19; and post-COVID periods-T2 (401, July 2022); and T3 (216, March 2023) using random sampling. Covariance-based structural equation modeling in EQS 6.4 was used for analysis. The model showed an acceptable fit. The mean score of JS was significant and positive (Intercept factor; M=2.265, p<0.01). The positive linear growth trend in JS was obtained (growth factor increment=4.594, p<0.01) at each time point. Initial satisfaction states of individual executives were not necessarily linked to changes in mean values over time. The study observed that JS has been on a positive growth trajectory since the COVID-19 pandemic. The study indicates improvement in working conditions by employers since the pandemic and/or coping strategies by employees. This study gives a simple guide to performing latent growth analysis in behavioral research. Keywords: Covid-19, Job satisfaction, Latent growth curve, Locke’s theory of satisfaction, Longitudinal study, Pharmaceutical marketing, Structural equation modeling.

Association Coefficient Measure of Intuitionistic Fuzzy Graphs with Application in Selecting Best Electric Scooter for Marketing Executives

Group decision-making is a technique wherein professionals rank and select the most acceptable ones based on recognised criteria. The objective of the present study was to establish a strategy for solving issues with Laplacian energy and association coefficient measures of intuitionistic fuzzy graphs through group decision-making. Initially, making use of Laplacian energy, the load of each criterion is determined, and the entire criterion load vector is then computed by averaging the determined loads. The substitutes are then ranked using the association coefficient measure linked to every criterion. Finally, we used the proposed technique wherein professionals rank and select the most acceptable based on recognised criteria with real-time application.

Understanding the link between an IMC technology capability and organisational integration and performance

PurposeDespite many years of academic research into organisational integration and effectiveness, organisations still struggle to successfully implement strategy and achieve competitive advantage. However, the rapid evolution of marketing technologies such as big data, marketing analytics, artificial intelligence and personalised consumer interactions offer potential for an integrated marketing communication technological capability that aligns and integrates an organisation. Programmatic advertising is one such integrated marketing communication (IMC) technology capability, applying and learning from customer information and behaviours to align and integrate organisational activity. The literature on programmatic is embryonic and a conceptual framework that links its potential to organisational effectiveness is timely. This paper aims to develop a framework showing the potential for programmatic advertising as an IMC technology capability to enhance organisational integration and performance.Design/methodology/approachAn exploratory methodology gained insight from 15 depth interviews with senior marketing executives from both organisations and external advertising agencies.FindingsFour elements of a programmatic integrated organisation were identified and aligned with seven marketing activity levers to deliver firm performance measures.Research limitations/implicationsThis research contributes to theory, affirming IMC as a capability and positioning programmatic as a means of organisational integration.Practical implicationsThe model also offers guidance for practitioners looking to integrate programmatic into their organisation.Originality/valueTo the best of the authors’ knowledge, this is the first paper to look at programmatic from an IMC perspective and as a means of organisational integration. It is also the first to apply Moorman and Day’s (2016) model to explore organisational integration and programmatic, developing a new model, specifically contextualised for programmatic advertising.

International servitization: theoretical roots, research gaps and implications

PurposeWhile the servitization concept has gained increasing attention in the domestic marketing literature, there is more limited knowledge with respect to its implications within the international context. The purpose of this paper is to examine the servitization concept in the international context considering its boundary conditions and its effects on firm performance. Relying on the resource-based view and the boundary conditions function, the authors aim to identify a set of research gaps focusing on how strategic resource decisions (i.e. slack resources and digital marketing capabilities) help industrial firms to provide different types of service offerings (i.e. services in support of product (SSPs) and services in support of client's actions (SSCs)) that leverage their performance in international markets.Design/methodology/approachThe authors illustrate international servitization strategies and the boundaries of servitization activities that firms employ through a series of case vignettes. The authors derive a conceptual framework, serving as a guideline for future research endeavors.FindingsThe authors indicate the importance of servitization strategies in international markets and identify eight research gaps, which help to build an agenda for future research. Key differences between international servitization strategies and strategic resource decisions are addressed through illustrative case vignettes from different industries.Practical implicationsThe insights from this work inform marketing executives about how international servitization strategies are influential in the context of overseas markets by characterizing the servitization concept and elaborating upon the specific resources and capabilities that underpin its execution in foreign markets.Originality/valueThis conceptual paper provides a comprehensive understanding of international servitization strategies in overseas markets and identifies several research paths that contribute to the complex nature of servitization in the international context and help scholars spot gaps and research questions worthy of investigation.

Inclusive marketing: Muslims’ influence on marketers' behaviour in non-Muslim majority country: evidence from New Zealand

PurposeEmerging public discourses on Islam and Islamophobia in Western countries have led to religious discrimination among this group. This exploratory study aims to understand how marketers promote anti-discrimination efforts against Muslims on the notion of future collective unity.Design/methodology/approachThis exploratory study uses Social Identity theory to explain the behaviour and attitude of vulnerable Muslims. The dimension of racialisation, the Whiteness theory, the oppression model and the ethnocentrism theory were synthesised to explain the practice of racism and oppression. The theory of customer diversity, equity and inclusion was synthesised to understand the importance of inclusive marketing. Data were gathered through in-depth interviews with 15 senior marketing executives.FindingsThis study observed how the minority Muslims had influenced the marketers' behaviours in combating anti-religious discrimination through various tactics such as extending the corporates' products and services offerings, being inclusive and avoiding stereotyping in their marketing communication styles and shifting the company's processes and systems to meeting this group's cultural needs.Research limitations/implicationsWhile this study sample's demographics were motivated by senior marketing executives' profiles, most of the participants were highly educated, had similar cultural backgrounds and were mainly from the West.Originality/valueThis study attempts to shed light on the understanding of Muslims’ discrimination or Islamophobia in non-Muslim majority countries. It is hoped that this study acts as a catalyst for collective unity and would galvanise communities, including marketers to tackle discrimination through a better understanding of a targeted group like Muslims in the marketplace. In this current time of racial and religious tension, business leaders and marketers can act as mediators of social change to normalise more positive relations between minority and mainstream consumers.

Holistic Marketing in Human Resources

To manage the understanding and aptitude contests of new developing technologies and processes of tactical methodologies for holistic human resource management is very much needed in most manufacturing companies. The continuous automation of straightforward manufacturing processes causes high-level complexity workspaces to expand, which leads to an increase in the need for highly educated staff who have graduate degrees only. The real struggle is to qualify individuals to shift their capabilities to workstations with more complicated procedures and guarantee the preservation of a role in transforming the familiar working environment. By merging the concepts of holistic internal marketing, key conclusions are drawn. A correlation marketing theory establishes a holistic internal marketing viewpoint; it does not depend merely on traditional marketing concepts and tools and focuses on three functional areas. This research will further explore the subject and purposes of core holistic marketing and the inevitability of constructing core associations. A contribution to expanding the interior all-inclusive holistic marketing theory by presenting a broader perception of the idea, in which both holistic marketing and human resources are combined to create a core holistic marketing application. Another aspect that will be presented is an inclusive understanding of the core marketing execution practice. A holistic marketing implementation model will be presented, strengthening the body and exterior interactions by convening internal customers' demands and fostering a holistic marketing vision from a human resource standpoint.

Marketing ethics education and consumer wisdom: conceptualizing the relationship

PurposeThe purpose of this conceptual paper is to present a framework for the interplay between ethics education and consumer wisdom for future empirical research. The paper aims to conceptualize the influence marketing ethics education has on students as consumers, not as future marketing executives per se due to the little literature that exist in this direction. By tackling this research gap, this paper extends the understanding of the social cognitive theory. It examines the role marketing ethics education plays in enhancing students' moral attentiveness and ethical awareness, which consequently shape their consumer wisdom.Design/methodology/approachThe proposed conceptual framework is based on theoretically observing and analyzing the possible interrelations between ethics education and consumer wisdom.FindingsThis research offers multiple research propositions to examine these interrelationships through future empirical research.Practical implicationsThe value of this paper lies in its potential importance for policymakers and marketing educators. Shedding light on this relationship is beneficial to educational institutions and the means by which courses' curricula are designed. Consequently, students will be equipped with the right foundation to become more ethical and wiser consumers.Originality/valueThis conceptual paper extends the research in the field of consumer behavior and marketing education. It employs the reciprocal causation model of Bandura's (1986) social cognitive theory to consumer wisdom; a novel construct in the field of consumer behavior. This opens an array to understanding the potential role of ethics education as a potential antecedent in shaping consumer wisdom. The study also explores the prospective mediating role of moral attentiveness and ethical awareness to the conceptualized relationship.

A new nation brand strategy? Global Ireland 2025 and the UN Security Council campaign

Abstract This article seeks to add to the growing body of research into government-led nation branding initiatives by examining a specific case study as the driver of a new nation brand strategy for Ireland. Drawing on interviews with senior government officials, policy advisors and brand marketing executives, the author examines the ‘Global Ireland 2025’ initiative and Ireland’s campaign to win a UN Security Council seat. The findings indicate that some important building blocks of a new nation brand initiative have been put in place, most notably around government policy, leadership and resources. But in the absence of meaningful citizen and stakeholder engagement, the author questions the authenticity of the new nation brand strategy. This article argues that without meaningful collaboration, Global Ireland 2025 risks losing the opportunity to be more than just another promotional exercise.

Exploring the Internationalization Potential of the Persian Gulf Pro League

Professional sports leagues, like so many other organizations, seek to access international markets. The purpose of this research was to explore stakeholder perceptions of the internationalization potential of the Persian Gulf Pro League (PGPL). Data were collected via 20 in-depth interviews with football federation marketing executives, club marketing executives, and experts in internationalization and sports marketing. The data analysis was guided by the principles of grounded theory with the aid of open and axial coding. The analysis produced 39 issues affecting the internationalization of the PGPL. These were classified into five main dimensions—political, economic, managerial, legal, technical-marketing, and socio-cultural factors.

Tahrir Square: A Geopolitical Paradigm of the People's Revolution

Tahrir Square:A Geopolitical Paradigm of the People's Revolution Farah Ali (bio) Introduction Geopolitics analyzes the relations between the interests of international political actors and interest within an area, a space, or a geopolitical element. In the geopolitical context, a place is not merely an area with no definition. A place is defined by its multifaceted political milestones.1 An example that occurred in Egypt is the revolution of January 25, which ended the 30-year rule of President Hosni Mubarak. Ever since, the revolution's location, Tahrir Square, became a symbol of liberation (which is the meaning of its name) and insurgency. It became so much so that the revolution of June 30, which occurred only two years later and intended to overthrow the Muslim Brotherhood's regime, also took place in Tahrir Square. This article will focus on the events leading up to the 2011 revolution, and how the geopolitical definition of Tahrir Square was formed in terms of its symbolic meaning to the people and the vitality of public space to political reform or transformation. Origins of Tahrir Square Tahrir Square's original name was Ismailiyah Square, as it was initiated by Khedive Ismail as part of modernizing Cairo. Years later, an incident caused an uproar in Ismailiyah Square; British soldiers opened fire at Egyptian rebels who were protesting the United Kingdom's presence in Egypt. This [End Page 110] occurrence resulted in the death of 24 Egyptians on February 11, 1946. This day is incidentally the same one on which President Mubarak was overthrown, only 64 years later. After the Free Officers Movement changed Egypt from a kingdom to a republic, President Gamal Abdul Nasser declared that Ismailiyah Square's name would officially be changed to one that fits its liberating essence, Tahrir Square.2 January 25th: A Revolution Thousands of Egyptians gathered in Cairo's urban hub, Tahrir Square, to rebel against the Mubarak regime. The revolution's spark was triggered by the repercussions of Mohamed Bouazizi, a Tunisian fruit-seller, setting himself on fire as a form of protest against the Tunisian government on December 17, 2010. Approximately three weeks later, the Egyptians chose to gather in Cairo's biggest square, shouting slogans that demanded Mubarak to step down.3 The Egyptian people were triggered by the Tunisian revolt but had their own resentments toward their government. Factors such as unemployment, high levels of corruption, poverty, and police brutality accumulated over the years of Mubarak's rule. One of the most striking examples of police brutality that caused national unrest was the case of Khaled Said, a 28-year-old businessman who was beaten to death inside an internet café by members of the police force. The police claimed that Said's death occurred because of him swallowing a pouch of marijuana.4 However, a gruesome photo of Said's battered body in the morgue proved that the police's claims were false. The truth was revealed when a video posted by Said on his Facebook profile showed footage of police officers distributing seized drugs and money between themselves.5 With that, a viral uproar sparked on social media leading up to hundreds of thousands of Egyptians voicing their support for Khaled Said and others that suffered from the dictatorial regime. A particular Facebook page created by Wael Ghoneim, a then-Google Market Executive, was quickly "liked" by a huge number of Egyptian users. The page's name, "We Are All Khaled Said," along with its revolution-inducing posts caused people's anger at the [End Page 111] regime to increase. The buildup eventually resulted in an outrage that was initiated on January 25. According to Egyptian tradition, January 25 is the official national holiday that honors their police forces. However, the people viewed the date as an opportunity to mobilize against the police and the authoritarian state. Global media, specifically Western media, emphasized the role that social media played in initiating the revolution rather than emphasizing that an actual revolution was taking place in the streets of Egypt.6 The true essence of the revolution was situated in Tahrir Square, where colloquial slogans demanding "bread, freedom, social equality" and an "[…] overthrow...

Green marketing capability: A configuration approach towards sustainable development

Literature often shows that not all firms achieve similar outcomes in pursuing green marketing practices. Hence, what makes some firms more successful than others in formulating green marketing practices and achieving desired outcomes is of crucial importance. This study proposes that green marketing capability (GMC) is one of the factors that can explain this difference between firms. Based on resource-based view and dynamic capability theories, this research develops a theoretical framework to conceptualize and configure GMC. In doing so, this research specifically explores three research objectives: (1) what constitutes GMC, (2) how firms differ in their GMC configurations, (3) how such GMC configurations might lead to green marketing performance differentials. To answer these objectives, in a multi-industry setting, this study employs a multi-source data collection approach and uses managerial surveys (n = 158), objective financial information, and uses configuration (cluster) approach for data analysis. The findings show that firms can develop GMC in two ways: through green market sensing (comprising of learning and planning activities) and green market execution (encompassing marketing mix and cross-functional orientations). Based on GMC configurations, firms can be classified into three groups: opportunity seekers that excel in both sensing and execution capabilities and act as green market prospectors; conservative compliants that lag behind in both these aspects and act as green market defenders; and critical adopters that lay medium emphasis on green market sensing and execution activities and maintain a balanced “wait and see” approach. The results also show that firms can achieve the best possible green marketing performance by adopting an opportunity seeker's strategy. The study highlights several research and managerial implications for firms to adopt innovative GMC practices.

Marketing communication strategy for creative talents service providers a case study of an online marketplace in Indonesia

This study aims to analyze the marketing communication strategy one of the creative talents service provider marketplace in Indonesia, namely Sociabuzz. The development of the marketplace business is not only limited to product sales, but has also begun to expand into the service sector. The marketplace is also open to creative industries to get customers or markets. The concept used in this research is Marketing Communication Strategy and Online Marketplace as one of the Sharing Economy Business Platforms. The research method used is a case study by conducting structured interviews with Strategic Planner, and Campaign and Marketing Executive of the organization. The results show the principles of sharing economy, especially those related to the principles of partnership, empowerment, and collaborative efforts, not only underlie Sociabuzz's business processes and strategies, but also form the basis of their marketing communication strategies, which are contained eight important stages: situation analysis, identification of advantages, formulation of big ideas for campaigns, targeting, determining communication objectives, budgeting, campaign implementation, and campaign evaluation.

Ethical marketing strategies: the unique Nash equilibrium

PurposeCan industrial marketers afford to choose unethical strategies? To answer this question, this study aims to use game theory to analyze whether an industrial marketer choosing and implementing an unethical strategy is successful in maximizing her market share across her strategies.Design/methodology/approachThe competition between two industrial marketers is modeled as a strategic game for the market share of a product that is identical in all attributes except the production process. Each industrial marketer’s objective is to choose to implement either the ethical or the unethical production process to maximize her market share.FindingsThe study finds that both industrial marketers choosing to implement ethical strategies is the unique Nash equilibrium of the game. That is, an industrial marketer choosing to implement an unethical strategy in the production process will be unsuccessful in maximizing her market share when both the industrial marketers are rational.Research limitations/implicationsThe study contributes to the literature on industrial marketing ethics, particularly that on product ethics, by showing that industrial marketers gain market share if they choose ethical strategies.Practical implicationsThe study has implications for industrial marketing executives, as organizational consumers are increasingly aware of the strategies of industrial marketers. Failure to implement ethical strategies will cause industrial marketers to forgo their best possible market shares.Originality/valueThis study’s novelty lies in using a game theoretic approach to demonstrate the positive implications of ethical strategies for industrial marketers.

Debt Capacity and Financial Performance of Quoted Firms in Nigeria

Introduction: The field of research treating debt capacity can be comprehended as a unique piece of a lot more extensive capital structure hypothesis. This started with the paper of Modigliani/Miller in 1958. There has been a continuous and serious hypothetical dialog about the ideal capital structure of an organization. One generally new piece of the related discussion is debt capacity and potential connection to the capital structure of an organization.
 Purpose: The purpose of the study was to examine the effect of debt capacity and financial performance of quoted firms in Nigeria. This study expected that debt capacity can be a way to characterize and deal with the capital structure of an organization.
 Methodology: The study formulated 3 hypotheses and the least square multiple regression was used for hypothesis testing empirical results based on 2014 to 2018 accounting and marketing data for 20 quoted firms in Nigeria lend some support to the pecking order and static tradeoff theories of optimal capital structure. Data were sourced from the Nigeria Stock Exchange, Security and Exchange Commission, and other relevant data sources. This study investigated, experimentally, if there might be a significant relationship between the debt capacity of organizations and their financial and market performance. 
 Findings: A firm’s debt capacity was found to have a significant impact on the firm’s accounting performance measure. Debt capacity measures have a positive and significant relationship with the market performance measure (Tobin’s Q). A fascinating finding is that all the influence estimates have a positive and exceptionally critical association with the market execution measure (Tobin’s Q), which could somewhat bolster Myers, (1977)’s contention that organizations with high transient obligation to add up to resources have a high development rate and superior.
 Unique contribution to theory, practice and policy: The consequences of this result further affirm some earlier discoveries by different researchers and prior analysts and the exploration work has had the option to discover answers to the examination addresses prior brought up in the basic part in the accompanying ways. It was therefore recommended that Companies can finance themselves with debt and equity capital. By increasing the amount of debt capital relative to its equity capital, a company can increase its return on equity. Also, in transition, the economic environment is more volatile and riskier than in developed markets. Therefore, a management scheme of capital structure that provides for flexibility in financing is preferable.