Marketing Distribution Channels Research Articles

Analysis of Distribution and Marketing Efficiency of Pineapples from a Sharia Economic Perspective

The agricultural sector plays an important role in long-term economic development and rural economic recovery in Indonesia. The development of agricultural-based businesses and sustainable agricultural systems is needed to improve the quality of human resources and agricultural products. Horticultural commodities, such as fruit, have high economic potential and can be a source of income for farmers. However, there are several obstacles in the agricultural sector, such as competition with other horticultural products, low quality and quantity of local supplies, and a lack of transparent market information. In addition, distribution in Islam has principles that can be applied in the context of the distribution of wealth and economic resources in Islam, such as justice, equality, public benefits, prohibition of exploitation, and social solidarity. This research aims to analyze pineapple marketing distribution and pineapple marketing efficiency from a sharia economic perspective. The research method used is field research using primary and secondary data. The research results show that there are two marketing distribution channels that are used, namely marketing distribution channel I and marketing distribution channel II. Marketing distribution channel I involves farmers selling directly to the city without intermediaries, while marketing distribution channel II involves collectors buying from farmers and selling to the city. Keywords: Distribution, Efficiency, Marketing

Marketing Innovation and the Performance of Small and Medium Enterprises in Oyo Township, Nigeria

The performance of SMEs has continued to generate immense research attention among scholars and researchers in the extant literature. Many factors have been investigated in SME performance but there remain some literature gaps. Based on this premise, the present study examined the direct influence of marketing innovation on SME performance and also investigated the mediating role of research & development in the relationship between marketing innovation and SME performance. The study adopted a survey research design and data. A structured questionnaire was used to collect data from 175 small-medium enterprises in Oyo township using a convenient sampling technique. Two hypotheses were tested with the IBM-SPSS version 25. The study found that there is a positive relationship between perceived product innovation and perceived performance. The study found that perceived collaboration innovation exhibited a positive relationship with perceived performance. The study found that perceived distribution channel innovation also showed a positive association with perceived performance. The study found that there was a joint influence of (product innovation, digital marketing technologies, collaboration innovation, and distribution channel innovation) on perceived performance. The study found that research & development mediated the relationship between perceived workload and life satisfaction. The study concluded that marketing innovation influences SMEs' performance and research & development also mediated the link between marketing innovation and SMEs performance.

Marketing Channel Strategies of Drug Trafficking Rats in Indonesia

The dark market distribution channels for drug trafficking have become a chronic problem and a promising market in Indonesia. This circulation has reached remote villages and hamlets, regardless of individuals' identities or social statuses, making them potential quick recipients of narcotics. The National Narcotics Agency (BNN) states that preventing its distribution is more challenging than dealing with the culprits who use drugs. This research utilizes a systemic investigation method designed to understand the strategies of the dark market distribution channels for drug trafficking in Indonesia, employing a qualitative approach. For the current study, the researcher will commence the investigation in the Sumenep Regency, focusing on the location of the Sumenep Regency Penitentiary (LAPAS). The informants interviewed for the required data include detainees with drug abuse cases, former drug users and traffickers, the narcotics unit of the Sumenep Police Resort (Polres), the BNN of Sumenep Regency, and other informants believed to have knowledge about the dark market distribution channels for drugs in Indonesia. From the conducted research, it can be explained that the distribution of drug marketing does not use existing e-commerce platforms but relies on direct marketing to consumers or patients. Meanwhile, the marketing distribution extends through Surabaya, Bangkalan, Sampang, Pamekasan, and even from Kalimantan and Malaysia. As for the island regions of Banyuwangi and Bali, the distribution is also part of the marketing channels.

FORMATION OF INTERNATIONAL MARKETING STRATEGY FOR DOMESTIC ENTERPRISES IN CONDITIONS OF INCREASED FINANCIAL RISKS

This article explores the process of developing an international marketing strategy for domestic enterprises. In an increasingly globalized business environment, expanding into international markets has become a crucial objective for many companies. The article highlights the importance of strategic planning and market analysis in the formation of an effective international marketing strategy. It emphasizes the need for a comprehensive understanding of target markets, including cultural, economic, and regulatory factors. The article discusses key considerations such as market segmentation, product adaptation, pricing strategies, distribution channels, and promotional activities in the context of international marketing. It also explores the significance of digital marketing tools and emerging technologies in facilitating international expansion. Furthermore, the article addresses the challenges and risks associated with entering foreign markets and provides insights into mitigating strategies. By implementing a well-crafted international marketing strategy, domestic enterprises can enhance their competitiveness, increase market share, and achieve sustainable growth in the global marketplace. The article concludes with practical recommendations and guidelines for domestic enterprises seeking to develop and execute successful international marketing strategies. Overall, this article provides valuable insights and guidance for companies aiming to expand their operations internationally. The article proposes an international marketing strategy for domestic enterprises based on the authors' developed comprehensive indicator of the impact of financial risks on international marketing activities. The scientific novelty of the article lies in the author's suggestion to use the calculated value of the comprehensive indicator for selecting the international marketing strategy for domestic enterprises, which is based on the following groups of indicators: Financial indicators, Market position indicators, Customer satisfaction indicators, Innovation and research indicators, Resource efficiency indicators. This approach allows for a reasoned assessment of the current state of the enterprise and the planning of its future development through the defined international marketing strategy for domestic enterprises.

Whistleblowing Intensity and Distributor Compliance in Marketing Distribution Channels (WITHDRAWN)

Whistleblowing Intensity and Distributor Compliance in Marketing Distribution Channels (WITHDRAWN)

IDENTIFIKASI POTENSI, PENGEMASAN DAN MODEL SALURAN DISTRIBUSI PEMASARAN PAKET WISATA PEDESAAN DI DESA MUNDEH KANGIN, KECAMATAN SELEMADEG BARAT, KABUPATEN TABANAN, BALI

The Mundeh Kangin Village area of Tabanan Regency is very potential to be developed. This village has interesting natural characteristics, agricultural products, unique social and cultural life. This study was designed to identify the potential, packaging and distribution channel models of rural tourism packages in Mundeh Kangin Village, Tabanan Regency. This research is a type of qualitative research that uses data collection techniques with direct observation to the research location (observation), in-depth interviews, distributing questionnaires, and using library research. The data is presented in the form of a description by showing the results of in-depth interviews with informants, namely Perbekel, Pokdarwis and local communities in Mundeh Kangin Village. From the results of in-depth interviews, observations and secondary data studies that the main driver in the sustainability of tourism in Mundeh Kangin Village is in the field of agrotourism, referring to the potential of horticultural products, especially durian and mangosteen commodities. The development of agro-tourism is to package various agricultural activities in such a way that it can create a unique attraction (Unique Selling Point) to be presented as agro-tourism. The marketing distribution channel model designed to market rural tourism packages in Mundeh Kangin Village is a direct marketing distribution channel model, namely through digital media.

Saluran Distribusi Pemasaran Komoditi Jahe Merah Di Pasar Karombasan Kota Manado

This study aims to determine the red ginger commodity marketing distribution channel at Karombasan Market, Manado City. This research was conducted from September to October 2022. The selection of respondents was carried out using the Snowball Sampling technique. The data used are primary data and secondary data. Primary data was collected through interviews and direct observation with wholesalers, retailers and consumers at the Karombasan Market based on a questionnaire. So that the total respondents were 10 people. Secondary data was obtained from the Karombasan Market office, regarding the history of the Market, regional boundaries, and the structure of the Market management. Secondary data was also obtained from the internet via Google Scholar in the form of books, journal articles and theses related to the topic of this research. The method of data analysis is descriptive qualitative analysis. The results showed that the assessment of marketing distribution channels at the Karombasan Market consisted of 1 channel, farmers - wholesalers - retailers - consumers. Wholesalers buy red ginger to farmers from Bolaang Mongondow and South Minahasa areas as much as 1,000 kg. Wholesalers sell red ginger to retailers at a price of IDR10,000 per Kg and retailers sell red ginger to consumers at a price of IDR12,000 per Kg. The linkage of marketing institutions in each red ginger distribution process forms 3 streams, product flow, information flow, and financial flow.

IMPLEMENTING MARKETING STRATEGIES FOR A NICHE BUSINESS : CASE OF TALYA HERBAL PRODUCTS

Medicinal and aromatic plants (MAPs) products became more popular during and after the Covid-19 pandemic. MAPs production and marketing could be accepted as a niche business. The purpose of this study is to examine the marketing strategies of a MAPs producing company from Türkiye. Using case study, data is gathered via interviews, observations and secondary sources. Findings showed that the company succeeded a prudent progress in various market segments basing on its market orientation culture and use of different market distribution channels. Every distribution channel had a different market segment as well as a different structure. The company learned from its market experiences and orientation. They had been organizing to enter the USA market as well as exporting to several other countries. The findings point out that in our today’s world of high competition, companies focus on various market segments, follow different pricing and branding strategies simultaneously so that they can survive in a complex environment with a persistent competitive advantage.

Faktor - Faktor Yang Mempengaruhi Harga Jual Komoditas Kembang Kol (Brassica oleacera Var. Botrytis ) ( Suatu Kasus Pada Petani Kembang Kol Di Kecamatan Telagasari Kabupaten Karawang)

Selling price is one of the factors that greatly affects farmers, one of which is the level of income earned by farmers, which in turn will affect the motivation and work productivity of farmers. The aim of this study was to determine the factors which influence the selling price of farmer-level cabbage flowers in Telagasari District, Karawang Regency. Based on this, this study was conducted to determine what factors influence the selling price of cauliflower at farm level. This research was conducted in Telagasari Subdistrict, Karawang Regency, the location of the study was chosen purposively. The scope of this research was limited to the number of production, quality, postharvest handling and marketing distribution costs. The sample size was determined by simple random sampling based on the formula approach put forward by Toto Warsa and grandchildren SA (1979) of 89 people. The analytical model used was multiple linear functions. The results of the analysis of the coefficient of determination (R²) obtained a value of 0.408 which means that the amount of production, quality, postharvest handling, and marketing distribution channels affect the selling price of cauliflower by 40.8%, while the remaining 59.2% is influenced by other factors. The results of the simultaneous analysis (f-test) that the amount of production, quality, postharvest handling, and marketing distribution costs have a significant effect on the selling price of cauliflower at the farmer level in Telagasari District, Karawang Regency. Partial analysis (t-test) states that the quality factor and distribution costs have a significant effect on the selling price of cauliflower at the farm level.

Impacts of the Distribution Process on Onion Supply Chain Management in Singida Urban District

The objectives of the study is to identify the impacts of the distribution process on onion Supply chain management in Singida Urban District. This study was carried out in Singida Urban District which is one of the famous places in Tanzania practicing onions farming however, there are other regions such as Arusha, Mbeya, Kilimanjaro, Manyara, and Njombe where the onions are produced. Population is set of a wide group from which, the sample is drawn for the purpose of generalized opinions of many by small numbers of representatives. This study targeted warehouse operators, farmers, retailers, distributors, consumers and key informative personnel involved in onions produces within the study area of Singida Urban District. The study used a sample size of 100 respondents less than the targeted sample size of 138 obtained from the estimated population large than 1000. Based on studies in Ethiopia, the onion supply chain took about 0.44% of the entire agriculture participant’s dominant crop for commercial purposes. The results suggest that the distribution channels used by majority of onion farmers were whole sellers. onion SC influence by the distribution process of onions, such as number of market locations and distribution channels used to use a two-way ANOVA study revealed that different distribution channels have different variability in the onion supply chain the types of distribution channel used were statistically significant [F (1, 86) =1.25, p=0.01].

Pricing strategy and marketing distribution channels on customer satisfaction and purchasing decision for green products

This paper aims to investigate the impact of pricing strategy and distribution channels on the decision-making process of customers when purchasing green products. The focus is on the satisfaction of customers who purchase these products. The study is conducted on the population of all customers who purchase green products from small and medium-sized enterprises (SMEs). The sample size is determined using a formula that considers the number of variables or indicators. The study uses Partial Least Squares Structural Equation Modelling (PLS-SEM), which is a method used to test variants-based structural equation models with the support of SmartPLS software. The results show that all seven hypotheses are supported, indicating that pricing strategy and distribution channels play a critical role in customer satisfaction and decision-making processes when purchasing green products. The results have implications for SMEs that sell green products as they need to focus on their pricing strategies and distribution channels to increase customer satisfaction and decision-making. This study provides essential insights into the impact of pricing strategy and distribution channels on customer satisfaction and decision-making when purchasing green products. The findings can guide SMEs in developing effective marketing strategies to persuade more customers to purchase green products and contribute to environmental sustainability.

Greening Spirulina Value Chain Towards Environmental Sustainability in Malaysia

Greener methods should be implemented to encourage a transition towards more sustainable food production. The emphasis was on increasing the production of Spirulina (Arthrospira platensis). This study aims to outline a holistic approach for thoroughly analysing the Spirulina production chain to create a customised development plan for sustainability. A total of eighteen respondents from six sectors (Spirulina Producers, Research and Development Institutions, Suppliers of Inputs, Processing and Packaging Companies, Distributors and wholesalers, and Retailers) that are involve with the Spirulina chain have participated in this study. The SWOT analysis was used to determine the Strengths, Weaknesses, Opportunities, and Threats related to the production chain of Spirulina intended for human consumption to conduct a structured strategic planning targeting process optimisation and environmental sustainability. The findings show greening the Spirulina value chain requires commitment and collaboration among related stakeholders. The weakness of standardised production practices, limited research and development, inadequate infrastructure and technology, and limited market access and distribution channels must be addressed through stakeholder collaborative efforts. Taking advantage of the opportunities of greening the Spirulina value chain will be an excellent place to start for the business to develop sustainably and increase its competitiveness. Greening Spirulina value chains offer significant potential for environmental sustainability in Malaysia.

Implementasi Marketing Mix pada Objek Wisata Dira Park Ambulu dalam Menciptakan Pengelolaan Berkelanjutan

Tourism is an important contributor to the regional economy. This condition confirms that tourism needs to be well prepared. The presence of the COVID-19 pandemic has had an impact on all sectors, including tourism. This situation is characterized by a decrease in the number of tourist visits, both local and foreign. Another impact of the pandemic is the lack of management focus on managing tourist attractions. These conditions directly affect the implementation of marketing strategies in achieving management targets. The purpose of this study is to analyze the application of the 7p marketing mix to the tourist attraction of Dira Park Ambulu in creating sustainable creative tourism. A qualitative design is used in this study, which explores everything about managing tourist attractions. Data collection through interviews combined with the 7p marketing mix instrument. The selected informants came from management, employees, and visitors who were enjoying Dira Park Ambulu's services. The Miles Huberman method is used in data processing and analysis through the stages of transcription, reduction, coding, categorization, and drawing conclusions. The study's findings show what would happen if Dira Park Ambulu's tourist attraction did not meet the 7-point marketing mix concept. Some of the instruments used in the 7p marketing mix instrument, including products, prices, marketing distribution channels, promotions, human resources, processes, and physical evidence, have not been fully implemented. The results of this study confirm that the management of the Dira Park Ambulu tourist attraction needs to thoroughly implement the 7p marketing mix instrument.

Doğu Anadolu’da Esnafların Yatırım Yapmalarını Engelleyen Faktör: Düşük Yoğunluklu Nüfus

Research was conducted on the past investments and future plans of the tradesmen in the Çayırlı district of Erzincan. Interviews were made with 12 tradesmen working in different sectors. The main factor in the decisions of tradesmen to start and stop their investments is population mobility. Although businesses that sell necessities relatively manage to survive, businesses such as cafes, restaurants and internet cafes, especially in the entertainment sector, are highly sensitive to fluctuations in the population. However, since the population does not increase and on the contrary, migration continues, businesses do not think of investing regardless of the sector. Although the opening of the vocational school has energized the district, the businesses were closed due to Covid-19 and the students' decrease in their demands to the districts. The areas that tradesmen see as investable are sectors that are not based on population. According to the inferences obtained here, public policy can be in two directions. First, public administrative units and universities can be moved to these regions. Especially in terms of universities, reducing the quotas in Western Anatolia and increasing the quotas given to Eastern Anatolia can be considered. Secondly, production incentive policies can be planned to support the production of domestic entrepreneurs who will sell them outside the district. However, this support must also be covered by the purchase guarantee. Because a producer in Eastern Anatolia needs market information and distribution channels for sales outside of his region.

Path Data in Marketing: A Case Study of Broiler Chickens’ Partnership System in Kediri Regency, Indonesia

The study aimed to determine the distribution and marketing channels of the broiler chickens’ partnership system in Kediri Regency, Indonesia. Data were collected from July to August 2020. The respondents used in this study were plasma farmers and marketing agencies involved in the marketing of broiler chickens. The analytical model used in this research is a descriptive analysis of marketing channels from producers to consumers and an analysis of marketing efficiency. The results showed that there were five marketing distribution channels. Distribution channel 1 consisted of plasma farmers, core companies, wholesalers, intermediate traders, retailers, and consumers. Distribution channel 2 consisted of plasma farmers, core companies, wholesalers, intermediate traders, and consumers. Distribution channel 3 consisted of plasma farmers, core companies, wholesalers, retailers, and consumers. Distribution channel 4 consisted of plasma farmers, core companies, wholesalers, and consumers. Distribution channel 5 consisted of plasma farmers, core companies, intermediate traders, retailers, and consumers. The marketing margins for distribution channels 1, 2, 3, 4 and 5 were IDR 2,250/kg, IDR 1,600/kg, IDR 1,200/kg, IDR 1,500/kg, and IDR 1,950/kg, respectively.

Research on the influence of transaction costs and social capital on the circulation channels of ecological products in rocky desertification areas.

Circulation has always been an important research topic in ecological agriculture. The connotation of production and marketing is not only the economic connection, but also the social interaction. Starting from the perspective of transaction costs and social capital, this study attempts to take the Karst rocky desertification management areas as the study area, and by way of the field interviews and literature methods, and through sorting, induction, conceptual cross-comparison, and repeated inferences, to summarize the circumstances and contexts of the five distribution channels of ecological products in the study areas, with the aim of discussing the correlation between transaction costs, social capital, and the market distribution models of ecological products. It is discovered that (1) the intervention of non-economic factors, which play an important role and function in economic activities and can effectively reduce transaction costs and promote the circulation of social capital, forming a closer cooperation relationship, is the key to the production and marketing of ecological products. (2) It innovatively proposes the bonding, bridging, and linking social capital types to explain the social relationship between the parties under the distribution channel of ecological products, which are divided into, based on the closeness from low to high, the bonding, linking, and bridging types. (3) In product distribution, the higher the social capital circulation is, the more transparent the information exchange of market distribution channels would be, and the lower the transaction costs for both parties would become. The study attempts to provide theoretical support for the construction of the full industrial chain of ecological products for Karst rocky desertification management in Southern China.

Sharia Insurance Marketing Distribution Channel

Product distribution is one of the marketing process's activities. Many product manufacturers do not sell to end users directly. This is due to the fact that cost distribution is typically the primary reason corporations do not sell items to end customers. The marketing channel is in charge of getting the product from the manufacturer (the insurance company) to the consumer/customer. This can overcome the owner of a product or service's isolation from the people who require it in terms of time, location, and property. This marketing channel, in reality, necessitates product marketing channel management in compliance with OJK standards. In addition, any rivalry that emerges in the marketing channel while selling insurance goods. As a result, the goal of this article is to go into detail about the marketing channels for insurance products in public marketing.

Marketing Distribution Analysis of Tilapia (Oreochromis Niloticus): A Case Study of a Production House in Liabuku Village, Bungi District, Baubau City

The area of Baubau City has an ocean area of 200 miles, has fishery potential that can support people's lives. This study aims to: (1) determine the marketing agency in the marketing distribution of tilapia; (2) Knowing what the marketing margin of tilapia is; (3) Analyzing strategies and policies for developing tilapia aquaculture. This research was carried out in a fish production house starting in July-September 2021. The research method used qualitative descriptive methods and literature searches. To analyze the marketing functions based on each marketing agency, while the distribution margin analysis is carried out by calculating marketing costs both at the consumer and producer level. The results showed that there were 3 marketing distribution patterns, namely: Pattern I (Producer-Consumer), Pattern II (Producer-Retailer-Consumer), Pattern III (Producer-Wholesale-Retailer-Consumer). The distribution level of tilapia marketing in channel pattern I is more dominantly used because the marketing distribution channel is relatively shorter and affordable so that it cuts the marketing distribution channel to the final consumer level, so as to reduce other additional costs.

ANALISIS STRATEGI BAURAN PROMOSI DAN STRATEGI SALURAN DISTRIBUSI PADA UNIT KELOLA ARCHIPELAGO INTERNATIONAL PADA SITUASI PANDEMI COVID-19 KOTA DENPASAR, BALI

The objectives of this study are (1) to analyze the marketing promotion strategy of hotel products carried out by Aston Denpasar, Neo Denpasar, Quest Denpasar during the covid-19 pandemic, (2) to analyze the marketing distribution channel strategy carried out by Aston Denpasar, Neo Denpasar, Quest Denpasar during the covid-19 pandemic, (3) To determine the right promotion strategy and distribution channel strategy during the covid 19 pandemic. This research uses qualitative research. Data analysis uses SWOT analysis where SWOT analysis is a tool used to compile the company's strategic factors. The results of this study. (1) The strategy used three hotels is to carry out the same promotional mix, namely personal selling, advertising, sales promotion and publicity strategies. (2) The distribution channel strategy carried out by Aston Denpasar, Neo Denpasar and Quest Hotels is where the hotel determines the best distribution channel for its products to meet customer needs. Consumer needs used direct distribution and distribution through wholesale agents. (3) The marketing and distribution mix recommendation strategy through swot analysis is in a growth strategy through horizontal integration.

IQOS Marketing in the US: The Need to Study the Impact of FDA Modified Exposure Authorization, Marketing Distribution Channels, and Potential Targeting of Consumers.

IQOS, the leading heated tobacco product globally, recently received ‘reduced exposure’ authorization from the US Food and Drug Administration. Independent research focusing on IQOS marketing and potential impact on consumers’ perceptions and behavior, and ultimately public health, is critical. The literature to date has underscored several concerns. First, Philip Morris’s (PM’s) marketing distribution requires scrutiny, particularly given its innovative promotional strategies. For example, IQOS is distributed via unique points-of-sale (POS; e.g., specialty and pop-up stores, “corners” in convenience stores) and uses various other opportunities (e.g., social media, sponsored events, direct-to-consumer). Second, although PM claims that IQOS’ target market is current combustible tobacco users and not young people, the literature indicates that in some populations, IQOS use is equally prominent among smokers and nonsmokers, and that specific subgroups (e.g., young adults, women) are targeted. Third, the impact of IQOS’ use of ad content promoting IQOS health benefits must be studied (e.g., how consumers interpret modified exposure messages). In conclusion, surveillance of IQOS marketing, particularly following reduced exposure authorization, is critical for obtaining valuable data to estimate population impact, particularly among population subgroups (e.g., young adults), and inform future tobacco regulation. These considerations have implications beyond IQOS—to other products and companies.