Technology Market Research Articles

Digital Capabilities and Business Performance: A Systematic Literature Review

The purpose of this paper is to enhance understanding of digital capabilities (DC) by examining various attributes and integrating findings from previous studies on the impact of DC on business performance (BP) using the balanced scorecard approach. This study employs qualitative methodologies to systematically review the literature, focusing on 131 studies from the Scopus database, categorizing research gaps, DC attributes, and the influence of DC on BP, and presenting these findings as a consolidated categorization alongside a future direction framework. The findings indicate that DC significantly impacts internal processes (BP2), enhancing firms’ ability to integrate value chains, improve efficiency, and add cost competitiveness to innovation. This influence on BP2 also interrelates with financial performance (BP1), where internal efficiency benefits economic outcomes. However, gaps exist in understanding DC’s effect on customer-related aspects, and findings vary across firm types, industries, and countries. The study identifies three key DC attributes: digital technology, digital agility, and digital marketing capabilities. To the author’s knowledge, this study is the first comprehensive evaluation of DC attributes relevant at the business level, providing a criterion-based view of DC’s impact on BP and contributing to broader research on business strategies.

Craft and strategic entrepreneurship: Exploring and exploiting materiality, authenticity, and tradition in craft‐based ventures

AbstractResearch SummaryThis work explores the intersection of strategic entrepreneurship and craft‐based ventures, focusing on the integration of materiality, authenticity, and tradition in the creation of competitive advantage. Craft, historically rooted in artisanal, small‐scale production, has evolved into “advanced craft,” requiring high expertise while also engaging with modern economic goals such as scaling, technological adoption, and global value chains. Craft‐based strategic entrepreneurship embraces creativity and innovation, alongside traditional values and high‐quality production, to engage with the modern economy without the alienating effects of industrialization. We highlight how craft entrepreneurs balance the pursuit of innovation with the preservation of authenticity and heritage. By examining the materiality, authenticity, and tradition embedded in craft, our work contributes to the understanding of how these elements influence competitive advantage and the broader relationship between economy and society in entrepreneurial ventures.Managerial SummaryWe offer practical insights for owners and managers in craft‐based ventures seeking to balance tradition with modern business strategies. As the craft sector evolves into “advanced craft,” entrepreneurs must integrate artisanal expertise with scalable operations, technology adoption, and global market engagement. We highlight how successful craft ventures maintain high quality, authenticity, and cultural heritage while embracing strategic entrepreneurship practices like innovation, planning, and partnerships with larger organizations. For owners and managers, the key takeaway is the importance of preserving the unique values of craftsmanship—such as materiality, authenticity, and tradition—while also adopting modern tools like advanced technology and marketing strategies to scale and compete. By understanding these dynamics, craft‐based businesses can enhance their competitive advantage, foster meaningful customer engagement, and navigate challenges like technological disruption and market expansion without losing their core identity.

Complicating the Innovative Model of a High-Tech IT Company

This paper examines the combined impact of significant modern trends on competitive processes in the IT industry. These trends include industry digitalization, the use of artificial intelligence tools in software engineering, and the concept of an IT company without physical offices and with fully virtualized production processes. The determination of the level of influence of these trends on the European information technology market is based on the author's research from 2020-2023. It is already obvious that the combination of these trends has a serious impact on the industry, but this impact continues to grow, which requires the management of IT companies to manage timely changes at the strategic level. The article offers an updated list of signs of an IT company achieving high-tech status, defines elements of a corporate strategy that allow using related advantages, and presents tactical steps for implementing timely changes. The article also presents a fundamental route for an IT company to achieve the status of a promising high-tech company with a global level of competitiveness.

Smarteye.id’s Business Expansion Strategy for Global Market Penetration through the Ansoff Matrix

The rapid advancement of Virtual Reality (VR) technology has spurred demand for high-quality VR content, but its development remains time-consuming and costly. Smarteye.id, an Indonesian tech start-up backed by Telkom Indonesia, addresses this challenge with Seville, a VR plugin designed to streamline content creation. With global VR adoption on the rise, Smarteye.id aims to expand Seville internationally. However, this expansion faces challenges such as fierce competition, varying consumer preferences, and product localization constraints. This study applies the Ansoff Matrix to identify potential strategies for global market entry, from new product development to market penetration. Findings suggest that a product development strategy offers a comprehensive approach to accelerating Smarteye.id's growth. The research contributes to strategic management and technology marketing fields.

How do firms adapt their portfolios of external collaborations to changing internal organizational attributes? The moderating role of firm age

Objective of the study: Given the benefits of external collaborations in technology-intensive industries, we explore how firms adapt their portfolios of external collaborations to internal uncertainties. Using the behavioral theory of the firm, this study examines how firms adapt based on innovation performance feedback. Methodology/approach: We built a panel dataset from three sources. Patent data came from The National Bureau of Economic Research (NBER) paper (Kogan, Papanikolaou, Seru, & Stoffman, 2017), which used extensive name-matching tools to link USPTO patents to firms. External collaborations data were collected from the SDC Platinum Joint Ventures and Alliances database, focusing on R&D agreements. Financial data were sourced from Compustat. After processing, the dataset included nearly 900 publicly listed firms from 12 high-tech industries (1990-2010). We tested our hypotheses using two probit models, each predicting a different dependent variable. Originality/Relevance: We shift the focus from the traditional dyad perspective, which centers on individual partnerships, to how firms adjust their entire portfolios of external collaborations in response to their internal dynamics, like innovation performance feedback. While real options and transaction cost theories emphasize the need to maximize efficiency in individual partnerships, we explore how firms adapt their broader set of external collaborations to changing internal conditions. Main results: We find that firms performing above innovation aspirations are more likely to form equity alliances (i.e., joint ventures). However, the magnitude of this effect greatly differs between mature and young firms. Young firms are about four times more likely than their mature counterparts to form equity alliances when they significantly surpass their innovation targets. Theoretical/methodological contributions: Our study contributes to the research on alliance portfolio adaptation by showing that, beyond external factors like technological change and market uncertainty, firms also adjust their portfolios of external collaborations in response to internal factors, specifically innovation performance feedback. Moreover, our findings also demonstrate that firms’ responses to innovation performance relative to aspirations vary based on their lifecycle stage. Social /management contributions: Our study also has several implications for managers. First, managers of well-performing firms should view exceeding innovation aspirations as a signal to pursue collaborations to scale new technologies and knowledge. Their performance gives them a stronger negotiating position for forming joint ventures, allowing them to secure more favorable terms. Additionally, they should, in this case, seek partnerships to share risks associated with cutting-edge innovation projects rather than solely investing in internal innovation prospects. For young firms, which tend to respond more aggressively when outperforming their innovation aspirations, managers should adopt bold partnership strategies. In contrast, managers in mature firms should focus their resources on internal development, mergers and acquisitions, or partnerships that help maintain the autonomy of these firms.

Research on the Applicability and Extensions of the Fama-French Three-Factor Model Evidence from Tech Market ETF

In this paper, the Nasdaq 100 Index (ETF) is selected as a representative of the technology sector, and the dominant factors affecting the performance of stock returns in the technology market are explored through data processing and regressions of its monthly returns from 2014 to 2023.In this study, the Nasdaq 100 Index (ETF) is used as a proxy for the technology sector. The study investigates the dominant factors affecting the performance of the technology market stock returns. This study adds 10 extended factors to the Fama-French three-factor model,with the aim of finding the variables which strongly impact on NDX returns. Each factor was tested and screened through multiple time series regression, multiple covariance analysis, and stepwise regression. Finally, the Fama-French two-factor extended model with the largest R-squared value and the strongest explanatory power for NDX returns was constructed. Its independent variables include market returns and premiums, SMB, HML, interest rate changes, and industrial production index changes. Compared to the original Fama-French three-factor model (R-squared 0.871), the reconstructed Fama two-factor extended model has a better fitting which has an R-squared of 0.885, which illustrates the effect of the newly added factors on the technology market stock portfolio and provides an empirical evidence on that the new model is an improvement for the technology market stock portfolio.

Marketing Innovation as a Catalyst for Clean Energy Technology Diffusion: A Quantitative Analysis of Market Penetration Strategies

Although the global transition to clean energy has become a priority, the diffusion of clean energy technologies still faces significant challenges, especially in terms of market penetration. Marketing innovation is emerging as a potential catalyst for accelerating adoption, but quantitative understanding of its impact is still limited. This study aims to quantitatively analyze the influence of marketing innovation on the diffusion of clean energy technology, with a focus on market penetration among the millennial generation in Jakarta. Using a cross-sectional research design, data was collected through an online survey of 150 millennial respondents, adapting a structured questionnaire from previous studies. Data analysis was carried out using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) approach to test the relationship between marketing innovation variables, consumer awareness, adoption intentions, and clean energy technology market penetration. The results of the research are expected to provide valuable insights for industry players and policymakers in designing effective marketing strategies to accelerate the adoption of clean energy technologies, as well as contributing to the academic literature on innovation diffusion in the context of the energy transition.

Factors Shaping Organizational Contingency Plans: Insights into Risk Management and Preparedness

Contingency planning is vital for organizations to sustain operations amidst unforeseen challenges, particularly in the volatile and uncertain business landscape of today. This study explores the factors influencing the contingency planning process, focusing on internal elements such as leadership and organizational culture, alongside external factors like technological advancements and market conditions. Using a quantitative methodology, data were collected from 139 participants in IT companies based in Erbil, Kurdistan. The findings reveal significant relationships between organizational culture, leadership, risk management strategies, and external factors in shaping effective contingency plans. Practical recommendations are provided to enhance preparedness and resilience in the IT sector. This research contributes to the growing body of knowledge on risk management and business continuity, offering actionable insights for organizations striving to navigate complexities in a dynamic environment.

Promotion of Soft skills in the K-12 Education Curricula: The Case of Virginia State - USA, Portugal and Albania

Rapid demographic, technological, and labor market developments characterize the 21st century. To succeed in this context, students require skills that help them keep up with the fast changes of the times beyond the knowledge of traditional subjects developed in schools. This study seeks to reinforce the relevance of promoting soft skills in K -12 Education Curricula in three different countries, namely in the states of Virginia - USA, Portugal, and Albania. This study is based on the desk research of the curricula of these three countries to describe the strategies and measures taken for the promotion of soft skills in the education system to extract valuable data for the reforming of the education system and, more specifically, for the improvement of the K-12 curriculum in Albania, considering the challenges of the implementation process regarding the key competencies, which represent a system of knowledge, skills, and behaviors necessary for development, empowerment, and employment of each individual. Received: 24 September 2024 / Accepted: 20 November 2024 / Published: 3 December 2024

Strategic IPO Timing of Technology Innovation-Driven Enterprises: A Differential Game Analysis of Market Returns, Disclosure Costs, and Industry Dynamics

This article develops a dual-oligopoly differential game model to analyze how technological impacts influence product market competition. This model undertakes a systematic examination of the strategic balancing act enterprises engage in when confronted with technological innovation opportunities, weighing market returns against information disclosure costs in the context of IPO decision-making. The findings reveal that the temporal dimension of technological catch-up and the firms’ intrinsic innovation capabilities are pivotal determinants of IPO timing. Specifically, enterprises that have achieved rapid technological parity and possess robust innovative capacities are more prone to expedite IPOs, seeking to secure funding for further technological advancements and market expansion endeavors. Conversely, elevated information disclosure costs may incentivize companies to postpone IPOs, aiming to shield their technological assets and market strategies from premature competitor scrutiny. Additionally, the study highlights the paradoxical influence of intense market competition: while it incentivizes early IPOs to bolster resource acquisition for competitive strategies, it also exacerbates the detrimental effects of disclosure costs on IPO timing. In conclusion, this investigation not only contributes to the theoretical corpus on IPO decision-making but also offers pragmatic guidance for corporate executives in crafting IPO strategies and serves as a valuable reference for fostering the sustainable development of capital markets.

Machine learning-based techno-econo-environmental analysis of CO2-to-olefins process for screening the optimal catalyst and hydrogen color

CO2 to light olefins (CTLO) is an attractive strategy for CO2 fixation to obtain high-value-added chemical products. Selecting the optimal catalyst and hydrogen source for the process has become increasingly challenging due to the wide range of developed catalysts and diverse hydrogen sources available. Herein, this study proposes a machine learning-based techno-econo-environmental analysis framework for screening catalysts and hydrogen colors for the CTLO process. The preferred machine learning model is employed to screen the most promising catalyst for the CTLO process, which is then applied to accomplish the conceptual design of the entire process to obtain essential material and energy balance results by process modeling and simulation. Finally, the techno-econo-environmental performance of the CTLO processes using various colored hydrogen are compared to provide more informed choices. The results indicate the extreme gradient boosting model exhibits superior predictive accuracy, making it suitable for integrating with the genetic algorithm to screen the optimal catalyst for the CTLO process. After multi-objective optimization, an optimal Fe-based catalyst is screened and used for the modeling and simulation of the CTLO process due to its highest light olefins yield (36.43%). The carbon, hydrogen, and exergy utilization efficiencies of the CTLO process considering solely the target light olefins are 59.58%, 21.71%, and 40.41%, respectively. After evaluating the impact of different H2 colors on the total operating cost, unit production cost, and minimum selling price of the CTLO process, it was found the CTLO process using gray H2 generated by coke oven gas and coal gasification technologies exhibits the most favorable cost-effectiveness and optimal market price compared to alternative production scenarios. However, using green H2 proves highly advantageous for the CTLO process in attaining comprehensive negative carbon emissions throughout its lifecycle. Moreover, it anticipates the influence of technological advancements and market fluctuations on the market competitiveness of CTLO processes with diverse hydrogen colors.

Resolving contradictions in green supply chain management: A combined TRIZ and DEMATEL approach

Companies are increasingly required to adopt green supply chain practices to enhance their ecological footprint and financial viability, driven by global environmental concerns. This research focuses on resolving the contradictions faced in green supply chain management (GSCM) implementation through a combined application of the Theory of Inventive Problem Solving (TRIZ) and the Decision-Making Trial and Evaluation Laboratory (DEMATEL) methods. Five key contradictions were identified: regulatory enhancements vs. resource limitations, technological unreadiness vs. regulatory refinement, profitability vs. customer trust, collaboration vs. competitiveness, and green material prioritization vs. scarcity. The study proposes 18 inventive principles to address these contradictions, including strategies such as flexible technology adoption and market segmentation. DEMATEL is then applied to analyze the interactions between these principles, offering a structured model for strategic decision-making. The DEMATEL analysis revealed that government support plays the most critical role in driving green supply chain adoption, influencing other strategies significantly. This integrated approach provides practical guidance for stakeholders, helping to shape policies and improve GSCM implementation in industries, particularly within the packaging and paper products sector in Indonesia.

Trends in Millet Production in India with Emphasis on High Hills of Himachal Pradesh

The present study examined the production of millets in India with special emphasis on the economics of millet cultivation in HP. In India, Rajasthan has the maximum area under cultivation (6.15 m ha) for millets and is the largest producer (8.33 m tonnes) as well. Regarding the cultivation of millets in Himachal Pradesh, it was found that finger millet and pseudo/minor cereals accounted for 6.46 per cent of the total cropped area on sample farms. Further, it was seen that per hectare operational cost (Cost A1) for finger millet and pseudo cereals was ?24354 and 21715, respectively. The output-input ratio over cost A1 was found to be 2.61 for finger millets, whereas for pseudo-cereals, it was 1.66. Given the policy thrust for millet production and consumption, continuous technology advancement, institutional innovations, value addition, and marketing mechanisms are essential to achieving sustained productivity growth. This analysis is of vital importance both from the point of view of evolving sound production plans and for the formulation of price policies, especially when millets hold great promise for mountain agriculture in the context of natural and organic farming in the country.

Empowerment of Kelingan Hamlet Home Tofu Industry through Improving Production Quality and Utilizing Digital Technology

This study examines efforts to improve the quality and production of tofu in the home industry, as well as the use of technology for marketing of MSMEs. This study uses field observation, interview, and literature analysis methods to identify challenges and solutions in small-scale tofu production. The results of the study indicate that improving water quality, standardizing production processes, and utilizing digital technology for marketing can significantly improve product quality and market reach. In conclusion, the integration of appropriate technology and digital marketing strategies can be a catalyst for the development of the home tofu industry and MSMEs in general.

Cara Wirausaha Muda Menghadapi Tantangan di Era Digital

Rapid developments in the digital era offer vast opportunities for young entrepreneurs, while also bringing complex challenges. Technological advances have opened up opportunities for wider access to information and markets. However, the challenges of fierce competition and changing technological dynamics are the main obstacles that need to be overcome. Young entrepreneurs must have the ability to adapt to the latest technological developments, such as digital marketing and artificial intelligence, while understanding how consumption patterns are changing with greater emphasis on convenience and personalization. However, overcoming dependence on digital platforms and resource limitations need to be overcome. In overcoming this situation, young entrepreneurs need to use technology to increase efficiency, be creative in creating new products and services, as well as expand networks and collaborate strategically. By managing finances wisely and being able to adapt to changes, it is hoped that young entrepreneurs can continue to exist and grow, and achieve success in an ever-changing global market, Young entrepreneurs in the digital age face big challenges along with advances in technology and changes in consumer behavior. However, with the right strategy, these obstacles can be turned into opportunities for growth and success. Utilizing technology, product innovation and digital marketing can increase efficiency, reach a wider market and increase profits. The ability to overcome digital challenges well opens up opportunities for young entrepreneurs to dominate the market, improve business reputation and achieve long-term growth. Adapting to change quickly will increase competitiveness and support sustainable growth.

Research Progress and Key Technology Analysis of Lower Limb Rehabilitation Robots

In China, there is a large number of patients with lower limb movement disorders and limited medical resources, while the market for rehabilitation technologies is growing rapidly. The technology of lower limb rehabilitation exoskeleton robots has been successfully applied and shows significant development potential. Both domestic and international research on lower limb rehabilitation exoskeleton robots focuses on the design aspects of comfort, bionics, lightweight construction, and safety. Notable domestic and international companies and universities are committed to enhancing personalization and human-machine interaction experiences, reducing costs, and expanding application fields. A preliminary analysis of the forward and inverse kinematics of lower limb rehabilitation exoskeleton robots has been conducted to derive the kinematic equations and velocity Jacobian matrices, facilitating better optimization of the robot's control algorithms. Existing control algorithms are diverse, including position-based, force information-based, bioelectric signal-based, and intelligent control strategies, each with its own advantages and disadvantages. Among these, control algorithms that integrate artificial intelligence and other cutting-edge technologies hold the most promise. As the aging population continues to grow, this technology is expected not only to play a role in rehabilitation therapy but also to expand into other areas, such as assistive walking, along with the optimization of mechanisms and the evolution of control algorithms.

Challenges Facing the Implementation of Primary Secondary School Competence-Based Curriculum in Same District, Tanzania

Competency-based curricula are increasingly popular in schools due to global challenges in science, technology and global market demand. This study explored challenges facing the implementation of a competence-based curriculum in public primary schools to pupils in Same District -Tanzania. The study employed mixed methods and convergent design, using a sample of 289 respondents from 32 public primary schools in Same District. The methods of data collection were questionnaires and interviews. The quantitative data was analyzed using descriptive statistics in terms of percentages and frequencies while qualitative data was analyzed using the thematic approach. Based on the findings, the study concluded that, the implementation of CBC is rendered ineffective due to lack of learner-centred interactive teaching strategies as required by the CBC. The study suggests that the government should organise in-service training for primary school teachers on CBC. It is also recommends provision of adequate instructional resources, such as ICT equipment and audio-visual materials.

PENERAPAN DIGITAL LEADERSHIP DALAM MENDORONG INOVASI DAN KREATIVITAS SDM DI SEKTOR PARIWISATA

The study investigates the impact of digital leadership on the innovation and creativity of human resources (HR) within the tourism sector, employing a survey-based quantitative approach. Digital transformation in this industry necessitates leaders who can effectively integrate technology to foster an innovative and creative work environment. Data were collected through questionnaires distributed to 120 respondents, comprising managers and employees from various tourism organizations across different regions. The analysis utilized linear regression to explore the relationships between the variables of digital leadership, innovation, and HR creativity. The results indicate that digital leadership exerts a positive and significant influence on both HR innovation and creativity. Specifically, digital leaders who empower their employees through technology, maintain effective communication, and encourage continuous learning play a crucial role in fostering creative ideas and implementing innovations within their organizations. These findings offer valuable insights for stakeholders in the tourism industry, suggesting that adopting effective digital leadership strategies can enhance competitiveness. By prioritizing digital leadership, organizations can better navigate the challenges posed by rapid technological advancements and changing market demands. In conclusion, the study underscores the essential role of digital leadership in driving innovation and creativity among HR in the tourism sector. As the industry continues to evolve with digital transformation, leaders must adapt their strategies to cultivate an environment conducive to creativity and innovation, ultimately contributing to organizational success. Keywords: Digital Leadership; Innovation; Creativity; Tourism; Human Resources

Problems of Arctic Hydrocarbon Development in The Context of Modern Global Challenges: Development Potential and Industry Strategies

Significant hydrocarbon raw material potential in the Arctic territories and complex technological solutions for its development dictate the need to solve extraordinary organizational, managerial and technical tasks of strategic nature. There are economic difficulties associated with oil and gas production in the Arctic fields and, in particular, in the development of offshore facilities. The article focuses on the sectoral strategies of oil and gas complex development, which should be balanced with regional and corporate strategies. Industry strategies for the development of the Arctic oil and gas complex detail a specific set of measures that fully reflect the technological and economic capabilities of domestic companies, it is especially important to assess the achievability of strategic goals in terms of the development of offshore resources. The purpose of this study is to summarize the strategic problems of the development of hydrocarbon resources in the Arctic with the identification of options for the development strategies of oil and gas industry complexes. The methodology of the research is based on the methods of strategic management. Within the framework of solving strategic problems and tasks, it is advisable to apply various scenarios using the methods of strategic alternatives, and, in particular, matrix methods. Matrix methods allow to use the results of the analysis and offer specific alternatives that can be used as a basis for strategic choice in the development of sectoral strategies of the oil and gas complex. The scientific results of the study are determined by the generalization of the problems of the Arctic hydrocarbon potential development and the development of alternative strategy options for solving technological and environmentally-oriented strategic problems. The article presents strategic problems of Arctic oil and gas fields development. The key economic, organizational, technological, social, environmental and geo-political problems are highlighted. Technological strategies largely depend on markets and the policy of technological sovereignty. Using domestic markets or turning to external markets seems to be an important strategic choice, as it determines the level of investment costs — in-house development or purchase of technologies on open markets. For the development of breakthrough technologies in offshore hydrocarbon production, it is possible to rely on the domestic technology market to develop new technical solutions and digital systems. Environmentally-oriented strategies are based on sustainability and efficiency criteria with economic or socio-environmental aspects being prioritized. It is revealed that “green” strategies can take place, but for the development of oil and gas industrial complexes it is important to maintain a balance between production development and environmental safety.

ANALISIS STRATEGI BAURAN PEMASARAN PADA PERUSAHAAN PRODUKSI SUSU DAN MAKANAN DI ERA INDUSTRY 4.0

The Industrial Revolution 4.0 has driven a digital transformation that has brought significant changes across various sectors, including marketing. This study explores the marketing mix strategies employed by PT Cimory to address the challenges and opportunities of the Industry 4.0 era. With rapid technological advancements and the dynamic nature of consumer behavior, it is crucial for companies to adapt and innovate. This study aims to analyze how PT Cimory leverages the components of the marketing mix—product, price, place, and promotion—to enhance its market share and competitive advantage. The research adopts a qualitative design, utilizing secondary data from PT Cimory's annual reports, journal articles, and online media sources. The findings indicate that PT Cimory's strategic integration of technological advancements and innovative marketing approaches has significantly influenced consumer behavior and purchasing decisions, thereby strengthening its market position.