Cosmetic Market Research Articles

FITOCOSMÉTICOS: BENEFÍCIOS DE COSMÉTICOS DE ORIGEM NATURAL NA ESTÉTICA

The introduction of this article presents the current context of the cosmetic market, highlighting the growing demand for products that are both effective and sustainable. The aim of this literature review is to compile and critically analyze existing scientific studies on the pharmacological, therapeutic, and chemical properties of three specific medicinal plants. The review seeks to identify the main applications of these plants, highlight the bioactive compounds present in each, and discuss advances related to their potential use, emphasizing the key properties of each plant. The cosmetic benefits were categorized into properties such as hydration, antioxidant, anti-inflammatory, and antimicrobial actions. The results indicated that phytocosmetics show similar efficacy to synthetic cosmetics in terms of skin hydration and treatment, with the added advantage of being less aggressive and causing fewer allergic reactions. Furthermore, phytocosmetics demonstrated a significantly lower environmental impact, particularly in terms of biodegradability and the absence of toxic substances. The conclusion emphasizes that, although both types of cosmetics are effective, the growing trend towards the use of phytocosmetics is justified by their health and sustainability benefits.

A novel multi-functional skin-care dry mask based on Bletilla Striata polysaccharide electrospun nanofibers

The dual challenges of additive safety and environmental sustainability in the current cosmetics market have attracted significant attention. In this study, we obtained raw materials from natural Chinese medicine, combined with electrospinning technology, developed a new type of environmentally friendly dry nanofiber multifunctional mask with Bletilla striata polysaccharide (BSP) as the material and loaded with the sodium ferulate (SF). The optimal manufacturing process was screened by scanning electron microscopy (SEM), and the diameters of the dry nanofiber facial mask (DNFM) were mainly distributed in the range of 180–240 nm. Volunteer experiments and water contact angle assessments showed that the DNFM had good moisture retention and solubility. The experimental findings showcased that the water vapor transmission rate of the PVA/BSP/SF DNFM was 4607.77 ± 74.12 g/m2/day, and the tyrosinase inhibition rate was 52.88 %, over 98 % inhibition rates against Propionibacterium acnes (P. acnes), and a 94.99 ± 0.24 % DPPH free radical scavenging rate. The mouse group treated with the DNFM displayed stronger resistance to UV damage. Cell Counting Kit-8 (CCK8) and Live/Dead staining experiments verified its safety and biocompatibility. The combined application of electrospinning technology and natural Chinese medicine components provides a new strategy for the development of an environmentally friendly and convenient mask product.

Assessment of some heavy metals for their potential health implications in the skin whitening creams available in Pakistani cosmetic market

ABSTRACT Skin whitening creams may contain impermissible levels of toxic metals, especially the non-regulated products. The present work aims to check the quality of selected skin whitening products sold in Sargodha, Pakistan for their heavy metals content because these products are in direct and in frequent contact with the skin and mucous membranes causing hazardous effects. Quantification of the metals under study was made using flame atomic absorption spectrophotometry after wet digestion of the samples. The results show that the concentrations of heavy metals are ranked as follows: As (263 ppm) > Pb (26 ppm) > Cr (2 ppm) > Cu (0.7 ppm) > Cd (not detected). The calculated p value of 0.00 (>0.05) depicts a significant difference in the levels of heavy metals in the same creams and for the same metal among different creams. The normality of the data was checked by the Kolmogorov-Smirnov and Shapiro–Wilk tests, while metal-to-metal correlation was determined by the Pearson Correlation Coefficient. Comparison of the results with limitations set by the international regulatory bodies showed that the levels of As, Pb and Cr in these creams are above the safety limits. A strict monitoring is suggested during the manufacturing process to avoid any detrimental effects.

Research into intergenerational differences among Chinese female tourists consuming Thai cosmetics

Consumers, particularly women, pursue beauty and health in order to uphold their image within society, which has contributed to consistent demand for cosmetics. The cosmetics market, driven by globalization and cultural exchange, sees Thai cosmetics gaining popularity among Chinese women. There has been a significant rise in the popularity of Thai cosmetics, known for their natural ingredients and innovative formulations. With a growing interest in cross-cultural consumer behaviour, particularly in the context of skincare and make-up products, understanding how different age groups perceive and choose Thai cosmetics is crucial for effective marketing strategies. The main issue is the development of consumer preferences over time among Chinese women who have only recently been given the opportunity to choose among many brands. This qualitative study explores the intergenerational differences in Chinese female consumers’ preferences for Thai cosmetics, aiming to uncover rich insights into their perceptions, attitudes, and behaviours. The target population is female Chinese who have visited Thailand and purchased or used Thai-branded cosmetics. Key themes emerge regarding the perception of product efficacy, the cultural authenticity and the role of digital media and trends in influencing product choices. Findings highlight nuanced generational preferences, with older cohorts emphasizing trust and familiarity with established brands, while younger cohorts prioritize innovation, sustainability, and personalized beauty experiences. These insights provide valuable implications for marketers seeking to tailor strategies and product offerings to engage effectively diverse generational segments within the competitive cosmetics market.

The influence of CSR, social media marketing and store environment on customer purchase intention of cosmetic products

Today's world of intense competition and shifting business practices has led to a huge increase in both client demand and retailer power. For producers to survive and prosper, a long-lasting relationship with consumers is essential. The cosmetics industry in China has experienced remarkable growth in recent years. After the US, the nation ranked as the second-largest cosmetics market globally in 2020. Therefore, the goal of this study is to look into the variables that influence Chinese customers' intentions to purchase cosmetics products in relation to CSR, social media marketing and store environment. Primary data was collected using questionnaires from 220 consumers from multiple cosmetics department stores located in Otto Retail Store in Chengdu, China. The findings derived from the Pearson Correlation Coefficients demonstrate a statistically significant positive association between three variables: CSR, social media marketing and store environment on customer’s purchase intention of cosmetic products at Otto Retail Store, Chengdu, China. The results demonstrate a statistically significant and positive relationship between all three factors on customer’s purchase intention of cosmetic products and are highly significant at 1% level. Store environment has the highest correlation with customer’s purchase intention of cosmetic products (r=0.610, p<0.01), followed by social media marketing (r=0.567, p<0.01) and CSR (r=0.532, p<0.01). Results of regression analysis have been used to test all the hypothesis to ascertain the extent of relationship with the variables that measures factors affecting customer’s purchase intention. All the three independent variables showed significant positive relationship with customer’s purchase intention with p<0.005.

Medicalized Aesthetic Uses of Exosomes and Cell Culture-Conditioned Media: Opening an Advanced Care Era for Biologically Inspired Cutaneous Prejuvenation and Rejuvenation

Recent advancements in aesthetic medicine offer innovative cosmetic solutions to enhance patient skin quality and appearance. Advanced treatment options enable practitioners to effectively address skin aging signs, pigmentation imbalance, and loss of elasticity in ambulatory and home-based care regimens. Exosomes (nanoscale cell-derived vesicles) transport a variety of biomolecules and are pivotal in physiological intercellular communication. Importantly, exosomes have recently emerged as key endogenous players in tissular regeneration. More broadly (from an active ingredient purity standpoint), exosomes, stem cell secretomes, and cell culture-conditioned media have been clinically proven to exert multifaceted beneficial topical effects (anti-inflammatory, antioxidant, anti-aging, skin rejuvenation). Therefore, human, animal, and plant-derived exosomes or other refined sub-cellular biological fractions are gaining substantial interest within the aesthetic and cosmetic industries. Notably, such approaches are thought to be among the most promising novel contenders for advanced, biologically inspired skin prejuvenation and rejuvenation care. The present narrative review summarizes the latest clinically oriented research on exosomes and cell culture-conditioned media, highlighting their mechanisms of action in various topical applications. Furthermore, it explores the innovation landscape and currently commercially available products on the global cosmetic market and discusses the potential future applications of advanced, biologically inspired ingredients in the medical aesthetic industry.

Can the expansion of cosmetic product manufacturing outsourcing raise cosmetic private label value? A comparative case study of Nardo's Natural and Cosmax

While the scale of cosmetic product manufacturing outsourcing in the United States has been expanding, the global private label values have risen, for both U.S.-based private label suppliers and overseas private label suppliers. This correlation points to the central research question of this paper, which is whether the expansion of cosmetic product manufacturing outsourcing raises cosmetic private label value. Meanwhile, looking at the development of U.S. private label suppliers and overseas private label suppliers, overseas private label suppliers are more famous in the American cosmetic market. Does this mean that overseas private label suppliers benefit more from this wave? If so, what are the reasons for this difference? Based on this set of research questions, this paper selects one representative from each of the local private label suppliers and overseas private label suppliers, i.e. Nardo's Natural and Cosmax, and conducts a comparative case study of the two. The findings show that the expansion of cosmetic product manufacturing outsourcing raises cosmetic private label value and the value of overseas private label suppliers achieved benefits more due to their larger scale, more comprehensive service, and more global strategic perspectives.

The Influence of Inclusive Brand Image in Indonesian Cosmetic Products on Customer Loyalty

In recent years, cosmetic brands in Indonesia have shifted their marketing strategies to emphasize inclusivity, aiming to foster stronger customer loyalty. This shift includes the portrayal of diverse beauty standards and the inclusion of a wide range of skin tones and types in their product lines. Prior studies have demonstrated that an inclusive brand image significantly boosts brand trust and customer satisfaction. The research investigates the influence of an inclusive brand image in Indonesia’s cosmetic products on customer loyalty, focusing specifically on Generation Z consumers. By employing a quantitative research methodology, data was collected using online surveys distributed to 201 respondents aged 12-27 years. The study aims to explore the relationship between inclusive brand image and brand trust, customer satisfaction, and loyalty within the context of the Indonesian cosmetics market. Data analysis was conducted using descriptive statistics and PLS-SEM. The findings indicate that an inclusive brand image positively influences brand trust and customer satisfaction, which subsequently strengthen customer loyalty. Findings from this research are anticipated to provide insights that can help local cosmetic brands enhance their inclusive marketing strategies, thereby fostering a sense of acceptance and belonging among their diverse customer base and driving customer loyalty.

Natural active ingredients in cosmetics for mature skin

The human skin performs key functions in the human body, while also being a reflection of the many changes occurring within it. The face, which is most exposed to external factors, is the area where the skin ageing process progresses most rapidly. The study aimed to review the most commonly used active ingredients in natural cosmetics for mature skin, available on the Polish cosmetics market. Raw materials of natural origin are a rich source of active substances, which are widely used in cosmetics. These substances not only moisturise, nourish, cleanse, soften and smooth the skin, but also stimulate circulation in blood vessels, eliminating redness and swelling. The use of active ingredients of natural origin can effectively maintain mature skin in good condition, significantly delaying the ageing processes occurring within it.

Apriori Algorithm to Predict Availability of Beauty Products

This study introduces the Apriori algorithm in beauty product availability prediction system as a solution to enhance stock prediction accuracy and mitigate inventory risks in the beauty industry. By applying data mining technology, specifically the Apriori algorithm, Kazana Kosmetik aims to gain insights into consumer purchasing patterns to optimize operations. The research analyzes transaction data to identify key buying patterns and improve stock management strategies. The results reveal seven main purchasing patterns with an average confidence value of 0.414, offering valuable guidance for Kazana Kosmetik in inventory control and marketing tactics. By leveraging data mining techniques, companies like Kazana Kosmetik can streamline sales strategies and enhance customer satisfaction. This research underscores the effectiveness of the Apriori algorithm in predicting beauty product availability and its potential to revolutionize operational efficiency in the cosmetics market.

The Impact of Cosmetic and Beauty Campaigns on Women’s Mentality

The main objective of this research is to explore how modern beauty and cosmetic marketing campaigns and advertisements affect women’s health, emotionally and mentally. In three studies, participants were shown an assortment of ads related to cosmetics and beauty ideals that focus on cosmetics and beauty. Ads were categorized as “positive beauty/real beauty” or “guilt-inducing/pressurized beauty ideals” to show underlying issues that women face after repeatedly coming into contact with advertisements concerning beauty ideals. Studies 1A and 1B were distributed to college-aged, cis-gendered females (i.e. 18–25 years) in the U.S. concerning their evaluation, attitudes, and emotions toward two types of ads and showed that the positive (vs. negative) effect of real beauty ads (vs. guilt-inducing ads) on confidence (vs. feeling of insecurity) is stronger for ads featuring the body compared to the face. In Study 2, we replicated the findings and showed that confidence and the feeling of insecurity mediate individuals’ attitudes toward these ads. Our findings contribute to the understanding of women’s mentality living alongside pressurized beauty ideals and how beauty/cosmetic brands can take back the narrative of what real women look like.

The Frequency Ranking of Occurrence of Individual Ingredients in Hair Care Cosmetics Available on the Polish Market

The Polish market of cosmetics is highly rich in different types of hair care preparations. A great number of Polish and foreign cosmetic companies and brands mean that finding care products ideal for a given person should be trouble-free. Unfortunately, a wide selection is both an advantage and a problem when a customer is doubtful about how a given cosmetic can work and what an individual’s hair really needs. Reading the composition of cosmetics, the potential user can recognize the needs of their skin or hair, which affects taking more conscious care and choosing the right cosmetics with more attention. This article assesses which ingredients and types of ingredients are present in the largest number of preparations and in the highest positions in the composition. This is a comparison of ingredients present in the largest amounts between four groups of hair cosmetics: care products with washing properties (shampoos), care products without washing properties (conditioners), preparations that are aqueous solutions (water cosmetics), and preparations that are not aqueous solutions (waterless cosmetics). It was revealed that the vast majority of all high-ranking ingredients are substances responsible for the functionality of hair cosmetics: surfactants, rheology regulators, substances responsible for foaming properties, emulsifiers, and solvents. The huge number of substances that can be used in hair products imposes the fact that the ingredients of the highest rank will be substances with many applications and, at the same time, are those that form the base of the cosmetic.

CONSUMERS PREFERENCE AND BUYING BEHAVIOUR OF AYURVEDIC COSMETIC PRODUCTS IN PUDUCHERRY

Cosmetics market is one of the wide and progressing market in India and especially in Puducherry. In recent years, people have got awareness about ayurvedic cosmetic products and started to buy it. Every manufacturer is trying to widening their market, it is possible only when they understand the preferences and buying behaviour of the customers. This study has analysed the above aspects regarding ayurvedic cosmetic products in Puducherry. The sample size of the study is 180 respondents. The study found that the consumers in the study area preferred more on the aspects of quality of ayurvedic cosmetic products followed by price and discount and availability. Significant differences were evidenced in preferences of consumers towards ayurvedic cosmetic products with the demographic factors of gender, marital status and age. Significant differences were also found in consumers’ preferences towards ayurvedic cosmetic products with the economic factors of monthly income and monthly spending on ayurvedic cosmetics. The consumers’ had high positive behaviour towards Financial aspect of ayurvedic cosmetic products followed by product aspect. Their behaviour level was low in the psychological aspect and general aspect. Consumers’ buying behaviour had significant positive relationship with the demographic factors of gender, marital status and age. Consumers’ buying behaviour had significant positive relationship with the economic factors of Whether the respondent is an Earner?, Monthly income and Average spending on cosmetics. Key words: Consumer preference, buying behaviour, cosmetics, ayurvedic and product.

A fuzzy approach to determining antecedents to green cosmetic consumption in India

PurposeHeightened public concerns for the global environment due to human overexploitation have given rise to many green product initiatives by businesses. Green cosmetics (GC) are products developed and marketed based on ecological sustainability and have shown increasing consumer appeal worldwide. The current research investigates the antecedents of green cosmetics consumption among Indian GC users, hitherto un-investigated comprehensively.Design/methodology/approachThe study is a cross-sectional pairwise comparison of green evaluation criteria for cosmetics using an expert panel of thirty Indian cosmetic users using a fuzzy analytic hierarchy process (F-AHP) and investigate the impact of a comprehensive list of antecedents on the multi-criteria category consumption decision.FindingsThe study results indicate that perceived consumer effectiveness is the most critical factor for green cosmetics consumption in India, followed by brand trust, behavioural control, and environmental effectiveness. The least important factors are price and social norms.Research limitations/implicationsAs the GC category is at nascent stage in India the investigation is limited to the GC category innovators – a set of people high in intellectual and financial resources. The study is also limited to women users as the male cosmetic market in the country is still very small.Practical implicationsThe study results can help marketers in designing and implementing GC related marketing strategies to deliver higher customer value to the target segment. Academicians can use the study results for better prediction of category related behaviour of consumers.Social implicationsThe study results will help promote GC category adoption and usage which can benefit the environment and consumer health.Originality/valueThe study contributes to literature and practice by assessing a comprehensive set of critical antecedents to GC adoption using a novel approach of F-AHP and an expert user panel. The study results offer insights to marketers that can be used to develop suitable strategies to convert non-GC users into GCs in India and similar markets, improving category penetration and benefitting marketers, retailers, users, and the environment.

IMPACT OF HALAL COMPLIANCE ON CONSUMER SATISFACTION IN THE COSMETIC INDUSTRY

This study investigates the impact of halal certification, business legality, and brand image on consumer trust and satisfaction in the cosmetic industry. With a focus on female consumers in Indonesia, the research employs a quantitative approach using purposive random sampling. Data was collected through questionnaires distributed via social media and analyzed using SmartPLS. The findings indicate that halal certification, business legality, and brand image positively influence consumer trust, which in turn significantly affects consumer satisfaction. Moreover, halal certification and brand image directly enhance customer satisfaction, underscoring the importance of these factors in fostering positive consumer perceptions and experiences. This research highlights the critical role of religious compliance, legal adherence, and strong brand identity in building consumer trust and achieving high levels of satisfaction in the competitive cosmetic market. Limitations of the study include its geographical focus on Indonesia and the reliance on self-reported data, suggesting avenues for future research to explore these relationships in different cultural contexts and using diverse methodologies.

화장품 브랜드 디자인 콜라보레이션이 소비자 구매의도에 미치는 영향 연구

In recent years, brand collaboration products have become increasingly popular among young consumers. Amid fierce competition in the cosmetics market, cooperation between brands has emerged as a novel marketing model. Companies introduce sentiment-driven collaboration products to enhance consumer brand preference and stimulate purchase intentions. This study aims to define the concept, purpose, and types of multilateral collaborations for cosmetics brands, drawing on previous studies, and analyze the factors influencing consumers' purchase intention. This study selected Innisfree’s design collaboration, which is gaining popularity in China, as the focal point. Awareness and preference for brand design collaborations were identified, and their effect on consumers' purchase intentions was analyzed. In addition, the study also exploited the mediating relationship by examining the correlation between the type of cosmetic brand design collaboration, brand preference, and consumer purchase intention. The results indicated that character collaboration, art collaboration, and brand collaboration all positively impacted consumers' purchase intentions in the context of cosmetics brand design collaboration.

Study on Association of Brand Identity Showing Limited Edition of Cosmetics: Focusing on domestic cosmetics

This With rapid changes in cosmetics market, a marketing strategy for brand survival has become essential. Under these circumstances, a limited edition could be a useful means to convey brand identity to consumers effectively. This study aimed to investigate the types of limited edition cosmetics and brand identity and analyze how brand identity is associated in the limited-edition package. For this, domestic cosmetics brands with high brand awareness and sales, which have been releasing limited editions ‘Sulwhasoo’, ‘The History of Whoo’ and ‘HERA’ were chosen. Through analysis of previous studies, a visit to their websites and a web search, the identities of the three cosmetics brands and limited edition packages for the past 5 years were divided by type. Then, cases were analyzed and reviewed by visual factor, and the results found the followings: First, the concept of each brand was used in designing a limited edition. Second, visual factors were efficiently applied to limited editions, having an influence on identity association. Third, even though colors varied depending on a type of the limited edition package, they were best used according to purposes and characteristics, associating image and identity colors according to each brand concept. As stated above, it was possible to associate brand identity in the concept and design of limited-edition cosmetics. It is anticipated that the study results would be helpful in studying relationships between limited editions and brand identity.

모바일 화장품 앱 활용현황 및 소비자의 구매행동이 구매만족도에 미치는 영향

While the mobile environment is rapidly absorbing new beauty-related information, the information of mobile cosmetics apps is playing an important role in changing women's personality, beautiful appearance, and life. The purpose of this study is to understand the characteristics of mobile cosmetics apps from this point of view, and through this, the effect of cosmetics apps' utilization status and cosmetics consumers' purchasing behavior on purchase satisfaction. This study was conducted as an empirical analysis through theoretical consideration and questionnaire method. Previous studies, academic journals, reports, and presentation data were collected and analyzed to understand the characteristics and current status of the cosmetics market, and cosmetics purchase behavior through mobile cosmetics apps was analyzed. A questionnaire was conducted and empirical analysis was conducted to analyze the cosmetics purchase behavior, satisfaction, and usage status of cosmetics apps by consumers through the app. The results of the study are as follows. The group that uses mobile cosmetics apps the most is office workers under their 20s, and the preference for cosmetics apps is Olive Young, which is rich in product information, because it is well suited to the lifestyle of the 20s. Housewives in their 50s used offline more than apps. Through this, it can be seen that people in their 20s who are familiar with smartphones use mobile cosmetics apps more than those in their 50s who have difficulty using smartphones. As a result of analyzing the factors affecting the satisfaction of purchasing cosmetics through mobile cosmetics apps, acquisition of makeup information and easy purchase channels were found to have a great influence on purchase satisfaction.

Redesigning Luxury Cosmetics: The BlueMercury Project – Innovating High-Quality Luxury Products at Affordable Prices

Abstract The BlueMercury project aims to revolutionize the luxury cosmetics market by providing high-quality products at more competitive prices. Luxury cosmetics often face challenges in maintaining quality standards while being affordable. This project addresses these challenges by developing a centralized web-based platform tailored specifically for luxury cosmetic products. The website offers a range of features designed to streamline shopping operations and enhance the user experience among customers and administrators. The platform allows administrators to manage product information, inventory, and system settings. Customers can easily browse products, track their orders, and make secure payments. This fosters a high standard of quality, affordability, and efficiency in the luxury cosmetics market. Overall, the BlueMercury project represents a significant step forward in modernizing luxury cosmetics operations and fostering customer satisfaction. By leveraging technology to create a centralized platform tailored to the needs of luxury cosmetics, the website helps drive operational excellence and ensures the long-term success of the brand. The system features robust reporting and analysis capabilities, allowing administrators to track key performance metrics, identify trends, and generate insights into their operations. This empowers users to make informed decisions and optimize their performance for maximum efficiency and success. Keywords – Luxury Cosmetics, High-Quality Products, Competitive Pricing, Operational Excellence, Customer Satisfaction.

Innovative Alkanediol-Based Eutectic Solvents for Extracting/Pre-Formulating Dermatologically Valuable Free Fatty Acids from Spirulina and Porphyridium Cakes.

The growing demand for phycobiliproteins from microalgae generates a significant volume of by-products, such as extraction cakes. These cakes are enriched with products of interest for the cosmetics market, namely free fatty acids, particularly polyunsaturated (PUFA). In this work, two cakes, one of spirulina and one of Porphyridium cruentum, were valorized using innovative natural hydrophobic deep eutectic solvents (NaDES) based on alkanediols. The most promising NaDES, as determined by physicochemical properties and screening, are mixtures of alkanediols and fatty acids. These include the mixtures of 1,3-propanediol and octanoic acid (1:5, mol/mol) and 1,3-propanediol and octanoic and decanoic acid (1:3:1, mol/mol). Two extractive processes were implemented: ultrasound-assisted extraction and an innovative mechanical process involving dual asymmetric centrifugation. The second process resulted in the production of extracts significantly enriched in PUFA, ranging from 65 to 220 mg/g dry matter with the two cakes. The extracts and NaDES demonstrated good safety with respect to epidermal keratinocyte viability (>80% at 200 µg/mL). The study of their impact on commensal and pathogenic cutaneous bacteria demonstrated significant effects on the viability of Staphylococcus aureus and Staphylococcus epidermidis (>50% decrease at 200 µg/mL) while preserving Corynebacterium xerosis and Cutibacterium acnes. These results highlight the potential of valorizing these co-products using alkanediol-based NaDES, in a strategy combining an active vector (NaDES) and a growth regulator extract, for the management of cutaneous dysbiosis involving staphylococci.