Telecommunications Services Market Research Articles

MODELING AND FORECASTING OF THE TELECOMMUNICATION SERVICES MARKET OF THE REPUBLIC OF KAZAKHSTAN

The purpose of the study: modeling and forecasting the telecommunications services market with the study of the development of telecommunications in the Republic of Kazakhstan and the factors aff ecting its development.Methodology: statistical analysis and forecasts of the development indicators of the telecommunications market for the last 2017-2022 and by region were made. Methods of statistical, hypothesis testing, correlation, regression, cluster analysis were used. Calculations were carried out in statistical packages R, Gretl, as well as in Microsoft Excel.Originality / value of the study: the article discusses the features of telecommunications services in the Republic of Kazakhstan. Analysis of the market of services in the areas of Telecommunications was carried out. It also identifi ed positive factors that contribute to its improvement, and the main reasons that hinder its development. Based on the identifi ed factors, forecasts were made and a model was compiled.Relevance: the study of trends in the development of the telecommunications industry is particularly relevant within the framework of the general strategy for the development of the world for the development of the world economy.Findings: based on the results of the analysis, it was found that the main sub-sectors that generate revenue for communication services are internet services for wired and wireless telecommunications networks. According to the regions, revenues increased in Almaty and Astana. Based on the reserch, the authors formed, conclusions about the state of telecommunications services in the Republic of Kazakhstan.

Antecedents of customers brand loyalty: an empirical study in telecommunications service market in Algeria

Antecedents of customers brand loyalty: an empirical study in telecommunications service market in Algeria

The impact of mobile virtual network operators on the mobile telecommunications services market: The case of the Czech Republic

Mobile virtual network operators (MVNOs) offer mobile telecommunications services by purchasing capacity from mobile network operators (MNOs) and competing on the retail market. This study examines national data to identify possible impacts of MVNOs on the mobile market and on mobile service users. While open wholesale markets for MVNOs are relatively widespread in European countries, evidence of their impact on end users is limited due to a lack of previous research. This study uses data from the market entry of MVNOs in the Czech Republic in 2013 to estimate the impact on end users. Based on synthetic control methods, the results clearly show that the market entry of MVNOs led to a decrease in the price of calls and to a decrease in the average monthly revenue per user (ARPU) of operators. However, no significant effect on the price of data or on consumption was found. These results have some implications for policy and for the mobile industry.

Количественный анализ состояния конкуренции на рынке телекоммуникационных услуг Российской Федерации

The article deals with the issues of quantitative analysis of the state of competition in the telecommunications services market, the results of which may be of significant interest for antimonopoly regulation, where the task is to determine the degree of development of competition, to identify the facts of the use of anti-competitive strategies by subjects, or other forms of competition restriction. It is promising to use the results of quantitative analysis of competition to study the trajectories of competitive behavior of individual telecommunications companies. The purpose of this article is to conduct a quantitative analysis of the state of competition in the telecommunications services market and identify the features of competitive behavior of companies operating in it. To achieve the goal, the paper proposes a system of indicators for quantitative analysis of competition, which is based on the Russian “Procedure for analyzing the state of competition in the commodity market”, and also takes into account industry-specific features of competition in the field of telecommunications services. Based on the proposed system of indicators, a quantitative assessment of the state of competition in the interregional cellular communications market of the Russian Federation was carried out. It has been established that this segment of the telecommunications market is developing as a rigid oligopoly, the boundaries of which are determined by the market shares of large cellular operators. The competitive environment is formed by significant regional companies, as well as virtual mobile operators, whose influence has increased significantly in recent years. The factor hindering the development of competition in the market is a high concentration, which, along with the presence of significant economic and administrative barriers to entry, makes the market relatively stable and determines the positional nature of competition. The study revealed a trend towards a decrease in the level of concentration and a gradual saturation of the cellular communications market, which in the future may lead to an increase in competitive tension.

ASSESSMENT OF COMPETITION RISK OF TELECOMMUNICATION ENTERPRISES

The article discloses the essence and features of the risk of competition of telecommunication enterprises. The telecommunications industry is quite developed in Ukraine. There are many enterprises in the telecommunications services market, from large mobile operators to small providers. According to this, the study of the level of competition risk is a rather relevant and important issue for enterprises in this industry. Timely assessment of competition risk will contribute to improving the efficiency and competitiveness of the enterprise. Therefore, continuous monitoring is very important this type of risk for the successful functioning of the enterprise. Competition risk is related to the fact that there are often competing companies in the market, each of which strives to obtain the highest position and consumer rating in it in order to obtain the maximum benefit for itself. Since the market of telecommunication services is quite saturated, we will make an assessment of the risk of competition for the three most powerful telecommunications enterprises. An assessment of the risk of competition for the three most powerful telecommunication enterprises has been carried out. A SWOT analysis of the activities of Ukrtelecom, Kyivsta PJSC and Volia-Cable LLC was carried out. According to the results of the SWOT analysis, for all the surveyed enterprises and for the majority of telecommunication enterprises in general, the main threat is intense competition in the market of telecommunication services in Ukraine, the main measures to overcome which are: increasing market share due to weakening of competitors; vertical diversification; modernization of production facilities; introduction of innovative technologies; improvement of pricing policy; effective advertising campaign With the help of the method of expert assessments, an assessment of the implementation of each of the proposed measures is made and the level of competition risk is assessed. To assess the level of competition in the market of telecommunication services, a method based on the Herfindahl-Hirschman index was used. The market of telecommunication services in Ukraine is not concentrated, i.e. non-monopolized Directions of management of competition risk of telecommunication enterprises are proposed

Customer’s perspective on non-financial performance metrics of telecommunication companies: The emerging market case

Organizational performance monitoring and management are crucial in today’s fast-paced corporate world. Performance metrics show how much an organization improves. The study’s objective was to quantify the non-financial performance metrics (NPMs) in the telecommunication business performance from the customers’ perspective. The method of quantitative research and standardized questionnaire was used to obtain primary data from Nepal’s renowned and the largest telecommunication corporation cell phone subscriber. The questionnaire contained three general demographics-related inquiries and 32 non-financial performance metrics on a 6-point Likert-type scale. The study gathered a total of 389 responses using a convenience sampling technique. The findings revealed that non-financial performance metrics contributed to around 54% of the success and capabilities of Nepalese telecommunications enterprises. The study resulted in the development of a reliable and valid instrument for measuring the performance of the emerging market for telecommunications services using non-financial performance criteria. The study confirmed Adhikari and Chalise’s (2021) conclusions that the Nepalese telecommunication industry’s performance assessment has been a significant managerial instrument, evolving to reflect strategic aims by including non-financial performance criteria. Non-financial performance measurements help the company integrate its business performance with its strategy, enhancing market success.

Анализ трудоустройства специалистов ИТ и ИКТ как аккредитационного показателя

Introduction. Modern political and economic realities are raising the development of the telecommunications environment and digital technologies to a new level. It is necessary to provide the telecommunications services market with specialist to successfully replace software, to develop and operate new equipment, it is necessary to provide the telecommunications services market with specialists. Today, it is IT specialists that receive special attention from the state, but at the same time it is necessary to understand that digital technologies are not only software, but also data transmission networks and transport telecommunication networks. To ensure the effective development of this industry, appropriate training of specialists is necessary. To what extent are IT and ICT engineers in demand today, how do employers assess the level of their training, what difficulties arise in their employment? Aim To study trends in targeted training and employment of ICT and IT graduates. Methodology, methods and techniques. In the course of the study, a review and generalization of the content of scientific sources related to the issues under discussion were used; collection and processing of statistical data for FESTU. Results and scientific novelty. The research part of the work includes the analysis of some accreditation indicators and the analysis of the values of the indicators of the effectiveness of the current activities of universities, based on the values of these indicators for a single university (FESTU). An analysis was made of the indicator “the share of graduates who fulfilled their obligations under targeted training agreements, out of the total number of graduates studying under targeted training agreements” and the analysis of the indicator “the share of graduates who were employed during the calendar year following the year of graduation”. Practical significance. The results obtained allow us to analyze the employment problems of graduates in ICT and IT areas, and to draw conclusions about what areas are most in demand among employers, as well as to formulate strategic directions for the further development of universities in this area.

Dynamics of development of cash flows and trends in the market of telecommunications services in Ukraine

The article presents the results of an economic research of the dynamics of the development of telecommunications services markets in Ukraine in 2017-2021. The research was conducted by analyzing the dynamics of annual revenues from the provision of basic telecommunications services. Scientific works in the field of telecommunications, including the works of the author, were chosen as the methodological basis. The results of the research showed that, despite the difficult conditions in 2017-2021, the dynamics of telecommunications development was positive.
 The article uses forecasting and regression methods to determine the dynamics of the trend of financial cash flows in the telecommunications services market in Ukraine. It is chosen the linear function of forecasting and building the trend of financial cash flows in the telecommunications services market in Ukraine. The obtained forecasting results allowed us to conclude that financial cash flows in the telecommunications services market in Ukraine will continue to grow. It is determined that the development of the telecommunications services market in Ukraine is not strongly influenced by economic factors.
 The originality and scientific novelty of the work consists was detailed research of the dynamics of the development of telecommunications in the context of the introduction of new technologies, in difficult economic conditions. The practical value of the research lies in proving the fact that the dynamics of telecommunications development in the most difficult conditions is positive.

ОСОБЕННОСТИ ФОРМИРОВАНИЯ И РЕАЛИЗАЦИИ КОНКУРЕНТНОЙ СТРАТЕГИИ МАЛОГО ПРЕДПРИЯТИЯ НА РЕГИОНАЛЬНОМ РЫНКЕ ТЕЛЕКОММУНИКАЦИОННЫХ УСЛУГ

Within the framework of this article, the issues of developing a competitive strategy for an enterprise in the telecommunications industry are explored. The author examined the features of the activities of a small enterprise in the regional market, conducted a SWOT analysis, on the basis of which competitive advantages were identified and directions for the strategic development of the enterprise were proposed to increase competitiveness in the telecommunications services market.

ПЕРСПЕКТИВИ УКРАЇНИ НА РИНКАХ ТЕЛЕКОМУНІКАЦІЙНИЙ ПОСЛУГ БЛИЗЬКОГО СХОДУ ТА АФРИКИ

Theoretical and practical issues of identifying Ukrainian prospects in the Middle East and Africa telecommunication services market were studied in the article. Theoretical foundations and methodological approaches were based on the research of Ukrainian and international scientists in the chosen scientific field. It has been determined that the post-war renewal process will open more cooperation opportunities for the Ukrainian business with foreign companies. Further liberalization of trade and economic relations, as well as the recovery programs, supported by the international partners will be the drivers of it. The Middle East and North Africa region is one of the most attractive ones for Ukrainian raw materials and high-technological goods and services exports and, as a result, a promising area for R&D cooperation, taking into account Ukrainian scientific base, technologies and qualified scientists. The article analyses foreign trade flows and identifies that the main importers of Ukrainian services in the sphere of telecommunications, computer and information services for the last 5 years were the United States, European Union member-states, the United Kingdom and the United Arab Emirates. According data, the share of telecommunications, computer and information services in Ukrainian exports were almost 30 % in 2021. It has been identified that the IT-sphere functions as one of the main engines of the Ukrainian economic system development since the beginning of the Russia’s military aggression against Ukraine, as it has advantages over other sectors which generates public revenue (metallurgy and agriculture) – the possibility to continue business operations regardless of location. It was concluded that Ukrainian IT sector is competitive at the foreign markets and is intensively exporting including telecommunications, computer and information services. But given the urgent need to find new sources for the national economy post-war recovery, it is important to strengthen the presence in the African market, which has the capacity potential for Ukrainian IT companies.

Legal Basis for Remote Sale of Medicines in the Russian Federation

The topic of the article is very relevant, first of all, due to the fact that today the development of the information and telecommunication services market involves almost all areas of people’s life in the field of e-commerce. Until April 2020, it was not possible to purchase a medicinal product online on the territory of the Russian Federation due to the lack of a regulatory legal framework regulating such a mechanism. However, at the moment, the relevant legislation has entered into force, regulating in detail the sale of medicines in a remote format. Taking into account the presented circumstances, it seems to us that the issue of studying new legislative acts in the field of remote sale of medicines on the territory of the Russian Federation is largely being updated. The subject of the article is the mechanism of legal regulation of remote sale of medicines in Russia. The purpose of the study is to identify the problems of legal regulation of the process of remote sale of medicines in the Russian Federation at the present stage. This research is based on a combination of groups of classical general scientific methods (induction, deduction, analysis, synthesis) and a number of special methods of scientific cognition applied directly within the framework of legal science (formal legal, comparative legal and others). Within the framework of the presented article, the authors carried out a conceptual analysis of the features of the legal regulation of the sale of medicines using remote technologies, taking into account the latest changes in legislation. The specifics of remote trade in prescription and over-the-counter drugs, as well as the peculiarities of labeling of medicines on the territory of the Russian Federation, are analyzed. As a result of a comprehensive study of current trends in regulatory regulation and justification of possible methods for improving the systems for issuing electronic prescriptions, as well as mandatory labeling of medicines, a conclusion is made about the possibility of further development of remote trade in medicines in the Russian Federation.

The analysis of Kazakhstan telecommunications market and factors determining its effectiveness

In the process of digitalization, one of the main infrastructure elements of the digital economy in the implementation of the state program “Digital Kazakhstan” is telecommunications infrastructure. Therefore, the article is devoted to the study of the development of telecommunications and factors affecting their development. The article reveals the role and modern significance of telecommunications services in the economy. Examples of analyzing the growth dynamics of various segments of the telecommunications market and a number of the largest territories of Kazakhstan by region based on statistical data are given. In addition, it highlighted some shortcomings in the telecommunications market, as well as measures necessary for its further development. The article also presents performance indicators of this industry. The presented efficiency factors are based on three main categories: first, the business climate of the telecommunications sector of the economy, second, the factors underlying human capital, and third, a number of factors based on state regulation of the country's development in the field of telecommunications. Factors that determine the effectiveness of the telecommunications services market depending on various criteria are systemitized. Modern trends in the industry are identified,and a number of possible development options are formulated. The analysis of factors in the development of telecommunications services revealed the main elements that attach the greatest importance to the development and formation of telecommunications services. The topic under consideration is one of the most relevant today, especially in the context of the 2020 pandemic.

FUZZY-LOGICAL APPROACH TO CONSTRUCTING AN INTEGRAL INDICATOR IN A LEVEL ESTIMATION MODEL SIGNIFICANT MARKET ADVANTAGE

The purpose of this research is to construct fuzzy expert system to estimate an integral degree of market concentration by fuzzy-logical approach. The methodological basis of the study consists of scientific works of domestic and foreign scientists and leading specialists, statistical and analytical materials of state authorities. Fuzzy Inference is introduced for the integrated indicator construction. Two indicators are chosen as input variables. The first indicator, CR, is a level of concentration ratio. The second indicator, HHI, is the Herfindahl-Hirschman index. Output variable, MC indicator, means a degree of market concentration. Both input and output variables are transformed to fuzziness through the construction of membership function. The function type and parameters are substantiated and “bell”-shaped membership function to describe uncertainty of the values falling under normal distribution is chosen. The quantity of fuzzy sets at every input is considered z=3 and the quantity of input variables is considered ω=2. To achieve completeness of the model, the quantity of logic rules is considered r=3²=9. To calculate a degree of market concentration, Mamdani fuzzy conclusion is applied. Defuzzification is engaged to calculate value of the output variable which is MC indicator to mean a degree of market concentration and therefore readiness to implement the innovation strategy for enterprises active in innovation. To estimate a degree of market concentration, the fuzzy expert system given allows for engagement of different indicators due to fuzzy logic methodology which considers fuzziness of the input and output variables. The construction of an integral indicator for assessing the state of economic competition in order to establish the feasibility of identifying operators and providers with a significant market advantage will improve the assessment of the state of economic competition in the market in the telecommunications services market in Ukraine.

Analysis of Effect of Capital Expense Efficiency, Operating Expense Efficiency and Exchange Rate Difference to Financial Performance in PT.Telkomsel

PT.Telekomunikasi Seluler (PT. Telkomsel) is one of the largest mobile telecommunications service providers and market leader in Indonesia. Competition in the cellular business is increasingly competitive, so companies must implement a variety of strategies and policies that are appropriate to keep the company growing and profitable. One of these things can be done by continuing to invest in developing networks and managing operational costs efficiently as well as carrying out appropriate policies in the purchase of equipment from overseas partners so that the effects of fluctuations in the exchange rate of the Rupiah against the Dollar can be minimized. The purpose of this study was to determine and analyze the effect of capital expenditure efficiency, operational cost efficiency and exchange rate differences to the financial performance of PT. Telkomsel. Financial performance is measured by profitability ratios such as net profit margin (NPM). There are three independent variables are capital expenditur efficiency (X1), operating expense efficiency (X2) and foreign exchange rate difference (X3). While the independent variable(Y) is net profit margin. Data collection in this study using the time series method by analyzing the quarterly financial statement data of PT. Telkomsel from 2012-2018. The results showed that 1) The efficiency of capital expenditure had a positive and significant effect to the financial performance of PT. Telkomsel. 2) The efficiency of operating expense has a positive and insignificant effect to the financial performance of PT. Telkomsel. 3) The exchange rate difference has a negative and significant effect to the financial performance of PT. Telkomsel.

Brand management of an innovative product of a telecommunications company

The role of the corporate branding in telecommunication market as positive attitude formation factor for innovative product within economic and sociopolitical destabilization, including variability of the competitive environment and high level of R&D activity is justified in article. Moreover, the industry characteristics of diversified products are taken into account. The place of the brand as a link between past, current and future marketing activities is interpreted, taken into account the relationship with consumers and the market reaction to the new product. The constant effort maintains of the customer loyalty is shown as obligatory activity by the telecommunication company, considering consumer awareness and change their spending power. The effective brand management for innovative products made by telecommunications companies should considered: industries characteristics; the competitiveness level among manufactured goods within telecommunication industry; companies investment opportunities for brand formation and development. The common types of interconnection between brand management strategy and innovative telecommunication products were expended. Moreover, the matrix related was built and interconnection types were characterized. The main goals of innovation brand management are justified considering the peculiarities of the telecommunication services market and the type of market environment in accordance with level of product and company novelty. Furthermore, the complex of marketing tools for each alternative was recommended which complement the telecommunication companies’ capabilities within Internet network. Depending on the market situation, it is advisable to apply the recommendations on effective brand management for innovative telecommunication products either inside the domestic market or to enter the foreign markets.

The Impact of Innovation in the Satellite Industry on the Telecommunications Services Market

The article analyses the role of the satellites in global communications. Different types of orbits and different types of satellites are described. The commercial start of low and medium orbit satellites is considered. The integration of some Low Earth Orbit (LEO) projects with Teleports is commented. Some significant LEO/MEO (Medium Earth Orbit) projects are cited. The impact of the satellite industry and the Teleport systems on the technological ecosystem is discussed. LEO satellites for monitoring the earth's surface are presented. Keywords: LEO, Orbit, Satellite, Teleport.

A Study to Identify and Profile Consumer Segments in the Mobile Telecommunication Services Market

Modern day mobile telecommunication network service business is quite challenging and complex. The consumer has been provided with a plethora of options and offers. Unlimited talk time plans, data packages, voice and SMS plans, etc. have changed the way the telecom business operates. Mobile number portability (MNP) has been the biggest game changer. An understanding of consumers at length is thus imperative. This research paper focused on proper segmentation and profiling of consumer segments with an aim to provide sharper and focused marketing programs. The paper highlighted the emergence of two different types of consumer segments namely, the Conventionalist and the Techi. It would be immensely useful for telecom companies to understand consumers’ tastes, habits, preferences, and personality with a view to link them with consumer purchase patterns. Both the segments were found to exhibit quite a few contrasting features and as such could be exploited for concentrated marketing communications. The results indicated that unless and until consumers are regarded as lifetime prospects, companies would find it very difficult to retain consumers. From chota recharge to unlimited talk time, companies have leaped milestones and come a long way, and this has been only possible because of effective segmentation of consumers on geographic, demographic, psychographic, and behavioural bases/parameters. This study used elements of factor analysis and cluster analysis along with behavioural modelling to derive segments’ personality traits.

ШЛЯХИ ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ НА РИНКУ ТЕЛЕКОМУНІКАЦІЙНИХ ПОСЛУГ УКРАЇНИ

The article studies the theoretical background of the competitiveness management of telecommunications companies. The dependence of the mechanism for controlling the competitiveness of enterprises in the telecommunications services market on the quality of telecommunications services provided has been proved, provided that intangible resources are provided and modern digital technologies are used. The role of state regulation of information relations in society is determined and the model of state regulation of the telecommunication services market is improved. The problems of choosing the best way to provide services in the telecommunications market are investigated. A model for the functioning of this market is developed taking into account objective and subjective factors of the market environment. An economic mechanism is proposed to increase the competitiveness of subjects in the telecommunications services market, the operation of which is expected in the main strategic areas in accordance with modern tools..

Potential of the telecommunications services market development in Ukraine

The article considers the tendencies of the telecommunication services global market development. The index of dynamics of telecommunication services markets in the world and in Ukraine for the period 2015-2019 is calculated. Based on the analysis of dynamics of the Ukrainian telecommunication services market development in relation to world and regional values, the main tendencies are highlighted: steady growth of telecommunication incomes for the last 10 years; reduction of the volume of the fixed telephone market with the simultaneous growth of the mobile market; lag behind global and regional values as a percentage of public access to the Internet; low, incomparable with global and regional values, the level of development of the mobile broadband market. Problems of development of the Ukrainian market of telecommunication services are defined.

Imperatives for the development of the telecommunications services market of Ukraine

The analysis of scientific achievements of Ukrainian scientists on the development of the telecommunication services market in Ukraine; substantiated the specific features of the telecommunications industry in Ukraine at the present stage at the micro, meso, macro and mega levels; shows the main development trends of the world market of information and communication technologies; the main imperatives of Ukraine's integration into the world space of information and communication technologies are determined.