Trends In Development Of Market Research Articles

The Russian labor market in the context of external and internal challenges

In a rapidly changing world, a situation of foreign political tension, informatization and technologization of the life of our state in all spheres of life, it is the labor market that is a kind of social indicator reflecting current problems, demands and trends in the development of Russian society. The labor market allows you to assess the size and structure of the country's population, to give characteristics of the working population, to assess the level of unemployment, health and prosperity of each family, etc. The active use of digital technologies and the use of artificial intelligence create new conditions for human life and work, while defining new requirements for it. The labor market is responsive to these changes. The article is devoted to the analysis of the current state of the labor market caused by changes in the external and internal living conditions of the Russian state. The purpose of the study is to identify and substantiate the directions of transformation of the Russian labor market as a social and economic tool for the development of the economy and the social sphere. The article presents a quantitative and qualitative analysis of statistical information and analytical indicators of the labor market over the past 33 years (from 1990 to 2023), as well as summarizes and substantiates current problems and difficulties in the development of the labor sector in today's difficult realities. The significance of the research lies in the possibility of using the results of quantitative and qualitative analysis of the current state of the labor market, its demands and new development trends to train qualitatively new personnel, increase the competitiveness of employees and employers, and therefore to reduce social tension in society and economic growth in Russia.

Analysis of Li Auto's Marketing Strategy Based on Marketing Mix Theory

This paper analyzes Li Auto's marketing strategy through marketing mix theory, including links to its products and publicity concepts, a unique selection of additional electric vehicles, optimization of product quality and product series, an extensive direct sales network and major cities, the establishment of service centers in the region, etc. The paper suggests that Li Auto should strengthen advertising operations on the we-media platform and, at the same time, adhere to the combination of online and offline marketing methods, strengthen scientific and technological investigation and development, and continuously launch safer, more comfortable, and more convenient products according to the demands of users. In addition, the direct sales network should be expanded to improve the quality of after-sales service. The paper also makes an in-depth analysis of the market development trend of Li Auto and provides an important reference case for enterprise strategic choice. However, the paper has insufficient analysis of Li Auto's pricing strategy. In the future, Li Auto's price strategy will be discussed in more depth, including its pricing strategy, price adjustment strategy, and price matching with market demand, to evaluate its competitiveness and market performance more comprehensively.

System Dynamics Simulation of China's Electric Vehicle Market Development Trends

The global new energy vehicle industry is currently in a phase of rapid development, with the growth of China's new energy electric vehicle sector being dynamically regulated by various factors within the overall market. Consequently, this study considers the competitive relationship with traditional fuel vehicles and the policy and economic factors present in international trade. Utilizing system dynamics models and dynamic simulations based on graph theory, the research analyzes the future development trends of the overall automobile market and China's new energy electric vehicles. The results indicate that electric vehicles globally will have a disruptive impact on the traditional fuel vehicle market. In situations where China's new energy electric vehicles significantly challenge the traditional fuel vehicle market, the market share of electric vehicles is expected to grow at a high rate over the next 30 years, rapidly increasing from 0.4 to 0.87. Different governmental guidance measures can create up to a 17% difference in market share. In foreign markets, under the global context of 'carbon peaking' and other low-carbon initiatives, or in scenarios where Chinese electric vehicles have a competitive advantage, the impact on the development of China's new energy vehicle industry is relatively minor.

China Automotive Market Development Trends

China Automotive Market Development Trends

Russian consumer lending market in modern conditions

In the current conditions, the Russian financial market has demonstrated its stability and ability to promptly respond to the ongoing changes in the geopolitical sphere, while the banks that control more than 80 % of the country’s assets are under sanctions. The article considers and analyzes the Russian consumer lending market in modern conditions. It reviews the crisis periods of the Russian financial market from 2014 to 2023 and the anti-crisis measures of the Central Bank of the Russian Federation, the domestic consumer credit market in the current realities, and loans restructuring to individuals under sanctions pressure. The purpose of the study is to determine main trends in the consumer credit market development based on the analysis of the Russian consumer credit market under sanctions pressure. The object of the study is the domestic consumer credit market in modern conditions. The subject of the study is trends in the Russian consumer credit market development under sanctions pressure. The sources of information were analytical materials and statistical reporting data of the Central Bank of the Russian Federation, laws and regulations, domestic and foreign scientific literature, and analytical and reference online resources.

Insurance market development trends in medium-term documents of the Bank of Russia

Insurance market development trends in medium-term documents of the Bank of Russia

DIAGNOSTICS OF MANAGEMENT OF MARKETING BUSINESS PROCESSES IN REAL ESTATE ENTERPRISES

With the rapid development of information technology and the deepening of the concept of value chain management, the enterprise management mode has been liberated from the traditional vertical integration structure, and opened a new chapter of all-round horizontal integration and value management. Many domestic and foreign enterprises have launched business process reengineering plans to strengthen enterprise management and enhance comprehensive competitiveness. This radical change has a huge impact on the traditional real estate sales model, forcing the sales business process must adapt to the new market development trend, and more closely integrate with other business processes to meet the comprehensive needs of modern enterprise management. In order to adapt to the changes of external environment, real estate enterprises must optimize and reconstruct their internal processes. Through business process reengineering, enterprises can break the traditional functional organizational structure, establish a new process organizational structure, eliminate ineffective processes, shorten the time required for processes, improve the execution efficiency of processes, and finally achieve the goal of improving management level and work efficiency, optimizing resource allocation and standardizing management processes. Marketing process management plays an important role in enterprise operation. By effectively organizing and coordinating individual business processes, marketing process management can improve the overall operational efficiency of a company. This paper focuses on the problem of marketing process in the field of real estate. Firstly, it emphasizes the importance of studying business process management. Then, according to the background of China's real estate development, the main links of the marketing process management of real estate enterprises are discussed in a targeted way (analyzing the target market, formulating sales strategies, implementing promotion activities, building sales channels, implementing sales activities, providing after-sales service). On the basis of the above links, this paper comprehensively analyzes the challenges faced by real estate enterprises in the marketing process. These challenges come from many aspects, such as market environment, sales channels, monitoring and evaluation. In order to deal with these challenges, this paper discusses and puts forward some countermeasures. These strategies include perfecting market research, diversifying sales channels, optimizing promotion strategies and strengthening marketing team building.

Strategic Lines in the Development of Printing Market Entities in the Russian Federation

The topic of the research is acute, which is envisaged by the demand for printing products in all spheres of society: political, cultural, economic, etc. During the last decades serious changes took place on printing market, which made entities of the market revise their strategies. The article studies dynamics of printing market development and itsspecific features in the Russian Federation. The current trends on the printing service market were identified and key reasons for changing the situation on the market were investigated. The authors came to the conclusion that Russian printing houses gained serious experience in overcoming crisis situations, such as the system crisis connected with replacement of periodicals and books by e-publications and the crisis caused by COVID-19 epidemic and large-scale economic sanctions introduced in 2022. They put forward strategic lines in the development of printing market entities with regard to identified trends of market development.

ПОДхОДы К УПРАВЛЕНИЮ ОРГАНИЗАЦИОННыМИ И ВНЕОРГАНИЗАЦИОННыМИ СТРЕССАМИ В УСЛОВИЯх ГИГ-ЭКОНОМИКИ И ПРЕКАРИЗАЦИИ ТРУДОВых ОТНОШЕНИЙ

Precarization is one of the most important trends in the modern development of the labor market both in Russia and abroad. At the same time, the relevance of managing organizational and non-organizational stresses, which are facilitated by both numerous external factors and changing working conditions, is increasing. This article provides an analysis of the current state of procarization, as well as the results of studies of the causes of precarization, conducted with the involvement of the leaders of 46 service organizations, and studies of the correlation of labor stress and precarization. The main conclusion of the article is the thesis that in order to solve the problems associated with the development of precarization, an integrated approach and the involvement of multi-level actors are needed: the state, entrepreneurs, managers and workers themselves.

Exploration of Cultural Change of Film and Television Art Media Formation and Digital Cultivation Path of Media Talents

Abstract The ongoing evolution of digital technology significantly transforms the format of film and television media, simultaneously diversifying the training modes and requirements for media professionals. In this paper, the comprehensive characteristics of film and television art media are analyzed, and specific manifestations of cultural change in the form of film and television art media are identified. At the same time, combined with the cultural change manifestations, it helps media talents to find their role positioning, clarifies the digital literacy structure of media talents, and establishes a double-loop digital cultivation model of the connotation and form change of film and television art media. To further explore the digital cultivation of media talents, a quantitative analysis of data was conducted on the market development trend and the cultivation of media talents. It was found that the overall market demand for media talents increased by 65.67% between 2015 and 2023, but the employment rate of media talents decreased by 3.85 percentage points between 2016 and 2020. The χ2 -test value of digital training of media talents is 26.317, which has a very significant difference at the 1% level. The digital cultivation mode of media talents based on digital technology can effectively enhance the satisfaction of media talents, better meet the demand for talents in the film and television art media market, and help the media industry develop with high quality.

Research trends on digital transformation on financial market development

The aim of this research is to analyze the effect of digital transformation on financial market development. The method used in this research was quantitative research with a literature study approach. The data used in this research were obtained from the Scopus database with the keywords "digital transformation and financial markets". The findings of this research show that the number of studies on the topic of digital transformation in financial market development has increased from 2019-2023. China and Portugal are the countries that produce the most research on the topic of digital transformation in relation to financial market development. In producing these research documents, China also often collaborates on research with other countries. The most influential scientist from research on the topic of digital transformation in financial market development is Diane M. Bergeron. This research contributes to future research by exploring digital transformation research trends in financial market development from different angles with keywords such as Digital Transformation and Financial Markets. These keywords are related to the development of financial markets, which has not yet been the subject of much research.

Language training courses as a form of interaction between the university and business

Today, universities are quite actively establishing various forms of interaction with business, including in the field of establishing language training courses within the framework of education transfer. Here the author presents a unique experience of business interaction in the person of the Moscow Law firm and the Center for Innovative Educational and Language Strategies of the Department of English and Professional Communication of the Financial University under the Government of the Russian Federation. This research aims to study the experience of designing and implementing online language training courses «English for lawyers» for lawyers practicing international law. As it is an on-going project, the author presents the first results of the study (May – June 2023). The development of educational tracks of the course determined the reference to the ideas of personality oriented and CLIL approaches. When verifying the content of education, the author relied on the initial language proficiency level of the students and on the author’s experience in teaching Legal English, in addition, on author’s developments, materials from authentic textbooks, legal websites and newspapers, court archives available on court websites, etc. The task set by the client – the development of communication skills in the field of Legal English – largely determined the choice of teaching methods. Here the author provides parts of classes based on: case method, business and role-playing games, elements of an inverted class, etc. The obtained primary results not only testify to the effectiveness of the work done in the course of interaction between the university and business, but also allow us to foresee promising directions in the given direction, for instance: the opening of new and promising areas of training of bachelor and master students that meet the latest trends in labour market development, etc.

Analysis on the "COTTI Coffee Model" of Coffee Industry Marketing Promotion

The competition in China's chain coffee market has become increasingly fierce, and the emergence of Luckin Coffee brand in 2018, the emergence of the brand with low prices, led to a sensation in the coffee market, until the emergence of COTTI Coffee in 2021, the coffee brand war has filled a fire. This study analyzes the development ideas of COTTI Coffee and the marketing ideas brought by the brand, from the marketing model of COTTI Coffee to the impact of COTTI Coffee in the promotion of products, and predicts the future market development trend of the brand. COTTI Coffee's low price marketing strategy has helped increase its sales volume and successfully opened the market. In terms of publicity strategy, it also jointly advertised with IP on social media platforms and invited celebrity endorsements to improve its visibility. COTTI has adopted a concentrated appeal strategy, opening its stores next to the well-known Luckin brand. In this way, it attracts many user groups that rely on the old brand, which is conducive to the long-term development of the brand.

The Transformation of International Marketing Strategy under the Background of Big Data

The emergence of big data has brought many opportunities to all walks of life, but it also faces enormous challenges. In order to improve the competitive power of international trade, companies need to actively respond to the development trend of large data, the advantage of the characteristics of big data, raising the level of competition in international trade, improve the international marketing strategy, promote the all-round development of international trade and industry. With the technical support of big data, we can dig deep into data information, gain insight into consumers' buying behavior, and inject innovative power into the marketing of enterprises. Combining big data technology with a marketing strategy can also help enterprise marketers to adapt to the market development trend, collect data, analyze data, reduce risks, and enhance the quality of enterprise development. The advent of big data has brought about significant changes in the field of international marketing, forcing companies to adapt their marketing strategies to suit the new realities. This paper examines the challenges faced by international trade in the era of big data and explores how companies can transform their international marketing strategies to take advantage of the opportunities presented by this new technology. The paper concludes that companies that are able to harness the power of big data will be better positioned to compete in the global marketplace.

Цифровизация как форма инновационного развития рынка недвижимости

The article highlights the main trends in the innovative development of the Russian real estate market, which have emerged under the influence of the introduction of digitalization. It is shown that at present the real estate market is undergoing significant changes, moving to a new qualitative state. This is due to the emergence and introduction of innovative construction technologies, the global change in the types of urbanization, changes in the social requirements of the population, the improvement of legislative and organizational support for the functioning of the real estate market and, above all, the widespread use of digital technologies. The analysis of digital services used in the Russian real estate market is carried out. It is determined that a significant number of operations are involved in the process of managing real estate and infrastructure, which are subject to transformation and optimization through the use of innovative digital technologies. The existing problems of digitalization of the real estate market have been clarified and the key directions of their solution have been identified. It is concluded that digitalization will lead to a change in the behavior of all participants in the real estate market real estate market developers, sellers, tenants, agents, property owners.
 As a result, the real estate market will become more open and transparent.

Use the DCF Model to Value the Company of NEXT

NEXT is a very common large clothing company in Britain, whose clothes are deeply in the hearts of contemporary young people. In the valuation of NEXT Company, the author found the formula of financial statements and selected a lot of useful data, and the DCF model was adopted. A variety of company data and many factors can affect the valuation results. So, many Excel sheets need to be created to summarize and calculate all this data. The final estimated market value is about 14.15 billion, while the actual market value is 8.66 billion. So, the results differ from NEXT's internal estimates, but the overall trend is similar. There are many reasons for this difference, involving some disadvantages of the DCF model and valuation problems. This paper enabled people to: have a certain understanding of the market development trend; learn a lot of valuation methods and become proficient in using them; more clearly understand the advantages and disadvantages of the DCF model; and have a more accurate understanding of the NEXT Company.

Основные тенденции развития рынка портфельных инвестиций частных инвесторов в Российской Федерации

Political and economic uncertainty affects the population’s capability to save and invest funds, partially determines their goals. The authors explore different aspects of modern investment. The purpose is to determine the trends of the portfolio investment market development in the Russian Federation to form a behavior model of a private investor in modern economic conditions. The researchers studied the portfolio investment market development in 2019–2021, identified the main reasons for the increased popularity of investment, examined some trends in the portfolio investment market, and studied the dynamics of the brokerage services clients’ number and the number of trust management accounts. The dynamics and causes of changes in the private investors’ individual investment accounts number and their structure are considered. The volume of exchange transactions carried out by professional participants in various markets has been studied, the impact of panic and certain periods of volatility on investor behavior has been determined. Research shows that the mass entry of private investors into the stock market is influenced by the marketing component of brokers’ activities in attracting new clients.

Research on Business Management information System under the background of Big data technology

In the rapid development of social economy and science and technology, the integration of network technology and various industries is becoming more and more close, which is both an opportunity and a challenge for the construction and innovation of business administration. Since big data itself has the characteristics of high speed, diversity and large quantity, it can effectively solve the problems encountered in business management, scientifically grasp the opportunities brought by big data for business management informatization, summarize and analyze the basic laws and main trends of market development, and then monitor abnormal conditions in data mining. On the basis of understanding the status quo of big data technology and business management innovation and development, this paper mainly studies the basic structure and application measures of business management information system in the new era according to the advantages of big data technology, so as to create a positive market environment.

Development of competitive strategies by enterprises in the globalization of market

The subject of the study is the process of formation and implementation of competitive strategies of enterprises in the conditions of globalization of markets. The purpose of the article is to study the relationship between the globalization of markets and the development of competitive strategies of enterprises, as well as to provide recommendations to enterprises on the development of effective competitive strategies that take into account global trends and the peculiarities of local markets. The methodological basis of the article can be various research approaches and methods, depending on the specific orientation. The methods of economic analysis are used, in particular, comparative analysis of various competitive strategies, SWOT analysis, Porter's analysis, and others. Also used are methods of sociological research, in particular surveys of various groups of stakeholders, or methods of practical experience, including case studies of successful enterprises and their strategies. Results of the article. It has been established that in the conditions of globalization of markets, enterprises must develop competitive strategies that take into account the trends of global market development and the peculiarities of competition in different regions of the world. The main factors influencing the development of competitive strategies of enterprises in the conditions of globalization of markets are identified, in particular: changes in the political, economic, socio-cultural and technological environment, the growth of competition, changes in consumer requirements, the strengthening of the influence of regulatory bodies, etc. The main strategies that can be applied by enterprises in the conditions of globalization of markets, such as: differentiation strategies, cost reduction strategies, focusing strategies and combined strategies, are studied. It was found that the success of the company's competitive strategy in the conditions of globalization of markets depends on several factors, in particular: choosing the right strategy, effective management of resources, adaptation to local conditions and interaction with partners. Recommendations are given on the development and implementation of competitive strategies of enterprises in the conditions of globalization of markets, in particular: analyze trends in the development of the global market. An additional result is the identification of key factors that influence the formation and implementation of competitive strategies of enterprises in the conditions of globalization of markets. This enables enterprises to more effectively adapt to changing market conditions and develop their strategies based on the analysis of these factors. Field of application of results. The recommendations for the development of competitive strategies that have been formulated can be used by enterprises of various sizes and industries that wish to compete in international markets. In particular, the research can be useful for managers who are responsible for the development of company strategies, as well as for researchers and teachers who deal with problems of competitiveness of enterprises. Conclusions. The development of competitive strategies of enterprises in the conditions of globalization of markets is an important factor in their success and preservation of competitiveness. Effective selection and implementation of strategies requires a deep analysis of external and internal environmental factors, a thorough study of the competitive field, and the use of modern strategic management tools.

E-commerce market development trend in the retail segment

The unprecedented growth of e-commerce worldwide, along with the expansion of global e-commerce companies to developing countries, including Kazakhstan, requires the improvement of modern state policy in the field of promoting the development of e-commerce in the country. In this aspect, the analytical support of such a policy seems relevant, which would reflect the analysis of supply and demand in the market with the identification of trends in its development, the analysis of consumer preferences and habits, and the identification of regional differences in the practice of e-commerce development. The purpose of the article is to identify trends in the development of the e-commerce market in the retail sales segment based on a quantitative and qualitative analysis of the e-commerce market in the context of its suppliers, intermediaries and consumers. The research methodology involves the application of a systematic approach to the study of trends in the development of the e-commerce market using the methods of generalization, systematization, comparison, statistical and structural analysis. The significance of the results of the study lies in the priority development of the e-commerce market in Kazakhstan, where it is called the driver of the country's economic growth, in accordance with the provisions of the "Roadmap for the development of e-commerce in the Republic of Kazakhstan until 2025" implemented under the state program "Digital Kazakhstan". This research has been funded by the Science Committee of the Ministry of Education and science of the Republic of Kazakhstan (Grant “Formation of institutional environment of electronic commerce market in Kazakhstan, its evaluation and development mechanism” No. AP14871419).