Marine Destination Research Articles

IMPROVING THE QUALITY OF CANDIES’S SEAWEED OF PULAU SERIBU COMMUNITY WITH AN ERGONOMIC DESIGN APPROACH

One of the potential products of the Pulau Seribu as a marine destination in the north of Jakarta is its seaweed products, with the best quality and the mainstay of seaweed exports in Indonesia. Basically, not a few of the MSMEs in the Pulau Seribu already have production permits, business permits, and market seaweed products, but there are still some who experience problems in using their product packaging. As a result, the product is more difficult to market and has a low selling value. To overcome the problems faced by MSMEs, the Technology Industry of Prining Packaging Department (TICK) in collaboration with partners (Pondok Cafe and Karang Taruna) carries out community service activities with the aim of: making packaging based on products, materials, designs, and packaging forms that are efficient and can be applied. by MSMEs. The science and technology program for the community is in the form of helping MSMEs in the Pulau Seribu through partners and youth organizations in the Pulau Pramuka area to make packaging independently. The method for conducting this science and technology program for the community is: through training and mentoring. Among the stages are conducting a preliminary survey of partners (MSMEs), designing packaging designs, making packaging according to the needs of MSMEs and training and assistance in packaging production. The output of this activity is the availability of primary packaging for candies’s seaweed products, driving the community's economy and increasing sales of partner products.

Segmentation by Motivations in Sustainable Coastal and Marine Destinations: A Study in Jacó, Costa Rica

Coastal and marine tourism offers a wide variety of activities that can be sustainable due to the characteristics of its natural and cultural attractions. The present study was carried out in Jacó, a sustainable destination with coastal and marine characteristics of Costa Rica, with the objectives (i) of identifying the motivations of tourist demand; (ii) segmenting the tourist demand; (iii) establishing a relationship between the segments and sociodemographic aspects; and (iv) determining the relationship between segments of demand and satisfaction and loyalty. This quantitative study collected a sample of 304 valid questionnaires on-site in June 2021. For data analysis, a factorial analysis and non-hierarchical K-means segmentation were performed. The results show five motivational dimensions: “Learning and coastal experience”; “Nature”; “Rest and safety”; “Water sports”; and “Nightlife”—and three segments of tourists: “Multiple motives”; “Passive tourists”; and “Eco-Coastal”. The “Eco-Coastal” segment was the most satisfied in terms of enjoying the coastal nature of the destination. The “Multiple motives” group showed the highest intentions to return, recommend, and spread positive word of mouth. These findings will serve as management guides for coastal and marine destination managers and will help adapt these tourism sites to the new demand instigated by the global health crisis.

Perceived Value in Sustainable Coastal and Marine Destinations: A Study of Jacó in Costa Rica

Perceived value influences the future behavior of tourists in sustainable coastal destinations, and thus is crucial for the elaboration of development plans. This study aims to: (i) identify the dimensions of the perceived value of demand in a coastal and marine destination; (ii) determine the dimensions of the perceived value that predict the satisfaction of the demand of a coastal and marine destination; and (iii) establish the dimensions of perceived value that predict loyalty variables such as return, recommendation, and saying positive things about a coastal and marine destination. This research was carried out in Jacó, a sustainable tourist destination on the Pacific Ocean coast located in the Central American country of Costa Rica. The sample collection was carried out on-site in June 2021 during the COVID-19 pandemic. This quantitative study used a sample of 304 valid questionnaires. Factor analysis and the multiple regression method were performed for data analysis. The results show three dimensions in the perceived value, namely, the emotional and functional value, the social value, and the economic value. The emotional and functional dimension is the most important predictor of satisfaction and loyalty in variables such as return, recommendation, and saying positive things about a coastal and marine destination. The results can serve as a management guide for managers of coastal and marine destinations and as information for service providers to develop products according to demand.

Measurement of Indonesian Marine Health Index to Assess The Health of The Coastal Ecosystem of Tuban, East Java

The purpose of this study is to assess marine health on the scale of coastal water and reveal its potential to provide a benchmark for sustainable marine development activities in Tuban Regency. This study uses IKLI (Indeks Kesehatan Laut Indonesia) which is an OHI (Ocean Health Index) framework that has been modified according to the needs and the Indonesian environment. IKLI indicator used is adapted to the Tuban coastal environment. The results showed the overall IKLI value was 58 (out of 100) for the 2016-2020. IKLI value is based on 10 types of marine destinations, namely as a source of food (87), as a support for traditional fisheries (70), as a product of natural materials (65), as a source of livelihood and economy (90), as a provider of tourism and recreation services (80), based on the five objectives shows that the coastal ecosystem of Tuban contributes significantly to community livelihoods and the regional economy. The measurement of low-value IKLI for marine destination types as carbon storage (45), coastal protection (30), protection of species and iconic places (35); clean sea-water (33) and marine biodiversity (41) mean the coastal waters of Tuban with sandy beaches indicate the impact of sea-level rise and excessive activities in coastal areas causing pollution levels to increase.both.

Seafood ‘speaks’ in Costa Daurada’s Michelin-starred restaurants (Catalonia, Spain)

Seafood tourism is recently gathering a growing attention as part of tourism practice and research. Fish production and consumption have also a significant role in food tourism management and marketing. This research note explores the role of fish in two fine dining restaurants located in the town of Cambrils, a coastal and marine destination in southern Catalonia. Results show the fish-based identity of both restaurants and reveal how fish-based menus communicate a sense of place which is focused on the knowledge of the territory and the seasonal component of fish-based products. Theoretical and practical implications, and further research opportunities, are described.

The Cognitive Image and Behavioral Loyalty of A Coastal and Marine Destination: A Study in Acapulco, Mexico

ABSTRACT The objectives of this study were: (i) to identify the factors of the attributes related to the cognitive image of a coastal and marine destination; (ii) to segment the demand based on the satisfaction generated by the attributes; and (iii) to establish what image attributes can predict loyalty. This study took place in Acapulco, a coastal and marine destination in Mexico. This quantitative study used 441 valid questionnaires from domestic tourists. The data were analyzed using factor analysis, and a K-means segmentation was performed. A step-by-step multiple regression was also used. The results show six factors: “Personal attention,” “Tourist infrastructure,” “Cultural activities,” “Quality of service,” “Natural and aquatic activities,” and “Entertainment.” Also, three segments were identified, based on the attributes of the image: “Want it all,” tourists who are satisfied with all the attributes of the image; “Coastal activity seekers,” visitors experiencing a greater satisfaction level with natural, aquatic, and cultural activities; and “Passive tourists,” who had lower levels of satisfaction compared to the other groups. Concerning the attributes that can predict loyalty, “Acapulco as a vacation spot for the family” was the most important predictor of intentions to return and intentions to recommend the destination.

Segmentation based on recreational experiences in coastal and marine destinations: a study in Acapulco, Mexico

ABSTRACT Coastal and marine destinations that offer recreational activities can enhance visitors’ experiences and promote their environmental responsibility. The objective of this study was to carry out a market segmentation of the domestic tourism demand based on recreational experiences in a coastal and marine destination. This in-situ research was conducted in Acapulco, an important destination in Mexico. A total of 441 questionnaires were obtained and analyzed. Factorial analysis was applied as a data reduction technique and K-means clustering as a case grouping method. Four dimensions of recreation experiences emerged: experiential reflection, experiential learning, ecological observation, and sensory and experiential. Also, four segments of tourists were found based on their recreation experiences: ‘multiple-experience recreationists,’ ‘hedonists,’ ‘knowledge seekers,’ and ‘aestheticists.’ The findings will serve as management guides for tourist destinations managers and will help companies in the sector to create efficient marketing plans.

Push and Pull Motivations as Demand Predictors of Coastal and Marine Destinations: A Study in Acapulco, Mexico

ABSTRACT Many tourists look for coastal and marine destinations where they can perform various natural and cultural activities. This study addresses the dimensions of push and pull motivations that influence a coastal and marine destination for domestic tourism, and an analysis was performed with the dimensions of push and pull motivations that predict satisfaction, return and destination recommendation. For this purpose, a quantitative study of 441 surveys, where the researchers used data reduction and multiple regression techniques to select the motivational variables that predict a future behavioral variable, was carried out in Acapulco, a relevant coastal and marine destination in Mexico. Findings revealed two motivating dimensions of thrust that were “novelty” and “escape” and two dimensions of attraction that were “static marine” and “active marine,” The "novelty" and "static marine" factors mainly influenced satisfaction, while the factors that mostly predict return and recommendation were "escape" and "novelty.”

Motivations as predictive variables of satisfaction and loyalty in coastal and marine destinations: a study in Acapulco, Mexico

PurposeThe purpose of this study is to find the underlying variables of travel motivations associated with a coastal and marine destination, and the motivations that predict satisfaction and the intention to return and recommend a destination, as loyalty variables.Design/methodology/approachCoastal and marine destinations are highly visited by travelers for their variety of tourist activities. Motivation is one of the crucial aspects to understand visitors’ behavior in these tourist places. This in situ research was conducted in Acapulco, a major tourist destination in Mexico. The 441 questionnaires gathered were analyzed using exploratory factor analysis, confirmatory factor analysis and the stepwise multiple regression method.FindingsThe results show six underlying variables or motivational factors: heritage and nature, learning, sun and beach and physical activities, authentic coastal experience, social interaction and novelty. The “novelty” dimension is the most important and influential predictor of satisfaction and loyalty, followed by “social interaction” and “learning.”Research limitations/implicationsTiming was the main limitation of the present study, considering that the survey was administered in March and April, and the demand could vary in different seasons. The findings will contribute to academic literature and will offer valuable information to tourist destination planners.Practical implicationsAcapulco’s potential for coastal and marine tourism has been identified. This destination should organize activities related to the motivational factors found, for example, visits to museums, craft markets and walks can increase visitors’ “heritage and nature” motivations. Community visits can help to promote the “authentic coastal experience” dimension. Increasing the offer of water sports will better position the “sun & beach and physical activities” motivation. As “novelty” is the most predictive variable, activities that include the novelty component and related to beach festivals, coastal events, educational workshops, sports contests, parades, gastronomic activities and navigable tours should be carried out.Social implicationsThe results will serve as management guides for the destination management organizations and as sources of information for the companies involved in marketing to develop products according to the demand found.Originality/valueUntil now, tourism studies have been carried out on the influence of motivations as predictive variables of satisfaction and loyalty in different types of destinations. However, research in coastal and marine destinations is scarce, representing a gap in the academic literature.

From motivation to segmentation in coastal and marine destinations: a study from the Galapagos Islands, Ecuador

ABSTRACT National parks with marine reserves have great potential for coastal and marine tourism. In this regard, the Galapagos archipelago is an important coastal and marine destination in Ecuador declared a World Heritage Site by UNESCO. The objective of this empirical study was to analyze demand segmentation considering tourists’ motivations in this destination. The research was carried out in situ, and multivariate statistical techniques were used to analyze the 407 questionnaires collected. The results show six motivational factors: learning, heritage and nature, sun and beach, sports, authentic coastal experience, novelty, and social interaction. Two different segments of visitors have also been found. The first group, called ‘Multiple Motives,’ is formed by tourists with high motivation in all the motivational variables that include sun and beach. The second group, called ‘Eco-coastal,’ is made up of tourists who have a great motivation to experience marine life and national parks, discovering new things they are not used to, and for knowing their flora and fauna. From these findings, useful recommendations emerge for service providers and institutions related to the tourist offer in this kind of coastal and marine destinations.

Analysis of Push and Pull Motivations and the Intentions to Return and Recommend a Coastal or Marine Destination

Carvache-Franco, M.; Carvache-Franco, W.; Carvache-Franco, O., and Hernandez-Lara, A.B., 2020. Analysis of push and pull motivations and the intentions to return and recommend a coastal or marine destination. Journal of Coastal Research, 36(6), 1313–1322. Coconut Creek (Florida), ISSN 0749-0208.Visiting coastal and marine destinations can be appealing for tourists depending on the on-site activities offered. This study analyzed push and pull motivations to establish their effect on visitors' intention to return and likelihood to recommend a tourist destination. The research was conducted in the city of Salinas in Ecuador, a renowned tourist destination with coastal and marine, natural, and cultural features. For the statistical procedure, factor analysis was used as a data reduction technique, and multiple regression analysis was conducted to select the motivational variables that predict the intentions to return and recommend the destination. The results show two push motivational factors, “escape and novelty,” and “knowledge and experience,” and two pull motivational factors, “active marine,” and “static marine.” The first pull motivational factor is related to marine sports, swimming in the ocean, and adventurous activities, and the second one is associated with clear water and fresh air enjoyment, walking along the beach, and beaches of scenic beauty. The push factor “escape and novelty” and the pull factor “static marine” were the most important predictors of the intentions to return and recommend a coastal and marine destination. These findings will help coastal and marine planners to implement sustainable development strategies according to the characteristics of the demand.

Motivation and segmentation of the demand for coastal and marine destinations

Coastal and marine destinations offer a variety of activities for their visitors. The objective of this empirical study was, considering the above assertation, analyzing the segmentation of the demand for this kind of destination in terms of customer motivations. This project was an on-site investigation conducted in the city of Salinas, an important coastal and marine destination in Ecuador. The researchers used 385 questionnaires and analyzed them with multivariate statistical techniques. The results show six motivational factors: “Authentic coastal experience,” “Heritage and nature,” “Learning,” “Novelty and social interaction,” “Physical activities” and “Sun and beach.” The study also shows the existence of two different segments of visitors. The first group labeled “Beach lovers” formed by tourists who have high motivation in such aspects related to the sun and the beach, this group refers to the motivational dimension “sun and beach.” The second group, labeled “Multiple coastal motives,” grouped tourists who have high values in all the motivational dimensions. The findings of this research suggest the need for a more refined and complete brand that could attract not only beach lovers but also other segments of tourists motivated by the different activities and features that this coastal and marine destination can offer.

Segmentation, motivation, and sociodemographic aspects of tourist demand in a coastal marine destination: a case study in Manta (Ecuador)

ABSTRACTCoastal marine tourism offers new alternatives for tourist recreation in coastal destinations having natural and cultural attractions. The objective of this study is to create a demand segmentation of a costal marine destination in terms of tourists’ motivations as related to their sociodemographic parameters and trip characteristics. The empirical work was carried out in situ in the city of Manta, Ecuador, by administering a questionnaire to 390 visitors to the city and conducting multivariate statistical techniques on the data collected. The results show that there are three motivational dimensions which might be termed: ecotourism / gastronomy, sun / beach / entertainment, and relaxation and which determine three tourist clusters. Firstly, the ‘beach lovers’ tourists, who have high motivations for resting, and enjoying the sun, beach and entertainment activities. Secondly, the ‘eco-coastal’ tourists who, besides their high motivations for resting, sun, and the beach, also enjoy the typical cuisine, and the attractions offered by the city. The ‘multiple motives’ tourists, have high motivations for all the available attractions. Regarding the sociodemographic variables and the trip characteristics, the findings suggest that the older the tourist, the higher their level of motivation and the greater their motivations for sun, beach and gastronomy; students have also high motivations for the sun and the beach. The greater the frequency of visits, the higher the level of motivation and the satisfaction of these tourists, and the greater the motivation for coastal tourism and gastronomy. These results offer a basis for tourism providers to develop products and services customized to demand.

Segmentation of foreign tourist demand in a coastal marine destination: The case of Montañita, Ecuador

Demand segmentation at coastal destinations contributes to the commercialization of locations in order to create products and services in accordance with each of the groups found. Ecuador is located in South America, and on its coast is the province of Santa Elena, where the Montañita Commune is located. This spot has been designated as a "Surf City" and constitutes a popular area visited by foreign tourists. Recreational activities related to sun and beach holidays take place here, and water sports such as surfing and parasailing are popular. This study aims at identifying the different segments of demand of foreign tourists in this coastal marine destination in terms of their motivational dimensions. To do so, an empirical work herein has been undertaken on-site, using a questionnaire and applying a factorial analysis as a multivariate technique. The results show the existence of three motivational dimensions: "Water Sports and Social Visits", "Ecotourism", and "Sun and Beach". According to the motivation schemes, four typologies of foreign tourists have been identified. First, "Eco-coastal Tourists" who visit the destination motivated by climate, sand and contact with nature. Second, "Indifferent Tourists" with low scores in almost all motivation criteria and who are not clearly related to any of the three dimensions identified. Third, "Water Sports Tourists" who visit the destination motivated by surfing and who enjoy the sun and the beach. Forth, "Sun and Beach Tourists" who visit the destination and are mainly motivated by rest and relaxation together with sun and beach criteria. The importance of this research lies in its contribution to the understanding of the characteristics of the different clusters of foreign tourists with regard to the motivational dimensions involved in this type of tourism.

해수욕장의 브랜드 가치와 방문가치가 이용객의 만족에 미치는 영향에 관한 연구

The purpose of this study was to investigate the effect of brand value and visitation value on user’s satisfaction for coastal beaches. To achieve this purpose, the survey was conducted on users visiting and using Haeundae, Gwanganli, and Songdo in Busan. As a result, it has been found that brand awareness and brand image of brand value had a positive effect on user’s satisfaction. As for visitation value, while perceived quality and perceived cost had positive effect in satisfaction, perceived convenience had negative effect but was not significant.BR The results of this study suggest practical implications that potential users as well as the existing users are likely to induce a constant satisfaction by maximizing the brand value and visitation value of the costal and marine destination. Additionally, this study attempted to investigate the relationship between the visitor and the costal beached in the context of the relational benefit. Furthermore, the theoretical implication is that we have approached the new manipulative definition of visitation value based on the previous research.

Segmentation of coastal marine demand from a National Recreational Area: Villamil Beach, Ecuador

Tourist demand segmentation can provide important information for creating products tailored to the clusters found. The present empirical work was carried out in situ in Ecuador at the Villamil Beach National Recreation Area, a coastal marine destination within a national recreation area. Factor analysis on responses by tourists to a questionnaire produces two motivational dimensions: 'Ecotourism' and 'Sun and beach'. Three tourist segments are found: 'Beach lovers', who have high motivations for enjoying the sun and the beach, 'Coastal Nature', who have high motivations for enjoying the typical gastronomy, for the sun and the beach, for the tourist attractions and for knowing the flora and fauna and, finally, 'Coastal Passive', who have medium and low motivations in all aspects.

Tourists' risk perception of risky destinations: The case of Sabah's eastern coast

This study investigates tourists' risk perception towards a risky destination. The eastern coast of Sabah, Malaysia was chosen as the study site for its recent high-risk status as a result of a series of abductions and political turmoil. Using t-test and partial least squares-structural equation modelling analysis, the impacts of travel experience, prior experience with risk, travel motivation, novelty preference, gender, age, and nationality on tourists' risk perception were examined. The results of this study indicate that tourists do perceive Sabah's eastern coast to be high risk but this negative perception of Sabah's eastern coast as a marine destination does not affect their perception of other coastal areas in Malaysia – tourists remain optimistic of other coastal areas within Malaysia. The effects of various determinants on risk perception are reported. The study has provided timely analysis and implications to the tourism industry in Sabah, which can also serve as a reference to destinations with similar risk background.

The Tourism-Environment Causality

This study investigates the relationship between tourism and the environment in Gangneung, a famous marine destination in South Korea, using the cointegration and the Granger causality test. For the analysis, the study uses the last ten years data; tourist arrival, air quality index, and water quality index. The results show cointegreation relations between tourism and all the environmental quality variables. After testing the Granger causality by error correction model, the results indicate that tourism has significant effects on the environment statistically, whereas the influences of the environment on tourism are not.