Digital Media Management Research Articles

Wpływ narzędzi cyfrowych na zarządzanie dobrostanem użytkowników na przykładzie aplikacji Kwarantanna Domowa

The subject of the article is to draw attention to the aspect of mental well-being of users in the context of digital technology during the SARS-CoV-2 pandemic. The article presents the perspective of the critical trend along with the author’s own empirical research. The study used qualitative techniques in the form of interviews with people using the government application during quarantine Home Quarantine (several case studies) as part of the so-called incidental trial. The purpose of the work is to show attempts to maintain mental well-being and the impact on this well-being of the respondents through the Home Quarantine application in the context of creating a new pandemic imagination and the phenomena and consequences related to it, indicated. By the respondents. The study will discuss human relations with “Others” and the aspect of digital media management, focusing on the well-being of users of the Home Quarantine application, which will allow for a partial understanding of aspects related to the quality of recipients’ well-being and the balance in their level of immersion during the coronavirus pandemic, i.e. a time of increased demand and a surge in digital goods.

Management of Social Media by Public Relations of Kebumen Police Resort in Maintaining the Image of Kebumen Police Resort

In mid-July, the Indonesian National Police was hit by a case that became an extraordinary that caused POLRI to be highlighted by the public at that time. This was due to the many irregularities in the case that was sticking out. Then three months later, another case involving a police general emerged, causing the police to be hit by an extraordinarily large case in one year, which attracted the attention of the public, foreigners and even the President of the Republic of Indonesia. The impact of the two cases above is a decrease in trust and image of the police in the eyes of the Indonesian people. Therefore, the National Police Chief through the police public relations division, which at that time was at the forefront of increasing public trust and the image of the police in the community, optimized digital media management and several programs which could lift the image of the police in the eyes of the community, this was also done by the units under him, one of which was the public relations section of Kebumen Police, at this time Kebumen Police had managed several digital media such as Instagram, Facebook, Twitter and also TikTok, according to digital media monitoring by Kebumen Police public relations members, the image of Kebumen Police had improved again

Digital media management training for more advanced village development in Desa Taringgul Tonggoh, Kec. Wanayasa

The Wanayasa area is one of the areas in Purwakarta that has abundant natural resources, creative and innovative human resources, and also has the potential for developing villages, one of which is Taringgul Tonggoh Village which has won 3rd place in the Java Province Village and Subdistrict Competition, west in 2023. The Village Government is trying to develop lagging aspects by developing digital media management to maintain what has been achieved. Therefore, the service program in the form of Real Work Lectures (KKN) created in this paper aims to educate the Village Government by conducting Digital Media Management Training for Village Development. This training aims to provide training so that Village Officials are proficient in operating Digital Media in Taringgul Tonggoh Village, including Instagram, Facebook, and the My Village Website. In digital media, village profiles are updated, village news adds village tourism, and completed village products (food and crafts) are in marketing features. After this program is implemented, village officials can create posters for design activities, social media posts in an organized manner, and appropriate captions for the posts. Village Officials gain insight into the village website and can manage it.

Ring Co-XOR encryption based reversible data hiding for 3D mesh model

Reversible data hiding in encrypted domain (RDH-ED) is widely used for ensuring the security of content, protecting privacy, and facilitating the management of digital media stored in the cloud. However, research on the application of RDH-ED technology in 3D mesh model carriers is still in its infancy. This paper proposes a reversible data hiding scheme based on Ring Co-XOR encryption (RCXOR) to address the challenges with the existing RDH-ED algorithms for 3D mesh models. Specifically, the proposed scheme eliminates the need to transmit auxiliary information to a third party and increases the embedding capacity. First, the original 3D mesh model is divided into m non-overlapping rings, where different rings do not share vertices. Next, m sets of random bitstreams are generated based on the encryption key. Within each ring, the vertices are encrypted using bitwise XOR with the same random bitstream. This preserves redundancy between adjacent vertices within the same ring in the encrypted data. Finally, a multi-MSB prediction method based on the ring vertex is proposed using the RCXOR encryption technique. To this end, the ring center vertex (RCV) serves as the reference vertex for predicting the multi-MSB of the ring edge vertex (REV), creating space for data hiding. The Canonical Huffman Coding method is used to compress the label and obtain the optimal embedding capacity for data hiding. The experimental results demonstrate that the proposed algorithm surpasses the current vacating room after encryption (VRAE)-based methods in terms of embedding ability, achieving an average embedding rate of 25.63bits per voxel (bpv) on the dataset, compared to 6bpv for the state-of-the-art approach.

THE EFFECTIVENESS OF DIGITAL MEDIA MANAGEMENT BY LOCAL GOVERNMENTS IN TOURISM MARKETING

Local governments as administrators and regulators of the regional development industry are beginning to recognize the potential of digital media in tourism marketing. In Medan City, North Sumatra, Indonesia, the marketing of tourism is managed with care, as indicated by the wide range of digital media employed. Therefore, this study aims to assess the effectiveness of digital media management by the Medan City Tourism Office in marketing tourism. An online questionnaire obtained the main data and was processed using the EPIC Model approach. The results show that all digital media have been managed effectively. Instagram belongs to the very effective category, while YouTube, Facebook, and Website are classified in the effective category. The ineffective category consists of Twitter and Application.

Digital Media Management as an Innovation of Media Learning in Junior High School

This study aims to analyze and describe digital learning management as an innovative learning media at the junior high school or junior high school level. This research is a qualitative research that collects data in the form of a series of descriptions of research results through interviews. Observation and documentation. This research was conducted at Manado I Public Middle School from August 2022 to September 2022. The results showed that planning at SMP Negeri I Manado. Judging from the research results, SMP Negeri I Manado had complete infrastructure according to its functions. And from the results of the documentation of digital tools that are sufficient and support digital media systems in the learning process. The results of the study show that the organization of digital media at SMP Negeri I Manado has been well implemented. The implementation of digital media as an innovative learning media for SMP Negeri I Manado is carried out first by training teachers how to use digital media in learning, then how to use internet sites, websites, videos, sound recordings, music, and Android applications to support and continue to enrich the learning process. . Supervision of digital media at SMP Negeri I Manado is carried out by the principal and teachers, staff and parents of students, to ensure that the use of digital media remains on the expected target, namely to support the learning process and improve student quality. Evaluation of digital media at SMP Negeri I Manado was carried out by analyzing the effect of using digital media in the learning process. So that the evaluation can be used for future program planning.

Manajemen Kredit Gadai Sistem Angsuran (KRASIDA) Dalam Meningkatkan Kualitas Pelayanan Pada PT. Pegadaian (PERSERO) UPC Wlingi Kabupaten Blitar

Micro, Small and Medium Enterprises (MSMES) engaged in the world of Food and Beverage (F&B) in the Sentul Village area are one of the community service partners. One of these partners was established by the RT 01 association in the Sentul Village area with the lack of a conventional marketing system owned by these MSMEs. By providing various trainings and also providing socialization on the importance of digital marketing so that the marketing system can be improved so that it can cover more business targets and can be a better sales support. MSMES are also provided with service assistance in creating business accounts on digital media such as Instagram, Tiktok, Facebook, and Google Business accounts with optimal digital media management. marketing communication is able to build a brand. In line with the above, marketing communication is an effort to convey messages to the public, especially target consumers, regarding the existence of products in the market, so that they contribute to brand awareness for the company.

Strategi Marketing UMKM “ETES” Melalui Digital Marketing Terhadap Penerapan Integrated Marketing Communication (IMC)

Micro, Small and Medium Enterprises (MSMES) engaged in the world of Food and Beverage (F&B) in the Sentul Village area are one of the community service partners. One of these partners was established by the RT 01 association in the Sentul Village area with the lack of a conventional marketing system owned by these MSMEs. By providing various trainings and also providing socialization on the importance of digital marketing so that the marketing system can be improved so that it can cover more business targets and can be a better sales support. MSMES are also provided with service assistance in creating business accounts on digital media such as Instagram, Tiktok, Facebook, and Google Business accounts with optimal digital media management. marketing communication is able to build a brand. In line with the above, marketing communication is an effort to convey messages to the public, especially target consumers, regarding the existence of products in the market, so that they contribute to brand awareness for the company.

Analisis Optimasi Digital Marketing Dalam Meningkatkan Jumlah Konsumen Tour dan Travel di Masa Pandemi (Studi Kasus Pada PT Hijrah Madani Istiqomah Tour)

The travel business, both for business travel, tourism, general, Hajj and Umrah is currently one of the sectors that has the most impact caused by the Covid-19 pandemic. With the policy of closing access in and out of the region both by air and land and sea, the travel business has received a big blow. One of them is PT Hijrah Madani Istiqomah Tour which must implement its marketing strategy and optimize its digital marketing in increasing the number of consumers. This research aims to 1). Analyzing the marketing strategy implemented by PT Hijrah Madani Istiqomah Tour in increasing the number of consumers 2). Analyzing the optimization of digital marketing carried out by PT Hijrah Madani Istiqomah Tour in increasing the number of consumers 3). Understand and analyze the supporting and inhibiting factors of the digital marketing process in increasing the number of consumers of PT Hijrah Madani Istiqomah Tour. This study uses a qualitative approach with the type of field research. The data collection technique uses observation, interviews and documentation. The data analysis used is descriptive. The results of this study show that: 1) The implementation of marketing strategies through the process and stages of STP (Segmentation, Targeting and Positioning), where the strategy applied is adaptive strategy. 2) Optimization of digital marketing in increasing the number of prospective consumers of Hajj and Umrah pilgrims through planned and well-organized digital media management, and being able to be consistent in uploading content and being able to serve consemun in a friendly manner. 3) The inhibiting and supporting factors in increasing the number of consumers are as follows. a) The supporting factors, easy access to social media, and minimal promotional costs in the media. b) The inhibiting factors, the lack of human resources and the control are relatively weak.

Educazione digitale familiare dalla nascita

The paper presents a project concerning the digital education for families. The paediatrician is the central figure in this project and leads parents towards a conscious management of digital media, giving them and their children specific indications for all age groups, starting from birth. The project, developed with the direct involvement of paediatricians in multidisciplinary groups, is based on scientific evidence and has been the subject of extensive experimentation in the field. Parents are offered not only limits but also alternative and complementary activities, useful for the development of their children and the improvement of the quality of their personal relationships. The continuous training of paediatricians, the annual updating of materials and research for impact assessment are the basis for the implementation of the project. The territorial educational alliance is a fundamental step in the digital education for the family, which is a subject that poses several open challenges in which the family paediatrician is called to play a central role.

The improvement of digital media management of Khoirul Ummi Mosque, Tamantirto, Kasihan, Bantul

Mosques have a central role in the lives of Muslims. Mosques must innovate to meet the needs of the community in addition to attracting the attention of the congregation. One of the advancements made by the Khoirul Ummi Kasihan Bantul mosque is the development of digital da'wah, particularly during the Covid-19 pandemic to relieve the need for worshipers to attend Islamic studies at the mosque. This service aims to manage digital da'wah media better, particularly through Instagram, Facebook, and Youtube. This activity is in the form of digital da'wah literacy training, workshops on content creation and management of digital da'wah media and assistance in managing digital da'wah media. After this program is implemented, the Khoirul Ummi Kasihan Bantul mosque can expand the reach of da'wah through online life-streaming recitations and the development of a YouTube channel. The results of this community service program are shown by improving the quality of videos shown on Youtube and the trend of increasing the number of viewers of recitation activities on the Khoirul Ummi TV Youtube channel.

STRATEGI PUBLIC RELATIONS DALAM PENGELOLAAN MEDIA DIGITAL SEKOLAH

The COVID-19 pandemic has caused schools to migrate towards digital for the delivery of information in order to support the teaching process. SMP Negeri 4 Surakarta has problems in managing digital media so the management of school information systems still overlaps in its distribution. This causes the dissemination of information to be not simultaneous and not centered on one door. The problems are often around the unclear information due to message distortion in the communication coding process which causes the message to be not well received by the audience. This study aims to design and manage a multimedia-based public relations strategy to be applied in SMP Negeri 4 Surakarta which will later be useful in managing information media used by schools. This study uses a qualitative descriptive approach with a case study model. The data was gathered through field observations, structured interviews, and documentation. The results of the study show that SMP Negeri 4 Surakarta needs a digital media management model that is more creative and interactive so that it can make it easier for teachers to transfer school knowledge and information.

PENDAMPINGAN DESA WISATA DALAM MENGEMBANGKAN POTENSI DESA MELALUI PROMOSI DIGITAL DI DESA TANGKUP KECAMATAN SIDEMEN, KARANGASEM BALI

Tangkup Village is a village located in the Sidemen District, Karangasem Regency which is the name of an ancient village in Bali, has high potential in the agricultural, plantation and tourism sectors. After the Covid-19 pandemic, which made all tourism activities in Tangkup Village need to be revived, there were several obstacles that had to be overcome, such as the inconsistency of tourism activists in promoting tourist destinations in Tangkup Village, especially in the use of digital promotions. The purpose of this service is to provide assistance to activists and in an effort to improve digital marketing strategies in Tangkup Village. The method used in this service is training and mentoring. Based on the results of the training and assistance carried out, it shows that there is an improvement, able to develop village potential, understanding of digital media management as a means of digital marketing media which includes content creation and suitability, completeness of information in promotional videos, efforts to increase insight with paid advertising and others. etc.

PENGEMBANGAN USAHA UMKM DI MASA PANDEMI MELALUI OPTIMALISASI PENGGUNAAN DAN PENGELOLAAN MEDIA DIGITAL

The Covid-19 pandemic has hit many countries, including Indonesia. Covid-19 has had an impact in various sectors including Micro, Small and Medium Enterprises, including a decline in sales. Community Service Activities are carried out to provide guidance in overcoming these impacts through the use and management of appropriate digital media. By using and managing digital media, it is hoped that business actors can determine the right type of digital media for the product being marketed, increasing public awareness and interest regarding the product. The method used is virtual training using Zoom Meeting. The material for this activity is a strategy for the use and management of digital media, optimization of digital marketing and product branding to improve the ability to create interesting content, promotion and as an alternative media for service businesses. The digital media used include Instagram, Facebook, WhatsApp, GrabFood/Go-Food, Tokopedia and other platforms. The results of the activity show that the training and guidance provided has a positive impact on business actors with an increase in knowledge about digital media, an increase in knowledge of various media that can be used and an increase in skills in the use and management of digital media in branding. Recommendations that can be conveyed are the existence of a sustainable development program for business actors so that they can implement and manage digital media optimally

Perception of Distance Teaching as a Result of the COVID-19 Epidemic

With the onset of the so-called Covid 19 crisis in 2020, face-to-face teaching was temporarily replaced by distance learning in several European countries, including at Croatian schools of all skill levels. Because the crisis could not be foreseen and therefore sufficient preparations could not be made in time, not only did the teachers unexpectedly switch to distance learning, but also the learners to home-based learning. This triggered several problems, among which the problem of work overload could be observed on all sides: be it on the part of teachers,learners or parents. This article examines the influence of distance learning and digital tools on students at the University of Zadar. In this research, it is assumed that the perception of distance learning and the associated use of digital media was assessed as quite negative due to the poor quality of distance learning. The reasons for the poor quality of distance learning are mainly due to the surprising change from face-to-face to distance learning and the associated inadequate preparation for distance learning, which caused general dissatisfaction at least in the first few weeks of distance learning. The results also point to systemic shortcomings in the quality and availability of information equipment and, in some cases, to the modest management of digital media by many teachers and students. However, distance learning offered an opportunity to reevaluate traditional face-to-face teaching and the role of teachers in society, as well as to illustrate the potentials and limitations of digital media.

Telemedicine in elderly care during the Covid-19 Pandemic: experience report

Introduction: Telemedicine has been progressively applied and accepted, especially in the current context, the new Coronavirus pandemic, with an overload on the health system and the need for social isolation. Objective: To report the experience of global geriatric assessment practice by medical students through teleconsultations. Experience report: Teleconsultations were carried out by medical students in which instruments were applied for the global geriatric assessment of a 72-year-old woman from a short-term institution. Results: It was identified that the patient was independent to perform activities of daily living, however, she had uncontrolled blood pressure, depressed mood and demonstrated incredibility to the vaccination. The experience proved to be beneficial for students, due to the geriatric practice, and for the elderly woman, who received guidance to meet health demands and ensure her overall well-being. Conclusion: Telemedicine is a promising tool to ensure comprehensive care for elderly patients in a context of social isolation. Teleconsultations were important to highlight the advantages and obstacles of this type of care, which still requires overcoming complex structural problems for its effective application, such as the need for investment in equal access to quality internet and training of health professionals and the elderly in management of digital media.

Digital-Based Media Organization Communication Strategy: An Ethnomethodology Study

The purpose of this study is to find out the strategy and communication model of techno-entrepreneurs or business actors in the field of start-up business in digital media. This research uses ethnomethodology method. Data analysis techniques are carried out through conversation analysis with the help of NVIVO 12 Software. The validity test of the data uses source and theory triangulation. The findings of this study cover two important aspects. The first communication strategy used in digital media management. Includes six things, namely management of communication, the use of communication channels, planning carried out by institutions, communication channels to drive the wheels of the organization, communication media used and who are the parties involved as communicators for both internal and external. The second finding is the factors that influence the formation of the strategy includes two aspects. First, it is the company's internal conditions. Digital-based business information must be supported by a combination of two core strengths. Those are professionals in information technology and professional management skills in the field of digital media. There are both relations with strong external parties. Business survival is determined by three important stakeholders. They are advertisers as sources of corporate income, sources as suppliers of production materials, and readers/subscribers as consumers.

APPLICATION OF ARTS AND CULTURE TO DIGITAL MEDIA TOURISM SECTOR

The purpose of making this abstract is: To analyze the extent to which art and culture have been applied to the digital media tourism sector. To analyze the strategies and factors that support and inhibit the tourism sector. To describe the efforts that have been made in overcoming the obstacles to the management strategy of digital tourism media. Collection data through observations. Studies that have been carried out using a SWOT analysis show that implementing art and culture in digital media management in the tourism sector in Sumedang district is reasonable and, according to the provisions, not optimal. This is influenced by the presence of several supporting factors (geographic location, regional potential, and societal friendliness) and inhibiting factors (lack of human resource education, lack of supporting facilities and infrastructure, lack of promotion and information, cooperation with private parties, and overlapping. management status).

The case for companywide enterprise digital asset management

Digital media management systems have become critical to the successful implementation of brand expression programmes and brand marketing campaigns. Marketing and IT leaders increasingly need these systems to become the single point of truth for media assets. They need enterprise digital asset management (DAM) to solve big problems around accessibility to media across platforms and channels. The successful management of platform access to media assets enables marketers to safeguard, leverage and reuse their most prized assets. Getting these actions right positions marketing campaigns for success and leads to an effective return on investment on these assets. This presumes that usage of the DAM system is good and consistent across all content contributors. Strong DAM adoption across the enterprise sets the foundation through which excellent marketing execution can be realised. This paper explores the goal of strong enterprise DAM adoption and takes a deep look at what this means and how it can be done in a highly variable and decentralised environment with an unsophisticated user community.

MANAJEMEN RANTAI PASOK: IMPLEMENTASI DAN EFEKTIVITAS MEDIA SOSIAL DALAM PENGELOLAAN BISNIS RADIO (Studi pada Radio 89.6FM IRadio Jakarta)

The sustainability of industrial business depends on the ability of organizations to manage the needs and desires of consumers so that the products produced become part of consumer life. The radio broadcast industry in the era of digital technology is threatened no longer able to meet the needs of its listeners because social media has changed the behavior of audiences in consuming radio media. on that basis the radio broadcast industry must adapt to managing radio broadcasts by synergizing the behavior of the use of digital media with radio characters that are personal to the audience so that the radio broadcast industry continues to survive. The purpose of this study was to determine the management of social media and identify the added value it generates to maintain the business continuity of radio broadcast programs, especially Iradio 89.6 FM. The related concept is digital media management, product added value for business continuity. The research method used is a case study with a qualitative approach with the support of data triangulation so that the analysis can meet the validity aspects of the data. The results showed that the management was carried out with a strategy to build emotional bounding audiences through social media by synergizing digital technology with broadcast radio-based programming content. This helps the business continuity of IRadio 89.6 FM significantly. The existence of digital media for the radio industry is as a complement rather than as a competitor and digital media makes radio easier to access from various areas