Terms Of Management Decisions Research Articles

Analysis of Car Dealership Sales Using Business Intelligence Technology

The growing volume of sales increases the importance of analysis tools, most of which are built on the principles of knowledge discovery in databases, which raises the problem of choosing optimal schemes for storing and processing OLAP cubes. The article presents the structure of the auto dealer's analytical system. A data warehouse structure and a set of models for the sales analysis process of a dealership auto center have been developed. The methodology of car dealer sales analysis is established. The article also notes that in modern economic conditions, it is especially important to monitor trends in decline or growth in the activity of auto centers, to identify promising and unpromising types of components, as well as those products that require certain efforts to manufacture and promote them on the market. Carrying out intelligent data analysis allows you to formulate specific and targeted management decisions in terms of increasing the synergistic effect from product sales, which is especially important in modern economic conditions. The article describes the methodology for analyzing car dealer sales. A data warehouse structure was developed, statistical data and data sets for analysis were collected, and a set of models and reports was created to analyze dealership sales. The effectiveness of the proposed research is demonstrated. Keywords: sales, predictive analysis, sales, data mining, data segmentation.

Accounting for social responsibility of business in the context of sustainable development

The paper focuses on the fundamental components of socially responsible business and their accounting in terms of dividing it into determinants that is justified by the emergence of corporate social reporting, the expansion of the boundaries of traditional accounting concerning the introduction of indicators related to social costs, environmental and atypical aspects. The aim of the research is to comprehensively analyze all components of the social accounting system, identify the peculiarities of socially responsible business in the context of sustainable development, and develop recommendations for the formation of methodological and organizational components of presenting relevant information in the reporting of enterprises. We have found that the modern system of social accounting reveals the facts of economic activities concerning the accounting of social costs, economic and environmental measures to make effective management decisions in terms of the impact of the enterprise activities on society, adapted to the requirements of the external and internal environment. An overview of scientific views on the essence of accounting for social reporting is considered using the methods of analysis, synthesis, comparison, grouping and generalization. The author’s opinion of the social accounting system involving the following main determinants as accounting for social responsibility of business, formation of accounting information in terms of sustainable development, environmental consequences of activity, accounting for atypical social components, accounting for reputational capital, is considered. We have substantiated that further implementation of social accounting and preparation of annual reports based on the proposed elements, can help in the formation of corporate and social responsibility of the company, expanding the range of interested parties: partners, customers and investors, i.e., magnetizing in the form of reputational capital.

GENERALIZATION OF MACROECONOMIC PRECONDITIONS FOR THE FORMATION OF FINANCIAL AND ECONOMIC RESULTS OF AGRICULTURAL ENTERPRISES IN THE REGION

The study focuses on the relevance of the study of macroeconomic prerequisites for the formation of financial and economic results of the management of agricultural enterprises in the region (on the example of Lviv region). The purpose of the article is the analysis and generalization of macroeconomic prerequisites for the formation of financial and economic results of agricultural enterprises of the Lviv region. The results of the analysis of the volumes of production and sale of products of agricultural enterprises of the Lviv region in 2011-2020 are presented. The structure of the production cost of products (works, services) of crop production and livestock products of agricultural enterprises of the Lviv region in 2017 and in 2020 is detailed. The volumes and dynamics of the sown areas of the main agricultural crops of the agricultural enterprises of the Lviv region in 2010, 2014-2020 were characterized. The yield indicators of the main agricultural crops of the agricultural enterprises of the Lviv region in 2010, 2014-2020 were studied. The characteristics of income, profit, financial results and profitability of agricultural enterprises of the region are provided. Conclusions have been made regarding positive aspects, as well as macroeconomic obstacles to the formation of financial and economic results of enterprises of this industry, which are implemented at the regional level. The factors that destabilize the financial and economic results of agricultural enterprises in the region include: a decrease in the sales of rye, potatoes, vegetable crops and eggs, a reduction in the sown areas of potatoes and fodder crops, the instability of the yield level and full harvest on the sown areas of certain agricultural crops, the loss of a number of enterprises, the low level of profitability and the presence of a tendency to its further decrease for open ground vegetable crops, factory sugar beet and potatoes. The applied value of the research results lies in the formation of an informational and analytical basis for the development of management decisions in terms of improving macroeconomic prerequisites for increasing the financial and economic results and performance indicators of agricultural enterprises in the region. The scientific novelty of the study consists in the improvement of the methodology of analyzing macroeconomic prerequisites for the formation of financial and economic results of agricultural enterprises in the region.

РОЗВИТОК КАДРОВОГО ПОТЕНЦІАЛУ ЗАКЛАДІВ ФАХОВОЇ ПЕРЕДВИЩОЇ ОСВІТИ НА ОСНОВІ КАДРОВОЇ СТРАТЕГІЇ

The article considers the theoretical and applied aspects of the development of professional higher education institutions' human resources on the basis of personnel strategy. The urgency of the study is due to the reform of the education system, competition in the market of educational services and the objective need to develop human resources, significant needs for specialists in the real sector of the economy to restore Ukraine in the postwar period. The purpose of the study is to work out recommendations for the development of the higher professional education institution' human resources on the basis of personnel strategy. The research methodology includes methods of generalization, synthesis and observation. The article summarizes the the concept of professional higher education institutions' human resources, identifies quantitative and qualitative characteristics and components of human resources. The factors of higher professional education institutions personnel potential development are given. The requirements to be met by the personnel strategy for human resources development are presented. A possible variant of the personnel strategy for the higher professional education institution personnel potential development is proposed, which contains the goal of the personnel strategy, a set of auxiliary goals, achievement indicators. This version of the personnel strategy can become a "road map" in making personnel management decisions in terms of the educational institution's long-term development, can be implemented in the process of higher professional education institution human resources managing.

ПРОДУКТИВНІСТЬ ПРАЦІ: АНАЛІЗ ПОКАЗНИКІВ ТА РЕЗЕРВИ ПІДВИЩЕННЯ

Labor productivity is an important indicator of the efficiency of labor resources in the enterprise, the result of assessing the contribution of each employee to increase profitability and ensure the competitiveness of the enterprise. Ensuring increased productivity is one of the key levers of economic growth and sustainable development of the enterprise. According to the results of the research, the approach to determining the economic meaning of the concept of "labor productivity" is scientifically substantiated, its author's interpretation is proposed. Peculiarities of measuring labor productivity using the cost, in-kind, labor method with the use of direct and inverse calculations have been studied. Economic analysis of labor productivity is the information basis for making management decisions in terms of finding ways to optimize the use of labor resources to ensure full implementation of the production program of the enterprise. The methodical bases of the economic analysis of labor productivity are investigated in the article, the list of stages of carrying out the analysis of labor productivity at the enterprise is resulted. Issues related to the measurement and analysis of labor productivity are considered. The procedure for finding unused reserves of labor productivity in order to increase the efficiency of labor resources at the enterprise is substantiated. Based on the results of elaboration of existing approaches to the classification of reserves to increase labor productivity, their grouping by the following types is proposed: technical; organizational; socio-economic; natural and climatic. The use of the proposed types of reserves to increase productivity, development and practical use of labor productivity management programs are important factors in stimulating and improving the efficiency of labor resources of the enterprise.

Uveal Melanoma: A Review of Prognostic Factors for Metastases

In this article, we review the clinical and molecular prognostic factors for metastasis in uveal melanoma. Prognostic predictors for metastasis in uveal melanoma have evolved from utilizing clinical and histopathologic information to incorporating genetic data (e.g., gene expression profiling and chromosomal abnormality tests). Commercially available gene expression profiling and chromosomal abnormality tests have been validated to provide robust, reproducible prognostic information. Recently, the preferentially expressed antigen in melanoma (PRAME) has been identified as a biomarker for increased risk of metastasis, and the Cancer Genome Atlas (TCGA) Project has suggested four prognostic categories. Prognostication of uveal melanoma informs patient management decisions in terms of appropriate intervals of surveillance screening and selection of high-risk patients appropriate for clinical trials. Understanding the factors involved in development of metastasis also helps elucidate potential biologic targets for therapeutics.

FEATURES OF ACCOUNTING AND ANALYTICAL PROVISION OF INVENTORY MANAGEMENT

Introduction. Inventories are the main part of the cost of production of any enterprise engaged in production activities, and they are an important component of its assets. Problems related to the effective management of inventories cannot be solved if their availability, optimal quantity and efficiency of use are not fully assessed, which necessitates effective methods of analysis. Thus, research and implementation of the main directions of improving the efficiency of domestic enterprises involve improving accounting and analytical support for inventory management, which will provide their managers with all the necessary information to be able to make an informed management decision. The purpose of the work is to study the theoretical and practical aspects of accounting and analytical management of inventories at domestic enterprises, substantiation of approaches to its formation, generalization of existing problems and identify areas for improvement. Method (methodology). To achieve this goal, general scientific methods were used, in particular theoretical generalization – to identify the specifics of the formation of accounting and analytical management of inventories. Analysis methods were used to compare the provisions of International Accounting Standard 2 Inventories and the corresponding national standard. Results. The article reveals the issue of accounting and analytical support of the process of inventory management at enterprises, substantiates its importance in making management decisions in terms of accounting for material resources. The purpose of accounting and analytical support of production stocks, as well as its main tasks are determined. In addition, the main existing problems related to the organization of inventory accounting and the formation of accounting and analytical support for their management are summarized, and in accordance with them, possible directions for their elimination are provided.

ФОРМУВАННЯ НОВИХ ПОКАЗНИКІВ ФІНАНСОВОЇ ЗВІТНОСТІ ПРО РОЗРАХУНКОВІ ОПЕРАЦІЇ – ЗАПОРУКА ЕФЕКТИВНОСТІ УПРАВЛІНСЬКИХ РІШЕНЬ

The purpose of the article is to substantiate the theoretical and applied aspect of information support by forming new indicators of financial reporting on settlement operations as a guarantee of the effectiveness of management decisions. Research methodology. Achieving the goal set in the article is carried out using the following research methods: logical generalization and scientific abstraction, analysis, analytical method. The study aims to supplement the information and accounting support for management purposes, which will contribute to the efficient use of resources. Results. It is noted that the disadvantage of accounting practice is the low informativeness of the forms of financial reporting for business management purposes and requires its addition to the part of settlement operations. The modern economic environment of business needs to overcome the limitations of financial information, which is manifested in the development of new reporting standards of a fundamentally different format. Improving the management process for the efficient operation of business units in the agricultural sector involves the development of new analytical strategies, detailing performance indicators to find “bottlenecks” or strengths through quality information. The main source of information on calculations is financial reporting, and a comprehensive assessment of the implementation of settlement operations of agribusiness enterprises, not only for their individual elements, but also through various forms and new settlement tools and lending mechanisms for agribusiness, which requires improved financial reporting in terms of settlement operations as an effective way to manage business. It is noted that the integration processes, in terms of recognition of Ukraine as part of the world economic community, require implementation in a single information environment that will contribute to the harmonization of accounting. The reform process should take into account the provisions of International Financial Reporting Standards on reporting, which will facilitate management decisions in terms of investment / business lending. It is proposed to improve the content and components of financial statements of business units (f. № 1 “Balance Sheet” (Statement of financial position) and f. № 5 “Notes to the annual financial statements”) through the formation of new indicators using agricultural receipt as a new calculation tool and alternative mechanism lending to agribusiness enterprises. The practical significance of the research results. The use in practice of the proposed theoretical and applied approaches to improve reporting with new indicators will generate objective information adapted to the taxonomy of financial reporting (according to international financial reporting standards in Ukraine) for management, current and potential investors, lenders and other lenders in making effective management solutions.

Prospects for stakeholder cooperation in effective implementation of enhanced rangeland restoration techniques in southern Tunisia

The objective of this paper is to identify prospects for stakeholder cooperation for effective implementation of enhanced rangeland restoration techniques under different land tenure status in Tataouine Governorate of southern Tunisia, through the rest technique locally called “Gdel.” This technique consists of leaving a given rangeland at rest to reconstitute the plant cover. A stakeholder analysis was conducted using the MACTOR methodological framework to analyze stakeholders’ strategies and their balance of power in terms of rangeland management decisions, specifically regarding the implementation of resting, which involves a high level of collective action. Data collection was based on two focus group discussions with the nine main stakeholders involved directly and indirectly in Tunisian rangeland management. Stakeholders’ perceptions about resting are compared across private and collective land tenure systems. Findings show a wide diversity in stakeholder relationships, in terms of influences, dependencies, and balance of power, with differences between collective and private tenure systems. In private rangelands, equal levels of stakeholder influence and power lead to a much more stable and flexible rangeland restoration process, with more alliances and consensual objectives among almost all stakeholders. The situation in collective rangelands is very different because the majority of stakeholders have a weak influence in terms of management decisions, with fewer alliances and more conflictual objectives among them. Pathways for stakeholder cooperation and long-term empowerment are suggested for effective implementation of rangeland restoration techniques involving collective action.

STRUCTURAL-LOGICAL MODEL OF EMERGENCY MANAGEMENT OF THE REGIONAL LEVEL IN THE CONDITIONS OF LIMITED OPERATIONAL POSSIBILITIES OF EMERGENCIES OF EMERGENCIES

The problem of formation of structural-logical model of emergency management of regional level in the conditions of limited operational possibilities of emergency rescue divisions is considered in the work. The analysis of the current state of the issue of forecasting the effectiveness of emergency rescue units allowed to identify the existing problem in the field of civil defense, namely the lack of adequate mathematical apparatus that would form short-term and long-term forecasts of the dynamics of operational capacity and operational capacity of rescue units based on constantly changing information on the number and quality of regional hazards. The authors believe that this issue can be solved by forming a comprehensive expert-statistical methodology, which in turn is based on the modern idea of the emergency management process in a complex natural-technogenic-social transformations. The study examines the sequence of work on management decisions in terms of limited operational capabilities and formed a range of functional limitations that allows to clearly define the information field of the structural-logical model of emergency management and parameterize direct and feedback within the latter. Structural and logical model of emergency management at the regional level in terms of limited operational capabilities of emergency rescue units, consists of two control circuits: general circuit (sufficient) and additional (limited) circuit, which operates in case of limited operational capabilities of emergency rescue units. It consists of eight blocks, namely: establishing the fact of the existence of limitations of operational capabilities of rescue units, clarification and assessment of the situation in the emergency zone, preparation of management decisions, preparation of proposals for additional forces, application of the latest methods of operational capacity funds, organization of return of additional forces and means to the cities of permanent deployment. The practical significance of the results is the ability to develop, based on the existing structural and logical model of emergency management at the regional level in terms of limited operational capabilities of rescue units, a method of calculating operational capacity and operational capacity of the territorial unit, based on existing and forecast potential levels, man-made, social and military nature and take into account their interaction. Keywords: emergency situation, operational potential, operational ability, structural-logical model, emergency management.

Habitat suitability of Rhincodon typus in three localities of the Gulf of California: Environmental drivers of seasonal aggregations.

The whale shark is an endangered species that usually feeds in coastal areas of highly productive seas such as the Gulf of California, Mexico. This study aims to describe the effect of sea surface temperature, chlorophyll a, bathymetry and slope on the habitat suitability of whale sharks in three important aggregation sites of the Gulf of California. A total of 2396 records of occurrence of whale sharks were obtained from international databases and scientific literature between 1996 and 2018. These records were used for the creation of a species distribution model using MaxEnt for each of the three aggregation sites. The concentration of chlorophyll a explained 71% of the habitat suitability, followed by bathymetry and slope with a combined 17%, and sea surface temperature constituting 10% of the model. Habitat suitability was related to areas where nontargeted fisheries may impact whale sharks through bycatch, entanglement and ship strikes. The implications for the conservation of whale sharks should be considered for management decisions in terms of marine protected areas, fishing refugees or bans, and other regulations regarding fisheries activities.

Methodology of business analysis of the technical component processing organizations

The development of processing organizations in a changing environment requires constant updating of approaches to assessing the processes of their economic activity, including the knowledge of methods and tools for analyzing the technical component of a business. As the main analysis tool, special techniques are usually used based on a certain sequence of calculation of analytical units. Existing approaches to the business analysis of fixed assets are based on level terminology and provide fragmented methodological procedures that include complexes of traditional, rather than key indicator systems. Considering the peculiarities of the dialectical methodological postulate of the transition of quantity into quality and taking into account the process nature of the subject of business analysis, it is advisable to develop an algorithm for methodological procedures for evaluating the technical component of the economic activity of organizations processing agricultural raw materials; justify the possibility of taking advantage of the comparative approach to algorithmization; identify meaningful relationships between the attributive properties of static and dynamic key performance indicators. Using the proclaimed targets, a five-stage business analysis algorithm for the technical component of the economic activity of sugar production entities has been formed, taking into account the specific features of these processing organizations. The distinguishing features of the developed algorithm is the ranking of key indicators, organizations themselves and periods of assessment. The selection of key indicators was carried out on the basis of the systemic method and cost approach, the combination of which makes it possible to ensure the fulfillment of the requirements of reliability and accuracy. Recommended business analytical procedures systematically cover the entire process of movement of fixed assets in organizations, which allows us to eliminate existing gaps in the formation of an information base for evaluating the technical component and identify benchmark areas for making proactive management decisions in terms of mobilizing all the possibilities for the intensive use of fixed assets organizations.

Temperature-dependent infection of freshwater turtle hatchlings, Emydura macquarii krefftii, inoculated with a ranavirus isolate (Bohle iridovirus, Iridoviridae)

Fish, amphibians, and reptiles exhibit temperature-dependent ranaviral disease. We performed an experimental infection at four different environmental temperatures (16, 22, 28, and 34 °C) to investigate the effect of temperature on ranaviral infection in Krefft’s turtle ( Emydura macquarii krefftii). Infection rates and viral loads were determined by quantitative polymerase chain reaction to detect ranaviral DNA in liver samples at 21 d postexposure. The rate of infection differed across the temperature treatment groups. Infection rates were 44%, 90%, 60%, and 10% for the 16, 22, 28, and 34 °C temperature groups, respectively. Highest viral load was observed in the 28 °C temperature group, and there was a statistically significant difference in viral load between the 16 and 28 °C temperature groups ( p = 0.027). Based on the results of this study, the temperature of maximal infection rate for ranaviral infection in Krefft’s river turtles is estimated to be 23.2 °C (SD = 4.5). The findings of this study can inform management decisions in terms of disease control and treatment and form a platform for modelling disease outbreaks.

EFFICIENCY OF USING ECONOMIC AND STATISTICAL METHODS IN ANALYSIS AND MANAGEMENT OF COMMODITY INVENTORIES

In the given article problems of stock management and procedure of carrying out the analysis of commodity stocks with use of economic and statistical methods at the trading enterprise were considered. Methods of economic and statistical research - the concept is very broad and has a wide range. This general term covers a range of modern scientific approaches, methods, tools, methods of measurement, formalized description, analysis and forecasting of economic phenomena and processes inherent in the financial, investment, tax system, and therefore in modern economic development, business activities of commercial enterprises , which must maintain competitiveness, reliable and profitable operation in the long run, largely depends on their ability to meet the needs of a personal nature, as modern consumers and have the ability to increase their own turnover. To achieve this goal, trading companies must be able to maintain the necessary turnover of goods, provide the necessary range and quality of inventories, to effectively control the use and management in this process, which ensures the profit and efficiency of the enterprise. Thus, the relevance lies in the answers to the following questions: How to skillfully implement the analysis of inventories and the effectiveness of their use in commercial enterprises, which will ensure effective control and management decisions in terms of this issue? affects the financial condition of commercial enterprises, because the presence or absence of stocks leads to both costs and revenues.

Higher Education in the Far East: Market Position and Development Needs of the Region

The article analyzes the compliance of the structure of supply and demand for higher education services with the staffing needs for the development of the Far Eastern Federal District. The authors dwell on the main market factors affecting the demand for higher education (the number of potential consumers, monetary incomes of the population, employment opportunities after graduation, the level of possible wages in the specialty received, the price of secondary vocational education, the needs of economics for specialists with higher education by groups of training areas), their influence on the market for higher education services in the macroregion. In the context of enlarged groups of specialties and areas of training, an assessment of the demand and supply of higher education services and their compliance with the development needs of the macroregion and its constituent entities is given. The article shows that the system of forming management decisions in terms of harmonizing the demand for higher education services, their supply and development needs of the region requires a deeper differentiation in conjunction with factors affecting the market for higher education services. The main directions of improving the system of forming management decisions by redistributing powers between higher education authorities towards the expansion of regional and macroregional authorities are proposed.

Inventory decision-making by small Sowetan retailers

Background: The importance of South African small businesses, especially retailers, in improving communities’ standards of living necessitates sound business strategies to survive and remain competitive. Selecting appropriate business strategies is cardinal for the sustainable development and growth of all types of businesses, including small businesses. The supply chain strategy defines how operations in the supply chain will support the overall competitive strategy and is orientated to promote either responsiveness or cost-efficiency. It is imperative that all inventory decisions be aligned with the orientation of the selected supply chain strategy.Objectives: The aim of this article was firstly to determine how small retailers operating within the boundaries of Soweto, a township in Gauteng, South Africa, manage their inventory decisions considering the orientation of the supply chain strategy; and secondly, to investigate whether retail industries differ in terms of inventory decisions.Method: A survey was conducted among 650 formal, independent small businesses operating within Soweto of which 556 were classified as retailers based on the Standard Industrial Classification. Structured interviewer-completed questionnaires were used to obtain quantitative data from owners or managers. Both descriptive and inferential analyses were performed to determine the orientation of the retailers’ supply chain strategy based on their inventory decisions relating to the average rate of purchasing inventory, the amount of inventory purchased, as well as the quality and variety of products offered to customers. Five hypotheses were formulated to determine whether a difference exists between six industry groups with regard to the management of inventory.Results: It was established that small township retailers predominantly manage their inventory decisions responsively. It was also concluded that differences exist in terms of how small township retailers manage their inventory based on the industry in which they operate. The results showed that retail hardware stores are focused on making inventory decisions more cost-efficiently than the other industry groups, whereas retail general stores are focused on making inventory decisions more responsively than the other industry groups.Conclusion: The owners or managers of small township retailers need to be educated in terms of inventory management decisions. This article can be used as an educational platform to show how small township retailers can identify the aligned inventory decisions for supporting a selected supply chain strategy orientation. Generally, small township retailers may maintain their competitive advantage if they align all business strategies to promote responsiveness. Since the industry in which small retailers operate influences inventory management decisions in terms of responsiveness and cost-efficiency, owners or managers must consider the specific industry in which they operate before making such decisions.

Modelling the non-linear relationship between soil resistivity and alfalfa NDVI: A basis for management zone delineation

Alfalfa is one of the most important forage legumes in the world, and increasing its competitiveness is among European priorities. One issue that needs to be specifically addressed in designing agronomic strategies for perennial crops like alfalfa is their higher dependence on deep soil resources compared to annuals, but tools for mapping soil variability at the relevant depth are needed. We analysed the relationship between multi-depth soil resistivity and alfalfa NDVI variation across two years. Forage ground cover was significantly and non-linearly related to multiple-depth resistivity at all dates with different shapes of non-linear relationships. NDVI showed time-persistent spatial features related to soil variability. Generalized additive models proved to be an effective modelling technique for expressing the non-linearity that frequently occurs in soil-plant relationships. It was used here as a base for a soil zonation that splits the field in areas which correspond to permanent soil features and different plant-soil relationships. This approach to management zone delineation was compared to a zonation obtained using a standard methodology based on the use of a fuzzy c-means clustering algorithm. Results are discussed in terms of management decisions and possible applications to perennial forage research.

STRATEGIC ANALYSIS OF THE EFFECTIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES ON THE BASIS OF THE USE OF "CORPORATE INNOVATION MANAGEMENT CHART"

Intensification of innovation activity of enterprises requires a qualitatively new organization of interconnections and interaction between all participants of the innovation process. The spreading of forms of corporate ownership and management in Ukraine has led to the development of corporate governance, whose strategic focus is becoming a top priority in the management of industrial enterprises. The introduction of an effective corporate innovation management system enhances competitiveness and economic efficiency by ensuring due attention to the interests of investors, management, and other participants in corporate relations; financial transparency, the introduction of effective management and control rules. The purpose of the article is to substantiate the use of “corporate innovation management chart” at industrial enterprises in conducting a strategic analysis of their effective development. Methodology. Methodological basis of the work is a set of methods and principles of scientific knowledge, general and special methods and techniques used during the study. The theoretical basis of the research is fundamental positions of the general theory of systems and innovation management, the theory of corporate management, scientific works of domestic and foreign scholars in the field of innovation management and corporate governance. The legal framework of the study is the current legislative and regulatory documents regulating the innovation activity of enterprises and corporate governance. For the achievement of the set purpose during writing of the article, the following methods are used: method of system analysis (for the definition of conditions of functioning of the corporate system of management of innovations); modelling (in the development of a mechanism for managing the effective development of an industrial enterprise with the use of “corporate innovation management chart”); graphic (for a visual representation of stages of creating a “corporate innovation management chart”). Practical implications. The obtained results and practical recommendations constitute the methodical basis for the formation of a corporate innovation management system. The results of the most practical significance include: directions of management of effective development of the industrial enterprise are revealed, the need to use “corporate innovation management chart” is proved, the necessity to create “corporate innovation management chart” is substantiated, types of these charts are considered, a model of “corporate innovation management chart” is developed, stages of creation of “corporate innovation management chart” are identified, the team’s actions on creation of “corporate innovation management chart” at each stage are studied. Value/originality. It is substantiated that in order to make effective decisions under changes in the competitive environment, it is expedient for enterprises to use special forms of the planning of innovation activity. Form of such planning is the developed “corporate innovation management chart” as a special form of innovation planning, in which the achievement of strategic objectives of the enterprise is based on meeting the needs of consumers of innovative products by choosing organizational, industrial or technological innovations taking into account available resource possibilities for their implementation, which promotes, due to the possibility of viewing and updating the developed chart, making strategic management decisions in terms of changes in external and internal environment of the enterprise.

Co-building brand equity and customer equity through marketing capabilities: impact on competitive advantage

This research aims to analyse the potential overlap of brand and customer management decisions in terms of their outcomes. We work with a sample of 201 service companies. We combine survey and accounting data. Our research analyses empirically the relationship between brand equity and customer equity and connect them with marketing capabilities and competitive advantages under the same framework. According to our results, brand equity and customer equity are related assets that are built upon the same marketing capabilities; these assets - together with industry level factors - strongly affect competitive advantage formation. Particularly, brand equity mainly allows companies to increase their prices. In turn, customer equity leads to a higher loyalty of the customer base of firms. Our results indicate that brand equity and customer equity need to be jointly managed, in order to correctly evaluate how brand equity and customer equity contribute to profitability.

Variability in allometric relationships for temperate woodland Eucalyptus trees

Essential to effective vegetation management and habitat conservation is an understanding of tree and stand structure. However, such data for Australian Eucalyptus woodlands come mostly from forestry research and tend to be restricted to production forest types, and merchantable stems and species. We aimed to improve understanding of allometric relationships and stand dynamics for temperate Eucalyptus from critically endangered temperate woodlands. We explored relationships among tree height, diameter at breast height (DBH), crown width, crown senescence, and vegetation density. We measured 3748 naturally-occurring trees on 105 one-hectare sites in remnant vegetation in an agricultural landscape in semi-arid eastern Australia. Four species accounted for 94% of trees measured: Eucalyptus camaldulensis Dehnh. (river red gum), E. melliodora A.Cunn. ex Schauer (yellow box), E. microcarpa Maiden (grey box) and E. populnea F.Muell. subsp. bimbil L.A.S.Johnson & K.D.Hill (poplar box). Six Eucalyptus species were present in relatively low numbers. At about 15cm DBH, growth changed from being directed primarily at height gain to increasing relative crown width. Trees with DBH⩾15cm showed large and increasing variation in shape with increasing DBH, and tree dimensions varied among species. For a given DBH, yellow box were taller with relatively narrow crowns than poplar box, and river red gum and grey box intermediate to these two species. Human manipulation of the agricultural landscapes has impacted on these allometric relationships. Past attempts by people to kill trees has resulted in frequent coppicing, with up to 13 trunks. Up to 50% of trees of each species (mean 29%) had multiple stems and multi-stemmed trees had relatively broader crowns than single-stemmed trees. Similarly, decreasing vegetation density by tree removal generally resulted in shorter trees with wider canopies for any DBH. Progression through crown development and senescence was similar among species except that it occurred at different trunk sizes for different species. The variability of allometric relationships within temperate Eucalyptus species, combined with their variable growth rates, makes it difficult to accurately predict outcomes of current land management decisions in terms of vegetation structure and biological habitat attributes.