Making Food Purchasing Decisions Research Articles

Factors Affecting Food Purchasing Decisions Via Facebook Live

This independent research study investigated the factors that influence food purchasing decisions via Facebook Live. The objectives were to study purchasing behavior, purchasing decision process, marketing factors of food businesses, and consumers' technology acceptance when making food purchasing decisions via Facebook Live. The sample group consisted of 400 people who purchased food by watching Facebook Live. Descriptive statistical analysis, including percentage, frequency distribution, mean, standard deviation, Pearson's Correlation Coefficient, and Multiple Linear Regression Analysis, was used to create an equation model for predicting food purchasing decisions via Facebook Live The results showed that the majority of the sample group were females aged between 26 and 35 years old who graduated with a bachelor's degree or equivalent, worked as employees, had an average monthly income of around 10,000–20,000 baht, and chose to purchase snacks. Influencers had the most significant influence on their purchasing decisions, and they usually purchased food via Facebook Live once a month, typically between 18.01 and 24.00 hours. They made their decisions based on store promotions, and they preferred to pay using money transfer via E-banking. They accessed Facebook Live to purchase food from their residence. In terms of marketing factors, the sample group considered the variety of payment channels available to customers, and in terms of technology acceptance, the trustworthiness of the food sellers on Facebook Live, whether they had expertise and knowledge in their products, and their ability to explain things to viewers or buyers. The hypothesis testing using Pearson's Correlation Coefficient found that marketing mix and technology acceptance factors have a relationship with the decision to purchase food via Facebook Live at the significance level of 0.01. The result of the multiple regression analysis found that four independent variables, which were technology acceptance, process, price, and product, affected consumers' purchasing decisions via Facebook Live with statistical significance at the 0.05 level. An equation model for predicting food purchasing decisions via Facebook Live can be formulated as: Food Purchasing Decisions via Facebook Live (Y) = 0.529 + 0.097(Product) + 0.074(Price) + 0.141(Process) + 0.513(Technology Acceptance). The finding of this study has provided insight on the factors that influence food purchasing decisions through Facebook Live. Suggestions regarding marketing factors, for the marketing factor of process, entrepreneurs should take into account the diverse range of payment methods. At present, sellers mostly accept payment via mobile banking applications, cash, or pay-on-delivery. To create trust between entrepreneurs and consumers regarding the delivery of products upon receipt of payment, entrepreneurs should consider other payment methods, such as E-wallets, QR codes, Prompt Pay, credit or debit cards, and provide additional payment verification methods. And suggestions regarding technology acceptance, Prior to a live broadcast, entrepreneurs should conduct thorough research on their products. They should demonstrate their expertise and give information about their products in a clear and detailed manner to build confidence in consumers. This will enhance the sellers' image and earn the trust of consumers, thereby making it easier for them to make purchasing decisions.

Food determinants and motivation factors impact on consumer behavior in Lebanon

Abstract The current study looks at a variety of factors that affect eating patterns. This is about internal and external aspects that lead to a thorough assessment of consumer behavior, with an emphasis on driving forces and obstacles that significantly affect each consumer’s food preferences. The information is based on questionnaire research of traditional and fiber food consumption as well as specific consumer purchasing behaviors. The results of the questionnaire survey were analyzed using qualitative aspects analysis and other statistical methods (ANOVA, t-test). The study’s goal is to provide comprehensive strategies that encourage and support the intake of nutritious meals, especially in light of how different food motivations and knowledge factors influence Lebanese consumer behavior. Based on the findings, individual eating motivation and its impact on consumers’ behavior in Lebanon when making food purchase decisions were found. Sources of potential influences include information, the social environment, and environmental variables. Processes like social learning influence the interplay between these components as well as food choices and eating habits. As a result, future programs to encourage healthy eating habits might profit by putting more of an emphasis on learning principles and food preferences when programs are implemented.

Qualitative exploration of the reasons for not using nutritional warnings after policy implementation in Uruguay.

Nutritional warnings have gained popularity, particularly in the region of the Americas, to facilitate the identification of products with excessive content of nutrients associated with non-communicable diseases and encourage healthier food choices. Although warnings have been shown to be effective, an in-depth understanding of the reasons why some consumers do not use them is still lacking. The aim of the present work was to explore self-reported use of nutritional warnings and to identify the reasons for not considering nutritional warnings for making food purchase decisions after policy implementation in Uruguay. A non-probabilistic sample of 858 Uruguayan participants was recruited using an advertisement on Facebook and Instagram. Through an online survey, self-reported use of nutritional warnings was asked using a closed-open ended questions. Participants who reported not considering warnings to make their purchase decisions were asked to explain the reasons why using an open-ended question. Responses were analysed using deductive coding, based on the Behavioural Drivers Model. Thirty seven percent of the participants stated that the warnings had not influenced their purchase decisions. Motives for not being influenced by the warnings were related to lack of interest, attitudes, lack of perceived self-efficacy, cognitive biases and limited rationality when making purchase decisions. In addition, structural barriers, such as availability, cost and trust in the food industry also emerged from participants' responses. Strategies to encourage the use of warnings should include communication campaigns and policies to address structural barriers related to the perceived availability and affordability of healthy foods.

Consumer's Preference on Food Retail Store Attributes in India

This paper examines how consumer prefer a variety of attributes of food retail stores while making food purchase decisions and evaluate the effects of socio-demographic factors on their preferences for these market attributes. A sample of 621 urban consumers was personally surveyed using structured questionnaire from six district headquarters of Uttar Pradesh. Simple statistical analysis were carried out such as descriptive statistics, frequency distribution, cross tabulation, analysis of variance and factor analysis to assess the consumer's preference for food store attributes. Analysis of consumers' responses on food store attributes indicates that food retailers should aim to offer a variety of products and services to attract them. The results may help the food processors and outlet owners to understand the diversified set of preferences for market attributes so that they can make better decisions in emerging organized food retail environment.

Reducing the environmental impact of food service in universities using life cycle assessment

PurposeThis study aims to use life cycle assessment to determine the environmental impact of food purchases at a small, liberal arts college. The authors also use the results to develop a simple decision-making tool for college and university dining services administrators, attempting to make their food purchases more sustainable.Design/methodology/approachLife cycle assessment was used to analyze the global warming potential (GWP) of all food products purchased at a college café during a four-month study period.FindingsThe authors found the top ten highest impact products accounted for 40% of orders by weight, but 80% of the GWP. In particular, beef and cheese exhibited the highest GWP/kg. These findings highlight the importance of considering the carbon intensity of food products when making purchasing decisions. The authors also examined the carbon intensity and cost of common meal options and developed a carbon intensity comparison heuristic that can assist in making food purchasing decisions with the goal of lowering the GWP of food purchases.Practical implicationsThe results of this study show that life cycle assessment is a useful tool for university food service operations seeking to reduce environmental impact. The carbon intensity food comparison heuristic based upon this data serves as a helpful decision-making tool in guiding food service to reduce GWP.Originality/valueWhile life cycle assessment has typically been used to analyze individual food products, this study demonstrates its use as a decision-making tool to guide purchasing decisions across an entire array of food purchases.

Canadian consumer opinions regarding food purchase decisions

Abstract Agricultural biotechnology produced genetically modified (GM) crops, not only provide economic benefits to farmers, but are beneficial to the environmental, human health, and consumers. At a time when no tool in agriculture can be overlooked when dealing with increasing environmental, food security, and economic pressures, what do Canadian consumers think of GM food, following over 20 years of consumption? This article presents the results of a 2018 survey of 506 English-speaking Canadian consumers, about GM food, food labels and purchasing decisions. Results show the two most important factors that impact Canadian consumer food purchase decisions are: price and place of origin (Canadian made). Canadian consumers are responding to surveys about their willingness to consume GM food products in diametric opposition to their actual purchasing behavior. That is, consumers say they mistrust GM foods, but when consumers are making food purchase decisions in grocery stores, price is the key purchase determining factor.

Association between nutrition labelling awareness and the metabolic syndrome: results from the Korean National Health and Nutrition Examination Survey (KNHANES) 2016-2018.

Healthy dietary habits reduce the likelihood for the metabolic syndrome (MS). The present study investigated whether awareness of nutrition information is associated with a decreased likelihood for the MS after adjusting for potential confounders among Korean adults aged 20 years and older. Data were obtained from the Korean National Health and Nutrition Examination Survey 2016-2018. Of the 14490 participants, 4001 (27·6 %) participants had the MS. In total, 3815 (26·3 %) participants checked nutritional facts and made labelling-dependent purchasing decisions (aware + consider), 7001 (48·3 %) checked nutritional facts but did not make labelling-dependent purchasing decisions or were aware of nutrition facts but did not check them when making food purchasing decisions (aware + not consider) and 3674 (25·4 %) were unaware of nutritional facts (not aware). The aware + consider group was less likely to develop the MS than other groups. The aware + not consider, and not aware groups were at higher association with the MS compared with the aware + consider group. Statistically significant associations were observed between the MS and several demographic characteristics including sex, age, household income, education level, employment status, public health insurance status, smoking status, alcohol consumption and aerobic exercise.

Everyday strategies for handling food safety concerns: a qualitative study of distrust, contradictions, and helplessness among Taiwanese women

Past research has provided evidence of the important role that trust plays in people’s decisions regarding food consumption. This study examines the reasons for people’s distrust in food production systems and how they conceptualise and handle food-related risks in everyday life in a context in which food scandals have occurred frequently. In-depth interviews were conducted with 39 married Taiwanese women. Our findings indicated that the women believed that collusion commonly occurs between business and government entities and that such collusion frequently leads to food scandals. However, despite their distrust in the food system and suspicion towards the government, the women generally still relied on food labels and certifications when making food purchasing decisions. These ‘in-between’ strategies were formed by their knowledge and experiences of day-to-day living in Taiwan, and while the strategies may seem somewhat self-contradictory, they can be understood as empowering people to protect themselves and their families in circumstances of general distrust and helplessness.

Delay discounting and its association with food purchasing considerations and food availability in the home in south-east Alabama, USA.

Certain factors, such as food quality, label content and grocery characteristics, may be considered when purchasing foods. Food availability in the home has been shown to influence dietary behaviours, also associated with delay discounting (DD). The present study sought to characterize the relationships between DD, food purchasing considerations and healthfulness of foods in the home. A cross-sectional, online survey of adults (n 477) was conducted with the following measures: DD, consideration of food quality (nutrition, taste) and grocery characteristics (price, ease of preparation, shelf-life) while shopping, use of food labels and food availability in the home. DD was assessed by the area under the delay discounting curve (AUC) using a binary choice task. Greater AUC reflects lower DD. Structural equation modelling was used to allow AUC to simultaneously predict purchasing considerations and foods in the home. Online survey.ParticipantsAdult employees in south-east Alabama, USA. DD was negatively associated with food label use and emphasis on food quality when shopping (P<0·001). In the final model, DD was associated with availability of healthful foods in the home and emphasis on food quality and grocery characteristics. About 33 % of the variance in shopping behaviours, 5 % in food label use, 7 % in availability of healthful foods and 4 % in availability of unhealthful foods was explained by DD. Individuals with lower DD appear to be more thoughtful in making food purchasing decisions and have healthful foods available in the home more frequently than individuals with higher DD.

What to Eat When Having a Millennial over for Dinner

AbstractMillenials are the generation everyone is talking about and the generation who loves to talk about themselves. More than just a media buzzword, researchers, marketers, and retailers are interested in how the soon‐to‐be‐largest segment of the population is making food purchasing decisions. This paper uses the difference‐in‐difference method to determine the causal “millennial effect” on the share of income spent on various food expenditure categories. Data from the Bureau of Labor Statistics’ Consumer Expenditure Survey was used to identify how young people’s food expenditures compare to older people’s in 2015 and in 1980. Results indicate significant “millennial effects” that might have policy implications for future health care spending. Millennials have higher demand for cereal, beef, pork, poultry, eggs, and fresh fruit and lower demand for “other” food, and for food away from home relative to what would have been expected from the eating patterns of the young and old 35 years prior.

Consumer understanding and use of country-of-origin in food choice

Purpose – This study aimed to investigate consumers' understanding of country of origin (CoO) information and its relative importance in the context of their everyday food purchase decisions. Design/methodology/approach – A cross-sectional intercept survey of 402 consumers in two cities in New Zealand was conducted. Respondents were asked to describe what they had considered when selecting a food item in their trolley. This was followed by questions to assess respondents' knowledge of CoO and their use and understanding of common CoO labels. Findings – Price (42 per cent), taste (40 per cent), health (18 per cent), and quality (18 per cent) were the most important factors that respondents mentioned. Only 3.5 per cent of respondents mentioned CoO as one of the factors influencing their decision. Of respondents 61 per cent, when prompted, stated that they knew the CoO of the food product selected. Of these respondents, 90 per cent were correct. Of respondents 62 per cent stated that they look at CoO labels when making food purchase decisions. Yet, only one third of respondents correctly understood the difference between the “Made in” and “Product of” labels. Research limitations/implications – The findings suggest that consumers that do access CoO labels are misinterpreting this information which may form the basis of their assumptions about the source of origin of the brands and food products they routinely purchase. Practical implications – Mandatory CoO labelling policies may add costs and reinforce misconceptions that consumers already hold about the meaning of these labels. Originality/value – This study contributes to understanding of the extent to which consumers are competent in their knowledge and understanding of these informational labels.

Use of Nutrition Facts Panels among Adults Who Make Household Food Purchasing Decisions

Objective To identify sociodemographic variables and beliefs about the causes of obesity associated with reported use of Nutrition Facts panel (NFP) information. Design/Setting Nationally representative, cross-sectional survey of 1139 adults. Data collection employed a single-stage, equal-probability sampling design with random-digit dialing across 50 states and the District of Columbia. Analysis sample consisted of 390 adults living with one or more children who reported making food purchasing decisions. Main Outcome Measure Respondents provided self-reported information on their use of NFP information when making food purchasing decisions for their household. Analysis Chi-square and analysis of variance (ANOVA) tests compared the analysis sample to the broader population. Logistic regression analyses identified the sociodemographic and beliefs about obesity variables related to NFP use. Results Fifty-three percent of the sample reported using NFP information on a consistent basis. Females, those with more education, and those currently married were more likely to use NFP labels. The importance of knowledge in order to maintain healthy body weight was the only belief variable associated with use of NFP information. Implications for Research and Practice Nutrition educators interested in changing dietary behaviors should begin by identifying levels of nutritional literacy and beliefs about the importance of nutrition to motivate use of NFP labels.

Snack Peanuts Purchase Pattern: Effects of Nutritional Considerations and Household Characteristics

AbstractThis study examines the effect of a meal planner's nutritional awareness, exercise habits, and household socioeconomic characteristics on market participation and frequency of purchase of snack peanuts. Data are from a household survey of 2880 U.S. households collected by Gallup in 1997. Statistical tests showed that a double-hurdle or Cragg model best represented consumers' participation and purchase level decisions in the snack peanut market. The results indicated that meal planner's nutritional considerations while making food purchase decisions had little effect on the participation level decisions, but did affect purchase frequency of snack peanuts. Those household meal planners who were overly concerned about undesirable nutritional factors tended to decrease their purchase of snack peanuts. Promotion of snack peanuts on the basis of nutritional benefits through health professional and media is a useful tool to increase purchase frequency.