Major Telecommunication Companies Research Articles

EXPRESS: Does Location Familiarity Increase Response to Mobile Ads?

Targeting ads based on consumers’ real-time locations has evolved into a practice worth billions of dollars in the advertising industry. Yet, the implications of repeated mobile ad exposure are poorly understood, primarily due to the confounding effects of locational context. This paper seeks to bridge this gap. Using two large datasets comprising more than three million observations from a major European mobile telecommunication company, we investigate how ad repetition and location revisits (i.e., returning to a previously visited location) jointly determine consumer response to mobile display advertising. Our empirical strategy leverages coarsened exact matching combined with a logit model with fixed effects at the consumer-location level. We find that the click rate through ads is more than 26 percent higher at revisited locations compared to locations visited for the first time. However, mobile ad repetition decreases click rates, and this effect is amplified at revisited locations. Our results contribute to the theory and practice of mobile advertising.

Education Corporate Social Responsibility and Financial Performance of Telecommunication Companies in Kenya

The financial performance of telecommunication companies has witnessed a decline in recent years. This study aimed to investigate the potential influence of education CSR on the financial performance of telecommunication companies in Kenya. The total population was 6,597 employees from the three major telecommunication companies: Safaricom, Airtel Kenya, and Telkom Kenya, with 3,859, 1,694, and 1,044 employees respectively. The unit of observation was employees in top and middle-level management positions. The sample size was determined using Yamane's formula, resulting in 353 employees. Data collection employed semi-structured questionnaires. Analysis was done using SPSS version 29 software. The correlation analysis found a positive significant association between education CSR programs and financial performance (r=0.772, p=0.000). The regression analysis also found a positive significant relationship between education CSR programs and financial performance (β = 0.748, t (324) = 21.794, p<.05). The study concludes that education CSR programs can include; scholarship initiatives, educational infrastructure, and skills development. The study recommends that companies should allocate resources to provide scholarships and financial assistance to students who are in financial need, and contribute to the development of educational infrastructure through providing support to existing schools and construction of new educational institutions.

Ensemble Learning Approach to Chatbot Design Based on Paraphrase Detection

In this paper, we present a design for an ensemble chatbot based on paraphrase detection. Our proposed chatbot is intended to assist companies in reducing the need for costly call center operations by providing a 24-hour service to customers seeking information about products or services. Our algorithm is designed to work effectively on small data sets, such as an existing FAQ, and does not require a large number of instances. We evaluated the performance of our chatbot using publicly available data from the websites of major telecommunication companies and found that the ensemble model improved success rates by 6% compared to the single best model, with a top 3 accuracy of 84.54% and a top 1 accuracy of 70.10%.

Financial Performance on Reliance vs Idea

Telecommunication sector in India is the second largest in the whole global economy, with over 1.2 billion subscribers. Due to high population, Indian telecom industry has been very competitive, with many brands being operating in the market. Due to challenging business environment many exited the market. And in today’s scenario only handful of companies are operating which are Airtel, Reliance Jio, BSNL, Idea and many others. Among the following Reliance Jio being the strongest and the most emerging player in the market, came into competition on 5th September 2016.The strategy which helped Reliance Jio capture the maximum market share was free internet service to Jio prime customers which compelled its rivals to lower the data rates. Upon its launch Reliance welcome Offer was introduced where 4GB data was provided to customers on daily basis. And there were many add-on features which made JIO data package favourable for customers of all age and cadre. This all had an impact on the other players in the Indian telecom market, with other telecos’ facing a sharp drop in their monthly average revenue per user, which was approximately 42%; this being also called “The JIO effect”. Coming on, there were two major telecommunication companies, Vodafone and Idea whose business was grossly affected and therefore these collaborated to face this Jio effect. These got merged on 31st August 2018 to form Vodafone Idea Ltd. in order to fight this neck to neck battle with Reliance Jio.

Metaphor: A Linguistic Tool for Persuasion in some Advertisements of Vodafone, the Second Major Telecommunication Company in Ghana

Metaphor: A Linguistic Tool for Persuasion in some Advertisements of Vodafone, the Second Major Telecommunication Company in Ghana

COVID-19 lockdown policy and heterogeneous responses of urban mobility: Evidence from the Philippines.

Throughout 2020, national and subnational governments worldwide implemented nonpharmaceutical interventions (NPIs) to contain the spread of COVID-19. These included community quarantines, also known as lockdowns, of varying length, scope, and stringency that restricted mobility. To assess the effect of community quarantines on urban mobility in the Philippines, we analyze a new source of data: cellphone-based origin-destination flows made available by a major telecommunication company. First, we demonstrate that mobility dropped to 26% of the pre-lockdown level in the first month of lockdown and recovered and stabilized at 70% in August and September of 2020. Then we quantify the heterogeneous effects of lockdowns by city’s employment composition. A city with 10 percentage points more employment share in work-from-home friendly sectors is found to have experienced an additional 2.8% decrease in mobility under the most stringent lockdown policy. Similarly, an increase of 10 percentage points in employment share in large and medium-sized firms was associated with a1.9% decrease in mobility on top of the benchmark reduction. We compare our findings with cross-country evidence on lockdowns and mobility, discuss the economic implications for containment policies in the Philippines, and suggest additional research that can be based on this novel dataset.

Corporate social responsibility, marketing capabilities and consumer behavioral responses

PurposeThe purpose of the study was to examine the effect of corporate social responsibility (CSR) and marketing capability on consumer behavioral responses in the mobile telecommunication industry in Ghana. Particularly, the study estimated the moderating effect of marketing capability on the relationship between CSR and consumer behavioral responses.Design/methodology/approachBoth customers and employees of three major mobile telecommunication companies were sampled for this work. A mixed linear regression technique was used to examine the relationship between corporate responsibility, marketing capability and customer behavioral responses.FindingsThe empirical results revealed that marketing capabilities moderate the relationship between CSR and consumer responses in the telecommunication industry.Research limitations/implicationsThe study proposes practical dimensions to the mobile telecommunication companies that the extensive development of strong marketing capabilities serves a conduit for CSR to achieve favorable consumer responses.Originality/valueThe results have opened up rather a limitation studies on the moderation role marketing capabilities in relationship between CSR and consumer behavioral responses in the telecommunication industry.

Development of a Stock Price Prediction Framework for Intelligent Media and Technical Analysis

Equity traders are always looking for tools that will help them maximise returns and minimise risk, be it fundamental or technical analysis techniques. This research integrates tools used by equity traders and uses them together with machine learning and deep learning techniques. The presented work introduces a South African-based sentiment classifier to extract sentiment from new headlines and tweets. The experimental work uses four machine learning models for fundamental analysis and six long short-term memory model architectures, including a developed encoder-decoder long short-term memory model for technical analysis. Data used in the experiments is mined and collected from news sites, tweets from Twitter and Yahoo Finance. The results from 2 experiments show an accuracy of 96% in predicting one of the major telecommunication companies listed on the JSE closing price movement while using the linear discriminant analysis model and an RMSE of 0.023 in predicting a significant telecommunication company closing price using encoder-decoder long short-term memory. These findings reveal that the sentiment feature contains an essential fundamental value, and technical indicators also help move closer to predicting the closing price.

Communication During a Pandemic

Partnering with a major telecommunications company, we field communication interventions that provide mobile calling credits to a nationally representative set of low-income adults in Ghana during the COVID-19 pandemic. Individuals’ inability to make unexpected calls, the need to borrow SOS airtime unexpectedly, and to seek digital loans decreased remarkably relative to a control group. As a result, the programs led to a significant decrease in mental distress (-9.8%) and the likelihood of severe mental distress by -2.7 percentage points (quarter the mean prevalence), with null impact on consumption expenditure. Poverty, informality, and lockdown effects are likely operative channels of impacts.

Analysis of Students’ E-Learning Capabilities on Academic Engagement at Umma University in Kenya

his study aimed at analyzing the influence of students’ E-learning capabilities on academic engagement in UMMA University in Kenya. The objectives of the study were: to assess the influence of students’ capabilities toward E-learning device on academic engagement in UMMA University in Kenya; to examine the influence of students’ capabilities toward E-learning platform on academic engagement in UMMA University in Kenya and to evaluate the influence of student preparedness on academic engagement in UMMA University in Kenya. The study is pegged on two theories: The constructivist learning theory and the Engagement Theory. The study employed a cross-sectional descriptive research design. A total of 74 students were selected as respondents using a multi-staged sampling technique. A self-administered online questionnaire was used for data collection. The questionnaire was piloted for reliability and validity test prior to main data collection. Descriptive and inferential statistical analysis was done using Statistical Package for Social Science (SPSS) to run Structural Equation Model (SEM) in testing the developed null hypothesis and present data in form of tables, graphs and text form. Based on the study findings, there is a positive and significant influence the Student E-learning Capabilities (E-learning Devices, E-learning System and Student Preparedness) have on Academic Engagement. The study recommends provision and accessibility of affordable, dedicated institutional owned E-learning devices such as tablets to learners with in-stalled modules and applications to enhance the student Academic Engagement by reducing the over reliance of Smartphones. The study further recommends learning institutions to adopt a one-point entry platform that houses both E-learning and Student Management Information System (SMIS) to reduce too many logins which affects accessibility. Since majority of the learners ninety seven percent rely on Sim-Card based data bundles, the institution to sensitize them on subsidized negotiated bundles with major telecommunication companies in Kenya, this reduces the cost of the bundles and limits to the E-learning and some important internet access to academic sites. Enlighten learners on the use of cheap and alternative source of energy such as solar and power banks due to unreliable electricity in some locations which has been expressed as hindrance to E-learning accessibility. The study suggests similar research with larger sample and diverse learners from other campus, universities and learning centers. The study can research on the effect of technical support, Students’ Socio-economic status, and family background on academic engagement as possible part of the missing variance (twenty nine point five percent) that can fully explain the Academic Engagement.

THE IMPACT OF EMPLOYEE TRAINING PROGRAMS ON JOB PERFORMANCE AND JOB SATISFACTION IN THE TELECOMMUNICATION COMPANIES IN MALAYSIA

<p>Currently, many organizations are facing trials when competing in the turbulent business environment; this is coupled with the current Covid-19 pandemic, which has worsened the strength of the organizations. The telecommunication companies in Malaysia was also not spared in this situation. Therefore, a crucial strategy for the telecommunication companies to gain competitive advantage is by conducting training to its employees at all levels to overcome this current drawback. This research aims to discover if training impacts job performance and job satisfaction which are two crucial variables that leads to the telecommunication company’s survival and growth. Therefore, in order to achieve the objective of this research, the survey procedure is used to develop a thorough profile, which is gathered from 316 out of 500 formal standardized questionnaires sent to employees at three major telecommunication companies in Malaysia. This research utilized the quantitative methods to produce empirical outcomes and substantiations that answer the research questions. The literature examined the areas of training, job performance, and job satisfaction to fill the gap and to determine the significance of training programs conducted on job performance and job satisfaction. The analysis shows that training is statistically significant and has a strong relationship with job performance and job satisfaction. The hypothesis depicted that training programs conducted in the telecommunication companies have a significant relationship with job performance and job satisfaction of the employees. Thus, the findings of this study could aid as an example to other companies in Malaysia to not take granted of the impact of training on job performance and job satisfaction. By undertaking continuous training, companies could rise against the current economic problems caused by the Covid-19 pandemic and continue to survive and flourish as well as maintain its competitive strength.</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0628/a.php" alt="Hit counter" /></p>

Product Branding and Consumer Loyalty in Telecommunication Industry

Abstract Research Purpose. With fierce competition and saturated marketing in Nigeria, telecom operators must work hard to reduce cost, win new customers, and most importantly, retain the existing ones. The aim of the study was to examine the relationship between product branding and consumer loyalty in the Nigerian telecommunication industry. Design / Methodology / Approach. This research employed survey research design. Primary data was adopted with the aid of a questionnaire administered to the customers of three major telecommunication companies in Nigeria (MTN, AIRTEL and GLOBACOM) residing in Lagos State. The population of the study was 172, the sample size was 120, which were determined using the simple computation method. The study made use of statistical tools that include: analysis of variance (ANOVA), correlation efficient and Statistical Packages for Social Sciences (SPSS) Version 17.0. Findings. The results of this study confirm with the existing literature that product branding as a feature has a significant effect on product. The study found out that there exists a significant relationship between product branding and consumer loyalty in the Nigerian telecommunication industry. Consequently, from the practical perspective, telecommunication firms should expand their network coverage, improve the quality of service and provide better access to other networks within and outside Nigeria. Originality / Value / Practical implications. The study seeks to contribute to existing literature on product branding and customer loyalty. The paper contributes in clarifying that telecom providers in Nigeria must make product branding as a very important aspect of its marketing strategy and it must be given a serious approach, because it goes a long way to determine the success or failure of the product offer to the market, the firm in question and its ability to achieve consumer loyalty

News and the city: understanding online press consumption patterns through mobile data

The always increasing mobile connectivity affects every aspect of our daily lives, including how and when we keep ourselves informed and consult news media. By studying a DPI (deep packet inspection) dataset, provided by one of the major Chilean telecommunication companies, we investigate how different cohorts of the population of Santiago De Chile consume news media content through their smartphones. We find that some socio-demographic attributes are highly associated to specific news media consumption patterns. In particular, education and age play a significant role in shaping the consumers behaviour even in the digital context, in agreement with a large body of literature on off-line media distribution channels.

Seeking a Clearer Picture: Assessing the Appropriate Regulatory Framework for Broadband Video Distribution

This Note examines the appropriate regulatory framework for the distribution of commercial video content over broadband networks. As online video providers such as Netflix and Hulu expand, they are beginning to compete directly with the video services of major cable and telecommunications companies. Frequently, these companies also serve as a customer’s Internet service provider, leaving them in the position of carrying these competitive services over their broadband networks. This conflict has led to calls for regulation that would protect nascent online video services from feared anticompetitive actions by the major providers. In April 2010, against the backdrop of this expanding conflict, the U.S. Court of Appeals for the D.C. Circuit in Comcast Corporation v. FCC dealt a blow to the Federal Communications Commission’s (FCC) ability to regulate in this arena. There, the circuit court invalidated the FCC’s jurisdictional approach to regulating broadband Internet. Although the FCC has subsequently reasserted its jurisdiction over broadband, the fallout from Comcast has rekindled debates as to whether broadband is best governed by proscriptive FCC regulation, or whether oversight of this marketplace should be left to the general antitrust authorities - the Department of Justice and the Federal Trade Commission. This Note discusses the jurisdictional challenges to broadband oversight faced by each agency, and assesses the substantive and procedural merits of FCC and antitrust governance regimes. It then argues that, given the uncertainty regarding its authority, the FCC should abandon its efforts to regulate broadband video distribution in the absence of clear market harms. Finally, this Note proposes that this dynamic and rapidly evolving marketplace should develop outside the bounds of proscriptive regulations, with antitrust serving as a backstop if market intervention proves necessary.

Xenic insurance company: ethical dilemma of an employee

Purpose This paper aims to depict the ethical dilemma of an employee in an insurance company who analyzed the group health policy of a major private telecommunication company. He noticed striking discrepancies and reported the findings to his superior. Design/methodology/approach Case study methodology is used for this study. Findings This paper reported the ethical dilemma faced by the employee. Originality/value This is an original work to the best of the author’s knowledge.

Service quality and attitudinal loyalty: Consumers’ perception of two major telecommunication companies in Oman

Intense competition and shifting loyalties in the Omani telecommunication sector are forcing companies to focus on service quality for increased customer satisfaction, customer loyalty, and organizational profitability. This study assesses the service quality for two major telecommunication companies – Omantel and Ooredoo – in the Sultanate of Oman using the SERVQUAL model and tests the effect of five SERVQUAL dimensions on the attitudinal loyalty of customers. The analysis of data using the partial least squared (PLS) based Structural Equation Modeling technique reveals a positive effect of reliability and assurance dimensions on attitudinal loyalty. However, the outcomes do not reflect any significant effect of tangibles, responsiveness, and empathy on attitudinal loyalty. The multi-group analysis does not reveal any significant difference between the Ooreedoo and Omantel customers pertaining to the effect of the SERVQUAL dimensions on attitudinal loyalty. Whilst the study reveals the significance of reliability and assurance dimensions in affecting attitudinal loyalty of telecom customers for the long-term profitability, it also indicates the possibility of tangibles, responsiveness, and empathy in affecting behavioral loyalty to prevent customers’ switching in the short-run. By positioning their service quality focus on reliability and assurance, telecom companies can secure a higher attitudinal loyalty and profitability in the long term.

Financial Resources Management: A Comparative Study of Indian Telecommunication Sector

As we all know that in the present time of technology peoples of whole world are directly or indirectly connected each other and telecommunication sector plays a significant role in this connectivity. India's telecommunication network is the second largest network in the world based on the total number of telephone users (both fixed and mobile phone) and it has the world's third-largest Internet user-base. According to the Internet and Mobile Association of India, the Internet user base in the country stood at 190 million at the end of June, 2013. The performance of any organization depends upon the proper and efficient management of financial resources. The better management of financial resources positively affects the solvency, turnover and earning capacity. Under this research paper four major Indian telecommunication companies are selected and various ratios as current ratio, debt-equity ratio, assets turnover ratio and net profit ratio have been calculated for the purpose of comparison of the solvency, turnover and earning capacity in respect of financial resources management.

Leaders’ intimidation impression management and subordinates’ affective job commitment in Nigeria

PurposeThe quality of the relationship between leaders and their followers appears to be one of the critical determinants of employees’ commitment at work. For instance, it has been empirically established that the impressions that managers convey of themselves to their subordinates, is a critical factor in the leader-follower relationship. The purpose of this paper is to examine the relationship between leaders’ intimidation impression management (IM) and subordinates’ affective job commitment in the telecommunications industry in Nigeria.Design/methodology/approachThe design adopted for this study is the cross-sectional survey design. The questionnaire was utilized to generate data from a sample of 306 employees from the six major telecommunication companies in Nigeria. The Spearman Rank Correlation Coefficient was used as the inferential test statistic for assessing the relationship between leaders’ intimidation IM and subordinates’ affective job commitment.FindingsThe results showed that leaders’ threat, warning, fear-arousal, and discomfort-arousal all had significant but weak association with subordinates’ affective job commitment. The study thus found that as leaders apply intimidation IM strategies, workers’ sense of emotive attachment to their organization only improves minimally.Research limitations/implicationsData were generated from employees, indicating that the outcome is based on their perception which may be skewed.Practical implicationsThe outcome of the study will help managers in the Nigerian telecommunication industry to avoid the pitfalls that are associated with the arbitrary and excessive use of intimidation as an IM tactic. Rather, they would be guided to encourage good quality leader-member-exchange between them and their subordinates in enhancing individual and organizational performance.Originality/valueThis is the first main work to examine and identify the nature of the predictive effect of leaders’ intimidation IM on subordinates’ affective job commitment in the telecommunications industry in Nigeria.

Organizational Transformation Through Service Design

In this article, we provide in-depth insight into the process of adopting service design (SD) by a large service organization. We use an inductive interpretive approach and draw on rich longitudinal data collected in one of the world’s major telecommunication companies that undertook a series of SD initiatives to improve its innovation capability. We find that instead of merely bringing new services, SD has far-reaching consequences for organizations, prompting significant changes in the organizational mindset and routines. Building on the institutional logics perspective and acknowledging the role of individuals’ institutional work, we identify the macro-level and micro-level mechanisms of the organizational logic transformation that SD induces. Interestingly, the effects are bidirectional, as the organizational context has a considerable impact on SD as an innovation practice. As this study shows, managers and other practitioners can effectively overcome organizational hindrances to the adoption of SD by creating an SD-based corporate language, realigning key performance indicators, and facilitating learning and experimentation.

Call Center Workers Emotional Labor and its Influence on their Performance in Dealing with Senior Citizens in Jordan Telecommunication Companies

The current study examines the influence of the emotional labor of call center workers on their dealing with senior customers in their job on daily bases. The sample of the study consisted of (250) employee within the call center department in the three major telecommunication companies in Jordan. After distributing the questionnaire of the study; (231) questionnaires were properly filled for statistical analysis. The results of the study showed that among the dimensions of EL; surface acting appeared to be the most influential variable on the performance of the employees and the most one used among the sample of the study. In addition to that, it appeared that organizations which have a call center department tend to train their employees on the bases of surface acting in order for them to be able to deal with all types of customers and present the best performance they can.