Older adults are often underserved and marginalized in technology engagement due to their reluctance and the barriers they face in adopting and engaging with mainstream technology. However, Pinxiaoquan, a social feature of an e-commerce platform in China, has gained a large number of older users. This work investigates how and why Chinese older adults use Pinxiaoquan, aiming to unveil the underlying logic and inspire technology-inclusive design for older adults. To this end, we conducted a mixed-methods qualitative study over two years, which included online observation, and semi-interview. We found that Pinxiaoquan's success among Chinese older adults is mainly due to its ability to inspire technological autonomy and provide social-emotional support. Rather than simply lowering technical barriers or asking them to seek assistance outside the platform, Pinxiaoquan builds a semi-acquaintance online community based on location and social ties that allows older adults to realize technical support mutually. Pinxiaoquan also fulfills their social-emotional needs, such as free online expression, memory creation and preservation, relationship expansion and maintenance, and a sense of value. Our research contributes to the HCI community by highlighting the importance of improving older adults' technology autonomy following their specific social and cultural background and social-emotional needs. This work also provides unique insights and implications for building inclusive technology for the growing aging population.
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