The article deals with modern problems of marketing support or support for export activities of agricultural enterprises in the context of the globalization of the world economy in the context of the entry of agricultural formations into world food markets and the formation of production and trade relations with new partners. The categorical content of the concepts "marketing support", "marketing support", "export potential", "agrarian enterprise", and "globalization of business" was considered. The views of domestic scientists regarding the use of the specified terms in scientific works of various specialties are analyzed and summarized. The possibility of increasing the export potential of agrarian societies due to the modernization of certain technological components of production and trade activities and the production of high-quality plant raw materials or safe food products was investigated. The described approach coincides with the international practice of selling agricultural products on world food markets in accordance with the developed and agreed quality standards of plant raw materials and food products. Thus, the issue of solving modern logistics problems is seen as a key component in marketing support for the export potential of business in the sector of agricultural production. According to the text of the intelligence, it is determined that the significant natural and land resources of Ukraine create conditions for the development of organically sustainable agriculture with a rational regime for the use of agricultural land with the introduction of a complete system of standardized restrictions or obligations. It is explained that a peculiar feature of the export activity of agricultural enterprises is their direct dependence on the state of fertility of agricultural lands, as a natural resource, a spatial basis, an object of application of human labor and the main means of production. The urgent importance of the protection and restoration of agricultural land on the way to the transition to ecologically safe and resource-saving agriculture has been clarified.