Main Audience Research Articles

Web Application Development for TODIM Method Automation and Alternatives Evaluation

The TODIM method (Tomada de Decisao Interativa Multicriterio), which in Portuguese means “Interactive and Multicriteria Decision Making”, is a process of evaluation alternatives, with various academic and professional uses. The current project focuses on the first approach, considering students, professors and investigators as the main beneficiaries and target audience. There is a shortage of software that automate the TODIM method, therefore it is proposed to develop a web application mainly using Python, HTML and JavaScript programming languages that can satisfy this necessity. To guarantee a uniformity in the results obtained by this program, samples of results obtained by this method by other researchers are taken as a basis and guide. To develop the application, the complete functioning of TODIM as an alternative evaluation approach must be understood. In a general view, TODIM uses pairwise comparisons between decision criteria while eliminating the inconsistencies that arise from such comparisons. Thus, the main idea is to measure the degree of dominance in each alternative over the others using the prospective value function. As result, it calculates the overall and partial degrees of dominance of each alternative to finally lead to a classification or “ranking” of the best alternatives.

University’s Information Policy in a Mediatized Reality: Youth as the Main Target Audience

One of the key challenges faced by Russian higher education institutions is the lack of effective long-term strategies for communicating their research, educational activities, and student development efforts to various target audiences such as scholars, students, prospective applicants, regulatory authorities, and international groups. This study aims to uncover the principles and key features of universities’ information policies targeted at youth in Russia. The paper presents findings based on data obtained from a series of in-depth interviews (n = 17) with student representatives, vice-rectors, and department heads specializing in youth communication policy and pedagogical activities at Russian universities. Additionally, the study includes empirical data from a pilot survey conducted among students across four federal districts (n = 150). In the final section, the paper offers a set of key recommendations to enhance the effectiveness of media communication efforts with youth audiences.

Monitoring change: A Behavior‐Centered Theory of Change for effective demand reduction interventions

AbstractBehavior change campaigns are crucial in combatting illegal wildlife trade (IWT) by reducing demand, but assessing their impact requires robust strategies. The Behavior‐Centered Theory of Change (BC‐ToC) integrates Theory of Change frameworks with decision‐making models to design and evaluate interventions using behavioral and progress indicators. We used BC‐ToC to design two behavioral change interventions aimed at reducing demand for two threatened Venezuelan bird species: the Yellow‐shouldered Amazon (YSA) and the Red Siskin (RS). We developed workshops to engage community organizations and conservationists to identify audience groups, evaluate alternative behaviors considering impact and benefits, and define behavior‐based indicators for monitoring change. For YSA, two audience groups with similar demand motivations emerged: “common folks” (women, 20–70 yo, low education) and “young professionals” (20–30 yo, educated). Enjoying parrots through outdoor activities emerged as an alternative. For RS, the main audience segments were the breeder groups “South American node” (Venezuelan and Brazilian) and “Iberian node” (Spaniels and Portuguese). Iberian with wider age range (30–60 yo) and greater education than South American. Adopting responsible sourcing practices surfaced as the alternative behavior. We described behavioral levers, intermediary outputs, and indicators reflecting changes in knowledge, attitudes, norms, and control. We discussed challenges for adoption, emphasizing systemic barriers and the role of regulations, and provided ground‐tailored strategies for effective behavioral interventions.

Linguistic landscapes of intangible cultural heritage museums representing minority languages: the case of the ‘Gerhard Rohlfs’ Museum of the Calabrian Greek Language

ABSTRACT Interest in the intangible cultural heritage of minority and Indigenous communities has grown in recent years. Minority languages are often a key element of this heritage but require constant safeguarding and practice to be available for future generations. The linguistic landscapes of (in)tangible cultural heritage museums can play a crucial role in this. In this study, the linguistic landscape of the ‘Gerhard Rohlfs’ Museum of the Calabrian Greek Language is therefore explored to understand how it can contribute to the safeguarding of a severely endangered language. A linguistic landscape analysis of 248 photographs revealed a significant presence of Calabrian Greek (Greko), reflecting a more equal status and prestige compared to Italian. The most widely used language, however, was Italian, ensuring museum content was accessible to the presumed main target audience. The lack of English suggests lower international visitor numbers, potentially benefiting the safeguarding of Calabrian Greek by reducing competition with another majority language. The findings thus demonstrate how language choices can support safeguarding measures for languages as intangible cultural heritage, through challenging language hierarchies and hegemonies. Further research should explore tourists’ and locals’ perceptions of such museums and the potential use of minority or endangered languages as sustainable tourism resources.

Priority directions in the design of a youth culture and leisure center in Khuzhir settlement

We consider the relevance and importance of creating a youth culture and leisure center in the rural locality of Khuzhir. To this end, the results of sociological surveys among the population of the Olkhonsky District and young people of the Russian Federation, who form the main target audience of the youth center, were used. The research also involved a review of electronic sources and publications on the design of culture and leisure centers in the settlements of the Baikal coastal area, statistical data on tourism activities in the area of Olkhon Island and additional education initiatives in Russia, sociological surveys among Olkhon population and residents of the Russian Federation and CIS countries. A review of project proposals for the organization of leisure, culture, and education institutions in rural areas of Pribaikalye was carried out. All these findings were used to identify the main requirements to a youth center in Khuzhir. The analysis of priority areas in the field of additional education specified at the end of 2022 in Russia and the Siberian Federal District was used to determine a set of functions to be performed by the center. The results also formed the basis for the selection of similar objects of domestic and foreign experience for analysis and determination of the most optimal architectural and planning solutions of the designed center. The key stages in the organization of a youth culture and leisure center in Khuzhir were determined taking the needs of the target audience into account.

Architecture development tendencies of social facilities for elderly citizens. Japan experience

The article presents an analytical overview of the formation of the architecture of social institutions using the example of Japan. Statistical data on the ageing indicators of the population of this country are presented. The main aspects influencing the formation of the architecture of institutions for older people are considered, namely the socio-psychological aspect, scenarios for the functioning of objects, and the ideological component. Contemporary architectural examples that demonstrate relevant innovative solutions are presented and analyzed. Preserving the quality of life is one of the important trends in forming social institutions for older people, both in the social field and in architecture. In the article, trends in the development of the architecture of social institutions for the elderly in Japan will be considered not only through the prism of the housing component but rather, due to the scenarios and ideology of providing certain services to the elderly. It is proposed to analyze architectural examples, which, according to the authors, introduce the most interesting views-scenarios on the full-fledged life of older people. The article proposes to analyze three architectural objects, each of which in a certain way illustrates modern approaches to the formation of architecture for older people in Japan. Those objects are: JIKKA / Issei Suma - spa & community centre in the city of Ito, a unique project called "a final abode for the clients". The object can rightly be attributed to a unique trend in the development of the architecture of institutions for the elderly - a conscious order to create such a building for people who will potentially also need care, but currently, according to their profession, chose the path of helping and caring for the elderly of their community and formed a specific design task for architects.Kaze No Machi Miyabira / Susumu Uno/ CAn + Met Architects - daycare centre in the city of Shobara, providing full-fledged medical and social care for elderly people who need daily support and shows a comprehensive solution for permanent care and short-term stay. The complex architecture takes into account local habits and traditions of life, so it looks like a large building-town, which is designed into one floor and has a significantly rugged plan, which is due to the functional blocking of rooms, the nurses' posts' location and functional links between building blocks. Reversible Destiny Lofts / Shusaku Arakawa & Madeline Gins, Mitaka, Tokyo, the building is an experimental project and a certain result of the architects' experiment, it is intended for all age categories of users, but the main target audience is elderly people, directly for them architects used, so-called, procedural architecture - a powerful stimulation of the body's functions precisely using architecture and design – architecture that trains, tones and encourages movement. The successful implementation of such objects became possible thanks to a detailed analysis of the social and psychological components, traditions and local habits. A powerful ideological component is embedded in every project, but it manifests itself in architecture in different ways. The operating scenarios of these facilities vary from full and calm care, maintenance and support to forced movement and revitalization of the lives of the elderly through the application of active means of architecture and design. Since Japan is one of the first countries to face the problem of population ageing, it is not surprising that it is in this country that we can see mature, relevant, sometimes somewhat specific trends in the development of the architecture of social institutions for the elderly. Different functioning scenarios, be it quietness and seclusion, or active movement and action, are achieved precisely by the means of architecture. And, sometimes, architecture itself is rehabilitative, prompting action and a full-fledged therapeutic component.

Modern Electrospray Ionization Mass Spectrometry Techniques for the Characterization of Supramolecules and Coordination Compounds.

Mass spectrometry is routinely used for myriad applications in clinical, industrial, and research laboratories worldwide. Developments in the areas of ionization sources, high-resolution mass analyzers, tandem mass spectrometry, and ion mobility have significantly extended the repertoire of mass spectrometrists; however, for coordination compounds and supramolecules, mass spectrometry remains underexplored and arguably underappreciated. Here, the reader is guided through different tools of modern electrospray ionization mass spectrometry that are suitable for larger inorganic complexes. All steps, from sample preparation and technical details to data analysis and interpretation are discussed. The main target audience of this tutorial is synthetic chemists as well as technicians/mass spectrometrists with little experience in characterizing labile inorganic compounds.

Study on New Strategies for the Future Marketing of Zhuhai Island Tourism based on Qi'ao Island

With the rapid development of tourism, island tourism has gradually become an important travel option. In this paper, the island "Qi'ao Island" in Zhuhai City is selected as a research case, and a systematic and scientific investigation and analysis is carried out from the perspective of tourists' experience, taking into account various aspects of the Zhuhai island tourism market, such as demand, supply, competition, consumer behaviour, marketing methods, etc. This aims to formulate a reasonable solution for the tourism enterprises. This aims to provide a basis for tourism enterprises to formulate reasonable marketing strategies and to provide general guiding principles and directions for the future island tourism market in Zhuhai. The data analysis method covers descriptive statistics and cross-analysis of basic tourist information in order to develop more precise marketing strategies. The results of the study indicate the following: firstly, young people are the main audience of Zhuhai's island tourism market, and they show a strong interest in and demand for island tourism. Second, although tourists' satisfaction with the scenic spots on Qiaodao Island is high, there is still room for improvement, especially in terms of infrastructure, transport convenience, and environmental hygiene. Thirdly, there is a diversified trend of users' attention, focusing not only on the natural scenery and history and culture of the island, but also on recreational activities and special cuisines. Fourth, the price level affects the purchasing power of tourists to a certain extent, and too high or too low prices may affect tourists' willingness to spend and satisfaction. Fifth, high-quality service can enhance tourists' satisfaction and increase the repeat rate, service attitude, efficiency and content are important factors of service quality. Finally, the development of island tourism is not only limited to play and sightseeing, but can also achieve wider development through integration and innovation with other industries, such as fishery, agriculture and industry. Based on the above conclusions, in order to further enhance the popularity and brand value of Zhuhai's islands, this paper puts forward the following suggestions: firstly, Zhuhai should strengthen the planning and guidance, optimise the industrial layout, improve the quality of tourism, strengthen the environmental governance, and improve the competitiveness of the market, so as to create a new highlight of Zhuhai's marine economy. Specifically, it can rely on the natural resources and history and culture of Qi'ao Island to create a unique tourism brand and develop diversified tourism products and services to meet the needs of different levels and types of tourists. Secondly, it can make use of online media and social platforms for publicity and promotion to enhance the popularity and reputation of Qi'ao Island, and establish co-operative relationships with other islands and tourism organisations to form complementary advantages and win-win situations, etc.

Projeto Jovem Doutor Quixadá: O protagonismo dos estudantes de medicina durante a extensão promotora de saúde

Introduction: Adolescence is a phase of life full of emotional, cognitive, social and hormonal transformations, as well as changes in affective relationships between young people and their experience of sexuality. In view of this, connecting education and health is essential for sharing information, identifying users' health needs and fostering individuals' autonomy, so that their choices can be more appropriate, as well as reducing the distance between health professionals and the population. Methodology: This is a descriptive experience report from an extension group, whose main audience was students at a full-time secondary school in the municipality of Quixadá, Ceará. The interventions took place from August 2023 to October 2023. The actions involved an educational blitz, lectures and active methodologies on various topics. In addition, an Instagram social network profile was created to publicize the project's actions and educational-formative content, which enabled a greater reach. The actions were divided into five themes: Educational blitz on the culture of peace; Bullying and Fake news; Negative impacts of alcohol and drug use in adolescence; Mental health; STIs in adolescence. Result: The actions on bullying and the Yellow September action began with a brief explanation of the subject, which helped the students to learn about the topic and those who already knew about it to reaffirm the concept. Later, at the end of the explanation, the students were able to ask questions and share experiences, which made the action more interactive, enriched the debate and enabled a mutual exchange of knowledge. On the other hand, the educational blitz on the culture of peace in schools took a different approach, using pamphlets with the numbers of violence among the public and its impact on the future, so that the young people approached were impacted and recognized the importance of implementing a culture of peace in schools. Finally, the project helped to strengthen the school-university relationship by improving the quality of life of young people, breaking down barriers in the classroom, especially when it came to mental health.

Child-centred evaluations from child-friendly design to dissemination: Lessons from 5 African countries

Background: Child participation in evaluation and research is key to ensure horizontal accountability and respect the rights of the children to voice their opinions on actions that have a direct impact on their lives. The author uses illustrative examples to describe how child-focused evaluation and research can be implemented in practices and discusses the main challenges and lessons learnt.Objectives: To reflect on the current evaluation practices and identify clear ways to ensure children and other marginalised groups can meaningfully participate in evaluation and research processes.Method: Children from 8 years to 18 years were involved in various evaluation and research assignments through different data collection and dissemination methods in five African countries.Results: The experiences show practically how children can successfully be engaged in evaluation and research through meaningful consultations that are both safe and ethical and through adapted communication materials and channels to ensure horizontal accountability.Conclusion: Ensuring the meaningful participation of children in evaluation and research processes is not only a right for children but also a great opportunity to enhance the design of evaluation and research pieces to make them more engaging and human-centred. The use of child-focused approach brings its own set of challenges and questions that evaluators can navigate with the support from relevant stakeholders. It requires authors to think outside of the box, be creative and put ourselves in the shoes of our main audience to develop the most suitable engagement strategies.Contribution: This article represents the culmination of a comprehensive research endeavor, from conceptualisation to data analysis and findings interpretation, conducted solely by the main author. The different pieces were reviewed for quality assurance by Helene Juillard. The illustrations presented in the article were made by Clementine Guivarch’ based on the author’s guidance and inputs.

Suicide-Related Groups and School Shooting Fan Communities on Social Media: A Network Analysis

As network structure of virtual communities related to suicide and school shooting still remains unaddressed in scientific literature, we employed basic demographics analysis and social network analysis (SNA) to show common features, as well as distinct facets in the communities’ structure and their followers’ network. Open and publicly accessible data of over 16,000 user accounts were collected with a social media monitoring system. Results showed that adolescents and young adults were the main audience of suicide-related and school shooting fan communities. List of blocked virtual groups related to school shooting was more extensive than that of suicide, which indicates a high radicalization degree of school shooting virtual groups. The homogeneity of followers’ interests was more typical for subscribers of suicide-related communities. A social network analysis showed that followers of school shooting virtual groups were closely interconnected with their peers, and their network was monolithic, while followers of suicide-related virtual groups were fragmented into numerous communities, so presence of a giant connected component in their network can be questioned. We consider our results highly relevant for better understanding the network aspects of virtual information existence, harmful information spreading, and its potential impact on society.

Maintaining Online Media Amidst the Aggressive Determinism of Social Media

Online media is the new face of the existence of mass media, which enjoyed its heyday as a medium of information for society. However, this heyday did not last long, because social media is not only a threat but has also shifted the position of mass media as an information medium. This research aims to determine the extent of efforts made by online media to maintain its existence amidst the aggressive determinism of social media. This research was carried out using a qualitative approach with the method used being a case study. The research was conducted on the online media Jatimtimes.com and Tugumalang.id. The research results show that Jatimtimes.com specifically targets young people as an audience segmentation because young people are very familiar with and cannot even be separated from the existence of technology and social media. This encourages Jatimtimes.com to present news that suits the needs of young people as their main audience. Meanwhile, Tugumalang.id places more emphasis on writing news straightforwardly and clearly as it should be presented in writing journalistic works. Writing news in straightforward and clear language will be easier for readers to understand.

DEVELOPMENT OF DIGITAL COMPETENCIES OF THE GENERATION OF YOUNG TEACHERS IN KAZAKHSTAN

The article discusses the phenomenon of socialization of modern adolescents on the internet, the current state of the existing media space, the paradigm of which determines the new digital life of society. Today’s internetization, which has a global character, has become an integral part of all spheres of society’s life. Therefore, the question of studying the aspects and mechanisms of its influence in science is causing a very acute content. As a result of digital socialization, the socialization of Generation Z is manifested by its active participation in the assimilation of norms and values. The features of Generation Z as the main audience of media consumption in the risk zone are determined as a result of the social negative impact of the descriptive internet on the basis of domestic and foreign scientific paradigms. The authors also studied the phenomenon along Generation Z, taking as a basis the field of Sciences in a close correlation between socialization and through the lens of media pedagogy, a new vector of research. Within the framework of this approach, the internet socialization of the «new generation» considers the possibilities of influencing the solution of problems based on the possibilities of paying special attention to education and its methodological basis. Keywords: young teachers, digital competencies, generation Z, teachers, digital socialization, social capital.

Why do project managers underuse Management Information Systems theories in their management of IT projects?

Many of the challenges in management of IT projects belong to a class of problems for which a higher-order approach to a solution already exists in the form of a MIS theory. Management Information Systems (MIS) theories can be used as guidance for answering many of the important questions that occur for IT project managers. Despite this, many IT project managers underuse such theories in their management of projects. In this paper, we identify and explain the underlying reasons for the underuse of MIS theories by project managers in their management of IT projects. The underlying reasons that we identified include: (a) confusion around personal (specific-implicit) theory and scientific (general-explicit) MIS theory, (b) misunderstandings about the position of MIS theories among scientific theories, (c) the difficulty of gathering evidence and facts about the outcomes of using MIS theories in IT projects, (d) difficulties managers experience in choosing the right type of MIS theory for a particular challenge in an IT project, and (e) the ability or otherwise of current MIS theories to respond to evolving challenges of managing IT projects. The main audience of our paper is IT project managers and IT and MIS researchers.

ВЫСТАВОЧНЫЙ ПРОЕКТ «КОЧЕВЬЕ» АЛЕКСЕЯ ДМИТРИЕВА И ПРОФЕССИОНАЛЬНАЯ ПОДГОТОВКА СТУДЕНТОВ-МУЗЕОЛОГОВ В ГОСУДАРСТВЕННОМ ХУДОЖЕСТВЕННОМ МУЗЕЕ АЛТАЙСКОГО КРАЯ

The publication introduces the author's exhibition project "Nomad" by artist Alexey Dmitriev at the State Art Museum of the Altai Krai (Barnaul, Russia). The exposition solution of the exhibition was spatial and was in tune with the current trends in the exhibition activities of leading Russian museums, which in their practice turn to such a phenomenon as museum scenography, creating dramatic images in the museum space, filling the exhibits with a variety of situational meanings. A seminar was held within the framework of the exhibition, which examined the relationship of theater with the art of the book, identified the possibilities of "theatricalization" in the construction of an exposition museum space. The main audience of the seminar were students of the Novoaltaisk State Art College, studying in the specialty "Graphic Design" and students of the Museum of the Altai State Institute of Culture, for whom the museum has been operating a basic professional department for the seventh year, in which they acquire initial professional experience in their chosen field of study.

The Effect of Influencers on High School Students

The rise and thriving of the anchor industry introduced the concept of influencers to society. As the main group of people engaging in the online world, students in high school have become the main audience of the influencers. However, with this industry developing rapidly, different voices appeared, criticizing the negative impacts of the influencers on teenagers, causing conflicts or even family tension. Hence, this essay focuses on the question of what are the effects of influencers on high school students. This problem is related to the underlying reason for this argument, as most parents take the impacts as extremely negative. From previous essays, it can be seen that influencers are promoting consumers in purchasing, while more data focusing on teenagers themselves should be done. In the research, thirty-two teenagers studying in high schools were interviewed. Through analyzing the data, the result is influencers do have impressive impacts on high school teenagers, however, most of these impacts are positive and encouraging.

Digital Communication of Conscientious Brands: Case Studies

In the actual context, it is increasingly crucial for brands to act with a conscience and communicate their environmental and social commitments to gain social legitimacy from stakeholders. Despite the relevance of this issue, limited studies provide insight into conscientious communication. Specifically, there is a dearth of research in the conscientious brand literature on how conscience-driven brands can communicate in digital environments. Indeed, brands may benefit from digital touchpoints by increasing social acceptance. The proposed paper aims to provide a conscientious communication definition and explore requirements that conscientious brands can fulfil to communicate their conscientiousness to stakeholders in the online context. The findings emerging from secondary data-based case studies offer a preliminary definition of conscientious communication and initial answers to what conscientious brands communicate (main contents), to whom (main audience), for what objectives (functions), how (main principles) and where (main digital means and channels) they communicate. Furthermore, the paper provides a compass to orient managers and practitioners toward conscientious communication strategies and practices to achieve environmental, social, and governance goals. This study broadens the debate on conscientious brands and offers theoretical insights into social legitimacy. Finally, it paves the way for future research in this emerging field.

Unraveling Vincent Mosko's Thoughts on the Commodification of Content, Audience and Workers: A New Phenomenon of the Digital Age in Indonesia

This paper in the form of a scientific article discusses Vincent Mosko's thoughts on commodification in three main dimensions, namely content, audience, and workers. The concept of commodification is a subject of debate in the contemporary world, especially in the context of media and communication. This paper presents a critical analysis of Mosko's thinking on how the process of commodification has shaped and changed mindsets and practices in these three important aspects. First, this article reviews the concept of content commodification in the digital age. Mosko highlighted how content, which was initially individual and personal, underwent transformation into a commodity that could be monetized by industry players and social media platforms. This discussion covers the use of content as a means of marketing by companies and influencers, as well as its impact on the quality and integrity of the information presented. Secondly, this article explores Mosko's views on the commodification of audiences. In his perspective, the audience has gone from being mere recipients of messages to consumers directed and manipulated by marketing strategies. Mosko identifies how audience profiles are used to improve advertising effectiveness and how their engagement is measured in the context of marketing and sales. Third, this paper looks at how Mosko's approach in formulating the commodification of workers, especially in the creative and media sectors. Through literature analysis, this article highlights the workings of labor exploitation in the creative industries, including the role of digital platforms in shaping working conditions and influencing the sharing of economic value among workers. The results of the analysis in this article show how Vincent Mosko's thinking provides deep insight into the complexity and consequences of the process of commodification of content, audiences, and workers in the digital age. Further understanding of these concepts is expected to provide a foundation for academics, media practitioners, and policymakers to address the challenges and potential negative impacts arising from commodification in the world of media and communication.

Digital media preferences’ transformation of modern Russian youth in connection with new realities

The article considers features of modern Russian youth media preferences transformation against the activity’s restrictions of digital social platforms as Instagram, TikTok, etc. The authors have assumed that the “flow” of youth audience to other platforms would occur at a very rapid pace, and new platforms would be mastered in the shortest possible time, i.e. adaptation would be maximally effective. It has also been hypothesized that new platforms creation would attract youth audience, which would seek to “close” their consumer preferences through the newly emerging digital platforms in Russia, replacing those that were legally restricted. To test the above hypotheses, we have surveyed young people aged 18–24, who are the main audience that, according to the hypothesis of this study, would be most affected by media environment transformation. The main hypotheses have been tested by means of several blocks of questions to which the respondents gave answers first within the framework of a standardized questionnaire and then in free form within the framework of interviewing by the researchers. As a result of the study, it has been found out that the specifics of media preferences transformation among young people is not so significant compared to general changes in society, and therefore recommendations for further research directions have been put forward.

Collection of University Students with Perspective: The Functional Role of Social Media as a Tool for Character Education Development

The goal of this study is to ascertain students' perceptions of the following comments: the crucial purpose that social media plays in fostering character education. This study used a qualitative methodology. The research used documentation and literature reviews as data collection methods. The acquired data was then subjected to descriptive and qualitative analysis. According to the study's findings, most students concur that social media may be a useful tool for character education and can help mold the personalities of students who are good at absorbing information. The purpose of social media in the growth of character education is to create honest, open, transparent, and brave personalities in a world where media is pervasive, and students are its main audience. Students are taught through character education to dare to share the truth of an occurrence on social media. Social media also has a role in developing traits like adaptability, honesty, tolerance, initiative, openness, assertiveness, and fearlessness. The study also offers strategies that educators might utilize to integrate social networks into character education. By requesting that students use their personal social media profiles to promote tolerance, character education on social media can be developed. Keywords: Social Media, Development, Character, Education, Character Education